The document discusses statistics about Facebook usage and strategies for using Facebook for business purposes. It notes that Canada has the most active Facebook users and that 91% of millennials use Facebook. It recommends that businesses use Facebook to share information about their world, community, and business in order to expand their reach and get feedback. It also stresses focusing marketing efforts locally through service and location pages to reach potential customers and outrank competitors in search results.

1. FacebookFacebook
More than just kittens on aMore than just kittens on a
RoombaRoomba

2. Four Facebook Facts & StatsFour Facebook Facts & Stats
 1. The country with the most active1. The country with the most active
Facebook users? CanadaFacebook users? Canada
 2. Estimated number of U.S. Facebook2. Estimated number of U.S. Facebook
users by 2018: 169.2 millionusers by 2018: 169.2 million
 3. Percentage of millennials (15-34 years3. Percentage of millennials (15-34 years
old) that use Facebook: 91%old) that use Facebook: 91%
 4. Number of video views on Facebook?4. Number of video views on Facebook?
8 billion views daily8 billion views daily

3. How Facebook WorksHow Facebook Works
 What is Facebook? A place to shareWhat is Facebook? A place to share
every thought or action? Too trivial!every thought or action? Too trivial!
 It’s a place to share info about theIt’s a place to share info about the
world, a community, a business and aworld, a community, a business and a
person.person.

4. Social Media is InteractionSocial Media is Interaction
 It expands horizons, lets you wander orIt expands horizons, lets you wander or
make focused inquiries and get answers.make focused inquiries and get answers.
 It welcomes info from and about yourIt welcomes info from and about your
business and how it interacts with yourbusiness and how it interacts with your
community.community.

5. What We DoWhat We Do
 We explore new ways to help newWe explore new ways to help new
customers find our clients.customers find our clients.
 We twist the trivial to make it powerful.We twist the trivial to make it powerful.
 We make Facebook work for us.We make Facebook work for us.

6. Facebook=Instant FeedbackFacebook=Instant Feedback
 We take advantage of their system.We take advantage of their system.

7. Facebook is the LeaderFacebook is the Leader
 I tried numerous social media sitesI tried numerous social media sites
before deciding to concentrate on abefore deciding to concentrate on a
particular one: Facebook.particular one: Facebook.
 According to CNBC Facebook has moreAccording to CNBC Facebook has more
monthly active users than the next threemonthly active users than the next three
social media sites (WhatApps, Twitter, &social media sites (WhatApps, Twitter, &
Instagram) combined.Instagram) combined.

8. Facebook=Instant ImpactFacebook=Instant Impact

9. The Market is HugeThe Market is Huge
 ““One in five page views in the United StatesOne in five page views in the United States
occurs on Facebook.” (Source: Infodocketoccurs on Facebook.” (Source: Infodocket
2012)2012)
 How this helps you: There is a huge marketHow this helps you: There is a huge market
on the web; if you use social mediaon the web; if you use social media
marketing efforts on Facebook well, youmarketing efforts on Facebook well, you
could have huge returns to show for it."could have huge returns to show for it."
-- Zephoria - Digital Marketing-- Zephoria - Digital Marketing

10. Most People Don’t Know YouMost People Don’t Know You
 Like Google, people who know the name ofLike Google, people who know the name of
a business can easily find them ona business can easily find them on
Facebook. But, also like Google, moreFacebook. But, also like Google, more
peoplepeople DON’TDON’T know the names ofknow the names of
businesses than do.businesses than do.
 To capture them, "service" and "location"To capture them, "service" and "location"
are the most important aspects of anyare the most important aspects of any
internet page. Content is secondary. Lureinternet page. Content is secondary. Lure
them and land them.them and land them.

11. Focus LocallyFocus Locally
 In developingIn developing
traffic, Itraffic, I
concentrate onconcentrate on
local servicelocal service
pages and localpages and local
informationinformation
pages.pages.

12. We Deliver BenefitsWe Deliver Benefits
 When potentialWhen potential
clients visit ourclients visit our
local servicelocal service
pages they’repages they’re
greeted by videos,greeted by videos,
info-graphics, andinfo-graphics, and
displays that helpdisplays that help
them betterthem better
operate their brickoperate their brick
and mortar orand mortar or
home-basedhome-based
business.business.

13. Big Benefit for Big CitiesBig Benefit for Big Cities
 We canWe can
explain howexplain how
the servicethe service
operates, sooperates, so
potentialpotential
clients knowclients know
what towhat to
expect.expect.

14. Big Benefits for Small CitiesBig Benefits for Small Cities
 Although notAlthough not
reaching as manyreaching as many
potentialpotential
customers, thecustomers, the
impact is greater inimpact is greater in
small towns andsmall towns and
cities. We don’tcities. We don’t
meet one on one,meet one on one,
but the impact isbut the impact is
similar.similar.

15. Sharper Focus with TitlesSharper Focus with Titles
 With FacebookWith Facebook
we can take aimwe can take aim
at separateat separate
services inservices in
numerousnumerous
locations, orlocations, or
the samethe same
location bylocation by
using a similarusing a similar
title.title.

16. Our Pages Affect GoogleOur Pages Affect Google
 In this search,In this search,
the #7 resultthe #7 result
from afrom a
FacebookFacebook
page is lesspage is less
than threethan three
weeks oldweeks old
with only awith only a
single like.single like.

17. Service Pages DominateService Pages Dominate
 Elbow aside competitors by pushingElbow aside competitors by pushing
them further down in organic searchthem further down in organic search
results on page one, or to oblivion on theresults on page one, or to oblivion on the
second or third pages of links.second or third pages of links.
 On the previous slide, there was actuallyOn the previous slide, there was actually
one more client link, so the chancesone more client link, so the chances
were 40% that the client would bewere 40% that the client would be
chosen.chosen.

18. Additional Search IllustrationsAdditional Search Illustrations

19. Additional Search IllustrationsAdditional Search Illustrations

20. Additional Search IllustrationsAdditional Search Illustrations