The document outlines 10 key elements of audience building and content strategy: 1) persona research, 2) message architecture, 3) defining an information architecture, 4) managing stock and flow of content and curation, 5) establishing team workflows, 6) generating genuinely good ideas, 7) writing headlines, 8) proper formatting, 9) using multimedia, and 10) constant review of content performance and audience reaction. The strategies are aimed at understanding audiences, developing consistent messaging, organizing content, balancing fresh and archived content, optimizing team processes, creating engaging ideas, crafting attention-grabbing headlines, designing for usability, incorporating different media types, and continuously monitoring results.