The document discusses the healthcare industry in India. It notes that India's healthcare system is undergoing a transformation and growth over the next decade will be closely tied to reforms. The industry is expected to substantially evolve to help India achieve its long-term healthcare vision. It then provides an overview of the healthcare scenario in India including statistics on expenditure and infrastructure. It also discusses St. John's Medical College Hospital including its services, processes, pricing strategies, and quality initiatives to improve service delivery.
A definition of the term “smart hospitals” may thus be: “A smart hospital is a hospital that relies on optimised and automated processes built on an ICT environment of interconnected assets, particularly based on Internet of things (IoT), to improve existing patient care procedures and introduce new capabilities”.
This presentation talks about the Diagnostics & Healthcare industry in India.It includes Marketing Mix,STPD Analysis,SWOT Analysis of some of the top healthcare organizations.
Most reliable diagnostic and pathology center to watch..Merry D'souza
This edition of Most Reliable Diagnostic and Pathology Centres to Watch places the spotlight on healthcare service providers that are leveraging such revolutionary technologies to deliver the best to those seeking their services.
Case Study on Analysis of Efficiency Level of Casualty Management at BGS Glob...Rijo Stephen Cletus
Submitted in partial fulfillment of the requirement for the award of the
Post Graduate Diploma
In
HOSPITAL AND HEALTHCARE MANAGEMENT
To
Visvesvaraya Technological University, Belgaum,
By
Rijo Stephen Cletus
Lifecare is the country's premier full-service diagnostic center with laboratory, providing expertise in imaging and digital pathology services. Our integrated diagnostic services help doctors personalize patient care to optimally treat disease and maintain health and wellness. We are committed to providing only the highest level of testing quality and service and working with you to provide unique solutions to your most challenging needs. http://www.lifecareindia.com/
A definition of the term “smart hospitals” may thus be: “A smart hospital is a hospital that relies on optimised and automated processes built on an ICT environment of interconnected assets, particularly based on Internet of things (IoT), to improve existing patient care procedures and introduce new capabilities”.
This presentation talks about the Diagnostics & Healthcare industry in India.It includes Marketing Mix,STPD Analysis,SWOT Analysis of some of the top healthcare organizations.
Most reliable diagnostic and pathology center to watch..Merry D'souza
This edition of Most Reliable Diagnostic and Pathology Centres to Watch places the spotlight on healthcare service providers that are leveraging such revolutionary technologies to deliver the best to those seeking their services.
Case Study on Analysis of Efficiency Level of Casualty Management at BGS Glob...Rijo Stephen Cletus
Submitted in partial fulfillment of the requirement for the award of the
Post Graduate Diploma
In
HOSPITAL AND HEALTHCARE MANAGEMENT
To
Visvesvaraya Technological University, Belgaum,
By
Rijo Stephen Cletus
Lifecare is the country's premier full-service diagnostic center with laboratory, providing expertise in imaging and digital pathology services. Our integrated diagnostic services help doctors personalize patient care to optimally treat disease and maintain health and wellness. We are committed to providing only the highest level of testing quality and service and working with you to provide unique solutions to your most challenging needs. http://www.lifecareindia.com/
Cost accounting project report - CT & MRI Scan Analysis at a Superspeciality ...Aditya Kumar Varshney
Economic constraints are one of the major limitations on the quality of health care even in India’s urbanized cities. Quality improvement demands optimizing the existing facilities within available resources. In addition, the cost of medical services has risen dramatically in the past decade. This has laid a lot of importance to understand the actual cost of providing medical services.
Radiology, which is an integral component of diagnostic modalities in a tertiary setting. With more patients availing these services at tertiary care hospitals, thus with this study, we strive to assess the cost analysis of MRI and CT scan radiology services at a tertiary care hospital.
The Road To Hospital Quality Accreditation: What’s In It For Us? Is It Even Worth The Expense?” Lecture to Master in Hospital Administration students of the University of the Philippines College of Public Health on August 16, 2013.
How to Start, Run and Manage a Hospital Successfully by Dr.Mahboob ali khan Phd Healthcare consultant
The purpose of this paper is to give a brief outline of the pre-planning and strategic thinking in which an entrepreneur might consider before investing in or starting up a new hospital in the developing world.
There are numerous examples of hospital startups that were ill-conceived or poorly planned and have resulted in either a hospital that was partially constructed and abandoned or were completed and within two years failed in profitability and now sit idle. Other examples exist of underperforming assets. What went wrong? What could the investors have done to decrease their investment risk and increase the chances of the hospital being successful?Globalization of Healthcare.
Dissertation presentation: Study of the Process of Hospital Accreditation and Its Impact on Healthcare Facilities.
Presented By: Yasser Alsharif, Muwafag Kamash, Nasrat Esmat, Amer Tayeb
Supervised By: Dr. Mohammad Kamal Hussain
Service Marketing in Healthcare Sector- Case Study of HBRGaurav Singh Bisen
Presentation on Service Marketing concepts relating with Cleveland Hospital in USA. Including all major aspects of services marketing like
1. GAP MODEL
2. Service Marketing Triangle
3. Zone of Tolerance
4. Service Quality Dimensions.
5. Service Blueprint
6. Indian perspective-Wish Mode
7. Practo-Healthcare Startup of India
Cost accounting project report - CT & MRI Scan Analysis at a Superspeciality ...Aditya Kumar Varshney
Economic constraints are one of the major limitations on the quality of health care even in India’s urbanized cities. Quality improvement demands optimizing the existing facilities within available resources. In addition, the cost of medical services has risen dramatically in the past decade. This has laid a lot of importance to understand the actual cost of providing medical services.
Radiology, which is an integral component of diagnostic modalities in a tertiary setting. With more patients availing these services at tertiary care hospitals, thus with this study, we strive to assess the cost analysis of MRI and CT scan radiology services at a tertiary care hospital.
The Road To Hospital Quality Accreditation: What’s In It For Us? Is It Even Worth The Expense?” Lecture to Master in Hospital Administration students of the University of the Philippines College of Public Health on August 16, 2013.
How to Start, Run and Manage a Hospital Successfully by Dr.Mahboob ali khan Phd Healthcare consultant
The purpose of this paper is to give a brief outline of the pre-planning and strategic thinking in which an entrepreneur might consider before investing in or starting up a new hospital in the developing world.
There are numerous examples of hospital startups that were ill-conceived or poorly planned and have resulted in either a hospital that was partially constructed and abandoned or were completed and within two years failed in profitability and now sit idle. Other examples exist of underperforming assets. What went wrong? What could the investors have done to decrease their investment risk and increase the chances of the hospital being successful?Globalization of Healthcare.
Dissertation presentation: Study of the Process of Hospital Accreditation and Its Impact on Healthcare Facilities.
Presented By: Yasser Alsharif, Muwafag Kamash, Nasrat Esmat, Amer Tayeb
Supervised By: Dr. Mohammad Kamal Hussain
Service Marketing in Healthcare Sector- Case Study of HBRGaurav Singh Bisen
Presentation on Service Marketing concepts relating with Cleveland Hospital in USA. Including all major aspects of services marketing like
1. GAP MODEL
2. Service Marketing Triangle
3. Zone of Tolerance
4. Service Quality Dimensions.
5. Service Blueprint
6. Indian perspective-Wish Mode
7. Practo-Healthcare Startup of India
Principales bloques económicos que se debe considerar para hacer un plan de marketing, negociaciones internacionales, expo. e importación. Fuente: www.acuerdoscomerciales.gob.pe
VER el vídeo del Acuerdo de Asociación Transpacífico.
4 Steps for Improved Stakeholder EngagementBrightWork
Project managers need to secure stakeholder support early on to help work proceed smoothly. Creating a stakeholder engagement strategy involves four principal steps - Define, Analyze, Plan and Engage.
03.elisa kits for ankylosing spondylitis researchElabscience
Ankylosing spondylitis (AS), also known as Bekhterev's disease, Bekhterev-Strümpell-Marie disease, Marie's disease, Marie-Strümpell arthritis, Pierre-Marie's disease, is a chronic inflammatory autoimmune disease of the axial skeleton, with variable involvement of peripheral joints and nonarticular structures. More info visit: http://www.elabscience.com
Quality Medical Care presentation made to a major Pharm mfgr in 1998 at a national meeting. Purpose is to explain how pharm company could use gov mandates to add value to contracts with MCOs.
Power Point Presentation made to a major pharmaceutical manufacturer in 1998. Identifies cause of Medical Crisis and how Pharm mfgrs can use regulations to add value to their contracts with MCOs.
Strategic plan presentationnameInstitutionDatei.docxsusanschei
Strategic plan presentation
name
Institution
Date
introduction
When we are talking about the long-term care to the patients in health facilities, it is important to consider strategic planning.
The goal for Joy Care Nursing Home is to upgrade the facility from a three family multispecialty facility to a six family facility.
A strategic plan and a SWOT analysis was done on the facility to find out if this type of change was possible.
It is important that all aspects are viewed with proper research to see if this can be done.
Overview of the market
Approximately 80,000 people in the regional market
53% of the residents have some type of college education and 90% of residents at least have a high school diploma
$59,948 is the median income for the county residents
The highest portions of the payer mix are commercial, Medicare and Medicaid
Research has been done and shows that upgraded facilities and convenience draws patients in
Mission statement
Their mission is improve health by providing high-quality of care, a comprehensive range of services and exceptional services.
From the statement, it is clear that the hospital is trying to provide high-quality, efficient and accessible healthcare to transform people’s lives
Vision statement
Joy Care Nursing Home and its affiliates will be the health provider of choice for physicians and patients.
Their five year vision is to create a large multispecialty physicians practice system that would include at least six family practice physicians and specialist in cardiology, oncology, and women’s services.
The hospital currently employs three family practice physicians, one obstetrician and one oncologist and non-invasive cardiologist.
SWOT analysis
STRENGTHS
Strong management
Accredited by the joint commission
WEAKNESSES
Understaffed
Facility is not updated
OPPORTUNITIES
Upgraded and new technology
new factory in town brings in potential patients
THREATS
Competition has a upgraded and new facility
Market goals
Increase market share by recruiting three family practice physicians
Improve quality scores in all 6 criteria to a baseline of the 85th percentile
Upgrade facility to meet patient demand
Hire more staff to keep up the demanding flow of new potential patients
Rationale for goals created
Action item that will meet an objective such as renovating, physician lounge increasing marketing for specific products and implementing EMR
Implement a urgent care center
Purchase round tables for EMR rounding
Rationale for goals created cont’
Create an effective organisation
Increase recruitment and retention of qualified health care workers.
Ensure equitable and diverse workforce
Develop a competent and accountable health workforce that matches demand.
Increase employee satisfaction
Itemized resources
Switching over to EMR and HER systems
Invest in equipment to make sure the Bariatric Patients can be treated
Addition of e-visits by large hospital system in adjoi.
Engage Front-line Care Team Using Clinical Audit Checklists iCareQuality.us
The culture of patient safety, quality, and transparency is central to improving care delivery at the organization and industry level. Implementing a sustainable frontline solution like quality checklists will require new leadership, innovative thinking, applications of human factor engineering, and patient voices who demand better. We need to reward staff engagement and quality patient safety efforts which can translate into better patient outcomes. CCG, PSO developed a Clinical Audit Checklist program that can support a culture of transparency and accountability, thereby reducing healthcare costs and delivering positive patient outcomes. Together, we can make continuous daily improvement a standard practice at the hospital and system level. Patients are counting on us to make care delivery safer today for a better patient experience tomorrow.
How Northwestern Medicine is Leveraging Epic to Enable Value-Based CarePerficient, Inc.
Value-based care and payment reform are prompting hospitals and healthcare providers to more closely manage population health. Hospitals and health systems rely on technology and data to outline the characteristics of their population and identify high-risk patients in order to manage chronic diseases and deliver enhanced preventative care.
Our webinar covered how Cadence Health, now part of Northwestern Medicine, is leveraging the native capabilities of Epic to manage their population health initiatives and value-based care relationships across the continuum of care.
Our speakers:
-Analyzed how Epic’s Healthy Planet and Cogito platforms can be used to manage value-based care initiatives.
-Examined the three steps for effective population health management: Collect data, analyze data and engage with patients.
-Covered how access to analytics allows physicians at Northwestern Medicine to deliver enhanced preventive care and better manage chronic diseases.
-Discussed Northwestern Medicine’s strategy to integrate data from Epic and other data sources.
MMLP3.2InstructionsIn LP01.1, LP02.1, and LP03.1 you were aske.docxraju957290
MMLP3.2Instructions
In LP01.1, LP02.1, and LP03.1 you were asked to prepare milestones for a business plan. An executive summary, while written last, is the first part of a business plan. This document is what the executives will read to determine if the business plan has merit and may determine whether or not they will read the entire business plan. The executive summary covers all the key points of the business plan and should be 650-1,000 words. Must use 3 scholarly sources and cite APA.
Here are some helpful sources that discuss what to include in your Executive Summary:
· Chron
· SBA
REFERENCE ONLY: Below is the LP1.1 information
Description of the Business
Wickham Hospital is a rural hospital that provides quality healthcare services to the local community. Our mission is to engage in the promotion of healthier lives by providing quality healthcare services. This is to be executed in a fiscally responsible way that promotes the social, physical, spiritual and psychological wellbeing of the community and patients it serves. Further, the hospital aims at serving all members of the community regardless of their gender, religion, race or age.
Among the services provided by the hospital include outpatient and inpatient services, emergency services, primary care, skilled nursing care, center for rehabilitation medicine, a lung cancer center and surgical services. Our main competitors are some hospitals established within the same community. Among these are Greenview Hospital, Jordan Memorial Hospital and Sloan Hospital. These hospitals offer outpatient and inpatient services as well as other services such as primary stroke services, rehabilitation for pediatric polio patients.
Recommendations to Stand out of the Competition
To stay on top of the competition, Wickham Hospital needs to invest and adapt to the most recent technology to ensure efficient delivery of quality medical services. Further, all healthcare personnel needs to undergo further training through platforms such as seminars and online educational forums. This will promote safe and efficient delivery of services to patients as they promote the quality of life within the community. Besides this, management needs to be keener with the appropriate allocation and deployment of resources to ensure that all areas are sufficiently covered (Enthoven, 2014).
How to Accommodate a Global Business Environment
The hospital currently serves the adjacent community and a few consumers from the outskirts. To broaden into the global business environment, a few strides should be taken. For instance, a website should be created describing the business and services offered. This way, international consumers will seek the business even when they come visiting within the local community. Further, the organization could seek for international investors whose partnership or involvement would attract international healthcare consumers towards the organization (Lunt & Mannion, 2014). The business ...
Listening to employers how health systems-masterCentralPAHEF
On March 3, 2016 at Highmark Blue Shield there were healthcare executives gathered for the Healthcare Executive Forum of Central PA's quarterly event. The three speakers shared their experiences, which opened doors for discussion and furthering healthcare in our transition of providing quality care. These speakers included: The speakers were: Moderator: Terry Madonna, Director of the Center for Politics and Public Affairs, Franklin and Marshall College; Speakers: John Holmes, VP, Finance-Population Health and Payor Contracting, Wellspan Health; David Vasillaros, Esq., The Benecon Group; Diane Hess, CLU CEBS, Interim Executive Director, Lancaster County Business Group on Health. This American College of Healthcare Executive's event was worth 1.5 face to face credits. Visit our website for full biographies and more at www.centralpa.ache.org.
Streamlining Your Medical Practice for Profitability and SuccessConventus
Conventus webinar video providing key success strategies and tactics for improving productivity, profitability, and patient care. The one-hour video features host Susan Lieberman of Conventus and Stevie Davidson of Health Informatics Consulting.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Service analysis
1. THE HEALTHCARE INDUSTRY IN
INDIA
B Y-
S H A M I K B I S WA S
P. S A I S W E TA
TO N Y A U G U S T I N E
M E H U L P U J A R I
S H I VA M S O D H I
A J AY U PA D H YAY
INDUSTRY ANALYSIS
ON
2. INTRODUCTION
India has embarked on a journey of healthcare
system transformation
Growth in the next decade is going to be closely
linked to the nature and the extent of reform
The Indian healthcare industry is expected to evolve
substantially over the next decade, along with the
country to make great progress towards achieving it’s
long-term healthcare vision
7. E S T A B L I S H E D - 1 9 7 5
N U M B E R O F B E D S - 1 3 5 0
N U M B E R O F S P E C I A L T Y S E R V I C E S - 1 5
N U M B E R O F S U P E R S P E C I A L T Y S E R V I C E S -
2 0
N U M B E R O F S T A F F - 2 0 0 7
N U M B E R O F M E D I C A L P E R S O N N E L - 4 4 0
N U M B E R O F N U R S I N G P E R S O N N E L – 9 5 0
D A I L Y A V E R A G E O U T P A T I E N T S - 1 8 5 0
D A I L Y A V E R A G E A D M I S S I O N S - 1 4 8
St. John’s Medical College
Hospital
9. 7P’S IN A HOSPITAL
PRODUCT
In order to provide effective and reliable services, the
hospital is fully equiped with various facilities.
The facilities in St. Johns Hospital are
Essential medical facilities like x- ray and ultra
sound are available in hospital premises.
There are 4 O.T and 2 labour O.T available .
There are 11 bed ICU and % bed NICU.
10. PLACE
Under hospital marketing, distribution of medicare
services plays a crucial role. In case of hospitals the
location of hospital plays a very important role.
Avoid inconvinience
Adequate transport and communication facilities
Avoid congestion
11. PROMOTION
Hospitals for promotion use either advertisement or
PR or both after taking into consideration the target
customers, media type, budget and the sales
promotion.
PROMOTION PERSONAL
TECHNIQUES IMPERSONAL
12. PRICE
Super deluxe class:
AC single occupancy with modern amenities and utmost
ambience
Private class: 2900rs per night
Two patients in a room with decent facilities like washroom and
sofas, etc.
Cubical class:
It’s a 4 and 6 beded partitioned room with open balcony and
supervision of skilled staff.
General class:
It is a non ac room with no partition between different patients.
Its accommodation charges are comparatively very less.
13. PEOPLE
It includes the doctors, nurses, supporting staff, patients,
etc.
The people in St. Johns hospital are constantly motivated
to give the best of their effort.
By providing regular on the job training of employees to
ensure continuous improvement in health care.
Utilizing services of professionally medical consultants.
Use of the latest technology.
14. PROCESS
Process generally forms the different tasks that are
performed by the hospital. The process factor is mainly
dependent on the size of the hospital and kind of
service it is offering. There are 2 different types of
processes:
Outpatient
Inpatient
15.
16.
17. PHYSICAL EVIDENCE
It is the environment in which the service is delivered
with physical or tangible commodities and where the
hospital and the customer interacts. It does play an
important role in health care services, as the core
benefit a customer seeks is proper diagnosis and cure
of the problem. It can be in the form of smart building.
Logos, mascots, etc.
19. CORE PRODUCT
Treatment of patients
EXPECTED PRODUCT
Infrastructure to support reasonable number of beds.
Operation theatres.
Equipment-like cardio-respiratory supportive
equipment.
AUGMENTED PRODUCT
Ambience
Automation equipment
Central air conditioning.
20. Services In St. John’s
Specialty services – Anesthesiology, general medicines,
pediatrics, psychiatry
Super specialty services – Cardiology, Oncology,
Neurology, gastroenterology
Diagnostic facilities – CT scan, X-ray, Radio therapy
Supportive service departments – Billing, IT, Laundry
Ancillary service departments
Specialized services – Outpatient services, daycare
Counseling services
Preventive services
Credit services
21. Servicing process
Customer – Service = Experience
Organization – Service = Process design & managed to
create customer experience
Process – Explains method & sequences in which
service operating system works and how linked
together to create a value proposition to customers
Steps – Design blueprint
Managing customers
Creating a prompt service
22. Service Blueprint
To design new service or redesign
What to be constructed
What is visible
What are the fail points
Create – Key activities
Linkage between activities
Distinguishes –
Customer experience – Front stage
What activities staff do - Back stage
23. Service Re-design
Revitalizes the process that has been outdated
External – Technology, Competition, Customer needs,
New diseases
Internal – Customer complaints, extensive information
exchange, unnecessary procedures
Results :
Reduced service failure
Quality
Productivity
Customer satisfaction
Reduced cycle time
Updated technology
24. Cost Reduction Schemes
Medical college – Cost reduction
Camps
Implemented Insurance system
RSBY scheme
29. I T I S P R O V I D I N G C U S TO M E R S E RV I C E T H AT W I L L AT T R A C T A N D
R E TA I N C U S TO M E R S A N D H AV E A P O S I T I V E I M PA C T O N T H E
B O T TO M L I N E O F A N Y B U S I N E S S - - N O M AT T E R W H E R E I T I S
L O C AT E D O R W H AT P R O D U C T O R S E RV I C E I T P R O V I D E S
SERVICE RECOVERY
30. SITUATIONS
A family member complains about a long wait-time.
A patient demands a different doctor.
An elderly patient refuses more tests.
A patient demands a specific test.
A patient accuses the staff of thievery.
A patient objects to all the "foreigners" on staff.
A husband insists his test results be kept from his
wife.
31. STEPS FOR SERVICE RECOVERY
Apologize
Solve the problem
Give the customer something of value as
compensation
Create a service recovery process
Train employees
32. Changing Factors/Indicators
Driven by consumer desires for choice but also bring
a degree of consumer cost responsibility.
Changes in technology that allow for more direct to
consumer marketing of health services:
Laser eye surgery
Complementary medicine
Fast CT scans
33. Changing Factors/Indicators (Contd.)
Insurance Plans are offering “tiered” plans.
Lowest cost (co-pay, deductible) to use lower cost hospitals.
More cost to use higher cost hospitals
Highest cost to go out of network.
35. Comparative Pricing
Maintaining a relative position compared to
competitors.
Always 10% higher than the competition based on perceived
value in the market.
Used in managed care (per diem) negotiations.
Problem – You need to know their prices.
Problem – You need to make sure it does not look
like collusion.
36. Discount Pricing
For volume, for cash on the spot, etc.
$199 each for Heart, Chest and Abdominal CT’s –
but $30 off if you take all three together. (Bundled
package)
37. Introductory Offers
A certain amount off for the first 100 users of ----
A real offer from a Cosmetic Surgery practice.
38. Incentive Pricing
Reduced per diem to direct employees to a specific
network.
Reduced prices to use services off hours.
Diagnostic Imaging.
Lab Tests
Phase 4 Cardiac Rehab
“Two for One” – Contact lenses, massage therapy
visits
39. Loss Leader
Optical shops (Lower price exam if you get glasses).
Dental practices (Low price cleaning to get other
services).
Free or low price health screenings
Itis a public service but it is also a loss leader.
40. Market Share Capture Pricing
Using deep pockets to buy share with a low price.
Use lower prices in managed care negotiations to keep a
competitor out of the network.
Use lower prices to be in the “low cost” tier to capture volume.
41. Pricing on the Margin
Pricing at the direct cost of the next unit in the door.
A desperation strategy to capture share or generate
cash.
42. Skim Pricing
Take advantage of cutting edge newness or
exclusivity to skim off a quick profit
First Fast CT in town
First PET scanner in the market.
43. Year-End Cafeteria
Unique to health care (so far)
Use up pre-tax cafeteria benefits before the end of
the year.
Resulting in lots of elective-service advertising in December.
44. Access Pricing
Paying per year for access to a boutique medical
group (e.g. - $3,000 for a family gets immediate
access).