The Fruit Ninja app logo summarizes the game through its visual design elements. The logo features a watermelon being sliced by a sabre against a background texture resembling bamboo. The sabre is illuminated to represent the primary weapon. Splatters of watermelon juice are shown falling across the icon to add depth, while transparent splatters lack depth. Multiple shades of colors like red and green are layered to realistically depict the watermelon and texture the bamboo background.

1. FRUIT Ninja app logo
analysis
Fruit ninja, a game that focuses not so
much on a digital character but rather on
digital objects, was more open to a range of
different interpretations within the icon
design as there is no personal or emotional
connection shared between the player and a
particular individual in the game apart from
a physical interaction with the sabre.
The East Asian theme and setting has been
carried into the logo, which features a
background layered with a texture that
looks just like bamboo. The sabre, that is
illuminated effectively (perhaps to convey
to the user that it is in fact the primary
weapon/character) slants strongly directly
on the diagonal line that shoots up from the
bottom left hand corner of the icon to its
top right. The two halves of the
watermelon sit predominantly within the
centre circle with their ends emerging just
outside. The juice splatters are not
organised as neatly, yet most of it occurs in
the bottom left square of its grid.
The juice of the chopped watermelon (which appears to have been selected as the
default fruit, perhaps for its juiciness) shown to be splattered across the screen of the
icon to add a sense of depth to it, whilst the juice splatters themselves are coloured with
a slight transparency to add a lack of depth to their texture, which is realistic in ways.
The colour scheme uses many shades of the same colour to provide an effective
method of shading. For instance, 3 shades of red are used to add detail to centre of the
inside of the watermelon by layering it up them. 6 shades of green are also used to
master the pattern of the watermelon’s outer shell. Many different variations of beige,
including a very dark brown, have been implemented to texturise the background in a
realistic, natural bamboo colour.