Company logo analysis
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The document analyzes and summarizes the logos of three film companies: Alcon Entertainment, Spyglass Entertainment, and New Line Cinema. All three logos use a black background and include both text and a central image. Alcon Entertainment's logo features the text "ALCON" and "ENTERTAINMENT" surrounding an image of a man shooting an arrow. Spyglass Entertainment's logo contains the text "SPYGLASS" and "ENTERTAINMENT" above and below an image looking through a spyglass. New Line Cinema's logo has the text "NEW LINE CINEMA" under an image of a black rectangle with film reels, surrounded by a blue shadow.
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Analysis of existing logos
Sony Pictures is known for romance films like The Vow, The Holiday, and Just Go With It. Their logo uses white, black, orange, and blue with contrasting white writing on a black background to make the writing stand out. The font is the same one associated with Sony electronics, making the logo recognizable.
Paramount's moving stars and mountain logo uses calm colors like blue to make the animation seem realistic. The word "Paramount" stands out against the sky in the center above the mountain.
Warner Bros. Pictures is known for variety and high standards. Their blue and white sky background animation logo features a shield shape with the letters W and B, and the text "War
Company logo analysis
The document analyzes and summarizes the logos of three film companies: Alcon Entertainment, Spyglass Entertainment, and New Line Cinema. All three logos use a black background and include both text and a central image. Alcon Entertainment's logo features the text "ALCON" and "ENTERTAINMENT" surrounding an image of a man shooting an arrow. Spyglass Entertainment's logo contains the text "SPYGLASS" and "ENTERTAINMENT" above and below an image looking through a spyglass. New Line Cinema's logo has the text "NEW LINE CINEMA" below an image of a black rectangle with film reels, surrounded by a blue shadow.
Company analysis
The document analyzes and summarizes the logos of three film companies - Alcon Entertainment, Spyglass Entertainment, and New Line Cinema. For Alcon Entertainment, the logo animation consists of a man shooting a bow and arrow from different angles on a black background. For Spyglass Entertainment, the logo animation zooms out from a spyglass showing an ocean and mountains, with text above and below a central image. For New Line Cinema, the animation starts with a flipping rectangle and features two film reels on a black background with a blue shadow.
Magazine ad initial response
The document provides details for designing a magazine advertisement to promote a new album. It recommends using a silhouette background image for depth, with the main image featuring the lead singer. It suggests conveying an expression of longing on the singer's face. The advertisement would include information about the new album being released, including the name, release date, and where it can be purchased. The goal is to create a mysterious yet intriguing advertisement that effectively promotes the new album.
Magazine analysis kasbian
The document analyzes a magazine advertisement for the band Kasabian. It notes that the simple black background and lack of detail makes the ad easy to view. The use of black suggests association with the band's color and the font used for the band name is recognizable to fans. The website is placed at the bottom in smaller font to indicate lower importance. The date is in bold white to stand out against the black. An image of a band member's face is repeated in a circle around the text, drawing attention as one of the most prominent features.
Summer hw poster_pans_42
The document analyzes and compares two movie posters:
1) Pans Labyrinth features a custom font holding up the title with the character in focus. There is no tagline to distract from the character. Credits are low opacity. It targets fantasy and child audiences.
2) Just Mercy focuses on the main character standing out from the crowd as a minority. The taglines hook the viewer and indicate it's based on a true story. Few prominent credits are in the center. It targets those interested in racism and how perspectives can change.
Both posters effectively draw attention to the main elements through lighting and positioning of credits, characters, and text. But they differ in tagline placement, credits
Film Poster Analysis - Fast Love
The poster features the main character John prominently in the center with his name at the top. It uses a radial gradient background that lightens from the center outwards, spotlighting John. Key information like the film title, director, and main actors are displayed in conventional locations and fonts, with the credits and tagline placed below the title in smaller text.
Trailer Title Screen's
Film trailers use typography, including titles, to capture audience attention and convey information. Titles follow genre conventions through font, color, and effects to indicate the genre. Horror titles typically use red text on black with smeared fonts to imply danger. Social realism titles show individuality, like Juno's hand-drawn title implying creativity. Action titles use bold central text in colors like gold or red linked to characters. Drama titles keep it simple like The Age of Adaline layering the protagonist or The Imitation Game's spaced typewriter-style font. Overall, titles use capital letters, center positioning, and memorable short phrases to stand out.
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Analysis of existing logos
Sony Pictures is known for romance films like The Vow, The Holiday, and Just Go With It. Their logo uses white, black, orange, and blue with contrasting white writing on a black background to make the writing stand out. The font is the same one associated with Sony electronics, making the logo recognizable.
Paramount's moving stars and mountain logo uses calm colors like blue to make the animation seem realistic. The word "Paramount" stands out against the sky in the center above the mountain.
Warner Bros. Pictures is known for variety and high standards. Their blue and white sky background animation logo features a shield shape with the letters W and B, and the text "War
Company logo analysis
The document analyzes and summarizes the logos of three film companies: Alcon Entertainment, Spyglass Entertainment, and New Line Cinema. All three logos use a black background and include both text and a central image. Alcon Entertainment's logo features the text "ALCON" and "ENTERTAINMENT" surrounding an image of a man shooting an arrow. Spyglass Entertainment's logo contains the text "SPYGLASS" and "ENTERTAINMENT" above and below an image looking through a spyglass. New Line Cinema's logo has the text "NEW LINE CINEMA" below an image of a black rectangle with film reels, surrounded by a blue shadow.
Company analysis
The document analyzes and summarizes the logos of three film companies - Alcon Entertainment, Spyglass Entertainment, and New Line Cinema. For Alcon Entertainment, the logo animation consists of a man shooting a bow and arrow from different angles on a black background. For Spyglass Entertainment, the logo animation zooms out from a spyglass showing an ocean and mountains, with text above and below a central image. For New Line Cinema, the animation starts with a flipping rectangle and features two film reels on a black background with a blue shadow.
Magazine ad initial response
The document provides details for designing a magazine advertisement to promote a new album. It recommends using a silhouette background image for depth, with the main image featuring the lead singer. It suggests conveying an expression of longing on the singer's face. The advertisement would include information about the new album being released, including the name, release date, and where it can be purchased. The goal is to create a mysterious yet intriguing advertisement that effectively promotes the new album.
Magazine analysis kasbian
The document analyzes a magazine advertisement for the band Kasabian. It notes that the simple black background and lack of detail makes the ad easy to view. The use of black suggests association with the band's color and the font used for the band name is recognizable to fans. The website is placed at the bottom in smaller font to indicate lower importance. The date is in bold white to stand out against the black. An image of a band member's face is repeated in a circle around the text, drawing attention as one of the most prominent features.
Summer hw poster_pans_42
The document analyzes and compares two movie posters:
1) Pans Labyrinth features a custom font holding up the title with the character in focus. There is no tagline to distract from the character. Credits are low opacity. It targets fantasy and child audiences.
2) Just Mercy focuses on the main character standing out from the crowd as a minority. The taglines hook the viewer and indicate it's based on a true story. Few prominent credits are in the center. It targets those interested in racism and how perspectives can change.
Both posters effectively draw attention to the main elements through lighting and positioning of credits, characters, and text. But they differ in tagline placement, credits
Film Poster Analysis - Fast Love
The poster features the main character John prominently in the center with his name at the top. It uses a radial gradient background that lightens from the center outwards, spotlighting John. Key information like the film title, director, and main actors are displayed in conventional locations and fonts, with the credits and tagline placed below the title in smaller text.
Trailer Title Screen's
Film trailers use typography, including titles, to capture audience attention and convey information. Titles follow genre conventions through font, color, and effects to indicate the genre. Horror titles typically use red text on black with smeared fonts to imply danger. Social realism titles show individuality, like Juno's hand-drawn title implying creativity. Action titles use bold central text in colors like gold or red linked to characters. Drama titles keep it simple like The Age of Adaline layering the protagonist or The Imitation Game's spaced typewriter-style font. Overall, titles use capital letters, center positioning, and memorable short phrases to stand out.
Movie poster analysis- last house on the left
The movie poster for "The Last House on the Left" features a solitary house in a wooded area surrounded by black. This isolated image conveys the horror genre. The title is split across the top third to draw the eye. The tagline asks the audience a question to generate interest. Credits and logos are kept small at the bottom to avoid detracting from the main image. The poster follows conventions like using a focal image and tagline to attract attention while keeping some ambiguity to build anticipation.
Waiting for forever film poster analysis
For my A2 Media Studies, I have to make a film poster for my film Too Close for Comfort. I am doing research into how posters are created by the professionals to five me inspiration and also show me how the professionals make the posters.
Digipak p2 (Back Cover)
This document summarizes the process of creating album artwork for a back cover. It describes how the background image was initially edited in Photoshop using tools like the smudge tool to create the effect of ink running. Typography and other graphics were then applied over the background image. Different variations of the cover were tested through manipulation of levels and layer effects. Focus groups of 13-22 year olds preferred the second variation due to its strong contrast, color separation, and layering techniques.
Media institutions
The document discusses film production company logos and how they represent the company. It notes that major companies like Disney and Universal have logos shown at the beginning or end of trailers. The names of companies can indicate the types of films they produce. Names are often based on founders like Warner Brothers or convey power and representation like Universal. Several potential new company names are discussed - Emperor Pictures implying power, Unity Pictures implying togetherness, and Harmony Pictures was selected, implying tranquility. Most major companies have large skyline logos with themes of peacefulness using the color blue. The creator then designed a logo for Harmony Pictures with a simple black and gold color scheme representing power and quality, along with bright multicolored text
Ancillary task movie poster analysis - The Dark Knight Rises
The colour scheme of the poster is dark, using mainly black with orange highlights. The text stands out as it is white and bold against the black background. The image of Batman is positioned slightly off-centre to catch the viewer's eye, with his arms and eyes aligned on thirds lines per the Guttenberg principle of composition. The film title is bold white text placed in front of the iconic bat symbol.
Film poster analysis
This movie poster uses dark colors and a central image of a girl's face to attract the audience's attention. The girl's cute facial expression is meant to make the audience sympathize with her and want to know what happens in the film. Short text is used for optimal readability, with the title standing out in a distinctive font at the bottom to draw the eye down after viewing the key image.
How we made our cd pane
For the CD design, the team found a template to guide the overall design. They erased background elements in Photoshop and added a black backing color to represent depression and conflict throughout the CD. The main text "Mad World" was chosen as a symbolic reference to the song's meaning of life being crazy and mad. An image of a protagonist covering his face was added to portray emotional conflict and grief. The black and white color scheme represents good and bad, with white symbolizing hope and black symbolizing darkness and depression.
Film poster
The movie poster is for the film "Pitch Perfect" which is about singing. The simple but effective masthead prominently displays the title in a bold font atop a group of girls, indicating it is about singing and targeted towards a female audience. The poster uses vibrant colors to make each girl stand out individually without imperfections. The cover line "get pitch slapped" presents the film in a humorous way to engage the audience. The blue and black background helps the characters, title, and lines stand out through contrast. The main image of a group of diverse girls will intrigue teenage girls as the target audience since they often pose like in the photo, showing there is something for different personality types.
Presentation1
1. The poster, magazine, and trailer for the fictional film were effectively linked through consistent use of color themes, characters, and story elements.
2. The character Hope Denton was portrayed consistently across the trailer and poster through her dialogue, heart themes, and placement next to the protagonist Jack.
3. Jack was represented somewhat differently in the poster than the trailer to make him appealing on the magazine cover, but his color scheme and props helped link the materials.
Magazine 5th draft & reflection
This presentation shows specific changes I made to my magazine cover, explaining why I did them, and how it aids my final magazine.
Nirvana album advert
The document provides an analysis of the album cover design for Nirvana's "Nevermind" album:
- The main image shows a naked baby swimming after a dollar bill, representing how children are born into a world chasing money.
- The designer used a simple, subtle layout that frames the photo and balances the page, keeping the text from distracting from the iconic image.
- While the band's logo uses a vintage font, the album title reflects the water's waves in its custom font, with other text kept simple in Times New Roman. This balanced artistic flair with the strength of the image and band.
Ancillary texts
The main film and ancillary texts effectively form a cohesive campaign through consistent design elements. Both the film poster and trailer use the same Futura font in dark red to connote violence and action related to the film's plot of a man seeking vengeance after his family's death. The magazine title also ties in visually through its design. Together, these elements create a recognizable brand that will be easy for the target audience to identify across different media formats and the film's social media presence.
Poster & Review Analysis
The document discusses the design elements of a movie poster that was created to promote an independent film. These include the mise en scene, image, information, tagline, font, logo, and color. The image on the poster was constructed to foreshadow the ending of the film. While initially meant to focus on a spoon and plain background, the designers decided to "posterize" the image to give it a pop art look and emphasize the comedic aspect of the movie. The font, logo, and stark black and white color scheme were also chosen to reflect the indie nature and individuality of the film.
Movie film trailer posters
The document analyzes and compares the posters for three horror films - Paranormal Activity 4, Insidious, and The Conjuring. It finds that the posters all follow conventions like including the film title, images relating to the plot, and credits, but vary stylistically. For example, Paranormal Activity 4's poster has a shadowy image and red text, while Insidious uses a close-up of the main character. Both aim to convey fear, while The Conjuring posters depict mysterious scenes and use dark color schemes. Overall, the posters effectively promote the films' scary themes and genres.
Posters Analysis
This poster analyzes a film poster in detail over multiple paragraphs. It discusses various design elements of the poster including the prominent display of the main star and tiger, use of fonts, colors, and imagery to set a magical atmosphere and introduce themes. It notes how unknown actors are not featured prominently but rather the director's reputation is emphasized through their achievements. The poster aims to attract the audience through impressive cinematography and hints at the story's isolation through ambiguous imagery rather than clearly showing the protagonist.
Poster Research
The document discusses conventions used in film posters through analyzing posters for the films Inception and Source Code. It explains that posters typically include the film's tagline, photos of main characters, actors' names, title, release date, and director. The billing block, a legal requirement, identifies cast and crew in varying font sizes with companies like producers highlighted. Source Code's poster features Jake Gyllenhaal running amid disintegrating images to represent the film's theme of time running out.
Guttenburg principal
The document discusses different areas of a movie poster, including the primary optical area containing the star actor, movie title, and slogan to attract attention. The strong and weak fallow areas further convey that the film is an action thriller through imagery like a gun. The terminal area provides additional details like release date and critic reviews.
Evaluation Question 2
The document discusses how the combination of main products and ancillary tasks can be effective for advertising. It maintains consistent elements like the film title "The Deprived" across all products to create a recognizable brand. Key props and imagery are also consistently featured, like a map carried by the protagonist, to better link the narratives between advertisements. Themes of death, blood and nature are expressed in both the film trailer and poster to create a stronger bond between the media. These consistent elements and themes across products help audiences more easily identify them as advertising the same film.
Typography analysis
The document analyzes and compares the typography and title sequences of the films The Shining and Halloween. For The Shining, the titles are light blue, bold, and simplistic to encourage viewers to focus on the footage rather than the titles. Individual names are shown separately for prominent personnel. For Halloween, the orange titles coincide with the film's pumpkin theme and hint at danger when red is also used. Individual names are shown separately to give more attention to actors and producers compared to The Shining, and more important credits use larger text. Both films utilize their title sequences and typography to direct audience attention and recognize key personnel.
Analysis of Cover - NME
The document discusses the design elements of a magazine cover for NME magazine. It notes that the masthead has a consistent font and style that rarely changes. The main image on the cover is of musician Damon Albarn. The layout is described as simple but effective, with everything neatly arranged and visible without being crowded.
Analysis of Logos
This logo for the band Queen features images that symbolize royalty like a crown, lions, and a phoenix to emphasize the powerful connotation of the band's name. The word "Queen" is capitalized and in red text, further linking it to notions of royalty, dominance, and power. However, there is also a juxtaposition since the lion is called the "king of the jungle," contrasting with the band's title of "Queen." The unconventional use of color also stands out compared to typical rock genre logos.
Logo and analysis of logos
The document discusses how logos and colors influence consumer perception of brands. It provides examples of how different shapes, colors and images commonly evoke certain meanings and traits like confidence, security, youth, or masculinity. The document also examines case studies of logo redesigns at NBC and FIFA that failed to properly account for how consumers would perceive the new visual identities. Effective logo design and brand research is important to understand how logos and colors shape initial consumer impressions.
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Movie poster analysis- last house on the left
The movie poster for "The Last House on the Left" features a solitary house in a wooded area surrounded by black. This isolated image conveys the horror genre. The title is split across the top third to draw the eye. The tagline asks the audience a question to generate interest. Credits and logos are kept small at the bottom to avoid detracting from the main image. The poster follows conventions like using a focal image and tagline to attract attention while keeping some ambiguity to build anticipation.
Waiting for forever film poster analysis
For my A2 Media Studies, I have to make a film poster for my film Too Close for Comfort. I am doing research into how posters are created by the professionals to five me inspiration and also show me how the professionals make the posters.
Digipak p2 (Back Cover)
This document summarizes the process of creating album artwork for a back cover. It describes how the background image was initially edited in Photoshop using tools like the smudge tool to create the effect of ink running. Typography and other graphics were then applied over the background image. Different variations of the cover were tested through manipulation of levels and layer effects. Focus groups of 13-22 year olds preferred the second variation due to its strong contrast, color separation, and layering techniques.
Media institutions
The document discusses film production company logos and how they represent the company. It notes that major companies like Disney and Universal have logos shown at the beginning or end of trailers. The names of companies can indicate the types of films they produce. Names are often based on founders like Warner Brothers or convey power and representation like Universal. Several potential new company names are discussed - Emperor Pictures implying power, Unity Pictures implying togetherness, and Harmony Pictures was selected, implying tranquility. Most major companies have large skyline logos with themes of peacefulness using the color blue. The creator then designed a logo for Harmony Pictures with a simple black and gold color scheme representing power and quality, along with bright multicolored text
Ancillary task movie poster analysis - The Dark Knight Rises
The colour scheme of the poster is dark, using mainly black with orange highlights. The text stands out as it is white and bold against the black background. The image of Batman is positioned slightly off-centre to catch the viewer's eye, with his arms and eyes aligned on thirds lines per the Guttenberg principle of composition. The film title is bold white text placed in front of the iconic bat symbol.
Film poster analysis
This movie poster uses dark colors and a central image of a girl's face to attract the audience's attention. The girl's cute facial expression is meant to make the audience sympathize with her and want to know what happens in the film. Short text is used for optimal readability, with the title standing out in a distinctive font at the bottom to draw the eye down after viewing the key image.
How we made our cd pane
For the CD design, the team found a template to guide the overall design. They erased background elements in Photoshop and added a black backing color to represent depression and conflict throughout the CD. The main text "Mad World" was chosen as a symbolic reference to the song's meaning of life being crazy and mad. An image of a protagonist covering his face was added to portray emotional conflict and grief. The black and white color scheme represents good and bad, with white symbolizing hope and black symbolizing darkness and depression.
Film poster
The movie poster is for the film "Pitch Perfect" which is about singing. The simple but effective masthead prominently displays the title in a bold font atop a group of girls, indicating it is about singing and targeted towards a female audience. The poster uses vibrant colors to make each girl stand out individually without imperfections. The cover line "get pitch slapped" presents the film in a humorous way to engage the audience. The blue and black background helps the characters, title, and lines stand out through contrast. The main image of a group of diverse girls will intrigue teenage girls as the target audience since they often pose like in the photo, showing there is something for different personality types.
Presentation1
1. The poster, magazine, and trailer for the fictional film were effectively linked through consistent use of color themes, characters, and story elements.
2. The character Hope Denton was portrayed consistently across the trailer and poster through her dialogue, heart themes, and placement next to the protagonist Jack.
3. Jack was represented somewhat differently in the poster than the trailer to make him appealing on the magazine cover, but his color scheme and props helped link the materials.
Magazine 5th draft & reflection
This presentation shows specific changes I made to my magazine cover, explaining why I did them, and how it aids my final magazine.
Nirvana album advert
The document provides an analysis of the album cover design for Nirvana's "Nevermind" album:
- The main image shows a naked baby swimming after a dollar bill, representing how children are born into a world chasing money.
- The designer used a simple, subtle layout that frames the photo and balances the page, keeping the text from distracting from the iconic image.
- While the band's logo uses a vintage font, the album title reflects the water's waves in its custom font, with other text kept simple in Times New Roman. This balanced artistic flair with the strength of the image and band.
Ancillary texts
The main film and ancillary texts effectively form a cohesive campaign through consistent design elements. Both the film poster and trailer use the same Futura font in dark red to connote violence and action related to the film's plot of a man seeking vengeance after his family's death. The magazine title also ties in visually through its design. Together, these elements create a recognizable brand that will be easy for the target audience to identify across different media formats and the film's social media presence.
Poster & Review Analysis
The document discusses the design elements of a movie poster that was created to promote an independent film. These include the mise en scene, image, information, tagline, font, logo, and color. The image on the poster was constructed to foreshadow the ending of the film. While initially meant to focus on a spoon and plain background, the designers decided to "posterize" the image to give it a pop art look and emphasize the comedic aspect of the movie. The font, logo, and stark black and white color scheme were also chosen to reflect the indie nature and individuality of the film.
Movie film trailer posters
The document analyzes and compares the posters for three horror films - Paranormal Activity 4, Insidious, and The Conjuring. It finds that the posters all follow conventions like including the film title, images relating to the plot, and credits, but vary stylistically. For example, Paranormal Activity 4's poster has a shadowy image and red text, while Insidious uses a close-up of the main character. Both aim to convey fear, while The Conjuring posters depict mysterious scenes and use dark color schemes. Overall, the posters effectively promote the films' scary themes and genres.
Posters Analysis
This poster analyzes a film poster in detail over multiple paragraphs. It discusses various design elements of the poster including the prominent display of the main star and tiger, use of fonts, colors, and imagery to set a magical atmosphere and introduce themes. It notes how unknown actors are not featured prominently but rather the director's reputation is emphasized through their achievements. The poster aims to attract the audience through impressive cinematography and hints at the story's isolation through ambiguous imagery rather than clearly showing the protagonist.
Poster Research
The document discusses conventions used in film posters through analyzing posters for the films Inception and Source Code. It explains that posters typically include the film's tagline, photos of main characters, actors' names, title, release date, and director. The billing block, a legal requirement, identifies cast and crew in varying font sizes with companies like producers highlighted. Source Code's poster features Jake Gyllenhaal running amid disintegrating images to represent the film's theme of time running out.
Guttenburg principal
The document discusses different areas of a movie poster, including the primary optical area containing the star actor, movie title, and slogan to attract attention. The strong and weak fallow areas further convey that the film is an action thriller through imagery like a gun. The terminal area provides additional details like release date and critic reviews.
Evaluation Question 2
The document discusses how the combination of main products and ancillary tasks can be effective for advertising. It maintains consistent elements like the film title "The Deprived" across all products to create a recognizable brand. Key props and imagery are also consistently featured, like a map carried by the protagonist, to better link the narratives between advertisements. Themes of death, blood and nature are expressed in both the film trailer and poster to create a stronger bond between the media. These consistent elements and themes across products help audiences more easily identify them as advertising the same film.
Typography analysis
The document analyzes and compares the typography and title sequences of the films The Shining and Halloween. For The Shining, the titles are light blue, bold, and simplistic to encourage viewers to focus on the footage rather than the titles. Individual names are shown separately for prominent personnel. For Halloween, the orange titles coincide with the film's pumpkin theme and hint at danger when red is also used. Individual names are shown separately to give more attention to actors and producers compared to The Shining, and more important credits use larger text. Both films utilize their title sequences and typography to direct audience attention and recognize key personnel.
Analysis of Cover - NME
The document discusses the design elements of a magazine cover for NME magazine. It notes that the masthead has a consistent font and style that rarely changes. The main image on the cover is of musician Damon Albarn. The layout is described as simple but effective, with everything neatly arranged and visible without being crowded.
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Ancillary task movie poster analysis - The Dark Knight Rises
Ancillary task movie poster analysis - The Dark Knight Rises
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Analysis of Logos
This logo for the band Queen features images that symbolize royalty like a crown, lions, and a phoenix to emphasize the powerful connotation of the band's name. The word "Queen" is capitalized and in red text, further linking it to notions of royalty, dominance, and power. However, there is also a juxtaposition since the lion is called the "king of the jungle," contrasting with the band's title of "Queen." The unconventional use of color also stands out compared to typical rock genre logos.
Logo and analysis of logos
The document discusses how logos and colors influence consumer perception of brands. It provides examples of how different shapes, colors and images commonly evoke certain meanings and traits like confidence, security, youth, or masculinity. The document also examines case studies of logo redesigns at NBC and FIFA that failed to properly account for how consumers would perceive the new visual identities. Effective logo design and brand research is important to understand how logos and colors shape initial consumer impressions.
Media logo analysis
The document discusses logo analysis for a record label project. It begins by explaining that the author researched existing record label logos to understand how companies designed logos to reflect their products' styles, genres, or size. The author then created a mood board of inspirational logos and analyzed trends in color, size, and themes used. Most concluded that today's record label logos are generic to represent a wide range of music tastes, though some directly reference the label or music produced. The author designed their logo with initials for a personal touch, and images of a sun and blue font to reference the themes and lyrics of the song for their music video.
Colors and Fonts for logo design
This document discusses important considerations for color and font selection in logo design. It provides information on the common meanings and associations of different colors like red, orange, yellow, green, blue, purple, black, white, brown, and pink. It also emphasizes choosing colors carefully to avoid unintended meanings based on cultural interpretations. Additionally, it stresses the importance of selecting a font style that matches the logo and provides a link to obtain a logo design for $99.
Logo analysis
This document analyzes the logo of a brand, noting that it is instantly recognizable and scalable in all sizes. It then provides a list of words in red and black that are associated with the logo's meaning, themes, and imagery, which include youth, passion, music, power, and life. The logo is said to resemble a musical note, heart, fetus in a womb, and human ears, symbolizing themes of life, youth, and the way music provides life and makes the heart beat.
The elements of a good logo design
The document discusses the key elements of an effective logo design. It notes that logos need to be memorable, simple to understand, and versatile across different mediums. Effective logos consider factors like color psychology and shape symbolism to connect with customers on a subconscious level. A good logo is tailored to represent the business image and pop into customers' minds when thinking about the company's products or services.
Logo Analysis
This Haiku Deck presentation contains 5 photos from various sources including NASA and individuals, with the last slide encouraging the viewer to create their own Haiku Deck presentation on SlideShare. The presentation shows photos without captions or accompanying text to provide context for the images.
The generic conventions of magazines cover
The front covers of magazines aim to attract buyers through eye-catching design elements. They establish a consistent house style through fonts, layout, color, and logos to build brand recognition and loyalty. Covers typically feature a central high-resolution celebrity image looking directly at viewers to create engagement. Additional cover lines advertise internal articles to entice purchases. Dates, prices, and web addresses round out the nonverbal communication on magazine fronts.
Magazine cover analysis main coursework
This magazine cover uses Florence from Florence and the Machine as the central image. She is a popular musician, making her an engaging cover subject. Around her are landmarks from different cities, implying her music is spreading worldwide. The cover also promotes free music downloads from Florence to attract fans. Overall, the cover utilizes a popular artist and free music to generate interest in the magazine's music industry content.
The masthead is large and bold, as is typical. Only a few colors are used to keep the design clean. Cover lines advertise reviews and articles about bands and songs to appeal to the music-focused readership. Placement of elements like the barcode, price and date follow standard magazine layout conventions.
Media magazine cover, contents, double page spread analysis- complete, addi...
The front cover of Q magazine features singer Adele looking directly at the camera with her thumb against her lips in a slightly provocative pose. The large, bold "Q" masthead is prominently displayed against a striking red background at the top of the cover. Below Adele's image are the cover lines promoting other artists featured in the issue, such as Liam Gallagher. The issue number and tagline "Discover great music" also appear on the front cover. The layout, simple color scheme and fonts used project an image of Q as a sophisticated, music-focused publication targeting younger, affluent readers.
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Similar to Company logo analysis
Company logo analysis
This document summarizes and analyzes the logos of three film companies: Alcon Entertainment, Spyglass Entertainment, and New Line Cinema. For each logo, it describes the animation, use of text and imagery, colors, and how design elements are used to make the logos visually stand out against a black background. Common traits across the logos include use of two pieces of spaced out text to identify the company name and type, as well as symbolic main images related to the company that are enhanced through shadows or colors.
Company logo analysis
The document analyzes and describes the logos of three film companies - Alcon Entertainment, Spyglass Entertainment, and New Line Cinema. For each logo, it discusses the design elements like colors, text, and main images. The Alcon Entertainment logo features the words "ALCON" and "ENTERTAINMENT" alongside an image of a man shooting an arrow. The Spyglass Entertainment logo similarly has two lines of text above and below an image of a man using a spyglass. Finally, the New Line Cinema logo places the text below an image of a black rectangle with attached film reels surrounded by a blue shadow.
Poster conventions 1
The document discusses conventions for elements in zombie horror film posters, including:
- Placing the title at the bottom or middle in uppercase letters.
- Positioning actor names at the top in a large uppercase font.
- Displaying the release date at the bottom in a bold uppercase font.
- Featuring a tagline near the top or bottom in an attention-grabbing color.
- Centering a dramatic image of the main character or symbol.
- Employing a color palette of red, black, grey, and sometimes white to convey danger.
Evaluation question 1 film poster - in what ways does your media product
This document summarizes the conventions of real movie posters and how the media product challenges some conventions. It finds that the media product conforms to key conventions like including the title, release date, focal image, and credits, but challenges conventions by keeping the poster minimal and relying primarily on the image and tagline to attract the audience rather than including excessive additional elements.
Film production logo
The Pixar animation logo uses a plain black font for the text against a light blue background to allow the text to stand out clearly. The 'I' in Pixar is a lamp that creates character for the logo and adds animation through a shadow and glow. The small text 'animation studios' provides clarification without detracting from the name.
The Creature Feature Productions logo features an old-fashioned camera image next to the text, with the film strip running behind the first word. The word 'creature' is placed in the film strip spaces in light text to blend in while still standing out from the white background.
The 20th Century Fox Television logo background shows golden buildings around blue sky
Comparative Analysis
For Total Film, Empire, and Sight & Sound magazine front covers:
- Total Film and Sight & Sound follow conventions like masthead placement and featured articles, while Empire's design warps text around the main image to match the movie Inception.
- Sight & Sound's minimalist design places the masthead and articles around the edges of the cover in contrast to Empire's centered layout.
- While most magazines use mid-shots, Sight & Sound features a close-up of the actor's face and uses black and white for the main image, diverging from colorful sci-fi movie norms.
Q2
The document discusses how the combination of the main product (film trailer, poster, magazine cover) and ancillary texts (titles, images, taglines, characters) were effective. It notes that similar fonts, colors, images and characters were used across all three products to tie them together and indicate they were promoting the same film. Specifically, the same film title font, main female character, and taglines like "If you go down to the woods..." were featured in all products. The products were also aimed at the same target audience of young adults and teenagers interested in horror films. A billing block was only included on the poster as trailers and magazines typically do not include them.
Company logos
The document discusses and analyzes the logos of three film companies:
- Hammer Films' logo effectively conveys that it produces horror films through its use of the color red and inclusion of an H shape.
- Twisted Pictures' logo stands out by including rope and a nail between the words, signaling danger and horror.
- Lionsgate's logo uses fading colors of black to red that represent death, and its animated version builds up to a closing gate with spiraling cogs that resemble pain.
Looper poster analysis
The movie poster analyzes the poster for the 2012 sci-fi thriller film Looper. The poster features two main characters back to back holding guns above a city. The tagline "Face your future. Fight your past" references the film's storyline about a hitman who must kill his older self. Credits and social media links are in small font at the bottom, while the title stands out in bold white letters across a dark background to set a mysterious, futuristic tone.
Eval q 1
This document summarizes the influences and conventions used in creating an original film trailer, poster, magazine, and other marketing materials for a student media project. It discusses influences drawn from real film posters like Submarine and 500 Days of Summer, including use of focal images, consistent fonts, and reviews. Film trailer conventions like character introductions, relationship shots, and end credits are also analyzed. The document examines influences from real film marketing companies and magazines like Total Film to guide design of an original company logo and magazine cover. Overall, the document shows how the student media project draws upon and develops conventions of real film marketing while creating original work.
Eval q 1
This document summarizes the influences and conventions used in creating an original film trailer, poster, magazine, and other marketing materials for a student media project. It discusses influences drawn from real film posters like Submarine and 500 Days of Summer, including use of focal images, consistent fonts, and reviews. Film trailer conventions like character introductions, relationship shots, and end credits are also examined. The document outlines the ident, magazine cover design, and color palette used, citing influences from actual film companies and magazines like Total Film. Overall, the document shows how the student media project draws from established conventions while developing its own distinct visual identity and style.
Question 1
The document discusses how the media product used conventions from real movie posters, trailers, and magazines to develop its own marketing materials. It summarizes how elements like titles, taglines, characters' costumes, settings, structures, and magazine covers were adapted from movies like "Room" and "Everything, Everything." For example, titles were placed at specific times in the teaser trailer to mirror conventions. The poster included a tagline, titles, and release date positioned similarly to "Room." Colors and drawings on the magazine cover also followed conventions while putting an independent film spin. Overall, the media product challenged conventions by adapting and combining elements from real examples.
Production logos
This document discusses production logos used by movie studios and production companies. It provides examples of famous logos like 20th Century Fox, Paramount Pictures, and MGM. Production logos are usually seen at the beginning or end of trailers and take advantage of motion and sound. They help introduce the film and can indicate the type of film. Larger companies use 3D or moving logos while others are simpler. The document also discusses logo drafts created by a student for a horror film trailer, exploring different designs and layouts that relate to the production company name.
Halloween
This poster consists of four cartoon-like images connected by a knife representing death in the house. The colors used are red, white, and black to represent blood, danger, and evil. The tagline is placed in seven lines to the right of the knife instead of in one line at the bottom like other posters. At the bottom are the film title in a jagged format and crew member names.
Ancillary task movie poster analysis - Skyfall
The document summarizes and analyzes various design elements of a movie poster for a James Bond film. It discusses the use of color, positioning of images and text, application of the Guttenberg principle to guide the eye, the film title design which incorporates the iconic 007 gun logo, and how iconography like James Bond and the 007 logo are used to help audiences instantly recognize the film. The institutional information in fine text at the bottom provides details like the release date, production studios, and cast/crew.
Evaluation Question One
This document summarizes how the media product "Misconception" uses, develops, and challenges conventions of real media. It discusses how the teaser trailer, title, setting, costumes, camera work, fonts, poster, and magazine cover both follow and challenge conventions in different ways. For example, the teaser trailer takes inspiration from "The Black Swan" by showing the title at the end, while the dance studio setting provides a unique location not typically seen in thrillers. Overall, the document analyzes the different elements of the media product through the lens of film conventions.
Beth riddle question 2
The document discusses the brand identity of a film called "Depth" across three marketing products: a magazine cover, poster, and teaser trailer.
It establishes that brand identity is important to clearly show that the products are marketing the same film. For "Depth", the brand identity focuses on the film title displayed in a unique 3D font of red, blue, and white colors.
All three products prominently feature the main character Charlotte through her long blonde hair and being tied up in a dark room. The teaser trailer and poster depict this scene similarly to represent the thriller genre.
The approach to starring the main actor across all products mirrors the successful campaign for "Gone Girl". While the magazine cover
Question 1
This is my evaluation on what ways my media products (teaser trailer, poster and magazine cover) develop or challenge forms and conventions of real media products.
Inception film magazine
The magazine cover features Leonardo DiCaprio from the film Inception in the central image. Text is arranged around the image to provide information about the film in an engaging layout. Key details like the film title and actor overlap the image to create a visual connection. The design draws viewers in with intriguing hints about the film's mysterious plot while leaving enough unknown to entice buying the magazine.
Inception
The magazine cover uses layout, images, and text to attract readers' attention and entice them to learn more about the featured film, Inception. Leonardo DiCaprio's central image overlaps the film's title and his serious expression implies the film has a dark, mysterious side. Additional text and use of colors throughout the cover help explain the film without providing too many details, leaving viewers curious to purchase the magazine.
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Evaluation question 1 film poster - in what ways does your media product
Evaluation question 1 film poster - in what ways does your media product
More from StephWebb
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This electronic portfolio contains several animations and a YouTube video with sources listed below each item. The portfolio also includes a note that "paul says that 20".
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Call sheet for main and ancillary tasks
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Evaluationquestion2 150324072737-conversion-gate01
Steph created a film trailer, poster, and magazine cover for a romance film genre coursework project. She ensured the elements of each piece were connected through consistent use of font, costumes, hair, and intimacy between characters. This created cohesion and allowed the audience to understand the pieces were promoting the same film. The trailer showed different scenes with varying costumes, while the poster and magazine cover featured the main characters in matching outfits to those seen in the trailer. Similarly, the characters' hair remained the same across all pieces. Intimate poses in each piece conveyed the romantic genre. Including the film title and release dates connected the promotional elements and informed the audience.
Evaluation question 2
Steph created a film trailer, poster, and magazine cover for a romance film genre coursework project. She ensured these items were connected through consistent elements like font, costumes, hair, and intimacy between characters. This was to help the audience understand the materials were promoting the same film. The trailer showed changing outfits and affection between characters, while the poster and magazine cover featured intimate poses matching what was seen in the trailer. The same font was used consistently across all items to clearly link them together for the audience.
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Company logo analysis
- 1. Company logo analysis StephWebb
- 2. Alcon Entertainment • I found this logo when researching about film posters. I found out that this specific film company was associated with the successful film ‘P.S I Love You.’ The animation of the logo consists of a bunch of different angles and positions of the man and the bow and arrow. Each individual piece fades in and fades out from the left to the right and then appears as the final logo at the end. The Logo is seen to be placed against a black background. There are two different sized pieces of text within this logo. The larger of the two is the word ‘ALCON’ which is the main name of the company. Each individual letter is spaced out in order for it to be the same length as the second piece of text. The second piece of text uses the word ‘ENTERTAINMENT’. There is also a portrait rectangle that consists of a man who is shooting an arrow with a bow. This is known as the main image. Although it is harder to tell this, when looking at the actual company logo animation, we can see it more clearly. The colours used within this logo are black and grey. The grey logo stands out against the black background. The rectangle uses both grey and black within it. The main colour is grey but there is hints of darker grey and black as it has been shaded to make it stand out more and look more defined.
- 3. Spyglass Entertainment • I found this logo when looking at the film poster for ‘The Vow.’ Similarly, This company logo also uses a black background in order to make the logo itself stand out. The logo animation consists of an ocean which zooms out from the front of the spyglass and finishes at the final point. The logo consists of both text and a main image. There are also two pieces of text within this logo. The first can be found above the main image and reads ‘SPYGLASS’ in capitals. The second piece of text can be found below the main image. This reads ‘ENTERTAINMENT’ in capitals. Both of the texts are the same length and therefore the top text has been spaced out in order for it to line up with the main image and the other piece of text. The main image itself consists of a man who is looking through a spyglass. The man is seen to be the same colour as the background in order to stand out against the blues used in the rest of the main image. The man can be seen to be standing on an ocean. We know this because of the water that can be seen. We can also see that it is an ocean because of the amount of space it covers within the main image. In the top third of the main image, we can also see the sky and some mountains in the background. This image uses different blues and the colours become lighter as it gets higher up the main image.
- 4. New Line Cinema • I found this company logo on the film poster for ‘The Notebook.’ Much like the other company logos, New Line Cinema uses a black background to make their logo stand out. The animation starts with the rectangle which flips over and turns as it zooms out. There are four film roles and two of them disappear to leave the two on the final piece. The company logo consists of both text and a main image. The text can be found underneath the main image and is in one single line. The entire piece of text is in capitals and reads ‘NEW LINE CINEMA.’ It is white in order for it to stand out against the dark background. The main image above the text is of a black rectangle. The rectangle has two film roles attached to it. The first can be seen on the left of the square. The second film role can be seen going diagonally from the top of the square to the right of it. The entire main image is covered in a bright blue shadow. This bright blue shadow ensures that the black image doesn’t blend it with the black background. By having the blue shadow on the image, it allows for the image to be seen easily and therefore it has been used to ensure that the image stands out against the same coloured background.