Social media is exciting. And overwhelming. And exhausting.We all inherently understand its power and promise, but how do we capitalize on this without spending our entire day tweeting? What social media tools should we use and for what purpose when there are so many available to us? How do we get real value out of social networking so that we can actually perform our jobs better and serve our physician and patient populations? Join this session to get answers to these questions and ideas that you can take home and immediately implement. Learn how to fast-track your way through the maze of social networking so that your practice has a solid plan for utilizing the social web. This fast-paced and idea-driven session is guaranteed to leave you with a solid understanding of social media and ready to take social action for your practice!