The webinar discusses using social media like Facebook to extend the experience of events by increasing engagement both during and after the event, highlighting how it can benefit attendees, sponsors, and exhibitors. The presentation then provides specific strategies for using Facebook, such as contests and promotions, as well as tips for how to evaluate if a Facebook page is effective. The webinar is presented by experts from etouches, a company that provides online event registration and management software.
This document discusses how to use social media to boost fundraising efforts. It recommends building an online community through various social media platforms to engage supporters and promote events. Specific fundraising event ideas are provided like product sales, walks, and auctions. A social media plan template shows how to schedule posts across channels. The presentation emphasizes recognizing volunteers and sponsors to strengthen community partnerships.
Supercharching Fundraisers with Social MediaSignUp.com
Using Social Media to boost participation and profits in your event fundraisers. Best practices for using Facebook, Twitter, Pinterest, YouTube, Instagram and more to boost participation and profits at school carnivals, community and church festivals, charity auctions, races, walkathons, bake sales, book fair fundraisers, and more!
The Fancorps concept is simple. Word of mouth marketing and peer to peer social recommendations are more valuable than ever. Brands big and small now depend heavily on consumers to endorse their products and influence a wider audience online and in the real world. Fancorps brings structure, performance tracking & actionable guidance to today's stream of social media, which has become even more important than traditional marketing.
Social Strand Media provides social media and website services for various clients. They help non-profits, businesses, and organizations with content creation, social media strategies, website design and development. Testimonials from satisfied clients show how Social Strand Media helped increase engagement, sales, and achieve organizational goals through their work.
Cultivating an active and loyal volunteer base is a critical component of building your donor base and organizational capacity for programs and fundraising.
Explore strategies for engaging and mobilizing volunteers using the social web. We’ll cover examples and best practices for recruiting, retaining and recognizing volunteers using free and accessible web tools.
Learn how to take event marketing programs to the next level, leveraging social media to maximize the impact of all event efforts--from planning and promotion, to execution and follow-up. This presentation from Constant Contact and HubSpot explores:
• Where to promote events to increase registration
• How to inject social media marketing into events
• How to brand an event for maximum exposure
• What to include in the event follow-up
This document provides information about the ShesConnected conference, including details about sponsorship packages. The conference will be held on September 29-30, 2011 in Toronto and will bring together top digital women and brands. Sponsorship packages range from Title sponsor to Bronze level and include various marketing benefits, community outreach opportunities, media placements, and conference benefits depending on the level. The goal is to connect leaders and allow sponsors to build relationships with influential digital women attendees.
This document discusses how to use social media to boost fundraising efforts. It recommends building an online community through various social media platforms to engage supporters and promote events. Specific fundraising event ideas are provided like product sales, walks, and auctions. A social media plan template shows how to schedule posts across channels. The presentation emphasizes recognizing volunteers and sponsors to strengthen community partnerships.
Supercharching Fundraisers with Social MediaSignUp.com
Using Social Media to boost participation and profits in your event fundraisers. Best practices for using Facebook, Twitter, Pinterest, YouTube, Instagram and more to boost participation and profits at school carnivals, community and church festivals, charity auctions, races, walkathons, bake sales, book fair fundraisers, and more!
The Fancorps concept is simple. Word of mouth marketing and peer to peer social recommendations are more valuable than ever. Brands big and small now depend heavily on consumers to endorse their products and influence a wider audience online and in the real world. Fancorps brings structure, performance tracking & actionable guidance to today's stream of social media, which has become even more important than traditional marketing.
Social Strand Media provides social media and website services for various clients. They help non-profits, businesses, and organizations with content creation, social media strategies, website design and development. Testimonials from satisfied clients show how Social Strand Media helped increase engagement, sales, and achieve organizational goals through their work.
Cultivating an active and loyal volunteer base is a critical component of building your donor base and organizational capacity for programs and fundraising.
Explore strategies for engaging and mobilizing volunteers using the social web. We’ll cover examples and best practices for recruiting, retaining and recognizing volunteers using free and accessible web tools.
Learn how to take event marketing programs to the next level, leveraging social media to maximize the impact of all event efforts--from planning and promotion, to execution and follow-up. This presentation from Constant Contact and HubSpot explores:
• Where to promote events to increase registration
• How to inject social media marketing into events
• How to brand an event for maximum exposure
• What to include in the event follow-up
This document provides information about the ShesConnected conference, including details about sponsorship packages. The conference will be held on September 29-30, 2011 in Toronto and will bring together top digital women and brands. Sponsorship packages range from Title sponsor to Bronze level and include various marketing benefits, community outreach opportunities, media placements, and conference benefits depending on the level. The goal is to connect leaders and allow sponsors to build relationships with influential digital women attendees.
From Ordinary to Extraordinary: Using Social Media to Do More with Your Medic...Suzanne Carawan
Social media is exciting. And overwhelming. And exhausting.We all inherently understand its power and promise, but how do we capitalize on this without spending our entire day tweeting? What social media tools should we use and for what purpose when there are so many available to us? How do we get real value out of social networking so that we can actually perform
our jobs better and serve our physician and patient populations?
Join this session to get answers to these questions and ideas that you can take home and immediately implement. Learn how to fast-track your way through the maze of social networking so that your practice has a
solid plan for utilizing the social web. This fast-paced and idea-driven session is guaranteed to leave you with a solid understanding of social media and ready to take
social action for your practice!
Webinar I gave on how to use social networking with membership data to produce a better member experience. Written and conducted while working at Higher Logic
This presentation discusses the changes that have occurred in expectations and perceptions now that social and mobile have shifted the power to the consumer.
Etouches presentslarrypetcovic and how do your speakers scoreSuzanne Carawan
The document discusses how to evaluate speaker performance using both classic metrics like audience reaction, knowledge gained, and behavior change, as well as new social metrics. It emphasizes the importance of 3 dimensions of communication - content, affective context, and social context/meaning. Good communication focuses on engaging the cortex for content, mirror neurons for emotion, and spindle neurons for social action. Speakers are evaluated on their use of 1st order "telling", 2nd order "selling", and ideal 3rd order communication where the audience wants the brand. Social context and relationships are also important factors to consider.
Social network benchmark report presentation ntc 4 1-2010carawanSuzanne Carawan
1) The document summarizes the key findings of a survey on nonprofit use of social networks conducted in 2010. It found that more nonprofits were using Facebook and Twitter, though average community sizes on Facebook had declined.
2) Fundraising was reported as the second most important role of social networks, though most nonprofits raised $1,000 or less on Facebook. Around a quarter of nonprofits had house social networks, with average community sizes 50% larger than on Facebook.
3) Staffing and budgets for social networks remained relatively small, with around half of nonprofits planning to increase employee staffing but less so for external resources. A variety of software platforms were used for house networks.
etouches Presents "Managing Your Conference Effectively & Efficiently" Suzanne Carawan
This document provides an overview of managing corporate meetings and conferences efficiently and effectively. It discusses how the corporate meetings market is large and growing, with many companies outsourcing some or all of their meeting management. It also outlines the services that travel management companies can provide to help clients better plan and run meetings, such as integrated event management platforms, project management, budgeting, marketing, and data analysis tools. The presentation encourages agencies to establish a niche in meeting management and capitalize on the opportunity to expand their service offerings and client relationships.
Social Sponsorships: Rethinking Sponsorships in the Age of Social MediaSuzanne Carawan
This document discusses using social media to simplify meetings and event execution. It provides examples of top tools for "mocial media" including Twitter, Facebook, QR codes, videos, and private social networks. It also examines key questions about comprehensively measuring social media and including stakeholders. Organizations are encouraged to tie social media to strategic goals and use it to build relationships rather than just tools. A case study demonstrates creating demand for speakers through social interaction before and after events. Additional resources on creating event marketing plans and social sponsorships are provided.
etouches Presents Moving from Mission-Based to Revenue-Generating Social Netw...Suzanne Carawan
This document discusses moving social networks from mission-based to revenue generating models. It provides 5 ways to make this transition: 1) Funded programs, 2) Fee-based programs, 3) Partnerships, 4) Advertisements, and 5) Events. It raises strategic questions organizations should consider regarding mindset, partnerships, goals, success metrics, growth, and readiness for results.
I've developed the concept of the 7P's over years of social media and marketing campaigns. I first presented this at the NiUG Austin user group meeting on April 23, 2013.
From Simmer to Sensational Webinar Slide DeckSuzanne Carawan
Slide deck from September 22, 2010 webinar "From Simmer to Sensational: Creating Exhibitor and Sponsor Programs that Delight" with speakers Michael Hatch, Fantail Consulting & Technologies and Eric Hatch, P.O.P. Event Marketing
Sample RFP for online communities: social networkingSuzanne Carawan
This document is a request for proposal from [NAME] for an online client community solution. It provides details on project scope, requirements, timeline, and instructions for submitting proposals. Key requirements include hosting the site, custom branding, user profile management, discussion forums, groups, blogs and other collaboration features. Vendors are asked to describe how their solution meets each requirement.
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
This document outlines an agenda and presentation on social media strategy for non-profits and arts organizations. The presentation covers understanding the social media landscape, introducing the concept of "Matterness" which focuses on making stakeholders feel known, acknowledged, and invested. It discusses finding the online conversation, designing online engagement opportunities, and critical practices for social media success. The presentation includes examples, case studies, and exercises to help organizations develop a social media strategy focused on meaningful engagement and community building.
This document discusses using social media before, during, and after events to engage participants. It recommends choosing 1-2 core platforms like Facebook and Twitter and customizing your approach for each stage. Specific tactics covered include creating Facebook events and pages, using hashtags on Twitter, livestreaming, contests, and blogs to build awareness, serve attendees, and listen to feedback both during and after events. The case studies provide examples of successful social media strategies for conferences.
How to Excel at Event Marketing with Social MediaHubSpot
1) The document provides tips on how to excel at event marketing through social media and other promotional channels.
2) It discusses challenges with getting people to respond to and attend events and how to identify what attendees want.
3) The tips include creating compelling content for different social media platforms, building a registration page, writing blog posts and press releases, and using hashtags and live updates during events.
Events 2.0 And Digital Marketing Presentation V3Martin Walsh
This document discusses moving events from a monologue to a dialogue by expanding engagement and reach through digital marketing and social media. It proposes facilitating conversations before, during, and after events to increase participation of both physical and online audiences. Key aspects include generating interest in session topics prior to events, integrating live feedback and questions during presentations, and continuing discussions after through sharing content and resources online. The goal is to inspire more engagement and dialogue across channels to better leverage events.
This document summarizes an agenda for an online briefing about non-profit organizations' use of social media. The agenda includes discussions of topics like the benefits of blogging, social networking analysis, building online communities, social objects for marketing, benchmark studies of NFPs' use of Facebook and Twitter, launching a social network service, engaging in online conversations, and how social media helps disabled youth.
This document summarizes a webinar about boosting fundraising event participation and profits through the use of online tools. It introduces the presenters from VolunteerSpot.com and Bing in the Classroom and provides an agenda covering fundraising overviews, product fundraisers, building online communities, and real-world fundraising events. Tips are provided on using social media and online tools to promote events and recognize volunteers and sponsors.
Bootstrapping Your Social Media Engagement4Good.org
Online engagement leads to action, and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them.
From Ordinary to Extraordinary: Using Social Media to Do More with Your Medic...Suzanne Carawan
Social media is exciting. And overwhelming. And exhausting.We all inherently understand its power and promise, but how do we capitalize on this without spending our entire day tweeting? What social media tools should we use and for what purpose when there are so many available to us? How do we get real value out of social networking so that we can actually perform
our jobs better and serve our physician and patient populations?
Join this session to get answers to these questions and ideas that you can take home and immediately implement. Learn how to fast-track your way through the maze of social networking so that your practice has a
solid plan for utilizing the social web. This fast-paced and idea-driven session is guaranteed to leave you with a solid understanding of social media and ready to take
social action for your practice!
Webinar I gave on how to use social networking with membership data to produce a better member experience. Written and conducted while working at Higher Logic
This presentation discusses the changes that have occurred in expectations and perceptions now that social and mobile have shifted the power to the consumer.
Etouches presentslarrypetcovic and how do your speakers scoreSuzanne Carawan
The document discusses how to evaluate speaker performance using both classic metrics like audience reaction, knowledge gained, and behavior change, as well as new social metrics. It emphasizes the importance of 3 dimensions of communication - content, affective context, and social context/meaning. Good communication focuses on engaging the cortex for content, mirror neurons for emotion, and spindle neurons for social action. Speakers are evaluated on their use of 1st order "telling", 2nd order "selling", and ideal 3rd order communication where the audience wants the brand. Social context and relationships are also important factors to consider.
Social network benchmark report presentation ntc 4 1-2010carawanSuzanne Carawan
1) The document summarizes the key findings of a survey on nonprofit use of social networks conducted in 2010. It found that more nonprofits were using Facebook and Twitter, though average community sizes on Facebook had declined.
2) Fundraising was reported as the second most important role of social networks, though most nonprofits raised $1,000 or less on Facebook. Around a quarter of nonprofits had house social networks, with average community sizes 50% larger than on Facebook.
3) Staffing and budgets for social networks remained relatively small, with around half of nonprofits planning to increase employee staffing but less so for external resources. A variety of software platforms were used for house networks.
etouches Presents "Managing Your Conference Effectively & Efficiently" Suzanne Carawan
This document provides an overview of managing corporate meetings and conferences efficiently and effectively. It discusses how the corporate meetings market is large and growing, with many companies outsourcing some or all of their meeting management. It also outlines the services that travel management companies can provide to help clients better plan and run meetings, such as integrated event management platforms, project management, budgeting, marketing, and data analysis tools. The presentation encourages agencies to establish a niche in meeting management and capitalize on the opportunity to expand their service offerings and client relationships.
Social Sponsorships: Rethinking Sponsorships in the Age of Social MediaSuzanne Carawan
This document discusses using social media to simplify meetings and event execution. It provides examples of top tools for "mocial media" including Twitter, Facebook, QR codes, videos, and private social networks. It also examines key questions about comprehensively measuring social media and including stakeholders. Organizations are encouraged to tie social media to strategic goals and use it to build relationships rather than just tools. A case study demonstrates creating demand for speakers through social interaction before and after events. Additional resources on creating event marketing plans and social sponsorships are provided.
etouches Presents Moving from Mission-Based to Revenue-Generating Social Netw...Suzanne Carawan
This document discusses moving social networks from mission-based to revenue generating models. It provides 5 ways to make this transition: 1) Funded programs, 2) Fee-based programs, 3) Partnerships, 4) Advertisements, and 5) Events. It raises strategic questions organizations should consider regarding mindset, partnerships, goals, success metrics, growth, and readiness for results.
I've developed the concept of the 7P's over years of social media and marketing campaigns. I first presented this at the NiUG Austin user group meeting on April 23, 2013.
From Simmer to Sensational Webinar Slide DeckSuzanne Carawan
Slide deck from September 22, 2010 webinar "From Simmer to Sensational: Creating Exhibitor and Sponsor Programs that Delight" with speakers Michael Hatch, Fantail Consulting & Technologies and Eric Hatch, P.O.P. Event Marketing
Sample RFP for online communities: social networkingSuzanne Carawan
This document is a request for proposal from [NAME] for an online client community solution. It provides details on project scope, requirements, timeline, and instructions for submitting proposals. Key requirements include hosting the site, custom branding, user profile management, discussion forums, groups, blogs and other collaboration features. Vendors are asked to describe how their solution meets each requirement.
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
This document outlines an agenda and presentation on social media strategy for non-profits and arts organizations. The presentation covers understanding the social media landscape, introducing the concept of "Matterness" which focuses on making stakeholders feel known, acknowledged, and invested. It discusses finding the online conversation, designing online engagement opportunities, and critical practices for social media success. The presentation includes examples, case studies, and exercises to help organizations develop a social media strategy focused on meaningful engagement and community building.
This document discusses using social media before, during, and after events to engage participants. It recommends choosing 1-2 core platforms like Facebook and Twitter and customizing your approach for each stage. Specific tactics covered include creating Facebook events and pages, using hashtags on Twitter, livestreaming, contests, and blogs to build awareness, serve attendees, and listen to feedback both during and after events. The case studies provide examples of successful social media strategies for conferences.
How to Excel at Event Marketing with Social MediaHubSpot
1) The document provides tips on how to excel at event marketing through social media and other promotional channels.
2) It discusses challenges with getting people to respond to and attend events and how to identify what attendees want.
3) The tips include creating compelling content for different social media platforms, building a registration page, writing blog posts and press releases, and using hashtags and live updates during events.
Events 2.0 And Digital Marketing Presentation V3Martin Walsh
This document discusses moving events from a monologue to a dialogue by expanding engagement and reach through digital marketing and social media. It proposes facilitating conversations before, during, and after events to increase participation of both physical and online audiences. Key aspects include generating interest in session topics prior to events, integrating live feedback and questions during presentations, and continuing discussions after through sharing content and resources online. The goal is to inspire more engagement and dialogue across channels to better leverage events.
This document summarizes an agenda for an online briefing about non-profit organizations' use of social media. The agenda includes discussions of topics like the benefits of blogging, social networking analysis, building online communities, social objects for marketing, benchmark studies of NFPs' use of Facebook and Twitter, launching a social network service, engaging in online conversations, and how social media helps disabled youth.
This document summarizes a webinar about boosting fundraising event participation and profits through the use of online tools. It introduces the presenters from VolunteerSpot.com and Bing in the Classroom and provides an agenda covering fundraising overviews, product fundraisers, building online communities, and real-world fundraising events. Tips are provided on using social media and online tools to promote events and recognize volunteers and sponsors.
Bootstrapping Your Social Media Engagement4Good.org
Online engagement leads to action, and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them.
Reach Business Women Through Sponsorship of Social MediaShesConnected
The document advertises sponsorship opportunities for the Social Media for Business Women Workshop Roadshow, which includes conferences across Canada teaching business women how to use social media. Sponsorship levels range from gold to silver to bronze and provide varying levels of marketing benefits both before and after the conferences. The workshops aim to help business women understand social media and leave with a strategy to grow their businesses through platforms like Twitter and Facebook.
This document presents a sponsorship 2.0 strategy using social media to connect donors and organizations through one-to-one, many-to-one, and many-to-many relationships. It proposes solutions like a community-enabled website for PCs and mobile with communication strategies, mobile apps for real-time field updates, and a strong social media presence to facilitate frictionless sharing and turn donors' causes into "My Cause." The goal is to launch a successful sponsorship program through enhanced accountability and engagement across social networks.
Using proven concepts from relationship marketing and social selling, course participants will learn how to expand, delight and build trust with their communities. This module will expose you to the latest in social media campaign tactics and chat hosting to keep your audiences engaged. Find out how to excite your audiences through acknowledgement, involvement, fun and greater good stories while earning their trust through responsiveness, consistency and generous sharing.
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
This document discusses how artists can use social media to promote their work and connect with communities. It recommends choosing consistent online identities across networks and using hashtags, blogs, and social media like Facebook, Twitter, and Pinterest to share work, document processes, build community, and amplify messages. The document provides tips for effective sharing, listening, engagement, and using various tools like hashtags, lists, and dashboards to optimize efforts and join relevant conversations.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Social Media & Creating Impactful Recruitment MessagesVolunteerMatch
Social media is a great way to recruit volunteers, but you want to make sure you're creating great opportunities, and telling the whole story of volunteer engagement in your organization.
The document discusses marketing strategies on Facebook. It provides statistics on Facebook usage such as over 300 million users and more than 6 billion minutes spent on Facebook daily. It then discusses how marketers can utilize Facebook for branding, promotions, and viral campaigns. Successful pages engage fans through multimedia content, interactions, and competitions. Viral strategies for games include competitions and virtual goods sales. Overall, the key to success is making content social and compelling through the main viral channels of invitations, notifications, and news feeds.
Social Media & the Future of Event MarketingEventbrite
Gemma Craven, Executive Vice President, New York Group Director, Social@Ogilvy
Lisa Hyman, partner and senior vice president of strategic communications, LeadDog; Managing Partner, Greendog
Social conversation at events is all about embracing the importance of real-time marketing. Events today have become a spark for social memes and discussions that brands, companies, and individuals must participate in. In this workshop, Gemma Craven will discuss how social conversations are evolving into the future, the importance of crowd-fueled agendas, and how social media is the “glue” that connects event attendees before, during, and after an event.
How Social Media Can Bring Your Event To LifeThe Abbi Agency
A complete breakdown of social media best practices before, during, and after an event. Includes a case study guide using CANFEST, the world's largest canned beer festival, an event owned by The Abbi Agency
Similar to Etouches' facebooking your event webinar 14 oct2010 by suzanne carawan (20)
etouches'CEO Leonora Valvo Moderates the May 2011 ACTE WebcastSuzanne Carawan
This document summarizes a webinar about creating a strategic role for meetings management in large corporations. It introduces representatives from ABB, Johnson Controls, and a pharmaceutical company who discuss challenges such as structure, centralization, reporting, technology and costs. They cover objectives like efficiencies and procedures, and challenges such as resources and the need for change. The webinar addresses bringing in top management, speaking their language, the role of technology, unexpected turns, and whether change should start from the top-down or bottom-up.
Social Sponsorships: Rethinking Sponsorships in the Age of Social MediaSuzanne Carawan
Come join us for an educational webinar that will explore creative sponsorship packages and what they could include in the age of social media. While so many of us are actively using Facebook, Twitter and LinkedIn (and all of us catch an occasional video on YouTube), few organizations are actually incorporating the many options within social media into their sponsorship packages.
Walk away from the webinar with ideas and examples of how you can infuse your sponsorship packages with social so that sponsors receive more. Learn what kind of ROI can be achieved in the world of social and how your organization can price at a premium while delivering sponsorship packages that delight.
The presentation introduces eMobile, a native mobile app for events that will integrate with etouches' eReg product to automatically sync event data and avoid duplicate updating. It highlights that a native app solves issues with unreliable WiFi and internet access at events by storing content locally, and demonstrates the app's cross-platform capabilities on various smartphones and tablets. The goal is to provide attendees with simple, reliable mobile access to event information and promote further adoption of mobile technology at events over time.
This document promotes Christian jewelry and announces Christmas mass times at a church. It also provides information on participating in the church's choirs and music programs, as well as details on an upcoming youth retreat. Contact information is given for the music director and a priest to get involved or sign up.
My concept in showing how organizations can move to a program-driven organization with the help of social networking and the right relationship management tools.
Suzanne Carawan Generic Marketing Plan TemplateSuzanne Carawan
The document provides a marketing plan framework and guidance for creating a marketing plan. It outlines key sections of a marketing plan including defining the market opportunity, identifying target customer segments and verticals, crafting messaging and value propositions, detailing unique differentiators, outlining key activities, and mapping activities to a calendar. The guidance emphasizes understanding customer pain points and tying benefits directly to solving those pain points.
A good introduction to demand creation--this presentation was prepared and presented for the 2010 Bridge Conference held in Washington, DC on July 27, 2010.
The document discusses strategies for creating demand, including defining the promise to fulfill a need or feeling for the target audience, connecting with deeper emotions through powerful messaging, and managing the availability of the product or service to continually build demand. It provides examples of techniques like periodicity, interactive content, and engaging communities to energize feelings and incentivize the desired behavior. The key is to outline a go-to-market strategy that executes an integrated marketing plan to reward the target audience and continue generating interest over time.
Etouches' facebooking your event webinar 14 oct2010 by suzanne carawan
1. Welcome to Today’s Educational Webinar
“Facebooking Your Event:
Extend the Experience”
Presented by: Suzanne Carawan, etouches
Special Guest Speaker: Zachary Dominitz, call2action
2. Why Extend the Event Experience?
• Increased levels of participation/energy
• Increased frequency of buying behavior
• Stays top-of-mind increased awareness and
increased likelihood of viral activity/word-of-mouth
• Increased likelihood of repeat behavior that could be
instituted into tradition
3. What Can Social Media Do for Your Event?
• Turn attendees, sponsors, exhibitors into partners into
your tribe of event marketers
• Provide far more value to your sponsors, exhibitors,
donors by providing them a publicity and endorsement
platform that is mutually beneficial
• Increase demand for your event by allowing people to
try before they buy
• Provide context and continuity between event &
purpose
4. Current Emotional Engagement
12
10
Level of Engagement
8
6 Emotional Engagement Current
4
2
Days of the Year
0
10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300
5. Emotional Engagement w/ Social
12
10
Level of Engagement
8
Current
6
w/Social Media
4
2
0
10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300 Days of the Year
6. Emotional Engagement
12
10
Level of Engagement
8
Current
6
w/Social Media
4
2
0
10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300 Days of the Year
7. Where Does Facebook Fit?
Facebook is the initial….
Interactive Wall of
Experience
Value is in how many, what kinds, and
what aspects of the experience you
provide
Photo: Interactive Museum Exhibit Design Exhibition planning and design for the James A. Michener
Art Museum's installation "The Artists Among Us."
8. Where Does Facebook Fit for Events?
Facebook: Event Website: Organizational Website:
works to entice supplies information & permanent archive
you to enter into access to specific storage of all content,
a specific people & things; deep events, media (historical
experience specific experience record of the organization)
9. Facebrain: The Social Media Mindset
• Assume tools/techniques exist so focus on logistics is less
important
• Hunting for new: content, people, places
• Always focused on creating and telling stories
• Only valuable if more than you and your organization
participate
10. Facebrain: The Social Media Mindset
• Key mindset is to facilitate analytical and creative thinking
• Logistics are an absolute given; now looking for the
additional value-add
• There’s a different view of time and what is valuable: short,
medium and historical content; more of a fluidity in time
11. What Creates Demand?
• Feeling that you:
•Will get something you don’t have
•Will miss out on
•Will be a part of something bigger than yourself
•Will be a better person
•Are special
12. What Could Facebook Do For You?
• Experience the timeline of the event and context of the event
(historical, during, and future)
• Contests and Promotions
• Learning Hunts: Interactive Educational Sessions using Facebook to
learn about donors, sponsors, exhibitors: provide context for how
relationships fit together
• Number of People You’ve Personally Influenced to Bring to the Event
• Shout Outs: Recognition to Individuals and Supporters
• Sell/Donate/Pledge
13. How Do I Know If It is a
Good Facebook Page?
Did You Feel It?
32. Ideas: Exhibitors
• Post your exhibitors pictures, logos, etc and point to their presence on your
event page as well as the sponsors’ Facebook page or corporate website
• Feature one exhibitor per day on a wall post leading up to the event and then
one per hour during the actual event
• Create one photo album that is just for exhibitor by category type
• Offer each exhibitor a page on your event website
• Ask the EXHIBITOR to post materials,videos, tweets, to bring into the
Facebook page etc
• Give exhibitors badges or images to allow them to post on their own website
33. Ideas: Sponsors
• Feature a blog post, or interview online with the sponsors
• Get a video of the sponsor and their involvement
• Do a bio of the sponsor
• Have a Sponsor of the Day
34. Ideas: Attendees
• Ask attendees if they want to participate in the Facebook Fan Page during the
registration process
• Provide additional value or coupon to attendees that can get other attendees to
attend by posting to their own Facebook pages, etc
• Use Facebook social badges and Twibbons, etc to aid in your viral part of saying
you are coming to the event
• Ask attendee to post to their own Facebook page that they are attending and
have them RSVP on the Events section
35. Summary: What to Do / What Not to Do
Do! Proceed with Caution!
Be a good Facebook partner to Have a separate Facebook fan page for
sponsors, exhibitors, donors, member every event; treat event out of context
companies, customers with greater purpose
Recognize outstanding people, topics, Keeping Facebook completely separate
ideas from all other organizational websites
Solicit and offer testimonials from real Keep social media strategy, constituent
people! strategy & event strategy separate
Offer Fb-only “hooks”: content, contests, Refrain from posting photos and video
Add in widgets, tie-ins to Twitter, Keeping your distance; treat them as if
YouTube, etc. they are a number
36. Questions
• Please use chat or email:
Suzanne
scarawan@etouches.com
Zachary
zachary@call2action.com
38. Who We Are
•Only online event registration and management system
created by meeting/event professionals
• 12 years providing global event management software;
worldwide presence and 24/7 support
• Internally developed suite of specialized web‐based
products ensure your organization can quickly, effectively
and consistently plan and produce all your events
• Dedicated to ease of use, productivity and ROI for event
staff and maximizing experience and relevance for
registrants
39. Who We Serve
•Customer base of over 400 organizations have chosen
etouches for their online event registration and management
• Over 6,000 events worldwide have been powered by etouches
• Top for-profit, association & non-profit brands chose etouches to power
their events. We offer a specialized practice for association/nonprofit and
travel/agency customers
• Award‐winning software and stellar customer feedback,
with 90% renewal rate
40. What We Offer
•13 event‐specific web‐based software modules to serve a
variety of event planning, marketing, evaluation func1ons
• Flexible subscription model and fixed cost pricing plan; volume
discounts allow for a lowered total cost in your event portfolio
• Global software and support: 27 languages, worldwide 24/7 phone, live
chat and web ticketing support available
• Implementation, advisory, and on‐site support
• Integrations with nuTravel (online travel bookings), Onstream (webinars),
MeetingSelect, and CRM systems (Salesforce, Sugar, AMS/CMS)
• Exceptional touch!