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Cata Media Training Handbook
This document provides an overview of public relations and how certified athletic trainers can utilize PR strategies and tactics. It defines PR as an ongoing communications strategy to enhance an organization's image through media coverage. The document then discusses how athletic trainers can use PR to build credibility, educate the public on their roles, and differentiate themselves from other professionals. It also reviews best practices for engaging with media outlets and using social media platforms like blogs, Facebook, LinkedIn and Twitter to promote the profession.
