This webinar is part of ASAE Business Services' lunch-n-learn series that is produced by HighRoad Solution.

1. Go Social
Friday, May 17, 2013
12:00pm – 12:30pm EDT
#asaewebinar
This complimentary webinar is brought to you by HighRoad Solutions and ASAE-Endorsed Business Solutions.
Presented by:
Suzanne Carawan
Marketing, HighRoad Solution

2. 6-Part Lunch Learning Series
2
Session 1: Mobile Email 101
Jan. 17
Pre-recorded webinar available at
www.asaecenter.org/EndorsedSolutions/OnlineResources
Session 2: Email Deliverability Basics
Mar. 21
Session 3: Go Social!
May 17
Session 4: Member Preference Center 101
July 18
Session 5: The Value of Integration
Sept. 19
Session 6: Member Holiday Inbox Basics
Nov. 21

3. Your Presenter:
3
Suzanne has been an ASAE member for many
moons. Always working in high-tech marketing,
Suzanne strives to “humanize” tech through
focusing on user adoption and demand creation.
A product and brand marketer by thought, word
& deed, Suzanne has worked on many well-
known brands within the association community
including Advanced Solution International, Higher
Logic, Intuitive Business Concepts, Reed
Exhibitions, etouches and (C) Systems Global. She
is a frequent industry speaker on the topics of
brand, lead generation & digital marketing. She
has spearheaded too many integrated marketing
campaigns to count & loves HighRoad because
they make email marketing & webinars easy.
Suzanne Carawan
Marketing

4. • The evolution of social using food practices
• Introduction of the Method Mix
• The real impact of technological advances
• The real meaning of what social can do for you
• Practical guide for getting social sharing working for you
• Automating social marketing programs so that you can focus
on studying your population
Today’s Content
4

5. 5 http://samarthagraham.edublogs.org/files/2010/10/h-and-g-lg-1a9km9u.jpg
We Are Hunters & Gatherers.
We Are Social.
Question is: Which Method Works Best to Fuel Growth?

6. Finding wild blackberries is a treat.
Taste great, but not enough fuel to keep you going.
Very similar to random search for new members.

7. Deer are great if you can get them.
nly two issues: Initially hard to find & scare easily. Just like prospective me
Extra plus of deer: there is usually more than one.

8. Method Mix:
60% searching
20% eating gathering
20% hunting
Only One Issue:
People are starving!

9. volution: Plant crops to increase probability of finding food consistently.
(This sounds like your member database)

10. New & Improved Method Mix:
20% searching
60% eating gathering
20% hunting
Only One Issue:
The world is not static.

11. I HATE CHANGE!

12. 12
Jons Jacob Berzelius discovered Silicon in 1824 by heating chips of potassium
in a silica container and then washing away the by-product.
Was he a hunter or a gatherer?
Either way, technology changed our method mix.

13. Gatherers’ Dream
What’s Hot? Data What’s Not? Berry pickin’

14. 14
Technology got down to the individual-level.
Social and mobile interaction allows us to
track down individuals & study/predict their behavior.

15. Our method mix has changed.
We now need to go out and hunt.
Social media is your weapon.

16. Get People to Share
16 We must know who influences.

17. • Don’t want to be alone
• Want you to feel what they’re feeling
– Want to pass along something humorous
– Want to make fun of something
• Want to be helpful
• Want to give
When Do People Share?

18. • What can I do today to bolster the
probability that users will share?
– Add in social media icons
– Tell them to share/spread the news
– Post the message everywhere
– Keep bombarding them with email while
hoping/praying that they’ll tell others
(this is The Berry Pickin’ Approach)
Back to Email Reality

19. Try this Instead
Add in a Social Share Button to Your Email

20. Shoutlet’s Social Share Widget
Choose which social channels you want to use.

21. Shoutlet’s Social Share Widget
You configure the message & offer.
Influencer adds their own personal touch.

22. Shoutlet’s Social Share Widget
Returns user back to the widget to share more.
Reward sharing.

23. Shoutlet’s Social Share Widget
You configure the message & offer.
Influencer adds their own personal touch.

24. Your Configuration. Your Content.

25. Social Influencer
Strategy Blueprints

26. Marketing Automation

27. Create Your Own Program
This works well for
event marketing.

29. Create Your Own Program
Set-up each step & track
who shares.
Reward/recognize!

30. Hunt Your Influencer Down!

31. Modern Method Mix:
10% searching (innovation)
60% eating gathering (retention)
30% hunting (acquisition)

32. You have the knowledge.
HighRoad Solution has the right weapon.
Happy hunting, noble warrior.

33. Questions?
3333
Suzanne Carawan
Marketing

34. Please join us for our next
Lunch & Learn session:
Member Preference Center 101
July 18, 2013
12:00 – 12:30 p.m. EDT
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35. 35
Thank you!
Other questions for Jenny?
Contact ASAE Business Services, Inc.
Email: EndorsedSolutions@asaecenter.org
Call 202.626.2880
Tweet us at #asaewebinar