Moving from Mission-Based to Revenue-Generating Social Networks
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Given at the Association of Fundraising Professional's 2011 Annual Meeting in Chicago, IL on March 22, 2011.
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Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
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Great Opportunity? Colossal Waste of Time?
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- 1. Moving from Mission-Based to Revenue Generating Social Networks Suzanne Carawan Vice President, Association/Nonprofit Practice etouches www.etouches.com
- 2. #1: Funded Programs National Council on Aging
- 6. #2: Fee-Based Programs American Lung Association
- 10. #3: Partnerships Save Japan Dolphins/ The Cove Movie
- 19. #5: Events
- 25. Areas for Strategic Discussion Questions for Your Organization
- 26. Do We Have the Right Mindset?
- 27. Partnerships
- 28. What Do We Define as Engagement? Cause-Based Environment ($) Target Users Dialogue/Activity Sponsorship/Donations ($)
- 30. Money itself is not the goal
- 31. Do we have a strategic plan?
- 32. Do we have a tactical plan?
- 35. Metrics: Page Views Email Followers Retweets # Blogs # Discussions # Signatures ROI on hours/results Create your own engagement score that you are disciplined in using!
- 36. Are We Ready for Results?
- 37. Do We Have Sustainable Growth?
- 38. More Resources: www.fundraisingeventseries.org
- 39. -”Social Sponsorships: Rethinking Sponsorships in the Age of Social Media” Webinar, Tuesday, April 5th www.etouches.com/socialsponsor -Resources page for recorded webinars and papers
- 40. Suzanne Carawan etouches Vice President, Nonprofit Practice scarawan@etouches.com 203.403.9013 Li, Fb, Twitter: suzannecarawan