Brand Republic: B2B with LinkedIn

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How can B2B companies leverage LinkedIn? This is my case study presentation on how CME Group uses LinkedIn as part of our communication strategy.

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Brand Republic: B2B with LinkedIn

  1. 1. @CMEGroup@allanschoenberg
  2. 2. *
  3. 3. CareersCompanyPage2007 20092008 2010 20132011 2012CMEGroupTVEMEAEnergyGrainsEquitiesFXRatesMetalsMedia*• LinkedIn plays an important role• Reaching China through Weibo• A focus the last 18 months on images
  4. 4. *• Our focus is to buildrelationships• Private vs public groups?• Have a goal
  5. 5. *• Focus on your banner• Provide daily updates• Encourage employees to “like”, share
  6. 6. • Promote your groups and company page• Don’t just talk about yourself and ask questions• It’s always about relationships (social currency)• Maintain a consistent presence• Identify and encourage your internal influencers• Measure your success (and failure)*
  7. 7. @allanschoenbergwww.b2bvoices.comhttp://www.linkedin.com/in/allanschoenberg@CMEGroupwww.cmegroup.com*

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