Supergenius Word of Mouth

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Presentation given December 15 at the Gas Pedal Supergenius Word of Mouth conference.

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Supergenius Word of Mouth

  1. 1. Marketplace 4.0 @CMEGroup
  2. 2. Marketplace 4.0 at @CMEGroup August 13, 2009 Allan Schoenberg @allanschoenberg
  3. 3. @jbernoff @charleneli
  4. 4. Continue to Promote the Attributes of Our Brand Brand Enthusiasm Build Customer Advocacy Service Issues Management
  5. 5. 4.0
  6. 6. Go to Your Audience "I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.”
  7. 7. @StockTwits – the human ticker 7
  8. 8. Create Content ($ExchTalk/#ExchTalk) @IndianaGrainCo @ChicagoDiane @TobyBryans @JohnLothian @MooreHN @HowardLindzon 8
  9. 9. Tweetcloud.com
  10. 10. Defining Success Activities Activity Metrics •Pageviews/downloads •Share information and ideas •Unique visitors •Maintain reputation •Followers/Members •Demonstrate thought leadership •Posts (ideas/threads) •Number of groups (networks/forums) •Inform the market about our products/services •Comments & Trackbacks •Promote special events/education •Tags/Ratings/Rankings •Contributors/influencers •Monitor the conversations 11
  11. 11. Hootsuite Helps..But… 12
  12. 12. Our Favorites
  13. 13. The Google Effect •SEO •Coming soon – real time search •What is the second most used search engine? 14
  14. 14. Lessons Learned It’s not a silver bullet Find your Be social audience Partner with Monitor the internal conversation resources Try new It’s really not things and about you! benchmark
  15. 15. @allanschoenberg @CMEGroup allan.schoenberg@cmegroup.com 16

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