The Best way to do PEST Analysis
This slideshow provides a brief tutorial on a new diagrammatic method, developed at the world famous Henley Business School in the UK.
The new method overcomes some of the major weaknesses of traditional PEST /‘PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis. Traditional PESTLE tends to generate a random list of unrelated facts – not very useful for understanding your business, developing strategy or convincing other business leaders.
We show how you can use the PESTLEWeb method to tell a clear and compelling ‘story’ that leads from key issues to business threats and opportunities.
PESTLEWeb is supported by a new tool at www.PESTLEWeb.com. The new web-based tool helps you create great graphics and enables the automatic generation of outline reports and tabulated data to support your paper or presentation.