The New Marketplace - Creating &Maintaining Content for Social Media@allanschoenbergFinancial Services Social Media, 18 Se...
@CMEGroup
Brand enthusiasm: Turn followers into “fans”Loyalty: Build on service; go to our customersAdvocacy: Educate and maintain s...
Private groups; corporate page; focused on customers, jobsDiscussions on timely topicsSearch optimization with social book...
   Anything that is directly or indirectly linked to    your company’s products or services –    text, graphics, audio or...
   Discovery: How do we find valuable content?   Timeliness: Is it (still) relevant?   Verification: How do we make sur...
   News releases drive our discussions   News media/bloggers add to our flow of    information   R&D reports and analys...
•Distributed via newswire           •Media interviews; share positive stories via social channels           •Posted to soc...
Strategy             How does content define our brand?• Topics and ideas must always support your brand• Look outside you...
• Treat content as an asset• You cannot separate content from the brand• This is not a one person job• Repetition is not j...
   Twitter: @allanschoenberg   LinkedIn   www.b2bvoices.com
The New Marketplace - Creating & Maintaining Content for Social Media
The New Marketplace - Creating & Maintaining Content for Social Media
The New Marketplace - Creating & Maintaining Content for Social Media
Upcoming SlideShare
Loading in …5
×

The New Marketplace - Creating & Maintaining Content for Social Media

1,010 views

Published on

How valuable is content and how can you manage it? This is my presenation from the recent conference on Financial Services Social Media sponsored by Haymarket.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,010
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The New Marketplace - Creating & Maintaining Content for Social Media

  1. 1. The New Marketplace - Creating &Maintaining Content for Social Media@allanschoenbergFinancial Services Social Media, 18 September, 2012
  2. 2. @CMEGroup
  3. 3. Brand enthusiasm: Turn followers into “fans”Loyalty: Build on service; go to our customersAdvocacy: Educate and maintain supportMonitor: Issues management in real time
  4. 4. Private groups; corporate page; focused on customers, jobsDiscussions on timely topicsSearch optimization with social bookmarkingThought leadershipRepository of industry info; content providerReal-time news aggregation; media/blogger relationships
  5. 5.  Anything that is directly or indirectly linked to your company’s products or services – text, graphics, audio or video. It can be newsworthy, educational and/or entertaining. It can be positive or negative.
  6. 6.  Discovery: How do we find valuable content? Timeliness: Is it (still) relevant? Verification: How do we make sure we can trust it? Delivery: How do we turn that content into stories? Value: How do we make it useful to our stakeholders?
  7. 7.  News releases drive our discussions News media/bloggers add to our flow of information R&D reports and analysis aid in our consistency Content partners/influencers provide context to our stories
  8. 8. •Distributed via newswire •Media interviews; share positive stories via social channels •Posted to social channels News •Social monitoring •Retweet relevant posts •Add discussions to LinkedIn Social •Add links to our blog •Work with research team to create report •Reach out to relevant media and social sources •Promote research via social channels R&D •Work with product marketing to develop third-party research •Post to social channelsPartners
  9. 9. Strategy How does content define our brand?• Topics and ideas must always support your brand• Look outside your organization Leadership Assign internal leaders• They must be authorities and have authority• They must be multi-disciplined Plan The 30, 60, 90 day rule• Integrate ideas across platforms• Be flexible based on needs of the business Understand Know our internal requirements• Understand the risks• Connect internal resources and bridge gaps (website, marketing, PR, technology, legal)
  10. 10. • Treat content as an asset• You cannot separate content from the brand• This is not a one person job• Repetition is not just okay but required• Know your content influencers• Maintain a consistent presence• Leverage partners and vendors• Internal collaboration is critical• Measure your success (and failure)
  11. 11.  Twitter: @allanschoenberg LinkedIn www.b2bvoices.com

×