BlogWell: From Financial Currency to Social Currency

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A lookt at how CME Group is leveraging Twitter and LinkedIn presented at BlogWell 2010 August 11

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BlogWell: From Financial Currency to Social Currency

  1. 1. @AllanSchoenberg @CMEGroup @CMEG
  2. 2. Big Mac Index © 2010 CME Group. All rights reserved
  3. 3. © 2010 CME Group. All rights reserved
  4. 4. © 2010 CME Group. All rights reserved
  5. 5. © 2010 CME Group. All rights reserved
  6. 6. © 2010 CME Group. All rights reserved
  7. 7. © 2010 CME Group. All rights reserved
  8. 8. © 2010 CME Group. All rights reserved
  9. 9. © 2010 CME Group. All rights reserved
  10. 10. © 2010 CME Group. All rights reserved
  11. 11. © 2010 CME Group. All rights reserved
  12. 12. © 2010 CME Group. All rights reserved
  13. 13. © 2010 CME Group. All rights reserved
  14. 14. Expanding Globally © 2010 CME Group. All rights reserved 14
  15. 15. 4.0 40 © 2010 CME Group. All rights reserved
  16. 16. “Social media is the Social new trading floor – it’s where traders now connect virtually ” virtually. © 2010 CME Group. All rights reserved 16
  17. 17. CME Group’s LinkedIn • 1,010 followers • 5 Groups (4 private) G i t ) • Equity Index Products- 94 members • Careers in the Futures Industry- 1,724 members • Journalist and bloggers- 205 J li t d bl members • Interest Rate Products- 218 members • Forex Products- 177 members © 2010 CME Group. All rights reserved
  18. 18. CME Group’s Discussions Interest Rates • Are you trading Ultra Bond FX Futures? http://bit.ly/3QLncw. • Is the worst over for the Euro? http://bit.ly/8YUKTW What’s your What s •Have you used our new Fed Watch Have opinion? tool yet? (Posted by Jack Callahan) http://bit.ly/ce6oD0 •We've developed quarterly and Equities E iti monthly realized historical volatilities • New equity quarterly roll analyzer of our most popular currency now available: http://bit.ly/d6zrjM. futures contracts (Posted by Craig LeVeille) http://ow.ly/1Q982 ) p // y/ Q •Research team shows how our E- mini markets functioned properly on May 6 (Posted by Brett Vietmeier): http://ow.ly/1KK7c Vi t i ) htt // l /1KK7 © 2010 CME Group. All rights reserved
  19. 19. What we’ve learned • 24x7 focus group • Transparent and more reliable • Build relationships by creating private and targeted conversations con e sations and discussions disc ssions • More control over members • We become a hub to connect members to each other • Further opportunities for creating unique content • Staff training © 2010 CME Group. All rights reserved
  20. 20. Real-time news ticker • Early adopter • Breaking B ki news/different views • Issues mgmnt • ExchangeTalk • StockTwits St kT it partnership • Hootsuite © 2010 CME Group. All rights reserved
  21. 21. @StockTwits @HowardLindzon @PPearlman © 2010 CME Group. All rights reserved 21
  22. 22. © 2010 CME Group. All rights reserved
  23. 23. Farmers Twitter Lucrative Tips To Commodity Traders – Forbes, Aug 5, 2010 © 2010 CME Group. All rights reserved
  24. 24. The Google Effect © 2010 CME Group. All rights reserved 24
  25. 25. Lessons Learned • This is not about you it’s about your audience (70/30) you…it s • It’s not a silver bullet • Be social…monitor, listen, respond • Try new things and benchmark y g • Understand the risks/rewards © 2010 CME Group. All rights reserved
  26. 26. Twitter: @AllanSchoenberg @MichaelAShore @LacyQ @L Q @JWachtel @CMEGroup Blog: http://www.b2bvoices.com LinkedIn: Li k dI http://www.linkedin.com/in/allanschoenberg You Y can d download this presentation here: l d thi t ti h http://www.slideshare.net/allancme © 2010 CME Group. All rights reserved

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