From empathy to research with people
with disability
CSUN Assistive Technology Conference 2021
Andrew Arch
Principal Consultant
amja
March 2021
Sarah Pulis
Director
sarahtp
Image credit: Attitude Adjuster Cards
apathetic
champion
educated
Accessibility maturity 
Inclusive
design
practices

Understanding people
Understanding people’s:
• needs and wants
• how they behave, feel and think
• why they show such behaviours, feelings, and
thoughts
3 stages of empathy
1. Ability to understand
2. Imagine the experience
3. The desire to act
uxdesign.cc/three-stages-of-empathy-b5f92dc4d511
Make the desire to act a reality
Awareness
General awareness of disability and accessibility
Understanding
More detailed understanding of disability and
accessibility
Inclusion
Working alongside people with disability
Confucius is believed to have said
“I hear and I forget. I see and I
remember. I do and I understand.”
Case study 1
Awareness building activity at scale
Case study 1
Awareness building activity at scale
Case study 2
Lunch and learn sessions
Case study 3
User research workshop
Case study 4
User research mentoring
Lessons learned
• Accept that people and organisations are at
different places on the accessibility journey
• Make the sessions relevant to organisations and
their needs
• Involve people with lived experience
• Involve the audience
Let’s chat
@Intopia Intopia intopia.digital hello@intopia.digital
Andrew Arch
andrew@intopia.digital
amja
Sarah Pulis
sarah@intopia.digital
sarahtp

From Empathy to Research with People with Disability

  • 1.
    From empathy toresearch with people with disability CSUN Assistive Technology Conference 2021 Andrew Arch Principal Consultant amja March 2021 Sarah Pulis Director sarahtp
  • 2.
    Image credit: AttitudeAdjuster Cards apathetic champion educated Accessibility maturity  Inclusive design practices 
  • 3.
    Understanding people Understanding people’s: •needs and wants • how they behave, feel and think • why they show such behaviours, feelings, and thoughts
  • 4.
    3 stages ofempathy 1. Ability to understand 2. Imagine the experience 3. The desire to act uxdesign.cc/three-stages-of-empathy-b5f92dc4d511
  • 5.
    Make the desireto act a reality Awareness General awareness of disability and accessibility Understanding More detailed understanding of disability and accessibility Inclusion Working alongside people with disability
  • 6.
    Confucius is believedto have said “I hear and I forget. I see and I remember. I do and I understand.”
  • 7.
    Case study 1 Awarenessbuilding activity at scale
  • 9.
    Case study 1 Awarenessbuilding activity at scale
  • 10.
    Case study 2 Lunchand learn sessions
  • 11.
    Case study 3 Userresearch workshop
  • 12.
    Case study 4 Userresearch mentoring
  • 13.
    Lessons learned • Acceptthat people and organisations are at different places on the accessibility journey • Make the sessions relevant to organisations and their needs • Involve people with lived experience • Involve the audience
  • 14.
    Let’s chat @Intopia Intopiaintopia.digital hello@intopia.digital Andrew Arch andrew@intopia.digital amja Sarah Pulis sarah@intopia.digital sarahtp