This document discusses marketing accessibility and compliance. It provides tips for marketing accessibility including using multiple communication channels to reach people, repeating accessibility messages through different interactions, making accessibility easy to understand and approachable for others, and tailoring the motivations and approaches based on different audiences. The overall goal is to help organizations be more inclusive and create enjoyable digital experiences for everyone.

1. Using the black art of marketing to sell accessibility
Stewart Hay Twitter: ohmydeity
Andrew Arch Twitter: amja
creating an inclusive digital world
intopia.digital

2. We’re creating an
inclusive digital world
(from down under!)
We help organisations be more inclusive
and accessible.
Together, we create enjoyable, efficient
digital experiences for everyone.
Let’s go on an accessibility adventure
together.

3. What does
marketing have to
do with
accessibility?
It is a legal
requirement!

4. Compliance
Business

6. 1
Omni-channel
marketing

7. Use multiple sources!
• Newsletters
• Brown bags
• Walk the floor
• Corporate strategy

8. Tip 1
Make sure that people hear about accessibility
from as many different sources as possible.
You should not be the only voice!

9. 2
The rule of
seven

11. Tip 2
Repeat, repeat, repeat, repeat, repeat, repeat…
Multiple positive interactions leads to strong
relationships.

12. 3
Make it easy

13. Don’t be this
person

15. Tip 3
Be approachable
Do not judge
Be there to help

16. 4
Psychology of
persuasion

18. Tip 4
Everyone does not have the same motivators
Tailor your approach to your audience

19. Let’s continue the conversation
Stewart Hay
@ohmydeity stewart@intopia.digital
Andrew Arch
@amja andrew@intopia.digital
creating an inclusive digital world
intopia.digital @intopiadigital