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Watershed Collaboration =
Friends with Green Benefits
Milwaukee’s
Watersheds
Below ground



Gallons of Storage


     Long


  In Diameter
2000 through 2005 were not good years

                           Mistrust
   Media Blitz


                      Lawsuits

     Public Outrage


                       Politics
So, what did we do?
I decided we had to do something different, so we:
  •Continued building grey infrastructure
      (we excelled at this and it needed to be done)
  •Develop better science
      (People believe scientists)
  •Start speaking to the public
      (Sewer School)
  •Seek out collaborations
      (We are all environmentalists!)
  •Initiate green infrastructure program
      (I knew I would “own the risk”, so it is personal)
I knew we needed to integrate Grey and Green:
                     Start with a grey backbone…
                        •Treatment Plants
                        •Sewers
                        •Storage Vessels…


                     But then go Green…
                        •Rain Barrels
                        •Rain Gardens
                        •Bioretention…
Marquette University




       Beach Closing Study




Fate and Transport Study


 Storm sewer sampling

   Cladophora Study
                             New Partner – The UWM Great Lakes Water Institute and




    Many, many more
New Partner – The Conservation Fund




                                            Greenseams
    Greenseams®



2,300 Acres   Since 2002
New Partner – The Milwaukee Community Service Corps
                  and individuals




                              Rain Barrels
New Partner – The Southeastern Wisconsin Regional Planning Commission




                                                                                               Water Quality Initiative
                         WWTP
                          5%
                                    SSO's
   Urban-Non-                        2%
   Agricultural
     Runoff
      23%

                                                                   WWTP   SSO's
                                                                    2%     2%
                                                                              CSO's
                                            CSO's                               7%
                                             49%
                                                                                  Rural-
     Rural-                                                                     Agricultural
   Agricultural                                                                   Runoff
     Runoff                                         Urban-Non-                     21%
      21%                                           Agricultural
                                                      Runoff
                       1975                            68%


                                                                   2000
Estimated Pollutant Reduction over 25-Year Period About 50 Percent

CONCLUSION: Focus on abating stormwater runoff pollution
New Partners – Multiple Organizations




                                          Green Roofs
                               Mequon




MMSD

             MillerCoors


 Milwaukee
 County
 Zoo
New Partners – Multiple Individuals




                                 Rain Gardens
A simple thought…
Southeastern Wisconsin Watersheds Trust

1000 Friends of Wisconsin                          Friends of Milwaukee’s Rivers

                                                           Clean Wisconsin
River Revitalization Foundation
                                                     16th Street Community Health Center
River Alliance




  Editorial: Watershed trust can be a force for regional unity
                                  - Milwaukee Journal Sentinel, May 4, 2008
New Partners – The Joyce Foundation
New Partners – American Rivers




                                 Green Infrastructure
                                 Program
So, Watershed Collaboration = Friends with Green Benefits

•Sustainable Infrastructure
•Climate Adaptation and Mitigation
•A regional green infrastructure program
•Improved understanding of the W’s (what, why, when)
•Increased financial resources (Joyce Foundation and GLRI)
•As collaborations grow, they multiply
•And to me most importantly, true friendships



                                                Mayor Barrett
And,
   •Partner with Agricultural Community
   •Continue to educate stakeholders
   •Finalize the watershed permit on the Menomonee River
   •Develop a water quality trading program that works in
       Wisconsin

   •Attain our 2035 Vision
                   AND – we need your help
For more
information,
Visit MMSD.COM

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Friends with green benefits shafer

  • 1. Watershed Collaboration = Friends with Green Benefits
  • 3.
  • 4. Below ground Gallons of Storage Long In Diameter
  • 5.
  • 6. 2000 through 2005 were not good years Mistrust Media Blitz Lawsuits Public Outrage Politics
  • 7. So, what did we do? I decided we had to do something different, so we: •Continued building grey infrastructure (we excelled at this and it needed to be done) •Develop better science (People believe scientists) •Start speaking to the public (Sewer School) •Seek out collaborations (We are all environmentalists!) •Initiate green infrastructure program (I knew I would “own the risk”, so it is personal)
  • 8. I knew we needed to integrate Grey and Green: Start with a grey backbone… •Treatment Plants •Sewers •Storage Vessels… But then go Green… •Rain Barrels •Rain Gardens •Bioretention…
  • 9. Marquette University Beach Closing Study Fate and Transport Study Storm sewer sampling Cladophora Study New Partner – The UWM Great Lakes Water Institute and Many, many more
  • 10. New Partner – The Conservation Fund Greenseams Greenseams® 2,300 Acres Since 2002
  • 11. New Partner – The Milwaukee Community Service Corps and individuals Rain Barrels
  • 12. New Partner – The Southeastern Wisconsin Regional Planning Commission Water Quality Initiative WWTP 5% SSO's Urban-Non- 2% Agricultural Runoff 23% WWTP SSO's 2% 2% CSO's CSO's 7% 49% Rural- Rural- Agricultural Agricultural Runoff Runoff Urban-Non- 21% 21% Agricultural Runoff 1975 68% 2000 Estimated Pollutant Reduction over 25-Year Period About 50 Percent CONCLUSION: Focus on abating stormwater runoff pollution
  • 13. New Partners – Multiple Organizations Green Roofs Mequon MMSD MillerCoors Milwaukee County Zoo
  • 14. New Partners – Multiple Individuals Rain Gardens
  • 16. Southeastern Wisconsin Watersheds Trust 1000 Friends of Wisconsin Friends of Milwaukee’s Rivers Clean Wisconsin River Revitalization Foundation 16th Street Community Health Center River Alliance Editorial: Watershed trust can be a force for regional unity - Milwaukee Journal Sentinel, May 4, 2008
  • 17. New Partners – The Joyce Foundation
  • 18. New Partners – American Rivers Green Infrastructure Program
  • 19. So, Watershed Collaboration = Friends with Green Benefits •Sustainable Infrastructure •Climate Adaptation and Mitigation •A regional green infrastructure program •Improved understanding of the W’s (what, why, when) •Increased financial resources (Joyce Foundation and GLRI) •As collaborations grow, they multiply •And to me most importantly, true friendships Mayor Barrett
  • 20.
  • 21. And, •Partner with Agricultural Community •Continue to educate stakeholders •Finalize the watershed permit on the Menomonee River •Develop a water quality trading program that works in Wisconsin •Attain our 2035 Vision AND – we need your help

Editor's Notes

  1. Deep Tunnel System that protects the service area against sewer overflows.Read off slideMake special note of last bullet point – it was designed to have one to two overflows per year.