1.1 Tony Maas


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1.1 Tony Maas

  1. 1. Canadian Water Summit June 17, 2010 Tony Maas Freshwater Director, WWF-Canada [email_address] www.wwf.ca Water: Shared Risk, Shared Solutions
  2. 2. Shared Risk Opening the discussion space Physical risk – water supply and quality Regulatory risk – uncertainty Reputational risk – social license to operate Financial risk – threats to the bottom line Species risk - disappearing faster than any other Habitat risk - half the world’s wetlands already destroyed Ecosystem risk - two-thirds of major rivers dismembered by dams Impacts of increasing water scarcity and deteriorating water quality on the communities we serve
  3. 3. Exposing invisible risk <ul><li>Virtual water </li></ul><ul><ul><li>Amount of water used to produce a certain product, expressed in cubic meters of water per unit of product. </li></ul></ul><ul><li>Water footprint </li></ul><ul><ul><li>Total virtual water content of a product or products consumed by an individual, company or nation. </li></ul></ul>
  4. 4. Global to Local Connections UK Water Footprint <ul><li>UK is 38% self-sufficient in water - 62% dependent water resources outside of their borders </li></ul>
  5. 5. Water Footprint in the Value Chain WWF & SAB Miller <ul><li>“ Water footprinting enables SABMiller to understand which parts of our supply chain might face water scarcity, or poor water quality, in the future, and means that we can plan now to deal with these future challenges.” </li></ul><ul><li>Andy Wales </li></ul><ul><li>Head, Sustainable Development </li></ul>
  6. 6. Water footprint in the Value Chain Energy Fertiliser/ pesticide Crop Growth (rainfed/ irrigated) Crop Cultivation Transport Energy Crop Imports Direct Water Use Crop Processing Energy Transport Packaging Raw Materials Waste Direct Water Use Brewing Transport Distribution Disposal Recycling Consumer
  7. 7. Taking it to the watershed scale
  8. 8. Taking Action on Water Risk Marks & Spencer <ul><li>Through it’s Plan A initiative, M&S has shown its commitment to encouraging good water stewardship in its supply chain by working with suppliers to address direct water usage and engaging in community dialogue to ensure sustainable management of freshwater resources. </li></ul>
  9. 9. Taking Action on Water Risk Marks & Spencer
  10. 10. Beyond Footprint Alliance for Water Stewardship (AWS) <ul><li>What is Water Stewardship? </li></ul><ul><ul><li>Responsible use of fresh water that is socially beneficial and environmentally and economically sustainable </li></ul></ul><ul><li>Who should be interested in the Standards? </li></ul><ul><ul><li>Companies </li></ul></ul><ul><ul><li>Financial Institutions </li></ul></ul><ul><ul><li>Agribusiness </li></ul></ul><ul><ul><li>Cities </li></ul></ul><ul><ul><li>Public and Private Water Service Providers </li></ul></ul>
  11. 11. Beyond Footprint CEO Water Mandate <ul><li>Six Key Strategic Areas </li></ul><ul><li>Direct Operations </li></ul><ul><li>Supply Chain & Watershed Mgmt </li></ul><ul><li>Collective Action </li></ul><ul><li>Public Policy </li></ul><ul><li>Community Engagement </li></ul><ul><li>Transparency </li></ul>
  12. 12. Resources <ul><li>WWF Report: Investigating shared risk in water http://assets.wwf.org.uk/downloads/investigating_shared_risk.pdf </li></ul><ul><li>Pacific Institute Report: Water Scarcity and Climate Change: Growing Risks for Businesses and Investors http://www.pacinst.org/reports/business_water_climate/full_report.pdf </li></ul><ul><li>WWF Report: Understanding water risks http://assets.wwf.org.uk/downloads/understanding_water_risk.pdf </li></ul><ul><li>CEO Water Mandate http://www.unglobalcompact.org/Issues/Environment/CEO_Water_Mandate/ </li></ul><ul><li>World Economic Forum Water Initiative http://www.weforum.org/en/initiatives/water/index.htm </li></ul><ul><li>Water Footprint Network http://www.waterfootprint.org/?page=files/WFN-mission </li></ul><ul><li>Alliance for Water Stewardship http://www.allianceforwaterstewardship.org/ </li></ul>