iBeacons are small Bluetooth devices that use Bluetooth Low Energy (BLE) to communicate with nearby smartphones. They constantly broadcast a signal to detect nearby mobile devices and trigger actions like push notifications. Beacons can be used indoors or outdoors to track customer locations and behaviors within a few meters of accuracy. This allows businesses to send targeted messages, offers and content to customers on their mobile devices based on their proximity to specific locations or products. Analytics from beacon data can provide insights into customer patterns to improve marketing and sales.

1. WHAT ARE BEACONS
AND HOW DO THEY WORK?
Section Title To Live Here, Please
iBeacons are small, unobtrusive
battery operated BLE (Bluetooth
Low Energy) sensor devices
developed by Apple that identify and
communicate and nearby mobile
smartphones and tablets compatible
with Android and iOS.
iBeacons Eddystone
Enddystone is Google’s open source,
cross-platform (Android and iOS
compatible) Bluetooth LE Beacon
Technology that works the same as
iBeacons but hs added data payload
functionality
What is Bluetooth Low Energy (BLE)?
Beacons work like a lighthouse constantly transmitting a signal in
search of mobile devices to commiunicate with and once discovered
an action is triggered such as a push alert to the users screen.
How do Beacons intrect with mobile devices?
BLE is wireless personal area network technology and part of the Bluetooth
4.0 specification. The main driver in BLE is the low energy consumption that
allows some beacons to transmit a signal for over two years on one battery.
Whenever a person enters or exits a Beacon’s region, the Beacon
is aware and can monitor, track and send messages, offers, web
links and pictures.
Enabling retailers to reach their customers with the right message
at the right time.
Beacons can be positioned both indoor or outdoors. They
broadcast a continuous Bluetooth signal at regular intervals in
order to locate nearby mobile devices and communicate with them.
They provide indoor and outdoor analytics, tracking and delivery of
messages, offers and promotions.
Beacons constantly monitor a given region with in an accuracy of
one meter to a hundred meters(optimal range is 50 meters or 165)
feet.
They determine the location of a person to deliver notifications,
messages, news, important information, events and offers based
on their proximity to your business, products, entry or exit points.
Enabling you to be relevant and present for your customers at right
at the moment of the buying decision.
How Do They Work?
Intelligent Insights with Beacon Analytics
Beacons can provide useful insights into your customers patterns
and behaviors enabling you to provide relevant information to
deliver pertinent target customers more effectively and successfully.
Rich & intelligent analytics allow you to track and analyse walk-in
customers, increase online interest to offline sales, follow POS
performance and frequency of loyalty visits.
10 Ways to Use Beacons Effectively
There are a number of users for Beacons so lets just focus on a few of the
more popular example users :
1. Use for automatic check-ins at shops, events, restaurants, etc.
2. Provide electronic coupons for discounts on food, drink & products
at specific location and time.
3. Set up scavenger hunts with badges or prizes on completion.
4. Trigger notifications on special merchandise and notify in range
users of specific events.
5. Deliver educational/informative content at specific points to provide
information on product displays & museum pieces.
6. Use it to better understand the flow of customers & optimize traffic.
7. Greet your customers at arrival with a welcome message, time
sensitive discount, offer or voucher.
8. Inform customers of special promotions or reinforce your message
or brand by re-targeting with a thank you message, or loyalty offer
on departure.
9. Combine Beacons and QR codes for paperless loyalty tracking
program and access a history of purchases made from electronic
vouchers through QR codes.
10. Track frequent or loyal customers to help make long-lasting
connections engaging customers through proximity, context, timing
and audience insights.
Develop Your Own iBeacons Mobile App for you Store
Mobile : +917096499910 | Email : sales@innvonix.com
Website : www.innvonix.com