This document provides an overview of social media marketing for freelancers. It discusses defining your brand identity and the 5 P's of marketing: product, place, promotion, price, and people. Key social media platforms for freelancers are then outlined, including LinkedIn for business connections, Facebook for business pages and engagement, Twitter for quick updates, Pinterest for visual content, YouTube for videos, Google+ as an alternative to Facebook, and using a website and blog as the center of efforts. The document stresses using social media to showcase your business with a human voice rather than direct selling, and being helpful, interesting and fun through social interactions. It concludes by mentioning social media marketing management services for those without time to handle all platforms.

1. Social Media Marketing:
Getting in Front of Your Audience

2. BEFORE MARKETING:
Who are You?
What are You?

3. What is Your Brand Identity?

4. Marketing: the 5 P’s (yes, 5)
1. Product/Service
2. Place
3. Promotion
4. Price
5. People

5. Briefly….
Product/Service – What are you selling?
Place -- Where do you sell it?
Promotion – How do you tell people?
Price – How did you decide?
People – Who represents your business?

9. Social Media Marketing:
Key Platforms for Freelancers

10. LinkedIn
-B2B
-Full Profile w/Keywords
-Photo!
-Groups
-Connections
-Updates

11. Facebook
-Essential
-Business Page
-Filled in Info
-Cover Photo (20% rule)
-Show Biz info on Personal
-80/20 Rule
-Constant changes!
-Be social!
-Be Consistent

12. Twitter
-140 Characters
-15 char. Handle
-No permission to follow
-Photo & Header & Bkgnd
-URL shorteners
-Leave space
-Faster stream
-Lists
-Chats

13. Pinterest
-Visuals: Photos, Graphics
-Women oriented
-Boards and Pins
-Repins and Likes
-Link to Website
-Link to Blog from Blog Pic
-Share to other platforms
-Useful, fun, addicting

14. YouTube
-Short or Long form
-Pro or Amateur
-Channels
-Comments
-Share to other platforms
-Under 5 mins in most cases
-Can embed in Website
-Searchable by Google

15. Google +
-Pale alternative to FB
-Good for Google ranking
-Small number of users
-Users mainly male 18-34
-Circles
-Hangouts
-Communities

16. Website and Blog!
• Your Website is the Center of it All
• Regular Blogging Keeps Your
Website Fresh & Found
• Social Media Interaction Improves
Page Rank in Google Search
• All Marketing leads to Website
• Sales happen on the Website

17. Social Media for
Business is not about
Cat pix or your dinner.
SM showcases your
business with a human
face and voice.
Be
helpful, interesting, fun
and inquisitive. It’s
Marketing, not Selling.

18. Social Media Marketing Management
…because you just don’t have time to do everything!
www.MillerFinchMedia.com
770-289-5681
info@millerfinchmedia.com