1) The document presents a free-form design method for optimizing the shape of wind turbine rotors where airfoil shapes are directly included as design variables. 2) Several applications of the method are shown including optimizing a 2MW rotor with carbon fiber and comparing glass and carbon designs for a 10MW rotor. 3) The effect of carbon fiber price on the 10MW design is also analyzed, showing that a price of $10/kg makes carbon competitive with glass. 4) Rotor sizing studies show that optimal rotor radius depends on constraints like thrust, and flatback airfoils can emerge for larger rotors.