Artificial Intelligence & Marketing - ULB Solvay Executive Master in Digital ...Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey & Hugues Bersini
16/11/2017
Examples & Cases
Part of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
Executive master in digital marketing 12 12 2017 - 4 phases to set up a com ...Hugues Rey
ULB Solvay Executive Master in Digital Marketing - Set up a Com Plan - 12 12 2017 by Hugues Rey / From Promotion to Education - Engagement - Entertainment / 4P to SAVE
BtoB : Digital for Business - English VersionVanksen
This document provides guidelines for optimizing BtoB websites and generating digital leads. It discusses establishing a digital presence, creating high-quality website content, and the importance of usability and conversion optimization. Key recommendations include developing different types of content to engage users, prioritizing important information visually, and conducting usability testing to improve the user experience and conversion rates. The overall message is that a strategic and user-centered digital approach is important for BtoB companies to effectively generate leads and differentiate themselves online.
Social Media Edmonton Case Study Jan2010Jas Darrah
The document discusses the City of Edmonton's initial foray into using social media to engage with citizens. It outlines how the Communications department made a deliberate, gradual introduction of social media tools like blogs, forums, and Twitter to test them out and gain organizational acceptance. Key lessons included starting small, empowering champions, and increasing understanding of social media's benefits for transparency and two-way communication with taxpayers.
2014 Luxury Ecommerce Market Research Survey ResultsDavid Matthews
The document summarizes findings from a 2014 benchmarking study conducted by Luxury Interactive. Key findings include:
- 83% of respondents reported annual online revenues of less than $50 million.
- Most respondents saw increases in key online metrics like conversion rates and customer repeat visits over the past year.
- Most companies plan to invest in SEO, SEM, display advertising, personalization and email over the next 12-18 months.
- Nearly half of marketing budgets are spent on ecommerce, online and digital initiatives.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
The document discusses planning and managing a digital strategy, covering key aspects like aims, background, audience analysis, and the four core stages of planning, creation, actualization, and evaluation. It emphasizes that digital strategy should have generic goals focused on audiences and their interactions to deliver business aims, rather than being constrained by trending technologies, and that successful strategies integrate digital and offline efforts through continual evaluation and improvement of campaigns.
Red Ant is a digital strategy firm established in 1999. The document discusses Red Ant's services and expertise in digital strategy, planning, and campaign delivery. It also provides biographies of several key executives, including the CEO, CIO, Commercial Director, and heads of mobile and film/TV. The document emphasizes Red Ant's focus on measurable ROI and outlines the typical stages involved in building a digital strategy: planning, creation, actualization, and evaluation.
Red Ant is a digital strategy firm established in 1999. They focus on developing measurable digital strategies for clients. This document provides an overview of Red Ant's services and team members with expertise in areas like mobile, film, and strategy. It also discusses best practices for planning, creating, executing, and evaluating a successful digital strategy, emphasizing audience analysis, alignment with brand goals, and continual optimization.
Artificial Intelligence & Marketing - ULB Solvay Executive Master in Digital ...Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey & Hugues Bersini
16/11/2017
Examples & Cases
Part of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
Executive master in digital marketing 12 12 2017 - 4 phases to set up a com ...Hugues Rey
ULB Solvay Executive Master in Digital Marketing - Set up a Com Plan - 12 12 2017 by Hugues Rey / From Promotion to Education - Engagement - Entertainment / 4P to SAVE
BtoB : Digital for Business - English VersionVanksen
This document provides guidelines for optimizing BtoB websites and generating digital leads. It discusses establishing a digital presence, creating high-quality website content, and the importance of usability and conversion optimization. Key recommendations include developing different types of content to engage users, prioritizing important information visually, and conducting usability testing to improve the user experience and conversion rates. The overall message is that a strategic and user-centered digital approach is important for BtoB companies to effectively generate leads and differentiate themselves online.
Social Media Edmonton Case Study Jan2010Jas Darrah
The document discusses the City of Edmonton's initial foray into using social media to engage with citizens. It outlines how the Communications department made a deliberate, gradual introduction of social media tools like blogs, forums, and Twitter to test them out and gain organizational acceptance. Key lessons included starting small, empowering champions, and increasing understanding of social media's benefits for transparency and two-way communication with taxpayers.
2014 Luxury Ecommerce Market Research Survey ResultsDavid Matthews
The document summarizes findings from a 2014 benchmarking study conducted by Luxury Interactive. Key findings include:
- 83% of respondents reported annual online revenues of less than $50 million.
- Most respondents saw increases in key online metrics like conversion rates and customer repeat visits over the past year.
- Most companies plan to invest in SEO, SEM, display advertising, personalization and email over the next 12-18 months.
- Nearly half of marketing budgets are spent on ecommerce, online and digital initiatives.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
The document discusses planning and managing a digital strategy, covering key aspects like aims, background, audience analysis, and the four core stages of planning, creation, actualization, and evaluation. It emphasizes that digital strategy should have generic goals focused on audiences and their interactions to deliver business aims, rather than being constrained by trending technologies, and that successful strategies integrate digital and offline efforts through continual evaluation and improvement of campaigns.
Red Ant is a digital strategy firm established in 1999. The document discusses Red Ant's services and expertise in digital strategy, planning, and campaign delivery. It also provides biographies of several key executives, including the CEO, CIO, Commercial Director, and heads of mobile and film/TV. The document emphasizes Red Ant's focus on measurable ROI and outlines the typical stages involved in building a digital strategy: planning, creation, actualization, and evaluation.
Red Ant is a digital strategy firm established in 1999. They focus on developing measurable digital strategies for clients. This document provides an overview of Red Ant's services and team members with expertise in areas like mobile, film, and strategy. It also discusses best practices for planning, creating, executing, and evaluating a successful digital strategy, emphasizing audience analysis, alignment with brand goals, and continual optimization.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
This report considers the digital trends that will emerge in 2013. It explores the most important cross-channel learnings for savvy marketers looking to improve their future communications strategies to deliver more engaging, efficient marketing campaigns that will capture the attention, and the spending power, of consumers tomorrow.
2015 Marketing Trends and Predictions White Paper - Solocal Group UK, Decembe...Solocal Group UK
4 marketing trends to look out for in 2015:
#1 From multiscreen to ubiquitous internet devices
#2 Content and social meets advertising
#3 Taking the multichannel customer journey seriously
#4 The rise of the seamless transaction
10 trends from 10 areas of media and advertising in Ireland which have been emerging in 2010, and to watch in 2011.
A look at "this year, next year" in the irish media and advertising market place.
BTO 2014 - Utenti travel e email marketing: Contactlab
Un’indagine sui comportamenti digitali che ci aiuta a costruire un piano di contatto efficace, presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Digital Business Acquisition: How to Perform?Vanksen
With web giants leading the pack, marketplaces growing exponentially and DNVBs that keep raising the bar, how can your company improve, its digital acquisition performance? That's the very topic of this study and applies to both B2C and B2B!
B2B & Growth Hacking: drawing from startups for online lead generationVanksen
3D Hubs uses Quokka, an email retargeting tool, to boost retention. Quokka detects people who don't open emails from 3D Hubs' campaigns and retargets them on other channels. This helps ensure 3D Hubs' messages reach their audience and improves retention. Growth hacking focuses on optimizing the marketing stack through low-cost testing of acquisition, activation, retention, referral and revenue tactics. Case studies demonstrate how tools like Unbounce, Drift and Quokka were implemented by companies to successfully grow in these areas.
The document provides information about a digital marketing and social media agency called The Dubs. It discusses their approach of using social media to inspire brand engagement and connect audiences with brands. It outlines their services such as social media strategy, development, and digital marketing. It also includes examples of social media campaigns they have run for clients in different industries.
Historically, the annual report symbolised a communication form which was both high in quality, yet often monotonous and conformist. To better meet the evolution of content consumption habits and the new digital aspirations held by companies, the annual report has since seen its role evolve considerably.
Vanksen's latest study analyses the evolution of this annual report: how did it go from being a mere medium of information aimed at stakeholders, to a strategic digital tool that helps affront communication challenges at a far greater level, and to a wider audience.
The agency assessed the annual reports of several organisations to highlight the prevailing trends which are slowly but surely bringing this historical tool into the age of modernity: story and scrolly telling, snack content, etc, all form an integral part in the new approaches companies are taking to transform the digital annual report into a visual and highly narrative medium that is centred around the end user.
Vanksen also highlights the many benefits of the digitalisation of the annual report: greater user experience, images, visibility, budget... all factors that may well convince you to take the leap into the digital for your next annual report!
This document summarizes the key details of marketing campaigns conducted by Notch for Honda and Coolair. For Honda, the goal was to reposition the brand as more youthful by targeting music and dance enthusiasts and running a video contest. This led to over 200 submissions and 100,000 visits. For Coolair, the goal was to establish an online presence in career and youth entertainment for Vietnamese teens. The solution was to create a reusable strategic platform focused on education and youth interests.
This document provides an overview of Isobar Vietnam, a digital agency that is part of Dentsu Aegis Network. It introduces Isobar's capabilities in areas such as brand creative, communications, experience, digital and PR services. It highlights clients in sectors like ICT/tech, FMCG, and automotive. Examples of campaigns for clients such as Kido, Neptune, Vinamilk and Abbott are summarized, showing how Isobar used digital and social media strategies to increase brand awareness and drive sales. The document also discusses opportunities in using new technologies like WiFi marketing for location-based campaigns.
This document provides an overview of e-marketing, including its past, present, and future. In the past (Web 1.0), organizations created content that users consumed. Today (Web 2.0), users are also content producers through social media and user-generated content. The future (Web 3.0) may include artificial intelligence and seamless social networking. E-marketing strategies have shifted power from sellers to buyers and require engaging users through content marketing, social media, and other inbound tactics. The internet provides opportunities for global reach, personalization, and measurable results but also challenges like media fragmentation.
Creating a social media strategy for a tourism business | Block 3: E-Commerce...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 3: E-Commerce in Tourism
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
The document discusses the online promotional campaign for Bournvita cereal conducted by BC Web Wise, an Indian digital media agency. It describes the development of the Bournvita Confidence Academy microsite, which was designed to engage children ages 6-14 and promote the brand's message of confidence. Key sections of the microsite included games, videos of the reality show champions, activities to complete and share, and tools to track engagement and referrals between users. The campaign was successful in building the Bournvita brand and community online.
Dpi Whattheythink Com Specialreports 090319pellowmarketingdpiweb
Marketing executives must shift from one-way communication campaigns to engaging customers through interactive technologies. Print service providers see opportunity in supporting multi-channel marketing with print, email, websites and mobile messaging. Quick response codes are gaining popularity for linking printed materials to online content and transactions through mobile devices. To remain relevant, print providers must help clients build dialogue with customers across channels.
This course provides an introduction to internet marketing and how organizations can use digital technologies to support their marketing activities. Students will learn about key concepts like how companies are moving beyond static websites to build relationships through dynamic content. They will also explore how the internet is used as a communication, distribution, and relationship building tool. The course involves lectures, tutorials, a group project, individual assignment, group presentation, and final exam. Students must attain a grade of C or higher to pass.
social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation.
We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs"
- Communication Efficiency
- Customer Experience
- Connected Enterprise
- Community Engagement
Se provide service related to:
- Social Media Marketing
- Social Business Consulting
At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers.
Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdfPrinceVerma938105
This document is a research project report submitted by Ajay Maheshwari for their Master's degree. It discusses digital marketing in India. The report includes a student declaration, certificate from the supervisor Dr. Arunima, acknowledgements, an executive summary that outlines digital marketing techniques like SEO, SMO, and their effects. It also provides an introduction to the company Brand Show Digital Solutions and discusses their vision, mission, services, SWOT analysis and objectives for digital marketing in India. The future of digital marketing in India is outlined as strong with cost effectiveness, instant response and flexibility driving its growth.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
This report considers the digital trends that will emerge in 2013. It explores the most important cross-channel learnings for savvy marketers looking to improve their future communications strategies to deliver more engaging, efficient marketing campaigns that will capture the attention, and the spending power, of consumers tomorrow.
2015 Marketing Trends and Predictions White Paper - Solocal Group UK, Decembe...Solocal Group UK
4 marketing trends to look out for in 2015:
#1 From multiscreen to ubiquitous internet devices
#2 Content and social meets advertising
#3 Taking the multichannel customer journey seriously
#4 The rise of the seamless transaction
10 trends from 10 areas of media and advertising in Ireland which have been emerging in 2010, and to watch in 2011.
A look at "this year, next year" in the irish media and advertising market place.
BTO 2014 - Utenti travel e email marketing: Contactlab
Un’indagine sui comportamenti digitali che ci aiuta a costruire un piano di contatto efficace, presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Digital Business Acquisition: How to Perform?Vanksen
With web giants leading the pack, marketplaces growing exponentially and DNVBs that keep raising the bar, how can your company improve, its digital acquisition performance? That's the very topic of this study and applies to both B2C and B2B!
B2B & Growth Hacking: drawing from startups for online lead generationVanksen
3D Hubs uses Quokka, an email retargeting tool, to boost retention. Quokka detects people who don't open emails from 3D Hubs' campaigns and retargets them on other channels. This helps ensure 3D Hubs' messages reach their audience and improves retention. Growth hacking focuses on optimizing the marketing stack through low-cost testing of acquisition, activation, retention, referral and revenue tactics. Case studies demonstrate how tools like Unbounce, Drift and Quokka were implemented by companies to successfully grow in these areas.
The document provides information about a digital marketing and social media agency called The Dubs. It discusses their approach of using social media to inspire brand engagement and connect audiences with brands. It outlines their services such as social media strategy, development, and digital marketing. It also includes examples of social media campaigns they have run for clients in different industries.
Historically, the annual report symbolised a communication form which was both high in quality, yet often monotonous and conformist. To better meet the evolution of content consumption habits and the new digital aspirations held by companies, the annual report has since seen its role evolve considerably.
Vanksen's latest study analyses the evolution of this annual report: how did it go from being a mere medium of information aimed at stakeholders, to a strategic digital tool that helps affront communication challenges at a far greater level, and to a wider audience.
The agency assessed the annual reports of several organisations to highlight the prevailing trends which are slowly but surely bringing this historical tool into the age of modernity: story and scrolly telling, snack content, etc, all form an integral part in the new approaches companies are taking to transform the digital annual report into a visual and highly narrative medium that is centred around the end user.
Vanksen also highlights the many benefits of the digitalisation of the annual report: greater user experience, images, visibility, budget... all factors that may well convince you to take the leap into the digital for your next annual report!
This document summarizes the key details of marketing campaigns conducted by Notch for Honda and Coolair. For Honda, the goal was to reposition the brand as more youthful by targeting music and dance enthusiasts and running a video contest. This led to over 200 submissions and 100,000 visits. For Coolair, the goal was to establish an online presence in career and youth entertainment for Vietnamese teens. The solution was to create a reusable strategic platform focused on education and youth interests.
This document provides an overview of Isobar Vietnam, a digital agency that is part of Dentsu Aegis Network. It introduces Isobar's capabilities in areas such as brand creative, communications, experience, digital and PR services. It highlights clients in sectors like ICT/tech, FMCG, and automotive. Examples of campaigns for clients such as Kido, Neptune, Vinamilk and Abbott are summarized, showing how Isobar used digital and social media strategies to increase brand awareness and drive sales. The document also discusses opportunities in using new technologies like WiFi marketing for location-based campaigns.
This document provides an overview of e-marketing, including its past, present, and future. In the past (Web 1.0), organizations created content that users consumed. Today (Web 2.0), users are also content producers through social media and user-generated content. The future (Web 3.0) may include artificial intelligence and seamless social networking. E-marketing strategies have shifted power from sellers to buyers and require engaging users through content marketing, social media, and other inbound tactics. The internet provides opportunities for global reach, personalization, and measurable results but also challenges like media fragmentation.
Creating a social media strategy for a tourism business | Block 3: E-Commerce...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 3: E-Commerce in Tourism
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
The document discusses the online promotional campaign for Bournvita cereal conducted by BC Web Wise, an Indian digital media agency. It describes the development of the Bournvita Confidence Academy microsite, which was designed to engage children ages 6-14 and promote the brand's message of confidence. Key sections of the microsite included games, videos of the reality show champions, activities to complete and share, and tools to track engagement and referrals between users. The campaign was successful in building the Bournvita brand and community online.
Dpi Whattheythink Com Specialreports 090319pellowmarketingdpiweb
Marketing executives must shift from one-way communication campaigns to engaging customers through interactive technologies. Print service providers see opportunity in supporting multi-channel marketing with print, email, websites and mobile messaging. Quick response codes are gaining popularity for linking printed materials to online content and transactions through mobile devices. To remain relevant, print providers must help clients build dialogue with customers across channels.
This course provides an introduction to internet marketing and how organizations can use digital technologies to support their marketing activities. Students will learn about key concepts like how companies are moving beyond static websites to build relationships through dynamic content. They will also explore how the internet is used as a communication, distribution, and relationship building tool. The course involves lectures, tutorials, a group project, individual assignment, group presentation, and final exam. Students must attain a grade of C or higher to pass.
social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation.
We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs"
- Communication Efficiency
- Customer Experience
- Connected Enterprise
- Community Engagement
Se provide service related to:
- Social Media Marketing
- Social Business Consulting
At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers.
Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdfPrinceVerma938105
This document is a research project report submitted by Ajay Maheshwari for their Master's degree. It discusses digital marketing in India. The report includes a student declaration, certificate from the supervisor Dr. Arunima, acknowledgements, an executive summary that outlines digital marketing techniques like SEO, SMO, and their effects. It also provides an introduction to the company Brand Show Digital Solutions and discusses their vision, mission, services, SWOT analysis and objectives for digital marketing in India. The future of digital marketing in India is outlined as strong with cost effectiveness, instant response and flexibility driving its growth.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Marketing Funnel - Explained by iStrategist InstituteRushant Pragwat
In this presentation, I am explaining about the Digital Marketing Funnel in the simplest way yet practical and fruitful.
Go through this ppt and I am sure you will learn and understand it thoroughly.
The document discusses Career Builder's marketing plans for 2013, including competitive mapping of job portals like Naukri.com, Monster.com and TimesJobs.com. It proposes marketing campaigns targeting online, mobile, social media and offline channels. A sales plan is also outlined focusing on prospecting, qualifying, proposals and repeat business to drive growth.
Digital Marketing Beyond Facebook & GoogleDigital Vidya
This document discusses digital marketing strategies in India beyond Facebook and Google. It recommends taking a multi-platform approach, including LinkedIn, Quora, programmatic advertising platforms, native platforms, video/OTT platforms, audio platforms, industry-specific platforms, and YouTube. Some key platforms mentioned are LinkedIn, Quora, Google Marketing Platform, Times Internet, Daily Hunt, Adgebra, Hotstar, Gaana, and Saavn. The document provides best practices for using different platforms and examples of targeting options. It also notes that while voice assistants are growing in India, voice advertising is not yet open to advertisers.
A study an awareness on digital marketingBhavik Parmar
The document discusses the history and growth of digital marketing. It explains that digital marketing has grown significantly over the past 20 years as internet usage has expanded globally. Traditional marketing methods have adapted to the digital space through websites, social media, paid search ads, and email marketing. The document also provides an overview of common digital marketing tactics like search engine optimization, pay-per-click advertising, social networking, and email marketing.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
This document provides an overview of digital marketing. It defines digital marketing and lists some common digital marketing techniques such as search engine optimization, pay-per-click advertising, social media marketing, and email marketing. It also discusses the advantages of digital marketing like reduced costs and better exposure. Some disadvantages include security issues and lack of trust from customers. The document outlines steps to measure digital marketing effectiveness and concludes with an overview of digital marketing as an important and growing field.
This document provides an introduction and overview of a research project report on digital marketing in India. It includes sections on declaration, acknowledgements, certification, executive summary, and introduction to the project. The executive summary provides a high-level overview of how digital marketing is transforming the field of marketing and considers key digital marketing strategies and tactics like SEO, social media marketing, email marketing and more. The introduction to the project defines digital marketing and discusses how it has developed and changed how brands utilize technology for marketing.
Excellence Academy , Chandigarh offers Best Digital Marketing Certification Course Training in Chandigarh. We offer full time one year diploma in Digital Marketing in Chandigarh. Those who have less interest in programming or coding can make up their career in digital marketing. As digital marketing is growing in now days. We provide Top Digital Marketing Training Course in Chandigarh, Panchkula and Mohali.
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
Digital marketing is the process of promoting and advertising goods, services, or brands to a specific audience through the use of digital channels, platforms, and technology.
The document discusses digital marketing, including what it means, the role of a digital marketer, sectors that employ digital marketers, skills needed, career opportunities, qualifications, steps to becoming an executive, and qualities recruiters seek. Digital marketing involves promoting goods, services, or brands through digital channels and technology. Digital marketers interact with audiences via websites, search engines, social media, and more to promote products. Many industries hire digital marketers including technology, healthcare, ecommerce, and others.
The document discusses digital marketing, including what it means, the role of a digital marketer, sectors that employ digital marketers, skills needed, career opportunities, qualifications, steps to becoming an executive, and qualities recruiters seek. Digital marketing involves promoting goods, services, or brands through digital channels and technology. Digital marketers interact with audiences via websites, search engines, social media, and more to promote products. Many industries hire digital marketers including technology, healthcare, ecommerce, and others.
Digital marketing is the use of internet and digital technologies to promote products and services. It includes strategies like search engine optimization, social media marketing, content marketing, email marketing, and more. Digital marketing allows for interaction with customers and real-time updates, unlike traditional marketing. It also has lower costs and higher returns than traditional marketing. Common digital marketing job roles include search engine optimizer, social media marketer, content marketer, and digital advertising specialist.
Learn how to integrate and make the most of modern digital media for marketing strategies, sales, advertising and brand communication.
The Advanced Program in Digital Marketing will show you how to maximise the potential of digital media for your brand’s marketing and advertising strategies. You will learn
how to create and position a successful website and how to design a contact and communication plan for your clients and prospects using all digital media and new
forms of communication (social networks, blogs, etc.).
This course will teach you how to elaborate advertising and marketing strategies to
communicate and engage with your clients in order to maximise sales through the Internet. You will also learn the keys to creating and developing an online store.
Project on digital marketing.
Introduction
History
Need of digital marketing
Types
Technique
Advantages of digital marketing
Disadvantage of digital marketing
Advantages of digital marketing over traditional marketing
Career opportunities
Business uses digital marketing with current data
This presentation also covers current data .
This document is a 58-page seminar report submitted by Falak Naaz, a student at Guru Nanak Dev University, for her subject OLMCM-205S. The report discusses digital marketing and includes sections on the introduction and history of digital marketing, its need and objectives, the 7Cs and 5Ps of digital marketing, types and techniques of digital marketing such as SEO, and the benefits, advantages, and disadvantages of digital marketing over traditional marketing. The report also discusses how businesses use digital marketing and career opportunities in the field.
Prince Kumar submitted a research project report on studying digital marketing in Delhi NCR as a partial fulfillment of his Master of Business Administration degree. The report was conducted under the guidance of Mr. Nitin Tripathi. It includes an introduction to digital marketing and its growing role in marketing. It also outlines the objectives, scope and introduction to the project, which examines digital marketing strategies and their future potential in Delhi NCR.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
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In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
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The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
B. Ed Syllabus for babasaheb ambedkar education university.pdf
Free Digital Marketing Course
1. AI & BIG DATA DRIVEN
DIGITAL MARKETING
STRATEGY - TOOLS - TACTICS
BY
MOHAMMED A. OMAR
FOUNDER IBM GLOBAL ENTREPRENEUR
FORTUNE LABS GOOGLE CERTIFIED: ADWORDS & ANALYTICS
PARIS - DUBAI - INDIA RESEARCH, ANALYTICS & L&D EXPERT
GUEST SPEAKER & AUTHOR
3. 01
02
WHY GO DIGITAL
Digital Channel Mix
Major Digital Channels, Digital Channels for B2C & B2B,
Why You Need to Go Digital
Key Reasons: Cost Effective, Wide Reach, High ROI, ROI Comparison Table
CASE STUDY: Google Adwords ROI
Customer Centricity is the key to Marketing Success
Role of AI & Big Data Analytics in Marketing
CASE STUDIES: VISA & Swiss Re
PROGRAM CONTENTS
INTRODUCTION
What is Digital Marketing?
What is all the buzz about?
Traditional Marketing Challenges
-Customer Insights, Personalization & Contextualization, Measurement, High Cost
FORTUNE LABS
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4. 03
GETTING STARTED
MARKET INTELLIGENCE
- Analyse Competitors: Research their Web Presence, Products, Services,
Prices, Promotions, Digital Channels & Keywords Used, Social Media presence
& Stats
- Study Potential Customers: Creating a Profile: Age group, Gender, Education
& Income Level, Location, Interests, what digital channels they prefer, online
interactions & behavior
- Keywords Research: Google Keyword Planner for Primary & Long tail
keywords
DESIGNING A DIGITAL PLAN & STRATEGY
- Define Mission & SMART Objectives / KPIs
- Choose effective channels for B2C - B2B
- Define Audience Profile & Targeting Criteria
- Set the Digital Marketing Budget
- Checklist of Digital Essentials for Implementation
- Digital Assets, Content, Tools, Team, Customer Journey Map
PROGRAM CONTENTS
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5. 04
DIGITAL MARKETING IMPLEMENTATION
WEBSITE TRAFFIC & LEAD GENERATION
Email Marketing
List building, Mailing Softwares
Search Engine Optimization (SEO)
- On site and off site SEO techniques
Search Engine Marketing (SEM)
- Setting up a Google Adwords Campaign, Developing an effective Ad Copy
Social Media Marketing (SMM)
- Social Media Plan Calendar, Launching Facebook, Instagram, Youtube, Linkedin
Campaigns, Audience Targeting Criteria, Budgeting, Automating Social Media Posts
Ad Re-Targeting
In-house or Outsourced Implementation
-Advantages & Disadvantages
CASE STUDIES – How REAL MADRID Achieved Digital Domination,
Tourism, Hospitality & e-Commerce Success Stories
PROGRAM CONTENTS
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6. 05
DIGITAL MARKETING PERFORMANCE
DIGITAL ANALYTICS TOOLS & METRICS
- Analyse Audience & Digital Channels Engagement
- Analyse Financial Metrics
- Analyse Overall Campaign Performance against Objectives / KPIs
- Optimizing Digital Campaigns
APPENDIX
CUSTOMIZABLE PLANS & REPORTS
- Complete Digital Plan
- Digital Metrics Report
PROGRAM CONTENTS
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7. INTRODUCTION
Welcome
You are NOT alone on this Digital Journey.
The World is excited with all things Digital.
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8. INTRODUCTION
What is Digital Marketing
Digital marketing is the promotion of products / services or Brands using digital
technologies, mainly online, but also including mobile phones, display
advertising, and any other digital medium.
Digital marketing involves the use of a number of tools & tactics such as email
marketing & data - driven marketing, Search Engine Optimization(SEO), Search
Engine Marketing (SEM), Content Marketing & Automation, Influencer
Marketing, e-Commerce Marketing, Social Media Marketing & Optimization and
more.
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9. INTRODUCTION
What is all the Buzz About Digital Marketing
The opportunities offered by the online world for promotion of products -
services or Brands is vast.
The rapid penetration of social media channels powered by AI has made
targeting users a lot easier.
Measuring Marketing Performance is a challenge digital marketing solves.
Integrating Digital Marketing has become a MUST for marketers in their
promotion mix.
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10. INTRODUCTION
What is all the Buzz About Digital Marketing
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11. TRADITIONAL MARKETING CHALLENGES
CUSTOMER
&COMPETITOR
INSIGHTS
Based on small
sample,
Difficult to obtain
granular data &
Costly
Difficult
to
Optimize
Difficult to
Measure
Results
with
Accuracy
High
Marketing
Costs
Difficult to
Personalize &
Contextualize
due to limited
data
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12. INTRODUCTION
Traditional Marketing Challenges
At the heart of Marketing is Understanding Customers. Gaining
deeper customer and competitor insights is difficult and costly.
Traditional marketers conduct market research with a small sample
and make marketing decisions. The accuracy of which is
questionable.
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13. INTRODUCTION
Traditional Marketing Challenges
Customers today expect Personalized services when they need it, that
meet their needs, which traditional marketing approaches fail to deliver.
Traditional Campaigns are difficult to change and optimize once launched
Its difficult to measure effectiveness of traditional marketing campaigns
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14. INTRODUCTION
So You Want To Go Digital ???
Before embarking on this Digital Journey Lets Reflect on ONE core
Question
Is going Digital a MUST for your Organisation?
If Your answer is Yes to TWO or MORE Questions on the next slide then you need to
consider Digital Marketing for your business.
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16. INTRODUCTION
So You Want To Go Digital ???
If you have answered YES to Two or More questions,
it is ideal that you include Digital Marketing as part of your
Promotional Mix
- To better UNDERSTAND COMPETITORS & CUSTOMER TRENDS;
- To Cost Effectively REACH A WIDER AUDIENCE;
- To Generate Potential Leads through EFFECTIVE TARGETING;
- To Engage Customers; and
- To Achieve Higher ROI
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17. INTRODUCTION
So You Want To Go Digital ???
ACTIVITIES
Do complete activities 1-3.
Activity 1. Research and Identify 10 of the Top Digital Channels in UAE
Access : www.Alexa.com/siteinfo OR
Access : www.similarweb.com/
Activity 2. Research & Identify 3 top web hosting providers & the Products they offer.
Activity 3. Search a Domain Name: www. Expo2020.com & identify the owner’s details.
Access : www.whois.com/whois
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19. Why Go Digital ?
Some Quick Facts
Broadband Internet & Smart Phones are revolutionizing
the digital space
Internet Penetration, in the Middle East is on par with the
developed world and in UAE it has reached 83%.
Globally, digital spend is increasing year-on-year
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20. Why Go Digital ?
Some Quick Facts
The Most Popular Digital Engagement Channels in the UAE,
ME & globally
*** Google is the World’s Preferred Search Tool with 67% of global internet users ** ( - ) Data not available
Stats WhatsApp Facebook Snapchat Instagram Twitter Youtube LinkedIn
UAE Users
(Million.)
7.1 4.1 2.1 1.7 2.6 6.5 2.5
ME (Mil.) - 62 - 14 6.5 32 5.8
Global (Bil.) 1.1 2.0 0.16 0.5 0.35 1.1 0.5
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21. Why Go Digital ?
POPULAR DIGITAL CHANNELS
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24. Why Go Digital ?
Key reasons
Digital Channels are very effective in reaching a wider local / regional or global
audience depending on your marketing objectives.
Digital Marketing is Cost Effective as compared to traditional channels
Lastly Digital Marketing offers high Returns (ROI). Below is a Global Estimate.
CHANNEL Budget Returns
* Varies due to several factors
EMAIL Marketing $ 1000 $ 10,000 & more
Online Ads $ 1000 $ 7,000 & more
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25. Why Go Digital ?
Comparative Cost – Benefit Analysis
CHANNEL Monthly Spend Tracking Return (ROI) Residual
Benefits
Print Advertising $ 3,000 Difficult to Track / Use a
Code in the Print Ad
Average: 300% NO
Radio $ 3,000 Difficult to Track Average: 300% NO
PR $ 1,500 Difficult to Track Difficult to
Measure
Limited
DIGITAL
(Email,
Ads,
SEO,
Social Media,
Blog,
Online PR)
$ 2,000 -No. of emails opened, --
No. of Visitors / Page views
-No. of Ad Clicks / CTR /
Conversions / Cost per Click /
Cost per Customer
-No. of youtube Subscribers
-Google Search Page
Ranking on Your Chosen
Keywords, Re-Targeting
Metrics & A/B Testing
Measurable
Global Average
ROI: 700% * and
more
• 700% ROI Measured
after 2-3 months of
digital marketing
• Varies from Industry
to Industry
-Search Ranking
-Youtube
Subscribers
-Email Database
-Social Media
posts / followers /
shares
-Reviews
-Articles / Blogs
26. Why Go Digital ?
CASE STUDY
GOOGLE ADWORDS RETURN ON AD SPEND (ROAS) FOR A CLIENT
Case Study: EDITORS R US - Content Writing & Editing Services
Campaign Duration: 18 Months; Target Audience: Narrow; Limited
Region: UAE Competition: Less Competition
Total Budget : AED. 25,000 No. of Ad Impressions : 11.2 Million
No. of Ad Clicks : 11,200 Average Cost per Click : AED. 2.20
Leads Generated & Converted : 210 Customers Clicks to Conversion Ratio: Approx. 2%
Revenue Generated : AED. 580,000
ROI: 2300%
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27. Why Go Digital ?
CASE STUDY
Case Study: EDITORS R US
Google Adwords Campaigns Actual Stats ( Currency: Indian Rupees as the
Campaign was managed from India ).
28. Why Go Digital ?
CUSTOMER CENTRICITY
Decision Makers in Traditional industries are
complacent assuming that the Global Digital Wave will
not disrupt their business or industry.
Digital Transformation is going to impact most Industries
simply because it offers a level playing field for startups
which are agile, understand technology better and do
things better and more efficiently than established
industry players.
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29. Why Go Digital ?
CUSTOMER CENTRICITY
CUSTOMER CENTRICITY WAS / IS / WILL BE THE KEY TO SUCCESS IN MARKETING
Here are some examples of Businesses / Industries that IGNORED CUSTOMER NEEDS:
Uber did not kill the taxi business. Limited taxi access and fare control did.
Apple did not kill the music industry. Being forced to buy full-length albums did.
Airbnb did not kill the hotel industry. Limited availability and pricing options did.
Amazon did not kill other retailers. Bad customer service and experience did.
Technology by itself is not the real disruptor.
Being NON-Customer Centric is the biggest threat to any business. FORTUNE LABS
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30. Why Go Digital ?
CUSTOMER CENTRICITY
3600 Understanding of Customers is the Key to Marketing Success
The more you understand your customers the better you can design your
Marketing Strategy / 4Ps
1. Product / Service - Design based on changing customer needs
2. Price – Set Pricing based on your target audience income
3. Place – Adopt distribution channels preferred by your potential customers
4. Promotion – Choose Promotion Mix Tools based on customer preferences
However, using traditional marketing approaches, gaining
deeper customer insights is difficult, costly and time consuming.
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31. Why Go Digital ?
ARTIFICIAL INTELLIGENCE (AI)
DIGITAL TOOLS SOLVE THE CUSTOMER INSIGHTS & BEHAVIORAL PREDICTION
PROBLEM BY USING AI
Digital channels use Machine Learning (ML) / Artificial Intelligence (AI)
Algorithms and have access to more data about you than you may remember
and offer Individual Targeting and Contextual Ad Messages that deliver better
marketing performance.
If you log in to any of these digital platforms
Google Products - Facebook - Youtube – Instagram – Twitter - Linkedin – Amazon - Alibaba
using Machine Learning / Artificial Intelligence these applications read data on your devices (Laptops,
Smart Phones, Tablets, Desktops) and they collate additional data from third parties like Visa / Master
Card and your past interactions with the app and create a customer demographic and behavioral
profile with 100s of data points and insights.
32. 32Why Go Digital ?
ARTIFICIAL INTELLIGENCE (AI)
Examples of AI Use in Marketing:
- Amazon / Alibaba :
Product Recommendations
Dynamic Pricing – 2.5 Million times price changed in a
single day by Amazon (Amazon.com has 398 Million Products
for sale ).
- Google /Youtube / Facebook / Instagram /Twitter:
Search, Advertising &Youtube Recommendations
- Banks / Card Issuers:
Increasing Customer Purchase through targeted promos
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33. 33
Why Go Digital ?
ARTIFICIAL INTELLIGENCE (AI)
- Online Shopping: AI with Natural Language Processing (NLP)
eg: www.thenorthface.com/xps
- WebsiteVisitor Data Capturing / Engagement:
Ex: Automated Chatbot – “EVA” by Emirates NBD
- Ad Re-Targeting:
Based on your interest, contextual ads will follow you wherever you
go Online. Repeat ad exposure stays on top of the mind & compels
you to take action
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34. Why Go Digital ?
ARTIFICIAL INTELLIGENCE (AI)
Digital channels use Artificial Intelligence (AI) and offer Individual
Targeting / Contextualized Ads
- Targeted Ads on Google Search:
,
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35. Why Go Digital ?
ARTIFICIAL INTELLIGENCE (AI)
,
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36. Why Go Digital ?
ARTIFICIAL INTELLIGENCE (AI)
,
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37. 37Why Go Digital ?
BIG DATA ANALYTICS
Some of the Marketing Challenges Analytics can Solve
- Understanding Consumer Behavior
- Segmenting & Target Marketing
- Choosing the Optimal Communication Channels –
Digital / Print / Radio /TV / POS
- Justifying the Marketing Budget
- Measuring Marketing Performance
- Predicting Future Performance
38. Big Data Analytics enables CMOs to enhance
Marketing Performance by supporting:
- To gain deeper customer insights from large amounts of
personal, behavioral and transactional data
- To Make Personalized Marketing Offers
- To Execute Real Time Campaigns
- To Identify Optimal Communication Channels
- To Make Marketing Decisions based on facts not gut feelings
- To Forecast Future Performance
Why Go Digital ?
BIG DATA ANALYTICS
39. 39
Why Go Digital ?
BIG DATA ANALYTICS
- DEEPER CUSTOMER INSIGHTS
Purchase Habits of Custoers :
- Spending Range / Limits
- Customers who Purchase Only if there are deals offered
- Loyalty to certain Airlines / Hotels / Restaurants / Department Stores etc..
- SEGMENTING /TARGET MARKETING
Case Study: VISA
Business Objective: More Card Usage
Visa with millions of Customers - Identifies 8-10 segments (Premium / Traveler
/ Budget Conscious and so on)…So it can effectively target. (Continued…)
40. 40
Why Go Digital ?
BIG DATA ANALYTICS
CASE STUDY: VISA
SEGMENTING /TARGET MARKETING
TRIGGER MARKETING
We need more Granular understanding of customer behavior to effectively
target
eg: You bought an airline ticket using Visa - and immediately you get a
Promotion encouraging you to use the card Abroad at a better rate / fees.
Trigger Marketing Improves the Relevance of Communication to customers
It is more effective in driving sales from customers enrolled in marketing and
loyalty schemes.
41. 41
Why Go Digital ?
BIG DATA ANALYTICS
SEGMENTING /TARGET MARKETING
Case Study: Swiss Re
Business Objective: Charge Premiums based on Customer Behavior
INSIGHTS:
People with Different Types of Diabetes
People who are diligently managing their health vs people who are Not
Health Insurance Premium charged based on understanding customer
behavior
42. 42
Why Go Digital ?
BIG DATA ANALYTICS
CHOOSINGTHE OPTIMAL COMMUNICATION CHANNELS
DIGITAL / PRINT / RADIO /TV / POS
Analysis of Competitors Spend / Communication Channels Used
Your Own Past Experience
Case Study: Best Buy - a Large Electronics Retailer
Traditional Wisdom: TV advertising is waning
Marketing Analytics: Found that a majority of their customer base preferred TV
43. 43
Why Go Digital ?
BIG DATA ANALYTICS
CHOOSING THE OPTIMAL COMMUNICATION CHANNELS
DIGITAL / PRINT / RADIO /TV / POS
DIGITAL MARKETING
- Wide Range of Digital Channels
- Better Targeting
- Greater Control over Campaigns
- Higher ROI
- Analytical Tools
44. Why Go Digital ?
BIG DATA ANALYTICS
Below are some main implications of big data, machine learning, and AI marketing:
Detailed Customer Profiles
The highly personalised data available from machine learning and AI can help feed
consumer profiles. Marketers then can use Analytics to further refine their Targeting
Strategies.
A Detailed Customer Profile derived from ML/AI may include (Nationality, gender,
education, occupation, income range, family, friends, interests, travel, dining habits,
what brands I buy and more… )
Behavioral Patterns: Airlines I travel / Restaurants I eat / What time I shop / Where do
I bank / What is the Min. amount I spend each time I buy online and so on.
The More Granular Data we have the Better Targeting & Campaign Effectiveness
45. Why Go Digital ?
According to a survey conducted by the World Federation of
Advertisers (WFA), among 50 top global advertisers with a combined
spend of $60 billion, 75% of Chief Marketing Officers (CMOs) think digital
marketing is NOT effective***.
The same survey also reports that 66% of the CMOs are likely to increase
their digital spend
*** For large firms with direct sales teams the role digital marketing plays can be a support role.
For Startups / SMEs with small sales teams Digital Marketing can offer them an advantage to
reach a wider audience economically and compete with larger firms.
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46. Why Go Digital ?
ACTIVITIES
Do complete the following activities.
Activity 1. Use Slide 23 as a reference
1.1 Identify 2-3 Digital Services Providers / Products that are essential for launching
digital campaigns
1.2 Create a Digital Resources Costing Table. This will be useful in the next section in
creating a Digital Marketing Plan.
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47. CROWD SOURCING IDEAS / EXPERTISE
We welcome constructive advice and ideas from anyone with
expertise in any domain of Digital Marketing. Kindly review the Course
and share their ideas and comments.
THANK YOU