The document summarizes findings from a 2014 benchmarking study conducted by Luxury Interactive. Key findings include:
- 83% of respondents reported annual online revenues of less than $50 million.
- Most respondents saw increases in key online metrics like conversion rates and customer repeat visits over the past year.
- Most companies plan to invest in SEO, SEM, display advertising, personalization and email over the next 12-18 months.
- Nearly half of marketing budgets are spent on ecommerce, online and digital initiatives.
E-COMMERCE GROWTH: 25 proven tactics to grow your E-CommerceiVentures Consulting
Following our eShopper Index 2015, we are thrilled to release our new presentation that focuses on E-Commerce growth.
iVentures Consulting has identified 25 proven differentiating tactics that help companies to improve their E-commerce performances for more growth.
Our analysis is illustrated through 80 best practices in Personalization, Content Marketing, Mobile and many other fields.
To know more about the eShopper Index:
http://www.slideshare.net/aureliaa/eshopper-index-1015-report-free
10 trends from 10 areas of media and advertising in Ireland which have been emerging in 2010, and to watch in 2011.
A look at "this year, next year" in the irish media and advertising market place.
E-COMMERCE GROWTH: 25 proven tactics to grow your E-CommerceiVentures Consulting
Following our eShopper Index 2015, we are thrilled to release our new presentation that focuses on E-Commerce growth.
iVentures Consulting has identified 25 proven differentiating tactics that help companies to improve their E-commerce performances for more growth.
Our analysis is illustrated through 80 best practices in Personalization, Content Marketing, Mobile and many other fields.
To know more about the eShopper Index:
http://www.slideshare.net/aureliaa/eshopper-index-1015-report-free
10 trends from 10 areas of media and advertising in Ireland which have been emerging in 2010, and to watch in 2011.
A look at "this year, next year" in the irish media and advertising market place.
Future touchpoints at Shopping2020 end conferenceIskander Smit
Info.nl hosted the expert group on future retail touchpoints and info.nl/labs lead the group and made the report.
At the WebWinkelVakdagen the Shopping closing conference took place. I presented two times our conclusions. This is the version I used at Thursday January 23.
2014 Retail Insight: The Impact of Omni-Channel Trends for 2014 and BeyondSPS Commerce
You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014.
The webinar provides insights on:
• The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking?
• Which external and internal forces will impact retail the most in the upcoming years?
• Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?
Artificial Intelligence & Marketing - ULB Solvay Executive Master in Digital ...Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey & Hugues Bersini
16/11/2017
Examples & Cases
Part of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCEiVentures Consulting
We are thrilled to release our new presentation « Fashion & Beauty Tech: 20 startups that are reinventing customer experience ».
As part of our projects including market watch, cultural and digital transformation and optimization of the customer experience, we regularly present our clients in Fashion, Beauty and Luxury, some of the most innovative and/or disruptive startups from around the world.
This presentation highlights a selection of 20 Fashion and Beauty Tech startups that we believe are reinventing the customer experience and are likely to become industry game changers.
This selection includes:
- Startups that create personalized products and services based on customer data.
- Startups that conceived a new generation of direct-to-consumer brands based on community needs, high quality products, transparency, comfort etc.
- Startups that invented new services and business models based on commodity or sustainability.
- Startups who have created immersive experiences that help customers in their buying decision process.
- Startups who are fighting against counterfeit threats/risks.
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015
In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.
The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.
Featured within the 110 page report, readers can find:
- 10 strategies to redefine the store
- Over a dozen global trends changing retail
- 20 future store concepts
- Perspectives from leading shopper experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 5 | Published November 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
2015 Marketing Trends and Predictions White Paper - Solocal Group UK, Decembe...Solocal Group UK
4 marketing trends to look out for in 2015:
#1 From multiscreen to ubiquitous internet devices
#2 Content and social meets advertising
#3 Taking the multichannel customer journey seriously
#4 The rise of the seamless transaction
As we break in 2021, the learnings of the past year have sorted core truths from gimmicks, particularly in the retail landscape. See how, in many ways, it is the backbone of our commerce that has emerged most vital.And why establishing frameworks which withstand the litmus test of uncertainty have become the most important ingredient in a business’s continued success.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...ELSE CORP
ELSE Corp offers a new solution for luxury fashion retail: "Luxury Product Customization and Virtual Retail". Introduction to New Trends & New Principles, The Perfect Product and The Virtual Retail. Luxury 3.0 scenario
For more info: http://www.else-corp.com/
5 KEY RETAIL TRENDS TO WATCH IN 2018 : Retail Tech Trends report (Digital Retail & Marketing) by Colombus Consulting Shift.
Located in France and Switzerland, Colombus Consulting Shift proposes a unique offering, specialized in innovation, marketing and data, in order to support its clients in their transformation projects, from strategy to execution.
The E-Commerce reference index based on the eShopper journey
Analysis and ranking of 111 leading local and international leaders’s E-Commerce ecosystems through 250 criteria before, during and after purchase including Omnichannel and Online marketing
eShopper Index 2015 Overall ranking infographic available here:
https://www.slideshare.net/aureliaa/e-shopper-index-overall-ranking
eShopper Index 2015 Fashion & Luxury rankings available here:
https://www.slideshare.net/aureliaa/eshopper-index-2015-f
To know more about the eShopper Index:
http://www.iventures-consulting.com/eshopper-index
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Executive master in digital marketing 12 12 2017 - 4 phases to set up a com ...Hugues Rey
ULB Solvay Executive Master in Digital Marketing - Set up a Com Plan - 12 12 2017 by Hugues Rey / From Promotion to Education - Engagement - Entertainment / 4P to SAVE
La mode, industrie de créativité et moteur de croissanceLa French Team
Rapport de Lyne Cohen-Solal sur la filière mode remis le 18 décembre à Fleur Pellerin et Emmanuel Macron.
"Face aux enjeux des marchés internationalisés, face à la réalité sociale de l’industrie de la mode, dit-elle en préambule, la Mode de France doit prendre ses responsabilités et encourager les professionnels à relever ensemble le défi de la créativité".
Account Sales and Marketing Director ResumeSam Vignjevic
My resume listing experience leading commercial offset and digital print sales efforts, e-Commerce marketing and leadership, as wells as project and program management.
Future touchpoints at Shopping2020 end conferenceIskander Smit
Info.nl hosted the expert group on future retail touchpoints and info.nl/labs lead the group and made the report.
At the WebWinkelVakdagen the Shopping closing conference took place. I presented two times our conclusions. This is the version I used at Thursday January 23.
2014 Retail Insight: The Impact of Omni-Channel Trends for 2014 and BeyondSPS Commerce
You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014.
The webinar provides insights on:
• The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking?
• Which external and internal forces will impact retail the most in the upcoming years?
• Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?
Artificial Intelligence & Marketing - ULB Solvay Executive Master in Digital ...Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey & Hugues Bersini
16/11/2017
Examples & Cases
Part of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
FASHION & BEAUTY TECH: 20 STARTUPS THAT ARE REINVENTING CUSTOMER EXPERIENCEiVentures Consulting
We are thrilled to release our new presentation « Fashion & Beauty Tech: 20 startups that are reinventing customer experience ».
As part of our projects including market watch, cultural and digital transformation and optimization of the customer experience, we regularly present our clients in Fashion, Beauty and Luxury, some of the most innovative and/or disruptive startups from around the world.
This presentation highlights a selection of 20 Fashion and Beauty Tech startups that we believe are reinventing the customer experience and are likely to become industry game changers.
This selection includes:
- Startups that create personalized products and services based on customer data.
- Startups that conceived a new generation of direct-to-consumer brands based on community needs, high quality products, transparency, comfort etc.
- Startups that invented new services and business models based on commodity or sustainability.
- Startups who have created immersive experiences that help customers in their buying decision process.
- Startups who are fighting against counterfeit threats/risks.
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015
In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.
The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.
Featured within the 110 page report, readers can find:
- 10 strategies to redefine the store
- Over a dozen global trends changing retail
- 20 future store concepts
- Perspectives from leading shopper experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 5 | Published November 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
2015 Marketing Trends and Predictions White Paper - Solocal Group UK, Decembe...Solocal Group UK
4 marketing trends to look out for in 2015:
#1 From multiscreen to ubiquitous internet devices
#2 Content and social meets advertising
#3 Taking the multichannel customer journey seriously
#4 The rise of the seamless transaction
As we break in 2021, the learnings of the past year have sorted core truths from gimmicks, particularly in the retail landscape. See how, in many ways, it is the backbone of our commerce that has emerged most vital.And why establishing frameworks which withstand the litmus test of uncertainty have become the most important ingredient in a business’s continued success.
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...ELSE CORP
ELSE Corp offers a new solution for luxury fashion retail: "Luxury Product Customization and Virtual Retail". Introduction to New Trends & New Principles, The Perfect Product and The Virtual Retail. Luxury 3.0 scenario
For more info: http://www.else-corp.com/
5 KEY RETAIL TRENDS TO WATCH IN 2018 : Retail Tech Trends report (Digital Retail & Marketing) by Colombus Consulting Shift.
Located in France and Switzerland, Colombus Consulting Shift proposes a unique offering, specialized in innovation, marketing and data, in order to support its clients in their transformation projects, from strategy to execution.
The E-Commerce reference index based on the eShopper journey
Analysis and ranking of 111 leading local and international leaders’s E-Commerce ecosystems through 250 criteria before, during and after purchase including Omnichannel and Online marketing
eShopper Index 2015 Overall ranking infographic available here:
https://www.slideshare.net/aureliaa/e-shopper-index-overall-ranking
eShopper Index 2015 Fashion & Luxury rankings available here:
https://www.slideshare.net/aureliaa/eshopper-index-2015-f
To know more about the eShopper Index:
http://www.iventures-consulting.com/eshopper-index
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Executive master in digital marketing 12 12 2017 - 4 phases to set up a com ...Hugues Rey
ULB Solvay Executive Master in Digital Marketing - Set up a Com Plan - 12 12 2017 by Hugues Rey / From Promotion to Education - Engagement - Entertainment / 4P to SAVE
La mode, industrie de créativité et moteur de croissanceLa French Team
Rapport de Lyne Cohen-Solal sur la filière mode remis le 18 décembre à Fleur Pellerin et Emmanuel Macron.
"Face aux enjeux des marchés internationalisés, face à la réalité sociale de l’industrie de la mode, dit-elle en préambule, la Mode de France doit prendre ses responsabilités et encourager les professionnels à relever ensemble le défi de la créativité".
Account Sales and Marketing Director ResumeSam Vignjevic
My resume listing experience leading commercial offset and digital print sales efforts, e-Commerce marketing and leadership, as wells as project and program management.
The results of an independent survey by Actionable Research, sponsored by Interactive Intelligence answers two key questions:
“What do customers want in a great service experience?”
“What do customers and companies want from the technology behind that great customer experience?”
Read more about the 10 key findings and conclusions.
Automation in Ecommerce by Plentymarkets UKDaytodayebay
Matthew from Plentymarkets UK talks about how automation can help scale up your eCommerce business very quickly.
Plentymarket UK is ERP solution for growing online sellers.
Making use of marketing automation in e-commerce websites will enable you to improve customers experience and increase sales conversions.
Source<> http://www.ecbilla.com/ecommerce-articles/e-commerce-trends/marketing-automation-in-e-commerce.html
7 e-commerce Strategies for Customer Retention to Record MORE SalesSheen Wright
GoWebBaby Expert's offer insight on re targeting e-commerce customers to record higher sales. Decrease your cost and gain higher profits from online e-commerce website.
Understanding E-Commerce Pricing: The pros and cons of IC++Checkout.com
Since 09 June 2016, it has been a legal requirement under the EU Interchange Fees Regulation to offer EU merchants the option of interchange plus pricing. This presentation aims to cover the best strategies and metrics merchants can use to evaluate and select the pricing model that best suits their needs and ultimately help them create long-term value for their e-commerce business.
Are your marketing efforts keeping up with the trends? Do you have any idea what's the best new thing in the digital sphere? Wonder no more as this compelling resource will help you trace the new digital footprints taking waves this 2015. Keep yourself in the loop of the latest frontier that makes marketers go gaga over.
The 2015 Digital Trends report, created in partnership with Econsultancy, discusses the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge. Take a look at what the marketing thought leaders across the globe are talking about. Be on the lookout for the latest buzzwords and trends directly from the pioneers.
Courtesy of Econsultancy and Adobe
“Digital is the New Traditional Financial” TrendLab Webinar, 2015Bluespire Marketing
During this Bluespire TrendLab webinar, our experts dive into consumer preferences when it comes to digital marketing and discuss overarching technology trends/examples.
Main themes of the webinar included:
• Review of insights from exclusive property research, focusing on how consumers are engaging with financial institutions on websites, mobile applications and more.
• Highlights of industry research focusing on the transformation of mobile and consumer attitudes when it comes to other multi-purpose channels.
• Discussion of overarching technology trends and examples (i.e., iBeacons, Parallax websites, wearables)
• The latest into what’s driving digital content
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to 2014 Luxury Ecommerce Market Research Survey Results (10)
2. 2
TABLE OF CONTENTS
Introduction ..................................................2
Research Findings..............................3-11
About Luxury Interactive.....................12
About WBR Digital..................................12
Introduction
Creating digital brand awareness, and adapting to consumers’ preferences continues to be
at the forefront of marketing campaigns for luxury brands. The C-suite at luxury brands is
finally acknowledging it is imperative to survive by offering more product online to compete
in the global eCommerce space. Luxury brands must connect digitally with their consumer via
personal touch as the consumer continues to turn to their “online” peers for opinions.
As such, now more than ever, dollars are being poured into technology to cater to—and
target—the online consumer.
Luxury Interactive has created the 2013 Benchmarking Study to further evaluate current
online retail and digital opportunities for luxury brands and professionals. This report
contains evaluations and insights of the 150 participants from the annual Luxury Interactive
conference held in September 2013. Professionals from companies such as Saks Fifth
Avenue, David Yurman, Viceroy Hotel, and more contributed to the survey’s results.
To Your Success,
Megan Kessler
Event Director, Luxury Interactive
@LuxInteractive
2014 Luxury Interactive Benchmarking Study
3. 3
QUESTION 1:
83% said
<50
million
QUESTION 2:
What are your online revenues annually?
Looking at my online business in 2012-2013...
Conversion rates:
84% Increased
12% Decreased
4% Stayed the same
3% >150 million annual online revenue
14% 50-150 million annual online revenue
83% <50 million annual online revenue
Customerrepeatvisits:
73% Increased
15% Decreased
12% Stayed the same
Average order value:
88% Increased
0% Decreased
12% Stayed the same
84%
0 20 40 60 80 100
12%
4%
73%
88%
0%
15%
12%
12%
4. 4
QUESTION 3:
Please pick all the areas where you plan
to invest in ecommerce tech within the
next 12-18 months:
QUESTION 4:
What percent of the marketing budget
at your company is spent on eCommerce,
online and digital?
0 20 40 60 80 100
83%
77%
63%
63%
83%
47%
60%
33%
57%
63%
53%
50%
53%
60%
50%
63%
SEM
SEO
Display Advertising
Personalization/Website
Email
Mobile (apps)
Mobile (site design)
Global Solutions
Social Engagement
Online Video
Multi-Channel Initiatives
Content Management/eCommerce Platform
Merchandising and Visualization
Web Analytics/Data Management
Usability/Testing/User Experience
CRM Systems
“With luxury brands’ interest in building seamless, correlating
CRM touchpoints, it is evident brands want to take CRM
data and build a targeted approach with e-mail and SEM
communications.”
– Megan Kessler, Event Director, Luxury Interactive
*Percentages not meant to add up to 100%. Respondents may select more than one option.
46% said
More
than
10%
0 20 40 60 80 100
27% 0-5 %
19% 5-10%
46% More than 10%
8% We are an eCommerce only retailer
5. 5
QUESTION 5:
Has your investment in digital initiatives
increased or decreased in the last
12 months?
QUESTION 6:
For you mobile strategy, which of the following do
you have in place (or plan to have in place this year)?
97% said
Investment
in digital
initiatives
increased.
0
20
40
60
80
100
97% Investment in digital initiatives increased
3% Investment in digital initiatives decreased
82% Mobile Optimized Website
46% Mobile Application
50% Mobile Optimized Email
0
20
40
60
80
100
82%
46%
50%
Renaud Dutreil, former chairman of LVMH, recently said he sees a desire among
the wealthy to be seen as “billionaire nomads.” If luxury brands are mobile-ready,
they are able to be in the hands of the consumer anywhere, at anytime.
*Percentages not meant to add up to 100%. Respondents may select
more than one option
6. 6
QUESTION 7:
Are you satisfied with the results of your
mobile initiatives (to date)?
QUESTION 8:
How are you using social media?
54% said
YES
0
20
40
60
80
100
54% Yes, they are satisfied with the results of their mobile initiatives
42% No, they are not satisfied with the results of their mobile initiatives
4% NotSure,iftheyaresatisfiedwiththeresultsoftheirmobileinitiatives
93% Engagement
87% PR
53% Customer Service
0
20
40
60
80
100 93%
87%
53% 50%
60%
“[Social Media] bring benefits because we are speaking directly to our customers in real
time. People believe they’re talking to the [Tommy Hilfiger] persona, not the brand.”
– Tommy Hilfiger, Principal and Founder, Tommy Hilfiger Group (Financo, 2014)
*Percentages not meant to add up to 100%. Respondents may select
more than one option
50% Sales
60% Advertising
7. 7
QUESTION 9:
Has your spend on social media
marketing increased or decreased?
QUESTION 10:
Does your company have a CMO that
oversees both online and offline marketing
initiatives/spend/investment?
0 10 20 30 40 50 60 70 80
74%
67%
56%
59%
48%
52%
22%
19%
15%
19%
11%
15%
Overall
*Percentages equal number of times each category was
selected in total, divided by the number of respondents
total, eg. 74% of all of the respondents have increased
their overall social media marketing spend whereas 22%
of respondents have decreased their overall social media
marketing spend
71% said
NO
0 10 20 30 40 50 60 70 80
29% Yes, their company has a CMO that oversees both online and
offline marketing initiatives/spend investment
71% No, their company does not have a CMO that oversees both
online and offline marketing initiatives/spend investment
Increased Decreased
8. 8
QUESTION 11:
Do you have a VP of eCommerce?
QUESTION 12:
What percent of your overall sales is done
through digital channels? (check only one)
53% said
NO
74% said
of overall sales
is done through
digital channels
0-15%
47% Yes, we have a VP of eCommerce
53% No, we do not have a VP of eCommerce
74% 0-15% of overall sales through digital channels
7% 15-30% of overall sales through digital channels
11% 30-45% of overall sales through digital channels
4% 45-60% of overall sales through digital channels
0% 60-75% of overall sales through digital channels
0% 75-90% of overall sales through digital channels
4% 90%+ of overall sales through digital channels
9. 9
QUESTION 13:
As an organization, are you trying to adopt
more strategies that mimic those of mass
market retailers?
QUESTION 14:
When evaluating new digital tech partners,
how long does it take for your company to
make a decision?
0
10
20
30
40
50
42%
8%
50%
42% Yes, they are trying to adopt more strategies that mimic those of mass
market retailers
8% Maybe, they are trying to adopt more strategies that mimic those of mass
market retailers
50% No, they are not trying to adopt more strategies that mimic those of mass
market retailers
41% Weeks to a couple of months
48% 3-6 months
11% Longer than 6 months
48% said
3-6
months
0
10
20
30
10. 10
QUESTION 15:
What most affects your speed of decision?
(check only one)
QUESTION 16:
Are you currently hiring?
44% said
Measured
ROI
54% said
NO
44% Measured ROI
28% Ease of Implementation
28% Slow internal Management Process for Evaluation
46% Yes, they are currently hiring
54% No, they are not currently hiring
11. 11
QUESTION 17:
If yes, areas are you hiring for?
(check all that apply)
0 10 20 30 40 50
Strategy/Leadership/Exec Team
Marketing Analytics
Paid Search
Social Media
CRM
Email
SEO
Mobile
40%
50%
20%
40%
50%
50%
30%
0%
*Percentages not meant to add up to 100%. Respondents may select more than one option.
The majority of participants are hiring
for Marketing Analytics, CRM and
Email positions.
“At Luxury Interactive, we found that
there was really rich information in terms
of digital trends and what is going on in
that space for luxury brands.”
– Michelle Peranteau, Director,
Marketing & Communications, Baume & Mercier
“[Luxury Interactive] is a well-organized
unique conference that presented
insightful topics and good networking
opportunities with an alluring cross
section of retail brands.”
- Stephen Carl, Director, eCommerce, Lafayette 148 New York
12. 12
About Luxury Interactive
About WBR Digital
Luxury Interactive allows eBusiness and marketing
executives to hear speakers openly illustrate risks taken
and ideas tested with their brands that has ultimately
shown a significant payoff in both customers engaged
and profits realized. Luxury Interactive invigorated those who attended 2013, leaving them wanting more, and
excited for what 2014 will deliver. By being a part of the Luxury Interactive community, you are able network
with your peers and identify strategies to successfully drive and achieve your brand’s objectives.
Luxury Interactive is the premier—and only—luxury branding and digital conference. Now entering its 8th year,
the annual conference brings together luxury brand marketing and eCommerce executives, innovators and
thought leaders, who offer insights and solutions for the most pressing issues facing the industry.
WBR is the world’s biggest large-scale conference company and part of
the PLS group, one of the world’s leading providers of strategic business
intelligence with 16 offices worldwide. Our conference divisions
consistently out-perform their industry sector competitors on the quality of the events we produce and the
relationships we nurture with both attendees and sponsors.
Every year over 10,000 senior executives from Fortune 1,000 companies attend over 100 of our annual
conferences – a true “Who’s Who” of today’s corporate world. From Automotive events in Bucharest to
Logistics conferences in Arizona to Luxury conferences in New York and Finance summits in Hong Kong, WBR is
dedicated to exceeding the needs of its customers around the world.
In addition to our industry leading conferences, our professional services marketing division, WBR Digital
connects solution providers to their target audiences with year-round online branding and engagement lead
generation campaigns. WBR’s marketers act as an extension of your team relieving strain on your internal
resources while promoting your brand and solutions to your prospects. Solution providers can target identified
accounts or relevant industry/function segments of WBR’s entire global database of over 500K senior-level
decision makers.
We invite you to join
us at the 2014 Luxury
Interactive Conference
inOctoberinManhattan.
Formoreinformation,please
visit www.LuxuryInt.com
and follow us on Twitter at
@LuxInteractive