Social media monitoring allows companies to understand conversations happening about their brand across various social media platforms. It discovers conversations in real time, analyzes sentiment, and provides insights into influencers. Results are displayed in interactive dashboards that identify topics, trends, positive and negative sentiment. This helps companies protect and enhance their brand, manage reputation risks, and identify new opportunities.

1. A New Paradigm in Brand Management: Social Media Monitoring Understanding and responding to conversations about brands, reputation and end-user opinion in Social Media Prepared by Techrigy Inc.

13. Understand the conversation… because it may be about your brand.