Re-Fi is a cloud and mobile-based scalable SaaS CRM platform that securely links brands with consumers and bridges online and offline interactions. It provides flexible campaign tools for promotion, trials, sampling, loyalty programs, targeting, and social media integration. The platform utilizes banking-level security and collects consumer data to enable personalized retargeting. It offers customizable apps, gamification features, and allows rewards to be redeemed both online and offline.

1. New-Generation SaaS CRM Platform
Re-Fi锐丰R e t a i l F i d e l i t y
- For FMCG Retail Brands
Re-Fi

2. Re-Fi is a cloud and mobile-based scalable SaaS CRM platform.
Securely linking brands with consumers and Online to Offline.
Promotion
Campaign
Trial
Sampling
Loyalty
Program
Re-
Targeting
Social
Media
Activity
GPS-
Location
Match
Features
Bluetooth
Shelf
Display
OS Control
Branding Interface
Integration API
Account
Management
Re-Fi Cloud
Rewards
Tools
Marketing Automation
Brands
Dynamic Loyalty Tags
Web-based brand dashboard
Campaign Tracking
Data Mining
Digital Engagement
Banking level security
Consumers
Feature
Phone
Platforms
Web App
Re-Fi

3. Our departure point was a traditional loyalty stamp paper-card.
By thinking big while going digital, we where able to achieve so much more.
Promotion
Campaign
Trial
Sampling
Loyalty
Program
Re-
Targeting
Social
Media
Activity
GPS-
Location
Match
AutomationOS Control
Branding Interface
Integration API
Account
Management
Stamp paper-card Re-Fi Platform Features
Re-Fi
Our starting point What we created Platform capabilities

4. Features
Our platform provides Brands with flexible “Swiss army knife” style campaigning tools to
engage and retain retail consumers.
Promotion
Campaign
Trial
Sampling
Loyalty
Program
Re-Targeting
Social Media
Activity
GPS-
Location
Match
Trial of free samples - now
with control measures and
digital consumer data
collection. Scan a promotion
c o d e p r o v i d e d b y a
promoter, register and
receive a free sample.
In-store promotion coupon -
now digital. A promotion
c a m p a i g n w h e r e t h e
consumer is incentivized to
scan a code through the Re-
Fi platform and receive a
reward.
A traditional stamp program
made digital - with benefits
of absolute security and
unprecedentedly accurate
consumer data. Reward loyal
consumers with products -
online and retail, discounts,
special offers and direct cash
back.
Automated individualized
retargeting - turning big data
i n t o p r e c i s e a c t i o n .
Consumer data is collected,
analyzed and used to inspire
c o n s u m e r s w i t h
individualized e-coupons.
G e t s o c i a l m e d i a
engagement - and instant
rewards. Consumers gain
points when engaging with
the brand on social media.
Utilizing Google Maps and
dynamic GPS markers -
attracting consumers has
never been easier.
Core Features Added Features
Re-Fi

5. User Journey
Any consumer that has a mobile or feature phone, or an internet connected device can be
targeted through the platform.
Code Scan Collect Redeem Re-Target
A secure QR-code is
printed on an insert, or
directly on the package
with a verification code
printed on the inside.
(Alternatively a secure QR-code can
be printed on the consumer receipt,
on a voucher or on a promotion
leaflet).
Consumers simply scan the
code or enter it manually,
using WeChat scan, the
mobile app, or SMS to
register the proof of
purchase or intention to
participate in a loyalty
program, campaign or trial
sampling.
Consumer data is collected
for age, gender, date &
time, location and SKU,
analyzed and used to
inspire consumers with
special offers and rewards.
(The offers can be set to reach the
consumer at each individual’s most
likely time and place of purchase,
with their preferred product).
T h e re w a rd s c a n b e
redeemed through the app
in form of digital content,
vouchers or e-coupons, in
o n l i n e s t o r e s o r a t
participating client outlets.
The codes sent to the Re-Fi
system are processed to
operate a fully customizable
loyalty, promotion or trial
sampling program where
points are collected.
Consumer involvementBrand involvement
Re-Fi

6. App Functionalities
The platform provides customizable WeChat Web app, Android, iPhone, Windows
and Feature phone SMS.
Points
Register
Track
Brand
Gamification
Rewards
Online
Offline
Engage
Social Network
Scan
Digital content
Re-Fi

7. Scalable SaaS Architecture
Our design lead-words are security, scalability and accuracy.
This have driven us to adopt banking level transaction standards; create a scalable system for
infinite expansion; utilize the latest mobile technology to collect consumer data.
OS Control
Branding Interface
Integration API
Account
Management
This module is the core of the platform.
Its banking ledger system keeps track
of all accounts and transactions,
securely. At the heart of this module is
the Re-Fi Rules Engine, which allows
for smart and easy configuration and
tracking of the Loyalty Programs,
Promotion Campaigns and Trial
Samplings, for individual brands.
This is a framework module for
managing different Operative Systems
and automatically connecting
communication across platforms. The
system has full control of iOS, Android,
Windows Phone, Web, Web app, SMS
and Phone calling platforms. The driver
of this module is the Re-Fi Blueprint
Engine.
Account Management
The branding interface module is, as
the name describes, where the
interface and branding for each client is
set through a streamlined design
framework. The module allows for easy
branding configuration and fast client
service.
OS Control
This module allows for unlimited
expansion of the platform by acting as
the bridge and gate keeper to future
modules. If, for example, a client wants
to connect its Business Intelligence
system to the consumer intelligence
data flow from the Re-Fi platform,
thereby merging data from all its
sources, this is possible through the
Integration API.
Branding Interface
The Re-Fi platform utilizes banking
level security across the platform; from
its 16-digits code generation to its
double-length key encryption of the
transportation layer and code
validation. The 16-digits code is self-
terminated upon use, after authenticity
validation on the server.
Integration API Banking Level Security
System Modules
Re-Fi

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April June August
Re-Fi Value Proposition
• Secure and flexible “Swiss army knife” style
campaigning tools - reaching also the hard to
get traditional trade segment.
• Multiple platforms with smart WeChat
integration.
• Connecting Brands directly with individual- and
aggregated consumers.
• Online, retail and digital content rewards.
• Platform architecture that allows for easy
expansion, integration and scalability.
Features Advantages Benefits
• Improving consumer behavior knowledge with
unprecedented detail, for direct re-
engagement.
• Cutting promotion cost by bypassing
middlemen.
• Quantifying performance and gaining real time
consumer data.
• Driving sales.
• Increasing profitability.
• Inducing consumer loyalty.
• Building profitable relationships.
• Increasing brand awareness.
• Improving marketing spend efficiency.
• Bridging the Online to Offline gap.
Re-Fi

9. Providing New-Generation SaaS CRM Technology
Linking brands with consumers and Online to Offline.
Re-Fi锐丰R e t a i l F i d e l i t y
Re-Fi