The document outlines key steps for starting a consulting business, emphasizing the importance of choosing a niche, defining services, and writing a business plan. It also highlights the necessity of branding, creating an online presence, developing a sales plan, and effectively marketing oneself to attract clients. Additionally, it suggests finding partners or investors to sustain and grow the business.

1. HOW TO START
Consulting
Business In
2020
Seb Wichmann

2. What is Consultant
A consultant is an person who provides
professional or expert advice in a
particular field of science or business to
either an organisation or individual.

3. LIFE AS A CONSULTANT
HAS A LOT GOING FOR IT.
SO, WHY ARE YOU STILL
WORKING FOR “THE
MAN”?

4. Choose your niche
Define your services
Write a Business Plan
Develop your brand identity
Build an Online Presence
Create a sales plan
Spread the word
Find partners or investors
Find the right help
Step By Step
Guide

5. One of the keys to success as a
consultant is identifying and
embracing your niche.
You know a lot about marketing or
finance or... whatever.
If you want your business to succeed,
you need to show your clients and
potential clients the specifics of what
you will offer – and deliver.
That begins with you defining your
services and deliverables when
starting a consulting business.
Choose Your Niche Define Your Services

6. Write A Business
Plan
People make a lot of mistakes when they
start a new business and rush into things
before considering the important aspects of
their business. Although writing a business
plan isn’t mandatory, it can help you to
crystallize your ideas and avoid many
mistakes.
Develop your brand
identity
Branding provides a reassuring level of
professionalism that very small operations
may struggle to establish.
Your brand is your company’s public
identity. Ideally, your brand should embody
the best (and most essential) attributes of
your company.

7. Build an Online
Presence
Today, it’s impossible to reach most
customers without a website. This is
especially true for new small businesses and
startups trying to compete in an increasingly
noisy world. but it’s also true for even
established companies.
Strong website design will lend credibility
and legitimacy to your business.
Create a Sales Plan
Your sales plan will be the difference
between success and failure.
Take time to develop and rehearse your
“elevator pitch” until you can deliver it
comfortably and confidently. This 20-30
second explanation of what you do should
be intriguing and dynamic.

8. Spread The Word
You may be an awesome consultant. But, if
you're not marketing yourself no one will
know it.
Marketing your business is the only way to
ensure that you have a steady flow of clients
and potential clients. It's time to focus on
getting the word out about your awesome
new consulting services to your target
market.
Find Partners or
Investors
YOne of the biggest challenges for every new
business is saving enough capital to sustain
and grow the business.
Once you’ve determined what your
relationship goals are, it’s time to start
thinking about the type of relationship that
will best meet those goals.

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