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COULD  YOU  BE  YOUR  OWN  BOSS? BRIAN O’KANE OAK TREE PRESS
Entrepreneurs <ul><li>What does it mean to be an entrepreneur? </li></ul><ul><li>Am I an entrepreneur? </li></ul><ul><li>R...
Preparing yourself <ul><li>Fit  </li></ul><ul><ul><li>What do you want from life? </li></ul></ul><ul><ul><li>How badly do ...
Ideas: Finding <ul><li>Copy </li></ul><ul><li>Create </li></ul><ul><li>Growing sectors </li></ul><ul><li>Start, buy or fra...
Ideas: Evaluating <ul><li>Will anyone want to buy my product / service? </li></ul><ul><ul><li>Who? </li></ul></ul><ul><ul>...
Types of business <ul><li>Sell time </li></ul><ul><ul><li>Trade / profession </li></ul></ul><ul><li>Sell product  </li></u...
Risk & Reward <ul><li>Isn’t it very risky? </li></ul><ul><li>Don’t I need a lot of money? </li></ul><ul><li>I don’t know h...
Strategy & Vision <ul><li>Where do you want to go? </li></ul><ul><li>Where are you now? </li></ul><ul><li>How do you get t...
Marketing: Positioning <ul><li>VW Phaeton </li></ul><ul><ul><li>Stg£43,765 – stg£74,900 </li></ul></ul>
Marketing: Branding <ul><li>VW Sharan </li></ul><ul><ul><li>€ 38,750 </li></ul></ul><ul><li>SEAT Alhambra </li></ul><ul><u...
Sales <ul><li>No sales –  NO BUSINESS! </li></ul><ul><li>Customer service </li></ul>
Business plan
Funding   <ul><li>County & City Enterprise Boards </li></ul><ul><li>Enterprise Ireland / Shannon Development / Udaras na G...
Assistance <ul><li>County & City Enterprise Boards </li></ul><ul><li>Enterprise Ireland / Shannon Development / Udaras na ...
Stages in start-up <ul><li>Market research </li></ul><ul><li>Formalities </li></ul><ul><ul><li>Legal structure / tax regis...
Next steps <ul><li>www.couldyoubeyourownboss.com </li></ul><ul><li>www.startingabusinessin ireland .com </li></ul>
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Could You Be Your Own Boss?

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My Could You Be Your Own Boss? presentation is aimed at helping people make an informed decision whether start-up / self-employment is right for them. See www.couldyoubeyourownboss.com.

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Could You Be Your Own Boss?

  1. 1. COULD YOU BE YOUR OWN BOSS? BRIAN O’KANE OAK TREE PRESS
  2. 2. Entrepreneurs <ul><li>What does it mean to be an entrepreneur? </li></ul><ul><li>Am I an entrepreneur? </li></ul><ul><li>Reluctant / forced entrepreneurs </li></ul>
  3. 3. Preparing yourself <ul><li>Fit </li></ul><ul><ul><li>What do you want from life? </li></ul></ul><ul><ul><li>How badly do you want it? </li></ul></ul><ul><ul><li>How do you measure success? </li></ul></ul><ul><li>Suitability </li></ul><ul><ul><li>Yourself / family / finances </li></ul></ul><ul><li>Skills </li></ul><ul><ul><li>Education / training / practical experience – what’s missing? </li></ul></ul>
  4. 4. Ideas: Finding <ul><li>Copy </li></ul><ul><li>Create </li></ul><ul><li>Growing sectors </li></ul><ul><li>Start, buy or franchise? </li></ul>
  5. 5. Ideas: Evaluating <ul><li>Will anyone want to buy my product / service? </li></ul><ul><ul><li>Who? </li></ul></ul><ul><ul><li>Why? (and Why from Me?) </li></ul></ul><ul><ul><li>When? (and How often?) </li></ul></ul><ul><ul><li>How much will they pay? </li></ul></ul><ul><ul><li>How many will they buy? </li></ul></ul><ul><li>Market research </li></ul><ul><ul><li>Understand your customer(s) </li></ul></ul>
  6. 6. Types of business <ul><li>Sell time </li></ul><ul><ul><li>Trade / profession </li></ul></ul><ul><li>Sell product </li></ul><ul><ul><li>Manufacture / retail </li></ul></ul><ul><li>Disrupt </li></ul><ul><ul><li>Innovation! </li></ul></ul><ul><li>Lifestyle / Growth </li></ul><ul><li>Local / National / Global </li></ul>
  7. 7. Risk & Reward <ul><li>Isn’t it very risky? </li></ul><ul><li>Don’t I need a lot of money? </li></ul><ul><li>I don’t know how to run a business </li></ul><ul><li>“ This time next year, we’ll be millionaires, Rodney!” </li></ul><ul><li>What does your husband / wife / partner / family think of this? </li></ul>
  8. 8. Strategy & Vision <ul><li>Where do you want to go? </li></ul><ul><li>Where are you now? </li></ul><ul><li>How do you get there? </li></ul><ul><li>Thinking </li></ul><ul><li>Planning </li></ul>
  9. 9. Marketing: Positioning <ul><li>VW Phaeton </li></ul><ul><ul><li>Stg£43,765 – stg£74,900 </li></ul></ul>
  10. 10. Marketing: Branding <ul><li>VW Sharan </li></ul><ul><ul><li>€ 38,750 </li></ul></ul><ul><li>SEAT Alhambra </li></ul><ul><ul><li>€ 37,990 </li></ul></ul>
  11. 11. Sales <ul><li>No sales – NO BUSINESS! </li></ul><ul><li>Customer service </li></ul>
  12. 12. Business plan
  13. 13. Funding <ul><li>County & City Enterprise Boards </li></ul><ul><li>Enterprise Ireland / Shannon Development / Udaras na Gaeltachta </li></ul><ul><li>Banks </li></ul><ul><li>Family / friends </li></ul><ul><li>Investors </li></ul><ul><li>Venture capital </li></ul>
  14. 14. Assistance <ul><li>County & City Enterprise Boards </li></ul><ul><li>Enterprise Ireland / Shannon Development / Udaras na Gaeltachta </li></ul><ul><li>‘ Soft’ supports </li></ul><ul><ul><li>Training, mentoring, advice </li></ul></ul>
  15. 15. Stages in start-up <ul><li>Market research </li></ul><ul><li>Formalities </li></ul><ul><ul><li>Legal structure / tax registration / licences, etc </li></ul></ul><ul><li>Premises, equipment, etc </li></ul><ul><li>Systems, people, etc </li></ul><ul><li>Finance </li></ul><ul><ul><li>Projections  Funding </li></ul></ul><ul><li>Business plan </li></ul>
  16. 16. Next steps <ul><li>www.couldyoubeyourownboss.com </li></ul><ul><li>www.startingabusinessin ireland .com </li></ul>

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