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Yesware Research: Email for Sales Open Rate Findings

The document presents insights on sales email effectiveness based on data from over 6,000 salespeople using Yesware. Key findings include strategies such as sending emails to multiple recipients, optimal timing for sending emails, and utilizing shorter subject lines for increased open rates. Additionally, it highlights the importance of tracking open rates for performance benchmarking and provides tips for maximizing email engagement.

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Overall – 23.9% Sales Email Open Rate

• 24% underreports opens: no image load = no data
• But we know a lot about that 24% (n=19,146 emails)

Getting Another Name Bumps Opens

Opened email audiences Send to three if you can

• Sending to 2+ increases your chance of opening
• “Is there someone you want me to copy on this?”

Highest Open Rates on the Weekend

Send your most important emails on Friday afternoon

But Your Open Rate Mileage May Vary

Track individual rates for benchmarking & performance

12% of Sales Emails Get Forwarded

• Knowing which helps in targeting efforts

Opened by Time Since Sent

Don’t waste days waiting for a reply…

Opened by Time Since Sent

‘cause if the email doesn’t get opened soon, it’s done.

It’s a 24 hour Day for Business Email

Schedule your sends for very early in the morning

Shorter Subject Lines = More Opens

e.g. “NEW ZEALAND!” Sent to 2 people, forwarded to 6

5 Tips for Your Sales Emails

1. Sending to 2+ increases your chance of opening
• “Is there someone you want me to copy on this?”
2. Send emails on Friday afternoon
• Weekend open rates are highest
3. But don’t wait days for a reply
• After 24 hours, your email is all but done
4. Only 12% of emails get forwarded
• Knowing which helps in targeting efforts
5. Email reading happens 24x7
• Schedule your sends for very early in the morning

4 Bonus Tips for Your Sales Emails

1. Track individual rates for benchmarking
• Open rates vary widely by reps
2. Company name in your subject lines
• Several leading openers do this
3. Shorter Subject Lines are Better
• >3 words = below average opens
4. Promise to Add Value
• “Free Boot Camp Marketing Ideas”

How to Get Yesware

1. Go to www.yesware.com/download
2. Enter email address
3. Install from Chrome store
4. Refresh Gmail

Installs in less than 30 seconds
Chrome browser & Gmail only (for now!)

please contact:
Matthew Bellows matthew@yesware.com 617 744 9120

Yesware Research: Email for Sales Open Rate Findings

1.
Email Secrets of Sales All Stars Matthew Bellows matthew@yesware.com
2.
Data Collection Methodology Datapulled anonymously from 6,000+ salespeople that use Yesware • 15 days between 12/8 and 12/23 • Recipients in 132 countries • 79,989 emails sent in total / 19,146 opened • Looked at both averages and outlier performers • Gmail/Chrome users – maybe atypical
3.
Overall – 23.9%Sales Email Open Rate • 24% underreports opens: no image load = no data • But we know a lot about that 24% (n=19,146 emails)
4.
Getting Another NameBumps Opens Opened email audiences Send to three if you can • Sending to 2+ increases your chance of opening • “Is there someone you want me to copy on this?”
5.
Highest Open Rateson the Weekend Send your most important emails on Friday afternoon
6.
But Your OpenRate Mileage May Vary Track individual rates for benchmarking & performance
7.
12% of SalesEmails Get Forwarded • Knowing which helps in targeting efforts
8.
Opened by TimeSince Sent Don’t waste days waiting for a reply…
9.
Opened by TimeSince Sent ‘cause if the email doesn’t get opened soon, it’s done.
10.
It’s a 24hour Day for Business Email Schedule your sends for very early in the morning
11.
Shorter Subject Lines= More Opens e.g. “NEW ZEALAND!” Sent to 2 people, forwarded to 6
12.
Email as DataCollection Environment
13.
As Reps useYesware, They Create Data
14.
Activity, Not Opinions
15.
With Yesware forTeams, Usage = Data
16.
Team Activity Report
17.
5 Tips forYour Sales Emails 1. Sending to 2+ increases your chance of opening • “Is there someone you want me to copy on this?” 2. Send emails on Friday afternoon • Weekend open rates are highest 3. But don’t wait days for a reply • After 24 hours, your email is all but done 4. Only 12% of emails get forwarded • Knowing which helps in targeting efforts 5. Email reading happens 24x7 • Schedule your sends for very early in the morning
18.
4 Bonus Tipsfor Your Sales Emails 1. Track individual rates for benchmarking • Open rates vary widely by reps 2. Company name in your subject lines • Several leading openers do this 3. Shorter Subject Lines are Better • >3 words = below average opens 4. Promise to Add Value • “Free Boot Camp Marketing Ideas”
19.
How to GetYesware 1. Go to www.yesware.com/download 2. Enter email address 3. Install from Chrome store 4. Refresh Gmail Installs in less than 30 seconds Chrome browser & Gmail only (for now!)
20.
please contact: Matthew Bellowsmatthew@yesware.com 617 744 9120

Editor's Notes

#2 Hi Everyone, it’s a great honor to be here today.Im Matthew BellowsHow many people feel like they’ve got a handle on their emailThat you and people on your team reach out to prospects quickly enough with the right information that they need to choose your product?And how many feel like the data that gets into your CRM is correct, timely and sufficient to make the business decisions that you need to grow as fast as you want? Yes. That’s why we started Yesware. So I want to share with you some brand new World Premier data about how sales people are using email, what’s working and what isn’t.
#3 Here’s how we gathered the data for this research
#5 Who here feels like they have a great handle on their email inbox? And that email systems have evolved to serve the needs of high volume, business critical users like you? Please raise your hands. Great. Thank you.And who here feels like their teams put all the right data into the company CRM? That CRM compliance is where it needs to be? I thought so. Those two questions were the inspiration for starting Yesware. It’s crazy that CRM is a $9b industry predicated on data entry from expensive, smart, busy people who would much rather be selling. It’s crazy that the biggest store of enterprise data, everything from the latest contact information to the biggest product objections to the newest comments on the contract, are stored in someone’s .PST file on their hard drive.
#6 Who here feels like they have a great handle on their email inbox? And that email systems have evolved to serve the needs of high volume, business critical users like you? Please raise your hands. Great. Thank you.And who here feels like their teams put all the right data into the company CRM? That CRM compliance is where it needs to be? I thought so. Those two questions were the inspiration for starting Yesware. It’s crazy that CRM is a $9b industry predicated on data entry from expensive, smart, busy people who would much rather be selling. It’s crazy that the biggest store of enterprise data, everything from the latest contact information to the biggest product objections to the newest comments on the contract, are stored in someone’s .PST file on their hard drive.
#7 Who here feels like they have a great handle on their email inbox? And that email systems have evolved to serve the needs of high volume, business critical users like you? Please raise your hands. Great. Thank you.And who here feels like their teams put all the right data into the company CRM? That CRM compliance is where it needs to be? I thought so. Those two questions were the inspiration for starting Yesware. It’s crazy that CRM is a $9b industry predicated on data entry from expensive, smart, busy people who would much rather be selling. It’s crazy that the biggest store of enterprise data, everything from the latest contact information to the biggest product objections to the newest comments on the contract, are stored in someone’s .PST file on their hard drive.
#8 Who here feels like they have a great handle on their email inbox? And that email systems have evolved to serve the needs of high volume, business critical users like you? Please raise your hands. Great. Thank you.And who here feels like their teams put all the right data into the company CRM? That CRM compliance is where it needs to be? I thought so. Those two questions were the inspiration for starting Yesware. It’s crazy that CRM is a $9b industry predicated on data entry from expensive, smart, busy people who would much rather be selling. It’s crazy that the biggest store of enterprise data, everything from the latest contact information to the biggest product objections to the newest comments on the contract, are stored in someone’s .PST file on their hard drive.
#9 Who here feels like they have a great handle on their email inbox? And that email systems have evolved to serve the needs of high volume, business critical users like you? Please raise your hands. Great. Thank you.And who here feels like their teams put all the right data into the company CRM? That CRM compliance is where it needs to be? I thought so. Those two questions were the inspiration for starting Yesware. It’s crazy that CRM is a $9b industry predicated on data entry from expensive, smart, busy people who would much rather be selling. It’s crazy that the biggest store of enterprise data, everything from the latest contact information to the biggest product objections to the newest comments on the contract, are stored in someone’s .PST file on their hard drive.
#10 Who here feels like they have a great handle on their email inbox? And that email systems have evolved to serve the needs of high volume, business critical users like you? Please raise your hands. Great. Thank you.And who here feels like their teams put all the right data into the company CRM? That CRM compliance is where it needs to be? I thought so. Those two questions were the inspiration for starting Yesware. It’s crazy that CRM is a $9b industry predicated on data entry from expensive, smart, busy people who would much rather be selling. It’s crazy that the biggest store of enterprise data, everything from the latest contact information to the biggest product objections to the newest comments on the contract, are stored in someone’s .PST file on their hard drive.
#11 Who here feels like they have a great handle on their email inbox? And that email systems have evolved to serve the needs of high volume, business critical users like you? Please raise your hands. Great. Thank you.And who here feels like their teams put all the right data into the company CRM? That CRM compliance is where it needs to be? I thought so. Those two questions were the inspiration for starting Yesware. It’s crazy that CRM is a $9b industry predicated on data entry from expensive, smart, busy people who would much rather be selling. It’s crazy that the biggest store of enterprise data, everything from the latest contact information to the biggest product objections to the newest comments on the contract, are stored in someone’s .PST file on their hard drive.
#12 Who here feels like they have a great handle on their email inbox? And that email systems have evolved to serve the needs of high volume, business critical users like you? Please raise your hands. Great. Thank you.And who here feels like their teams put all the right data into the company CRM? That CRM compliance is where it needs to be? I thought so. Those two questions were the inspiration for starting Yesware. It’s crazy that CRM is a $9b industry predicated on data entry from expensive, smart, busy people who would much rather be selling. It’s crazy that the biggest store of enterprise data, everything from the latest contact information to the biggest product objections to the newest comments on the contract, are stored in someone’s .PST file on their hard drive.
#15 Who here feels like they have a great handle on their email inbox? And that email systems have evolved to serve the needs of high volume, business critical users like you? Please raise your hands. Great. Thank you.And who here feels like their teams put all the right data into the company CRM? That CRM compliance is where it needs to be? I thought so. Those two questions were the inspiration for starting Yesware. It’s crazy that CRM is a $9b industry predicated on data entry from expensive, smart, busy people who would much rather be selling. It’s crazy that the biggest store of enterprise data, everything from the latest contact information to the biggest product objections to the newest comments on the contract, are stored in someone’s .PST file on their hard drive.
#18 Who here feels like they have a great handle on their email inbox? And that email systems have evolved to serve the needs of high volume, business critical users like you? Please raise your hands. Great. Thank you.And who here feels like their teams put all the right data into the company CRM? That CRM compliance is where it needs to be? I thought so. Those two questions were the inspiration for starting Yesware. It’s crazy that CRM is a $9b industry predicated on data entry from expensive, smart, busy people who would much rather be selling. It’s crazy that the biggest store of enterprise data, everything from the latest contact information to the biggest product objections to the newest comments on the contract, are stored in someone’s .PST file on their hard drive.
#19 Who here feels like they have a great handle on their email inbox? And that email systems have evolved to serve the needs of high volume, business critical users like you? Please raise your hands. Great. Thank you.And who here feels like their teams put all the right data into the company CRM? That CRM compliance is where it needs to be? I thought so. Those two questions were the inspiration for starting Yesware. It’s crazy that CRM is a $9b industry predicated on data entry from expensive, smart, busy people who would much rather be selling. It’s crazy that the biggest store of enterprise data, everything from the latest contact information to the biggest product objections to the newest comments on the contract, are stored in someone’s .PST file on their hard drive.
#20 Next Up: Reply rates

Yesware Research: Email for Sales Open Rate Findings

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Editor's Notes