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Forum "What's the latest in tour operating?"_3
Kuoni Italy Spa, directed by Cristina Tasselli, is undergoing a strategic repositioning to strengthen its global travel brand with innovative offerings and a new brand identity. The company operates across 30 countries, focusing on core leisure travel and destination management, while adapting to market changes and consumer expectations for personalized experiences. Key strategies include enhancing service quality, expanding market penetration, and developing new growth models.
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