In-depth analysis, thought-provoking case
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Let’s be honest, today It’s getting progressively difficult for brands to stand out and to find and engage customers and employees on a long-term basis.
What people need are brands with an inspiring story that is so remarkable, authentic and lovable that people want to connect themselves to it!
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Let’s be honest, today It’s getting progressively difficult for brands to stand out and to find and engage customers and employees on a long-term basis.
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We are a small agency with big talent
One thing that isn’t small is the range of services we offer. From creative concepts to campaign execution, our services cover all aspects of inbound and outbound advertising strategy.
Our programs are fully integrated;
Advertising on TV
Advertising on Radio
Cable TV Advertising
Outdoor Billboard Advertising
Digital Marketing
TV AD production
programs working together seamlessly to reach your target customers precisely at their moments of need.
One of the biggest benefits of a small agency is the strong bond we develop with our clients. We do the due diligence to understand your business and industry before we craft our strategy or creative, and every member of our team enjoys getting to know our clients personally.
Mel feller discusses brand strategy 101 and how to nail down your missionMel Feller
Mel Feller asks the question of “What do your customers think when they hear your business’s name?” In addition, “What’s your business’s purpose, beyond making a buck?”
Mel Feller has been in business for more than 40 years and understands the fact that your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it has earned in the marketplace over time—for better or worse.
Brand affinity is the emotional connection that consumers have with your brand, based on shared values. Building brand affinity is important for fostering loyalty and trust from customers. Furthermore, strong, effective branding will give you a way of standing out from the crowd, helping customers find you and encouraging them to engage with your brand.
Every corporate entity must create a brand and an image. this is not an easy task. but here is step by step points , with case examples. please download .and say so if you like and share it
Bob Pritchard is an outstanding businessman who has enjoyed exceptional success in the United States,
Europe and Australasia.
More Information: http://www.icmi.com.au/bob-pritchard
EyeforTravel - Social Media Strategies for Travel USA 2008EyeforTravel
Use social media to enhance
your brand, increase sales &
attract new customers.
http://events.eyefortravel.com/ugc/?t=scribd
http://www.eyefortravel.com/?t=scribd
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...Tomorrow People
In our hyper-competitive world, standing out from the crowd has never been more important. Financial results from the world’s biggest advertising network WPP, run by ad boss Sir Martin Sorrell, underscore the importance of differentiation in today’s challenging economy.
Boekpresentatie marketingorganisatie van de toekomst rob beltmanRob Beltman
Boekpresentatie van 'De Marketingorganisatie van de Toekomst' tijdens Crowdale Live Webinar. Zie http://bit.ly/MOT-met-Rob
Het boek verschijnt 22-11 en is te bestellen via http://bit.ly/BOEK_MOT
March Metro Mailer featuring Thunder DealsKyle Morey
The March edition of the Metro Mailer features great deals in the name of Thunder Over Louisville. B2B deals, deals on Thunder from Buckhead Mountain Grill, Promoter, One Southern Indiana, Suburban, Sheraton Louisville North, Workshop Creative, PC Building Materials, A+ Paper Shredding and more!
EyeforTravel - Revenue Management & Pricing in Travel USA 2008EyeforTravel
Revenue Management & Pricing in Travel USA 2008 - How to Boost Your Revenues - Even When Times are Tough
http://events.eyefortravel.com/tdsusa/revenue-management/?t=slideshare
10 Actions To Help Ensure Your Business Succeeds | BBH StockholmAlexander Niléhn
A BBH briefing on how to ensure your business succeeds in the time of COVID-19: How brands stay relevant, stay useful and emerge strong.
Please steal and share.
We are a small agency with big talent
One thing that isn’t small is the range of services we offer. From creative concepts to campaign execution, our services cover all aspects of inbound and outbound advertising strategy.
Our programs are fully integrated;
Advertising on TV
Advertising on Radio
Cable TV Advertising
Outdoor Billboard Advertising
Digital Marketing
TV AD production
programs working together seamlessly to reach your target customers precisely at their moments of need.
One of the biggest benefits of a small agency is the strong bond we develop with our clients. We do the due diligence to understand your business and industry before we craft our strategy or creative, and every member of our team enjoys getting to know our clients personally.
Mel feller discusses brand strategy 101 and how to nail down your missionMel Feller
Mel Feller asks the question of “What do your customers think when they hear your business’s name?” In addition, “What’s your business’s purpose, beyond making a buck?”
Mel Feller has been in business for more than 40 years and understands the fact that your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it has earned in the marketplace over time—for better or worse.
Brand affinity is the emotional connection that consumers have with your brand, based on shared values. Building brand affinity is important for fostering loyalty and trust from customers. Furthermore, strong, effective branding will give you a way of standing out from the crowd, helping customers find you and encouraging them to engage with your brand.
Every corporate entity must create a brand and an image. this is not an easy task. but here is step by step points , with case examples. please download .and say so if you like and share it
Bob Pritchard is an outstanding businessman who has enjoyed exceptional success in the United States,
Europe and Australasia.
More Information: http://www.icmi.com.au/bob-pritchard
EyeforTravel - Social Media Strategies for Travel USA 2008EyeforTravel
Use social media to enhance
your brand, increase sales &
attract new customers.
http://events.eyefortravel.com/ugc/?t=scribd
http://www.eyefortravel.com/?t=scribd
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...Tomorrow People
In our hyper-competitive world, standing out from the crowd has never been more important. Financial results from the world’s biggest advertising network WPP, run by ad boss Sir Martin Sorrell, underscore the importance of differentiation in today’s challenging economy.
Boekpresentatie marketingorganisatie van de toekomst rob beltmanRob Beltman
Boekpresentatie van 'De Marketingorganisatie van de Toekomst' tijdens Crowdale Live Webinar. Zie http://bit.ly/MOT-met-Rob
Het boek verschijnt 22-11 en is te bestellen via http://bit.ly/BOEK_MOT
March Metro Mailer featuring Thunder DealsKyle Morey
The March edition of the Metro Mailer features great deals in the name of Thunder Over Louisville. B2B deals, deals on Thunder from Buckhead Mountain Grill, Promoter, One Southern Indiana, Suburban, Sheraton Louisville North, Workshop Creative, PC Building Materials, A+ Paper Shredding and more!
EyeforTravel - Revenue Management & Pricing in Travel USA 2008EyeforTravel
Revenue Management & Pricing in Travel USA 2008 - How to Boost Your Revenues - Even When Times are Tough
http://events.eyefortravel.com/tdsusa/revenue-management/?t=slideshare
10 Actions To Help Ensure Your Business Succeeds | BBH StockholmAlexander Niléhn
A BBH briefing on how to ensure your business succeeds in the time of COVID-19: How brands stay relevant, stay useful and emerge strong.
Please steal and share.
With marketing experts from Cisco, Stanley Black & Decker, LinkedIn, BNY Melon, and more on hand to share their insights, the 2018 ANA Masters of B2B Marketing Conference offered a wealth of know-how for business marketers. If you were unable to attend the three-day event, this presentation offers the eight most important lessons you missed.
Organizations can spend a high percentage of their marketing budget on lead generation efforts, only to find that their leads aren't converting. Finding qualified leads has become more challenging than ever before, while making marketing planning and prospect nurturing more critical.
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Digital Business Transformation Workshop in RwandaMichael Leander
Digital Business Transformation Workshop in Kigali, Rwanda. A one-day event for executives.
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The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
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EyeforTravel - Sales & Marketing in Travel Asia-Pacific 2008
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The essential event to increase profitability,
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In an increasingly competitive travel A flying start... search two-point-zero
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to secure a robust sales and marketing The roadmap to online success brings if you thought search was a donkey
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Andy Conroy, Global Online Director, Lonely Planet best ROI?
Basil Hyman, Marketing and Internet Services, STa Travel Joe Nguyen, Global eCommerce Director, Millenium & Copthorne hotels
James Johnson, eCommerce Analysis Manager, virginBlue
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in the online travel space” how can it make you money?
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brand identity into the online world without cannibalising what actually do – examine strategies to monitor and manage your
you have worked so hard to build brand in this difficult realm
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the online consumer and become their one-stop travel shop networks, user generated content, blogs…we show you how
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– understand where your customers are and how to effectively to adapt your sales and marketing strategy to stay competitive
reach them Richard Noon, CEO, Webjet
• Deal with the fickle online consumer by making sure your Peter Daams, Co-Founder, Travellerspoint
brand sits at the forefront of your customer’s mind – be one Niall White, Group Strategy Director, house of Travel
of the sites they trust, use and return to!
Andy Conroy, Global Online Director, Lonely Planet (panel)
Tim Hughes, VP Commercial, hotelClub
Chris Dodd, CEO, roamfree.com
Sandra Calabretta, Group General Manager, Unwind and cement
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relationships you
“The best conference I have been
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to in years”
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Day Two – 30th July
intermediary issues new Markets – with great challenge, comes
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market, how will the home-grown brands react? a new and lucrative market
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new travel industry reality? What adjustments are they making more sales, less costs and greater profits
to better suit your sales and marketing needs?
• Penetrate the fertile emerging markets with expert advice
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strategy – meet and select the right partners for you the rewards
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your customer sales and retention?
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big funding a big deal? Get the information you need to be markets that will grow your business – and your profits!
ready to react
Darren Wright, General Manager, airasia X
Martin Warner, COO Asia Pacific, Carlson Wagonlit Travel
Phil Squires, Manager Sales and Distribution, v australia
Jamie Perry, General Manager Distribution and Commercial Systems, Jetstar
Russel Isaacson, Online Marketing Manager, Expedia australia
“The range of speakers was fantastic.
Their honest and open speeches showing
the good and bad of their past efforts
were invaluable as a learning curve for
our business”
Sally Wiseman, Flightcentre
Keeping your customers happy… really happy!
• Customer experience is key – maximise return business,
referrals and recommendations.
• Understand what consumers want so that you can offer a
product that requires no hard sell, just hassle free profits
• Examine CRM technologies that deliver the service your
Workshop: Grow profits
customer wants and the return of investment you demand with ancillary revenue
• Don’t lose brand integrity and valuable sales by marketing to
the wrong people - look into how segmenting your customer Ancillary revenue is adding up to 18% of highly
base can help target your marketing to the right people profitable revenue to some company’s annual turn
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returns – cut the dead wood and sharpen your if you are in the business of selling travel – your
competitive edge revenues could be higher!
Darrell Wade, CEO, intrepid Travel To ensure you have the expert knowledge ready
Adeline Ee, Customer Relationship Manager, Banyan Tree hotels & Resorts to take your earnings to that next level we have
brought together the experts to show you how
to source, integrate, market, sell and manage
Have your say… ancillary inventory. This workshop is only open to
This conference has been conference delegates so make sure you don’t miss
specifically designed to out on this fantastic opportunity to grow profits.
encourage interactive
Charles Johnson, eCommerce Partnerships Manager,
participation. Not only will
you hear thought provoking virginBlue
presentations and stimulating
case studies, you’ll have the
chance to join the discussion
and have your questions
“This event is superb”
answered. Suchada Borsub, Tourism Authority of Thailand
Secure your place today and save $100s
5. Fax this completed registration page to +44 (0)207 375 7576
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in Travel Asia-Pacific 2008 29-30th July 2008, shangri-la Hotel, sydney
3 EASY STEPS TO REGISTER
1. Please select the package you require: Sign up as a gold delegate and as well as
gaining unique insight and fantastic networking
opportunities, you will recieve an EyeforTravel
industry report. Choose from our latest research
Super Early Bird Early Bird
Normal reports at www.eyefortravel.com/research.
Book before: 30th May 2008 27th June 2008
GOlD 3. Payment
Includes: Two-day delegate pass, aUS$ 1795 aUS$ 1895 aUS$ 1995
CD of presentations with audio and
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Group Discount: cancELLations:
Please contact Paul Lane on +44 (0)207 375 7597 All conference places are fully transferable without any charge.
or email him at paul@eyefortravel.com for more Cancellations received before 5pm (GMT) time on Friday 27th June Amex Visa Mastercard American Express
details on group discounts. 2008 will not incur a penalty (credit card registrations are subject to a
5% administration fee). If written confirmation of a cancellation is not
HotEL Discount: Credit card number:
We have negotiated a preferential room rate at the received by 5pm (GMT) time on Friday 6th June 2008, we will be obliged
Shangri-La Hotel, Sydney. Reservation details will to charge the full fee. Please note - you must inform the conference
be sent to you when you register. Please note there desk in writing of any cancellations on: customerservices@firstconf. Expiry date:
is limited availability. So we recommend you book com Whilst every effort is made to maintain the advertised agenda, the
early to take advantage of this offer. organisers reserve the right to make changes without notice. Security Code (3 digits on the back of the card):
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5 Easy Ways
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Email: tom@eyefortravel.com
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6. no nonsense, no timewasting - a roadmap to higher profits
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sales and Marketing ooking today
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in Travel Asia-Pacific 2008 29-30th July 2008, shangri-la Hotel, sydney
Meet the people who will change you business
international scope, interact with the best
unrivalled quality... sales and marketing
speaker line up this year
EyeforTravel has built its international reputaion by offering
you expert speakers interrogating an extensively researched Andy Conroy, Global Online Director, Lonely Planet
agenda. This conference is no exception and will bring together Basil Hyman, Marketing and Internet Services,
the innovators, industry leaders and decision makers who will STA Travel
enhance your business. Don’t settle for a one day conference Tim Hughes, VP Commercial, HotelClub
which brushes over the issues; choose Sales and Marketing in Jamie Perry, General Manager Distribution and
Travel Asia-Pacific 2008 for international expertise, compelling Commercial Systems, Jetstar
content and superior networking. Darrell Wade, CEO, Intrepid Travel
Darren Wright, General Manager Australia,
AirAsia X
Chris Dodd, CEO, roamfree.com
Get networking Today! James Johnson, e-Commerce Analysis Manager,
VirginBlue
Why keep the networking and discussion in the conference Sandra Calabretta, Group General Manager,
room. EyeforTravel’s dedicated sales and marketing social Constellation Hotel Group
network will let you see who else is interested, be the first to Joe Nguyen, Global e-Commerce Director,
hear about developments and get the discussion going before Millenium & Copthorne Hotels
even arriving in Sydney. Richard Noon, CEO, Webjet
Access the exclusive sales and marketing social network at: Peter Daams, Co-Founder, Travellerspoint
www.eyefortravel.com/smapac/social Niall White, Group Strategy Director,
House of Travel
Martin Warner, COO Asia Pacific,
Carston Wagonlit Travel
Charles Johnson, eCommerce Partnerships
Manager, VirginBlue
Adeline Ee, Customer Relationship Management,
Banyan Tree Hotels & Resorts
Russel Isaacson, Online Marketing Manager,
Expedia Australia
Phil Squires, Manager Sales and Distribution,
5 Easy Ways to Register V Australia
Email: tom@eyefortravel.com
Fax: +44 (0)207 375 7576
Call: +44 (0)207 375 7228
Online: www.eyefortravel.com/smapac
* Mail: Registrations, EyeforTravel,
7-9 Fashion Street, London, E1 6PX
Secure you place today at www.eyefortravel.com/smapac and SAVE $100s!