1) Pixel Creative Group is a branding agency that helps clients gain and maintain control of their brands to create a desired perception and competitive advantage. 2) The document discusses Pixel's branding process which includes analyzing a client's strengths, weaknesses, competitors and market position to define goals and develop a branding strategy across various communications vehicles. 3) Case studies are provided for companies that hired Pixel to develop new logos, websites, advertisements and other branded materials to better position them in their industries for success.

1. P I X E L C R E AT I V E G R O U P
ADVANTAGE
CREATING

2. “All I can say is, Wow! Pixel has taken our business to a new level of success. They created a
new perception of us in the marketplace that has directly translated into significant new business
and higher revenues.”
Stephanie Christison
Owner of HLS Enterprises

3. PIXEL is in the perception business. We create advantage for our clients by helping them gain and keep control of their
unique, individual brands. It’s not about coming up with a new logo or slogan; it’s about defining the company to the world
and then ensuring that the desired perception becomes reality.
Everybody has a brand. People are going to form perceptions of your company whether you like it or not. The question is,
are you going to create and control those perceptions or are you going to let someone else do it for you?
Smart, successful companies control their own brands. They nurture, protect and reinforce their brands all the time. The
brand drives growth, sales, advertising, corporate reports, signage, employee communications, company pride... attitude.
Branding is everything.
How much does it cost to ensure your company is branded for success? You’re probably already spending money on mar-
keting, advertising and public relations, but employing those services in the absence of a well-defined brand is like sail-
CREATINGADVANTAGE
ing a ship without a rudder. Your brand keeps you on track.
PIXEL can create a program that best fits your budget and future goals. As the initial program begins to translate into
higher revenues, your program can grow with you.
So, what’s the process? PIXEL analyzes your strengths and weaknesses and checks out your competitors. We examine
your market and your position within it. Then, we get into your mind to determine your goals and aspirations.
Once your goals are defined and the desired perception determined, we then evaluate the various communications vehi-
cles that will be used to put your brand on the map. This is where ingenuity and creativity meet. Where PIXEL thrives.
Where we create your advantage.
Implementation may include logo redesign, updating company signage, creating an interactive Web site, developing print
advertising and marketing materials, utilizing radio and TV, employing public relations, or even delving into social net-
working on the Internet… any number of venues or a mix of several. We can start with just one avenue or travel the full
stretch of highway. It’s really up to you.
Then, when perception meets reality, brand becomes identity.

4. WEBSITE
ANNUAL REPORT
ADS
BUSINESS IS BLOOMING!
BROCHURES
LABELS
Aviation Sales
We’re happy to announce our new
office and distribution center in Amsterdam.
Aviation Sales Company
LOGO - CORPORATE LOGO - PARIS AIRSHOW
Aviation Sales of Miami, Florida, was the largest supplier of parts to the airline industry.
The company asked us to create a brand that would reflect well in a business where image
is everything. We implemented the new branding program across every facet of the organi-
zation, from giveaways, graphics and booth design at the Paris Air Show, to advertising and
the presentation of financials in the annual report. We produced an image that positioned
Aviation Sales successfully within a highly competitive market.
TSHIRT - PARIS AIRSHOW
DISPLAY - PARIS AIRSHOW

5. CORPORATE BROCHURE
Administaff
Administaff is the nation’s leading provider of human
BENEFITS PLAN
resources services for small- and medium-size busi-
BRAND IDENTITY
nesses and one of Houston’s biggest success stories.
We’re very proud of our role in helping to brand and
build this exciting company. Our initial charge was to
produce a sales brochure, but it soon became apparent
that what Administaff really needed was a complete
HR COLLATERAL
branding program. As part of that process, we created
new logo to work in harmony with the existing type font,
developed their Web site, and designed and produced all
new collateral materials to provide the company a con-
sistent look and feel. Today, Administaff is the market
leader in its field. The company is listed on the New
York Stock Exchange, operates Regional Service Centers
in Houston, Dallas, Atlanta and Los Angeles, and has 49
District Sales Offices in 24 major markets across the
United States.
GRAPHIC STANDARDS

6. WEBSITE
STATIONARY
OBSERVATION CARD
David Crochet
Behavioral Safety Specialist
Hero Observation Card
151 Southpark, 2nd Floor
Lafayette, Louisiana 70508
Vessel Date
T: 337-364-8781 F: 337-560-8110
Safety Environmental
□ □ D: 337-501-6191 M: 337-501-6191
Check only one box.
E-mail: dcrochet@herculesoffshore.com
Behavior Condition
□ □
Check only one box.
www.herculesoffshore.com
Safe Observation Communication
□ □
PPE Planning
□ □
Tools & Equip. Procedures
□ □
Housekeeping Body Position
□ □
Manual Handling Unaware
□ □
Check one that best applies.
What was observed or discussed?
What action is recommended?
ADS
11 Greenway Plaza, Suite 2950 Houston, Texas 77046 P: 713-979-9300 F: 713-979-9301 www.herculesoffshore.com
What action did I take or agreement made?
Observation by: name/position
EMERGENCY CARDS
24-hour travel security and
incident management support:
Hercules O shore is proud to support CR24: +44 20 7939 8953
the MLBPAA “Swing With e Legends”
Email: cr24@control-risks.com
Golf Tournament and
Tony’s Prostate Cancer Research.
9 Greenway Plaza, Suite 2200
Houston, Texas 77046
Tel: 713-350-5100 Fax: 713-350-5105
www.herculesoffshore.com
Hercules Offshore, Inc.
Hercules Offshore
DISPLAY
BRAND IDENTITY
Hercules, an offshore drilling company, had recently gone public when
ANNUAL REPORT
ANNUAL REPORT
they came to us for help in creating a brand that instantly reflected the World Class.
company’s core strengths and capabilities. In developing that brand,
INTEGRITY MATTERS / ETHICS MANUAL
INTEGRITY MATTERS
we created a new logo, web site, advertisements and other collateral “Our integrity is our most valuable and fragile asset. We all share a personal
responsibility to protect, preserve and enhance the company's integrity. To do this,
we must comply with both the letter of the policies contained in this manual as well
as the spirit of the policies. In complying with the letter and spirit of our policies,
we must never forget the principles that must guide all of our actions:
fairness, honesty, and transparency.
This manual provides practical guidance for compliance with the company's Code
of Business Conduct and Ethics, which can be found in the Corporate Governance
section of the company's website, www.herculesoffshore.com. Please read this
material. We recently updated the Hercules web site to reflect the
manual carefully. If you do not understand any of the policies, ask your supervisor
for an explanation. Also, if you have questions or concerns, you can always con-
tact our Chief Compliance Officer, contact information listed on page 1.”
Randall D. Stilley, CEO and President
CONTENTS
Definitions, Guideposts and Resources 2
Definitions
Guideposts
Resources
company’s tremendous growth since its initial public offering.
Contact
Agents and Marketing Consultants 3
Antitrust 4
Bribery and Unethical Business Practices 5
Business Gifts and Entertainment 6
Competition and Fair Dealing 7
Computer Use and The Internet 8
Confidentiality 9
Conflict Of Interest and Corporate Opportunities 10
Discrimination and Harassment 11
Prohibition on Harassment
Complaint Procedure
Investigation and Confidentiality
Prohibition on Retaliation
Health, Safety and The Environment 13
Insider Trading and Securities Transactions 14
Political Contributions 15
Protection and Use of Company Assets and Property 16
Record Keeping 17
Violations - The Consequences 18
Reporting a Suspected Violation 19
1
BROCHURE

7. Providing for your
ever need.
We offer all types of programs for your landscape maintenance
needs while upholding our commitment to safety. HLS offers weekly
HELPING KEEP visits from our regular maintenance crews and monthly inspections
FORT BEND AND
from the project manager. Our program includes customizing to meet
your projects needs for all basic requirements of maintenance, as well
THE SURROUNDING as fertilization, mulching, seasonal color, rye and bermuda overseeding,
AREAS BEAUTIFUL AND GREEN. integrated pest management and irrigation needs.
HLS is a fully Insured Certifications/Memberships Awards
BOMA Keep Houston Beautiful -
Landscape Contractor.
CAI #98845 Honorable Mention Award 2007
HLS is bonded by an A Rated Surety.
HUB #24978 ALCA - Award of Merit
HLS implements a comprehensive ICSC ALCA - Grand Award
Safety Awareness Program. Licensed Irrigator #9815 CAI - Community of the Year
Site Stuff & Hall of Fame
Safety Manuals available upon
TDA #0436843 FNGA - Award of Excellence
request.
TNLA
WBEA #244843 List of references available upon
request
LANDSCAPE CONSTRUCTION
HLS Enterprises
HLS Enterprises • 4600 Wright Rd • Staff ord, Tx 77477-4103 • 281-494-1818 Off • 281-494-1808 Fax • lendingnatureahand.com
GROUNDS MAINTENANCE
ADS
HARDSCAPE CONSTRUCTION
IRRIGATION SYSTEMS
OVER 35 YEARS OF
EXPERIENCE
ALCA - AWARDS OF MERIT
ALCA - GRAND AWARD
CAI - COMMUNITY OF THE YEAR &
HALL OF FAME
FNGA - AWARDS OF EXCELLENCE
TEIL - SILVER AWARD
TEIL - BRONZE AWARDS
FOR OUR FREE BROCHURE OR
ADDITIONAL INFORMATION CALL
US AT 281-494-1818 OR FAX US
AT 281-494-1808
4600 WRIGHT RD.
We were initially asked to design a new logo for this very STAFFORD, TX 77477-4103
LENDINGNATUREAHAND.COM
LI# 9185 HUB CERTIFIED W.B.E.
WEBSITE
successful landscape company. HLS had recently
expanded its capabilities and was having a difficult time
j j
communicating its full range of services under the
HLS HLS
HLS HLS HLS HLS
firm’s original brand. Our solution was to create a new LENDING NATURE A HAND LENDING NATURE A HAND
LENDING NATURE A HAND LENDING NATURE A HAND
LENDING NATURE A HAND LENDING NATURE A HAND
BRAND IDENTITY
“Master Logo” incorporating various symbols to define
each of the company’s capabilities. We introduced the
new look and logo throughout the company as we devel- FOR RELIABILITY,
COMMITMENT AND
SERVICE, TRUST HLS
AS YOUR PARTNER
oped a Web site, new stationery and a complete adver-
tising program. We even created a new URL that has
become the company’s tag line: Lending Nature a Hand. LANDSCAPE CONSTRUCTION
GROUNDS MAINTENANCE
HARDSCAPE CONSTRUCTION
We recently added a new dimension to HLS’s advertising IRRIGATION SYSTEMS
OVER 35 YEARS OF
EXPERIENCE
program through the creation of a series of lighthearted ALCA - AWARDS OF MERIT
ALCA - GRAND AWARD
CAI - COMMUNITY OF THE YEAR &
HALL OF FAME
FNGA - AWARDS OF EXCELLENCE
radio commercials featuring an endearing “Mother TEIL - SILVER AWARD
TEIL - BRONZE AWARDS
FOR OUR FREE BROCHURE OR
BROCHURES
ADDITIONAL INFORMATION CALL US AT
Nature” character. 281-494-1818 OR FAX US
AT 281-494-1808
4600 WRIGHT RD.
STAFFORD, TX 77477-4103
LENDINGNATUREAHAND.COM
LI# 9185 HUB CERTIFIED W.B.E.
MAILER
POCKET FOLDER HLS Enterprises
4600 Wright Rd
Stafford, Tx 77477-4103
281-494-1818 Off
281-494-1808 Fax
lending nature a hand.com

8. WEBSITE
Sign Shares
BRAND IDENTITY
Sign Shares provides sign language interpreters to
99 Detering, Suite 160
Houston, TX 77007
businesses and other organizations, matching its 713-869-4373 Phone
IP 72.16.240.118 Video
713-869-8463 Fax
Am e r i c a n Si g n L a n g u a g e / E n g l i s h & O ra l
866-787-4154 Toll Free
translators’ business skills, education and training to C o m m u n i c a t i o n Se rv i c e s
www.signshares.com
Deborah Gunter
clients’ needs. Our relationship started with projects RID CSC, BEI V, OC:B, Court, Master
President/CEO
dgunter@signshares.com
99 Detering, Suite 160
such as advertisements and trade show banners, but Houston, TX 77007
STATIONARY
www.signshares.com
soon it became evident that the company needed a
99 Detering, Suite 160
more unique and recognizable brand. For one thing, Houston, TX 77007
713-869-4373 Phone
IP 72.16.240.118 Video
713-869-8463 Fax
www.signshares.com
A me rican Sign Language /Englis h & Oral Communicat ion Se rv ice s
866-787-4154 Toll Free
2020 43rd Ave. E, Suite 2
Seattle, WA 98112
most of its efforts were directed toward recruiting,
206-334-0662 Phone
206-322-0453 Fax
whereas their largest and potentially lucrative market,
the business world, wasn’t even being targeted. We
changed the approach, orienting most promotional
materials toward business customers. To reinforce the
brand as America’s top sign-translation service, we
developed a new logo, website, advertising and other
BANNERS
materials, along with a plan for introducing an exciting Yesterday, Today and Tomorrow...
A picture tells a story, a child, full of wonder, soaking up language, learning societal roles... the mother, with
new product. concern for the safety and health of her child, the physician who knows that communication with colleagues and Sign Shares is a VRS partner with:
patients is key to providing quality healthcare...
With the volume of services provided in communities across the country, it is not who will interpret today but who Sign Shares
will manage interpreter services consistently to insure needs are met for each and every participant, each and 99 Detering, Suite 160
every day, for years to come. Houston, TX 77007
713-869-4373 Phone/ Video
713-869-8463 Fax
Trust Sign Shares to consider everyone, in every picture. 866-787-4154 Toll Free
www.signshares.com
MAILER

9. WEBSITE
Charlie DiMaggio, SMA
Building Engineer
11921 N. Mopac Expressway, Suite 130
Austin, Texas 78759
Tel: 512-480-9800 • Fax: 512-480-9914
YEARS
Cell: 512-801-7950
F oun d ed 1 97 1
ound 1971
cdimaggio@yancey-hausman.com
www.yancey-hausman.com
Yancey-Hausman
OUTDOOR BOARDS
Yancey+Hausman is one or the leading commercial real YA N C E Y HAU S M A N
COMM E R C I A L R E A L E S T AT E S E R V I CE S
estate developers in Houston; the only problem was, it
FOR
was relatively unknown to the general public. In other
LEASE
words, the company lacked creative recognition. Toward
that end, we created a new logo, web site, and promo-
tional materials and redesigned the company magazine
713-462-8802
to give it a bolder, more colorful look. The new brand
was implemented across the spectrum of www.yancey-hausman.com
Contact John Doe
Yancey+Hausman’s business and we continue to work
with the company to keep the new brand topmost on
FLYERS MAGAZINE WEBBLAST
employees’ minds and protect it from dilution. We are
RICHMOND OFFICE BUILDING
FOR SALE
Office Building
embarking on a new phase of the relationship to ensure 3334 RICHMOND AVENUE
HOUSTON, TEXAS
Great Richmond Avenue Location
Direct access to the Central Business District, Texas Medical Center and
that the new brand is properly implemented in the com- the Galleria
Irreplaceable location in the prestigious Greenway Plaza inside the Loop
pany’s booth for a major trade show. 26,765 SF
2 Story-Class B Building
2.4 Acres (Approx)
97% Occupancy
GROUND LEASE Ranch Road 620 & Galleria Parkway
FOUNDED 1971
Newly Renovated in 2005
Bee Cave, Texas
71 Parking Spaces
Gateway to 900,000 SF Hill Country Galleria
Rents: $16-$18/SF
Signal light (future) intersection
Direct access David CarterPkwy
to Galleria
713-462-8802
david@yancey-hausman.com
RR 620 Frontage
27,000 VPD (RR 620)
ANNIVERSARY LOGO
INTRANET TEMPLATE
Luke Drolet
512-480-9800
ldrolet@yancey-hausman.com

10. Northern Offshore
WEBSITE ILLUSTRATION
Yancey+Hausman is one or the leading commercial real estate developers in Houston;
the only problem was, it was relatively unknown to the general public. In other words,
the company lacked creative recognition. Toward that end, we created a new logo, web
site, and promotional materials and redesigned the company magazine to give it a bold-
er, more colorful look. The new brand was implemented across the spectrum of
Yancey+Hausman’s business and we continue to work with the company to keep the new
brand topmost on employees’ minds and protect it from dilution. We are embarking on a
POWERPOINT TEMPLATE
new phase of the relationship to ensure that the new brand is properly implemented in
SEAL
the company’s booth for a major trade show.

11. Pixel Creative Group
2801 Post Oak Blvd. Suite 101
Houston, Texas 77056
Tel:713-662-9293
Toll Free: 1-866-Pixel-88
www.pixelcreative.com
Creating Advantage