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- 1. Male Treatments (Spa Services) •Marketing • Norma Coronel Lopez • MKTG 404 & Social Media http://male-treatments.blogspot.ca/
- 4. Social Media Marketing!!! • Best way to connect with your audience, boost brand presence, and intensify traffic to your site
- 6. OVERVIEW • BLOG • PERSONA • BLOG POSTS • SOCIAL MEDIA • SUMMARY
- 7. Blog Topic “Male-treatments” • Time for some Men-spa-ration • Men are more comfortable • Ismat Tahseen Jun 17, 2012, 12.00AM IST pampering themselves; • (Time for some Men-spa-ration ) • Move over, ladies. The lads are packing into • Male celebrities get treatments wellness spas for their very own spa parties, such as manicures, pedicures, reports Ismat Tahseen facials, and waxing (this has made • The next time you're out with your guy and it more acceptable for males in he's got a glow about him, it may not be you. It's probably courtesy a session of pampering the general population to get at a spa party that men in the city are going these services); for — a regime that's having them grab those glow packs, special salt rubs, exotic wraps • Many spas still cater to only and more. Say hello to the new 'boys night women (and they are designed to out' — a spa party — that's all the rage right attract women); now! Women, are you jealous already? • Males are an still largely an untapped segment in this sector; • Want to educate males (and females) on the benefits of getting various types of treatments at the spa;
- 8. Persona • Certified Aesthetician • Humber College • Business Administration & Marketing Diploma • Toronto • “TU Esthetics Studio” • Positive • Ambitious
- 9. Blog Titles • Men’s skin care! • Don’t just blame the sun, there are many causes of wrinkles • The Benefits of Getting Regular Massages • Care your feet • Step by Step Foot Care at Home! • New Generation of Spas for Man!!!! • Aromatherapy: the balance of mind & body (for him) • Man-icures!! • Men's esthetics
- 10. treatments Social Media Treatments 4 U | Facebook www.facebook.com/ https://treatments4@nrma328 http://male-treatments.blogspot.ca Treatments4U.mov http://pinterest.com/treatments4u/ http://feedBurner.com/treatments4u/
- 11. Summary Google Analytics • Visitors • Close to per visits Twitter • Followers 11 • Over 45 tweets Facebook • 15 Likes 15 • 57 visits; Pinterest • 39 unique visitors; • 10 Followers • 214 pageviews; • Avg visit duration 00:04:37 ←33.33% referral visits ← 66.66% direct visits
- 12. Male Treatments (Spa Services) Blog Traffic by date: Results: • Main reach in Canada Pageviews by date: & US; • Growing popularity (most recent blogs most viewed); http://male-treatments.blogspot.ca/
- 13. Facebook Page
- 14. Twitter Page 46 Tweets 43 Following 15 Followers
- 15. Youtube • Create custom videos on key topics • 3 subscribers • Weekly videos & links • 3 videos; • Elicit feedback & comments from viewers/subscribers
- 16. Pinterest Exposure of Blog 6 followers; 9 following
- 17. Recommendation • Blog • Social media (facebook, twitter) • Mobile App • Press release • Direct marketing(flyers, cards) • Affiliate marketing • Email marketing • SEO • PPC • Display ads
- 18. Blog • Add weekly posts • Add pictures and videos • Add guest bloggers • Respond to comments & questions • Add links to related resources & blogs
- 19. SEO Twitter page • First page, first item Facebook page • First page, third item Youtube page • First page , fourth item
- 20. PPC Ad • What are people • Key Words searching for? • www.themenspa.com • Key words Top Ad New Spa opening in July • Sites related to Spa I will opening a new spa for men an Treatments for men grand opening specials male-treatments.blogspot.ca • Target Audience Relax and recharge New Spa Specials Manicures & pedicures Visit us on the Queensway Side Ads All your esthetic needs Tu Esthetics Studio male-treatments.blogspot.ca male-treatments.blogspot.ca
- 21. Display Top Websites Google Facebook Blogspot.ca Pinterest Beauty and services Twitter Feetburner You Tube
- 22. Social Media Attract more followers Weekly videos & links to related resources Regular tweets and advanced notice of new blog postings
- 23. Affiliate Marketing Pay a small fee for each visitor referred from site Link to related sites and products
- 24. Press Release About treatments4u (spa treatments for males) Most spas cater exclusively to females. Men are now much more comfortable going for spa treatments, but many are still not comfortable going to a spa that is designed for a women. My blog provides useful information focusing on the benefits of various spa treatments. Where relevant, I try to provide men with information regarding how these treatments can specifically help them. I want men (and women) to know that there are esthetic professionals that are interested in providing them with services designed to meet their unique needs.
- 25. Email Marketing First email ad – announcing our company, blog and future grand opening New promotions, links and other updates Low cost method to reach existing & potential new contacts
- 26. Mobile Marketing Link to blog and related social media Updates Latest Posts
- 27. Thanks!!!!!!!!!!!!!! Male-treatments.blogspot.ca By Norma C Lopez http://male-treatments.blogspot.ca/