The document discusses high performance computing (HPC) demands and strategies at BMW. It notes that BMW's HPC usage and simulation models are increasing in complexity, driving the need for more computing power. BMW has established an HPC cluster to meet these demands, and is taking steps to improve efficiency and cost-effectiveness through HPC co-location and exploring public and private cloud options. This includes relocating some workloads to a data center in Iceland and testing moving an elementary HPC cell to a cloud platform.