The document discusses the history and operations of Ford India. It summarizes that Ford India was established in 1995 as a subsidiary of Ford Motor Company. Ford has invested over $2 billion in India and is building a new $1 billion facility in Gujarat. Ford positions India as a center for small cars and engines both for domestic sales and exports. The document then outlines Ford's vision, mission, leadership, target customers, competitors, and alternative fuel technologies.

1. PRESENTED BY
1. A.JEROME
2. R. KAUSHIK
3. JAMSHAD
4. JOHN SEBASTIAN
5. JAYARAMAN

3. HISTORY OF FORD LOGO

4. INTRODUCTION
• Ford India was established in 1995 as a wholly-owned subsidiary of
Ford Motor Company, a global automotive industry leader. Since then,
Ford has invested more than US$ 2 billion in India to expand its
manufacturing facilities.
• Ford India currently operates a modern, integrated manufacturing
facility at Maraimalai Nagar, near Chennai, As part of its overall
commitment to India, Ford is investing US$ 1 billion to build a state-of-
the-art integrated manufacturing facility in Sanand, Gujarat. The
facility is scheduled to be operational later this year, with vehicles
coming off-line in 2015. With Sanand being operational, Ford India
will double its manufacturing capacity in India with an installed
capacity of 610,000 engines and 440,000 vehicles.

5. • Ford is positioning India as a center of excellence for small cars and
low displacement engines for both domestic and exports and has
embarked on an accelerated export strategy. The Ford Figo is being
exported to more than 37 international markets and exports of the
Ford EcoSport also commenced in July 2013, to both existing and new
markets.
• Ford’s operations in the country also include Global Business Services,
with offices in Chennai, Coimbatore and Gurgaon that provides
support to nearly every Ford location around the world in the areas of
IT, Engineering, Finance and Accounting, Automotive Financing,
Marketing Sales and Service, Analytics, and Purchasing. Ford employs
11,500 people in India and will add almost 5,000 people to its current
workforce once the Sanand plant is operational.

7. VISION AND MISSION
• VISION OF FORD
• To become “THE CENTRE OF MANUFACTURING EXCELLENCE”
delivering “BEST IN WORLD” results
• MISSION OF FORD
• We manufacture and deliver exciting cars and enduring engine on
time to delight our customer globally by our passionate diverse team
using standardized processes with 0/100 mindset in a safe and eco
friendly facility to enhance value for all our stake holders.

8. KEY PERSONNELS
• Nigel Harris - President, Ford India
• VINAY PIPARSANIA - Executive Director, Marketing, Sales and
Service, Ford India
• KULJIT RANA - Vice President, Finance and Whole time Director,
Ford India
• VAIRAMANI PANDIYAN - Vice President, Human Resources, Ford
India

9. USP OF FORD
• International brand presence due to one of the oldest car
manufacturing company and also provides a wide range of cars

10. TARGET GROUP
• Young executives, businessmen, small families

11. POSITIONING
• Positioned as an automobile company which provides quality cars
globally

12. Competitors product vs ford product-
• Toyota Fortuner vs Ford Endeavour -SUV
• Renault Duster vs Ford Eco sport -Compact SUV
• Hyundai Verna vs Ford Fiesta -Sedan
• Maruti Swift vs Ford Figo -Hatchback

13. ALTERNATIVE FUEL VEHICLE TECHNOLOGY

14. PERFORMANCE METRICS

18. recalled