Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford. The document provides an overview of Ford's history, vision, mission and values. It discusses Ford's products, organizational structure, and SWOT analysis. It also analyzes Ford's strengths, weaknesses, opportunities, threats and competitive position. Finally, it outlines Ford's current and future strategies to increase profit margins and market share globally through developing more fuel efficient and electric vehicles.
• PRODUCTIVIDAD
Alcanzar/mejorar los niveles de productividad de Toyota.
Aumentar la utilización de recursos.
Estandarizar las prácticas/procesos óptimos.
Sistema de producción Ford estandarizado.
• SATISFACCION DEL CLIENTE
Mayor sensibilidad hacia los clientes.
Decisiones rápidas e implementación ágil.”
Así, el objetivo que Ford Motor Company persigue es "producir mejores productos más rápidamente y a un precio más bajo para satisfacer a más clientes en todo el mundo". Para conseguirlo va a llevar a cabo un rediseño tanto de sus procesos como de su estructura, basando la misma en sus productos y no en las áreas geográficas, como venía actuando desde su creación.
Goodyear is planning to launch the Aquatred tire, which has an innovative tread design that channels water out to reduce hydroplaning and improve wet traction. Some concerns have been raised about the Aquatred launch, including whether it is the right product, the right time to launch, and how distribution should be handled. The document discusses the tire market in the 1970-80s, Goodyear's past successful product launches, consumer preferences, competition, and distribution channels. It recommends that Goodyear control dealers' pricing before launch and use upcoming events like the Winter Olympics to introduce the Aquatred, as test data shows the innovative tread design could attract buyers and gain traction over competitors.
Strategy Management of Ford Motor Company.Zahra Rezwana
Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford. The company produces automobiles, commercial vehicles, and automobile parts worldwide. Ford aims to provide personal mobility while reducing emissions through strategies like increasing production of hybrid and fuel-efficient vehicles. It also aims to stabilize the climate by reducing long-term emissions and expanding alternative fuel infrastructure.
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
AmazonFresh is a grocery delivery service owned by Amazon that is available in some US states, London, Tokyo, Berlin, Hamburg, and Munich. It offers same-day or next-day delivery of grocery items from its stores. While online grocery faced challenges after the failures of Webvan and HomeGrocer, AmazonFresh aimed to address issues like long lead times, the need for its own logistics infrastructure, and customer density through solutions like owning warehouses and delivery fleets. It focused on expanding conveniently while refining its business model and expanding carefully to a second major city.
Ford Motor Company faces strategic challenges in the current economic environment. Two of its major competitors, Chrysler and General Motors, may file for bankruptcy in the next 1-2 months. As the most financially stable American automaker currently, Ford has enough cash to continue operations through 2009 if market conditions do not significantly deteriorate further. The report makes 5 recommendations: 1) Continue selling the Volvo brand for funds and strategic goals. 2) Prepare extensively for competitor bankruptcies. 3) Continue supporting the 'One Ford' strategy and Fiesta model. 4) Shift more production to lower-cost regions. 5) Exploit growth opportunities in China while focusing on India long-term.
Strategic Management Report on Automotive sector.Nayan Momaya
This document provides a summary of the automotive industry in India and globally. It discusses the size and growth of the Indian automobile market. It outlines the production and export trends in India and provides global production statistics. It also describes the various components that make up the automotive industry supply chain and discusses some of the major players in the Indian car manufacturing market like Maruti Suzuki, Mercedes Benz, BMW and others.
• PRODUCTIVIDAD
Alcanzar/mejorar los niveles de productividad de Toyota.
Aumentar la utilización de recursos.
Estandarizar las prácticas/procesos óptimos.
Sistema de producción Ford estandarizado.
• SATISFACCION DEL CLIENTE
Mayor sensibilidad hacia los clientes.
Decisiones rápidas e implementación ágil.”
Así, el objetivo que Ford Motor Company persigue es "producir mejores productos más rápidamente y a un precio más bajo para satisfacer a más clientes en todo el mundo". Para conseguirlo va a llevar a cabo un rediseño tanto de sus procesos como de su estructura, basando la misma en sus productos y no en las áreas geográficas, como venía actuando desde su creación.
Goodyear is planning to launch the Aquatred tire, which has an innovative tread design that channels water out to reduce hydroplaning and improve wet traction. Some concerns have been raised about the Aquatred launch, including whether it is the right product, the right time to launch, and how distribution should be handled. The document discusses the tire market in the 1970-80s, Goodyear's past successful product launches, consumer preferences, competition, and distribution channels. It recommends that Goodyear control dealers' pricing before launch and use upcoming events like the Winter Olympics to introduce the Aquatred, as test data shows the innovative tread design could attract buyers and gain traction over competitors.
Strategy Management of Ford Motor Company.Zahra Rezwana
Ford Motor Company is an American automaker headquartered in Dearborn, Michigan. It was founded in 1903 by Henry Ford. The company produces automobiles, commercial vehicles, and automobile parts worldwide. Ford aims to provide personal mobility while reducing emissions through strategies like increasing production of hybrid and fuel-efficient vehicles. It also aims to stabilize the climate by reducing long-term emissions and expanding alternative fuel infrastructure.
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
AmazonFresh is a grocery delivery service owned by Amazon that is available in some US states, London, Tokyo, Berlin, Hamburg, and Munich. It offers same-day or next-day delivery of grocery items from its stores. While online grocery faced challenges after the failures of Webvan and HomeGrocer, AmazonFresh aimed to address issues like long lead times, the need for its own logistics infrastructure, and customer density through solutions like owning warehouses and delivery fleets. It focused on expanding conveniently while refining its business model and expanding carefully to a second major city.
Ford Motor Company faces strategic challenges in the current economic environment. Two of its major competitors, Chrysler and General Motors, may file for bankruptcy in the next 1-2 months. As the most financially stable American automaker currently, Ford has enough cash to continue operations through 2009 if market conditions do not significantly deteriorate further. The report makes 5 recommendations: 1) Continue selling the Volvo brand for funds and strategic goals. 2) Prepare extensively for competitor bankruptcies. 3) Continue supporting the 'One Ford' strategy and Fiesta model. 4) Shift more production to lower-cost regions. 5) Exploit growth opportunities in China while focusing on India long-term.
Strategic Management Report on Automotive sector.Nayan Momaya
This document provides a summary of the automotive industry in India and globally. It discusses the size and growth of the Indian automobile market. It outlines the production and export trends in India and provides global production statistics. It also describes the various components that make up the automotive industry supply chain and discusses some of the major players in the Indian car manufacturing market like Maruti Suzuki, Mercedes Benz, BMW and others.
Strategic management is the highest level of managerial activity, in general performed by the chief executive officer (CEO) and executive team of a company, used to specify objectives of the organization by developing policies and plans to achieve these objectives and reach the company’s goals. Also it’s a process of distributing resources of the company so as to pursue the plans.
Strategic management supply overall direction to the entire enterprise. An organization’s strategy should be suitable for its resources, situations, and objectives. The process takes in consideration to join the companies’ strategic advantages to the business environment the organization faces. The important objective of an overall strategy is to make the organization into a position to do its mission effectively and efficiently. A best corporate strategy must include an organization’s goals, policies, and tactics into a cohesive whole.
Presentation on ford motor company (pom)Harsh_BITS
Ford Motor Company is an American automaker founded in 1903 that sells a broad range of vehicles worldwide, with strong sales growth and profitability. It has a large organizational structure focused on quality, innovation, and teamwork. Ford aims to expand green vehicle offerings and partnerships while reducing costs and entering new markets to address threats from competition and fluctuating exchange rates.
This document provides an overview of Ford Motor Company. It discusses that Ford was founded in 1903 by Henry Ford and is headquartered in Michigan. Ford sells cars and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. The document also summarizes Ford's global market share, mission, goals, core competencies, and new EcoSport model. It provides details on EcoSport specifications, SWOT analysis, target audience, and Ford's marketing strategies.
The alcoholic beverage market has long been formed by volatile demand trends, legislative regulation, and fierce competition in a highly-concentrated environment. Generating over USD 33.38bn of revenue in 2015, the beer segment faces great rivalry, declining demands, and threatening substitutes. Moreover, the industry has been characterized significantly by mergers and acquisitions in the past, such as the SABMiller plc being acquired by Anheuser-Busch InBev in 2016. This presentation, created with my workgroup for the Master in Management at IE Business School provides a thorough analysis of AB InBev. The multinational corporation, listed on the Euronext Brussels and focused on the beverage and brewing industry, is considered as one of the largest fast-moving consumer goods companies in the world. To analyse AB InBev the SCP approach was applied using Porter’s five forces and a dynamic overview of the industry applying a strategic group map.
If you have further interest in the beer industry, it’s characteristics and development, I highly recommend Harvard Business Review’s Beer Cases series (https://hbr.org/product/the-beer-cases-a-a-b-inbev/W11613-PDF-ENG).
Maruti Suzuki India Ltd. is a automobile company that was incorporated in 1981 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Some key highlights include it becoming the largest car manufacturer in India, producing over 1 million vehicles annually by 2009 through its plants in Gurgaon and Manesar. It offers a wide range of vehicles led by popular models like Alto, WagonR, Swift, SX4 and Omni.
Ford Motor Company is a major American automaker founded in 1903. It produces cars, trucks, SUVs, and commercial vehicles. Ford aims to improve its products and services through its "One Ford" plan, which focuses on profitability, new product development, financial balance, and teamwork. Its top competitors are Toyota, General Motors, Volkswagen, Chrysler, and Honda. Ford seeks to strengthen its position in the US market and exploit growth opportunities globally through fuel-efficient vehicles and a focus on quality, customer service, and sustainability.
Mahindra case study scorpio By Harvard business school.Aswin Roy
This document analyzes Mahindra and Mahindra's creation of the Scorpio vehicle. It discusses Mahindra's core competencies in building strong, rough vehicles. It outlines the strategies used to develop the Scorpio, such as extensive customer research, collaboration with suppliers, and positioning the Scorpio as a car rather than utility vehicle. A SWOT analysis and Porter's Five Forces model analysis are also presented. Challenges for Mahindra include new competing SUV models and the need to expand its dealer network and vehicle offerings.
Hero MotoCorp is the largest motorcycle manufacturer in India. It was originally formed as a joint venture between Hero Cycles and Honda in 1984. In 2011, the joint venture was dissolved and the company was renamed Hero MotoCorp. The company produces a wide range of motorcycles and scooters at its manufacturing plants located across India. It focuses on continuous innovation, quality control, efficient operations and supply chain management to produce reliable vehicles at affordable prices.
Volkswagen is a large German automaker established in 1937. It owns 9 major automotive brands and has production in 62 plants across 21 countries. Volkswagen pursues a strategy of leveraging its scale across brands and through R&D to take advantage of sector dynamics. It has expanded significantly in China through joint ventures and plans to continue its focus on emerging markets for future growth. Volkswagen has acquired brands like Skoda and SEAT to expand its geographic and product reach.
The document provides an overview of the Indian automobile industry, which manufactures over 11 million vehicles per year. It discusses key statistics such as production and export figures as well as segmentation of the market into segments like passenger vehicles, commercial vehicles, and two-wheelers. The automobile supply chain in India is also examined, with details provided on the roles of tier 1, 2, and 3 suppliers in delivering components to automakers.
The document discusses the "voice wars" between Google Assistant, Amazon Alexa, and Apple Siri. It focuses on Google's strategy with Assistant and how it fits into their broader product portfolio. By 2018, voice assistants were common in many devices. Google launched Assistant across Pixel phones, books, and speakers. The document discusses various questions around the voice assistant market including which company is best positioned (Google), business models, and who is best positioned to win the connected home (Amazon looks strongest).
This document discusses Gillette's position as the market leader in razors and discusses opportunities and threats facing the company. It notes Gillette controls a large market share but operates in a saturated, mature market. The document evaluates Gillette's strengths in brand recognition and marketing and weaknesses like consumer skepticism. It recommends solutions like expanding into foreign markets, promoting cultural sensitivity, and glamorizing shaving to attract new customers through innovative marketing strategies.
Toyota is a Japanese automotive manufacturer headquartered in Toyota City, Japan. It was founded in 1937 by Kiichiro Toyoda and is now the largest automaker in the world by production. In 2013, Toyota employed over 333,000 people worldwide and had annual revenue of over $200 billion. Toyota produces over 10 million vehicles per year across various brands and models. It has manufacturing facilities and sales networks across the globe. Toyota is known for its high quality, reliability and efficiency through its Toyota Production System.
This document discusses factors to consider when choosing an airline in India. It identifies key factors like price, service, timings, meals, and comfort. It also lists major Indian airlines like Air India, Indigo, and Jet Airways that will be evaluated based on these factors. Finally, it presents scales and maps that will be used to analyze customer perceptions of the airline brands.
Toyota is a large, global automotive manufacturer headquartered in Japan. It produces over 70 vehicle models across segments like sedans, SUVs, trucks and more. [Toyota] segments markets based on factors like income, lifestyle and needs, targeting different consumer groups with tailored offerings. It also engages in financial services and robotics. Toyota emphasizes technology, quality, customer satisfaction and continuous improvement in its operations and marketing strategies.
Ford Motors first implemented Six Sigma in the late 1990s to address issues like high defect rates of over 20,000 opportunities for defects per vehicle. Their approach, called "consumer driven six sigma", aimed to reduce defects to just one per 14.8 vehicles. Six Sigma helped Ford eliminate over $2.19 billion in waste over the last decade and save over $1 billion through their quality improvement projects in the early 2000s. However, implementing Six Sigma at Ford also faced obstacles like skepticism from employees and the costs and time required for training.
General Motors is a large, global automaker headquartered in Detroit, Michigan. It sells vehicles under brands like Chevrolet, Buick, GMC and Cadillac. In recent years, GM has faced declining market share in the US and Europe as competition has increased from Japanese automakers. It has also struggled with financial losses and had to recall numerous vehicles in 2007-2008 due to quality issues. While GM has a strong brand portfolio and growing sales in Asia and Latin America, it must address weaknesses like quality problems and restore its competitiveness against foreign rivals to improve its financial performance.
Ford Motors was once the second largest automobile manufacturer in the US, but it faced declining market share, high debt, and failed products in the late 1990s. New CEO Alan Mulally devised strategies to cut costs, pay down debt, refocus products, and improve communications. These efforts helped Ford pay off some debts and earn a profit again by 2010. However, it still faces competition from Toyota, General Motors, and other automakers.
Strategic Management & Competitiveness of Ford Motor CompanyTawhid Rahman
This presentation provides an overview of Ford Motor Company, including its history, organizational structure, products, financial performance, competitors and current strategies. Specifically, it notes that Ford was founded in 1903 and is headquartered in Michigan. It discusses Ford's global operations, SWOT analysis, strategic focus on developing green vehicles and expanding in growing markets like China. The presentation also summarizes Ford's key competitive advantages, implementation of its "One Ford" strategy and goals for reducing costs and introducing new fuel efficient models.
Ford Motor Company is the second largest automaker in the US and fifth largest in the world. It was founded in 1903 and survived the 2008 financial crisis when its competitors GM and Chrysler received government bailouts. Under CEO Alan Mulally, Ford implemented the "One Ford" strategy from 2006-2014 to streamline operations and shift production toward smaller, more fuel-efficient vehicles. This helped Ford return to profitability. However, Ford still faces challenges from intense competition, the mature US market, economic uncertainties in Europe, and establishing itself in emerging markets like China.
Strategic management is the highest level of managerial activity, in general performed by the chief executive officer (CEO) and executive team of a company, used to specify objectives of the organization by developing policies and plans to achieve these objectives and reach the company’s goals. Also it’s a process of distributing resources of the company so as to pursue the plans.
Strategic management supply overall direction to the entire enterprise. An organization’s strategy should be suitable for its resources, situations, and objectives. The process takes in consideration to join the companies’ strategic advantages to the business environment the organization faces. The important objective of an overall strategy is to make the organization into a position to do its mission effectively and efficiently. A best corporate strategy must include an organization’s goals, policies, and tactics into a cohesive whole.
Presentation on ford motor company (pom)Harsh_BITS
Ford Motor Company is an American automaker founded in 1903 that sells a broad range of vehicles worldwide, with strong sales growth and profitability. It has a large organizational structure focused on quality, innovation, and teamwork. Ford aims to expand green vehicle offerings and partnerships while reducing costs and entering new markets to address threats from competition and fluctuating exchange rates.
This document provides an overview of Ford Motor Company. It discusses that Ford was founded in 1903 by Henry Ford and is headquartered in Michigan. Ford sells cars and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. The document also summarizes Ford's global market share, mission, goals, core competencies, and new EcoSport model. It provides details on EcoSport specifications, SWOT analysis, target audience, and Ford's marketing strategies.
The alcoholic beverage market has long been formed by volatile demand trends, legislative regulation, and fierce competition in a highly-concentrated environment. Generating over USD 33.38bn of revenue in 2015, the beer segment faces great rivalry, declining demands, and threatening substitutes. Moreover, the industry has been characterized significantly by mergers and acquisitions in the past, such as the SABMiller plc being acquired by Anheuser-Busch InBev in 2016. This presentation, created with my workgroup for the Master in Management at IE Business School provides a thorough analysis of AB InBev. The multinational corporation, listed on the Euronext Brussels and focused on the beverage and brewing industry, is considered as one of the largest fast-moving consumer goods companies in the world. To analyse AB InBev the SCP approach was applied using Porter’s five forces and a dynamic overview of the industry applying a strategic group map.
If you have further interest in the beer industry, it’s characteristics and development, I highly recommend Harvard Business Review’s Beer Cases series (https://hbr.org/product/the-beer-cases-a-a-b-inbev/W11613-PDF-ENG).
Maruti Suzuki India Ltd. is a automobile company that was incorporated in 1981 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Some key highlights include it becoming the largest car manufacturer in India, producing over 1 million vehicles annually by 2009 through its plants in Gurgaon and Manesar. It offers a wide range of vehicles led by popular models like Alto, WagonR, Swift, SX4 and Omni.
Ford Motor Company is a major American automaker founded in 1903. It produces cars, trucks, SUVs, and commercial vehicles. Ford aims to improve its products and services through its "One Ford" plan, which focuses on profitability, new product development, financial balance, and teamwork. Its top competitors are Toyota, General Motors, Volkswagen, Chrysler, and Honda. Ford seeks to strengthen its position in the US market and exploit growth opportunities globally through fuel-efficient vehicles and a focus on quality, customer service, and sustainability.
Mahindra case study scorpio By Harvard business school.Aswin Roy
This document analyzes Mahindra and Mahindra's creation of the Scorpio vehicle. It discusses Mahindra's core competencies in building strong, rough vehicles. It outlines the strategies used to develop the Scorpio, such as extensive customer research, collaboration with suppliers, and positioning the Scorpio as a car rather than utility vehicle. A SWOT analysis and Porter's Five Forces model analysis are also presented. Challenges for Mahindra include new competing SUV models and the need to expand its dealer network and vehicle offerings.
Hero MotoCorp is the largest motorcycle manufacturer in India. It was originally formed as a joint venture between Hero Cycles and Honda in 1984. In 2011, the joint venture was dissolved and the company was renamed Hero MotoCorp. The company produces a wide range of motorcycles and scooters at its manufacturing plants located across India. It focuses on continuous innovation, quality control, efficient operations and supply chain management to produce reliable vehicles at affordable prices.
Volkswagen is a large German automaker established in 1937. It owns 9 major automotive brands and has production in 62 plants across 21 countries. Volkswagen pursues a strategy of leveraging its scale across brands and through R&D to take advantage of sector dynamics. It has expanded significantly in China through joint ventures and plans to continue its focus on emerging markets for future growth. Volkswagen has acquired brands like Skoda and SEAT to expand its geographic and product reach.
The document provides an overview of the Indian automobile industry, which manufactures over 11 million vehicles per year. It discusses key statistics such as production and export figures as well as segmentation of the market into segments like passenger vehicles, commercial vehicles, and two-wheelers. The automobile supply chain in India is also examined, with details provided on the roles of tier 1, 2, and 3 suppliers in delivering components to automakers.
The document discusses the "voice wars" between Google Assistant, Amazon Alexa, and Apple Siri. It focuses on Google's strategy with Assistant and how it fits into their broader product portfolio. By 2018, voice assistants were common in many devices. Google launched Assistant across Pixel phones, books, and speakers. The document discusses various questions around the voice assistant market including which company is best positioned (Google), business models, and who is best positioned to win the connected home (Amazon looks strongest).
This document discusses Gillette's position as the market leader in razors and discusses opportunities and threats facing the company. It notes Gillette controls a large market share but operates in a saturated, mature market. The document evaluates Gillette's strengths in brand recognition and marketing and weaknesses like consumer skepticism. It recommends solutions like expanding into foreign markets, promoting cultural sensitivity, and glamorizing shaving to attract new customers through innovative marketing strategies.
Toyota is a Japanese automotive manufacturer headquartered in Toyota City, Japan. It was founded in 1937 by Kiichiro Toyoda and is now the largest automaker in the world by production. In 2013, Toyota employed over 333,000 people worldwide and had annual revenue of over $200 billion. Toyota produces over 10 million vehicles per year across various brands and models. It has manufacturing facilities and sales networks across the globe. Toyota is known for its high quality, reliability and efficiency through its Toyota Production System.
This document discusses factors to consider when choosing an airline in India. It identifies key factors like price, service, timings, meals, and comfort. It also lists major Indian airlines like Air India, Indigo, and Jet Airways that will be evaluated based on these factors. Finally, it presents scales and maps that will be used to analyze customer perceptions of the airline brands.
Toyota is a large, global automotive manufacturer headquartered in Japan. It produces over 70 vehicle models across segments like sedans, SUVs, trucks and more. [Toyota] segments markets based on factors like income, lifestyle and needs, targeting different consumer groups with tailored offerings. It also engages in financial services and robotics. Toyota emphasizes technology, quality, customer satisfaction and continuous improvement in its operations and marketing strategies.
Ford Motors first implemented Six Sigma in the late 1990s to address issues like high defect rates of over 20,000 opportunities for defects per vehicle. Their approach, called "consumer driven six sigma", aimed to reduce defects to just one per 14.8 vehicles. Six Sigma helped Ford eliminate over $2.19 billion in waste over the last decade and save over $1 billion through their quality improvement projects in the early 2000s. However, implementing Six Sigma at Ford also faced obstacles like skepticism from employees and the costs and time required for training.
General Motors is a large, global automaker headquartered in Detroit, Michigan. It sells vehicles under brands like Chevrolet, Buick, GMC and Cadillac. In recent years, GM has faced declining market share in the US and Europe as competition has increased from Japanese automakers. It has also struggled with financial losses and had to recall numerous vehicles in 2007-2008 due to quality issues. While GM has a strong brand portfolio and growing sales in Asia and Latin America, it must address weaknesses like quality problems and restore its competitiveness against foreign rivals to improve its financial performance.
Ford Motors was once the second largest automobile manufacturer in the US, but it faced declining market share, high debt, and failed products in the late 1990s. New CEO Alan Mulally devised strategies to cut costs, pay down debt, refocus products, and improve communications. These efforts helped Ford pay off some debts and earn a profit again by 2010. However, it still faces competition from Toyota, General Motors, and other automakers.
Strategic Management & Competitiveness of Ford Motor CompanyTawhid Rahman
This presentation provides an overview of Ford Motor Company, including its history, organizational structure, products, financial performance, competitors and current strategies. Specifically, it notes that Ford was founded in 1903 and is headquartered in Michigan. It discusses Ford's global operations, SWOT analysis, strategic focus on developing green vehicles and expanding in growing markets like China. The presentation also summarizes Ford's key competitive advantages, implementation of its "One Ford" strategy and goals for reducing costs and introducing new fuel efficient models.
Ford Motor Company is the second largest automaker in the US and fifth largest in the world. It was founded in 1903 and survived the 2008 financial crisis when its competitors GM and Chrysler received government bailouts. Under CEO Alan Mulally, Ford implemented the "One Ford" strategy from 2006-2014 to streamline operations and shift production toward smaller, more fuel-efficient vehicles. This helped Ford return to profitability. However, Ford still faces challenges from intense competition, the mature US market, economic uncertainties in Europe, and establishing itself in emerging markets like China.
This document is a project report on Ford Motor Company submitted by Arshit Srivastava to Dr. Sudhir Verma. The report includes an introduction, company description, strategic focus and plan, situational analysis, and conclusions. It provides an overview of Ford's values and history, current focus on innovation and sustainability. It analyzes trends, competitors and Ford's goals to increase hybrid sales and market share by 2013. The summary focuses on key details while maintaining brevity.
Group Members: Lists 6 group members and their student IDs.
Ford Motor Company: Outlines Ford's mission to meet customer needs and provide returns for shareholders. The vision is to become the world's leading automotive company. The "One Ford" strategy aims to expand market share globally through restructuring, new products, financial policies, and teamwork. Ford produces cars, trucks, SUVs, and Lincoln luxury vehicles. It faces competition from Toyota, GM, Chrysler, Honda, and Nissan in the US and Volkswagen, PSA, Renault, GM, and Fiat in Europe.
The document provides information on Ford Motor Company's mission, vision, strategies, products, competition, and recommendations. It analyzes Ford using several matrices:
1) SWOT analysis shows Ford has strengths and opportunities but also weaknesses and threats. Recommendations focus on markets, innovation, and risk management.
2) EFE matrix gives Ford an average score of 2.39 on opportunities and threats. Opportunities include new models and fuel efficiency. Threats include high emissions and competition.
3) IFE matrix gives Ford a score of 2.75, indicating some weaknesses internally in design and innovation. Strengths include large scale production and brand recognition.
4) CPM shows Ford has
Ford Motor Company is an American automaker founded in 1903 in Michigan. It is the second largest automaker in the US and fifth largest worldwide. Ford sells a broad range of vehicles under different brands and has seen strong global sales growth. It focuses on quality, innovation, and social responsibility through efforts like developing electric vehicles and improving fuel efficiency. Ford has a complex organizational structure with regional divisions and focuses its corporate strategies on growth, renewal, and stability in changing market conditions.
Internal and external analysis of fords motor. to bettter understand the automobile industry.this includes its SWOT, PESTEL, FINANCIAL analysis. plus trends and future.
Ford Motor Company has seen success through constant innovation, adapting to changes in the market, environment, and consumer demands. The company fosters an organizational culture of open communication and employee involvement to generate new ideas. Ford focuses on product innovation through safety features, developing self-driving cars, and other technologies. It also pursues green innovations like electric vehicles and more efficient production processes. Through this innovation and ability to evolve incrementally, Ford has remained competitive against other automakers.
Ford is a major American automaker founded in 1903. It has faced many challenges in recent years including the 2008 financial crisis, rising fuel prices, and increased competition. The document outlines Ford's history, operations, strengths, weaknesses, opportunities, threats, and competitive analysis. It also discusses issues Ford faces such as excess capacity, inflexible work practices, and slow new product development. Recommendations are made to continue cost cutting measures and maintain discipline in production strategies to help Ford address its ongoing challenges.
- Tata Motors aims to be the most admired company by customers, employees, business partners and shareholders through providing excellent vehicles and experiences. Their strategy includes reducing costs, enhancing capabilities, continuing technology investment, maintaining financial strength and leveraging their brand equity.
- General Motors' mission is to provide superior quality transportation products at a sustainable return. Their vision is to design, build and sell the world's best vehicles. Their strategic plan focuses on reducing labor and legacy costs, decreasing production capacity, and developing new designs and marketing strategies.
- Ford's mission is to become a leading consumer company for automotive products and services. Their vision is to go further in making better cars, happier employees and a better planet. Their
Ford Motor Company is the largest industrial company in US history. Henry Ford founded the company in 1903 and pioneered mass production techniques, including the moving assembly line. By 1924, Ford produced the 10 millionth Model T car. Currently, Ford faces competition from Toyota, GM, Honda, and others but has maintained a strong brand and market share in North America through innovation. Ford aims to deliver profitable growth through its "One Ford" strategy of having one team, plan, and goal.
Ford is considering adopting Dell's supply chain model to improve productivity and reduce costs. Currently, Ford has a complex supply chain with long lead times. Adopting Dell's virtual integration model could help Ford simplify its supply chain and increase information sharing with suppliers. However, there are also risks to consider like how Ford's large, global operations may be difficult to align with Dell's model.
Ford Motor Company is an American automaker headquartered in Michigan. It produces and distributes vehicles worldwide under the Ford and Lincoln brands. In 2012, Ford reported $136.3 billion in revenue and delivered strong profits for the 14th consecutive quarter. Ford uses strategies like product diversification and vertical integration to compete in global automobile markets against major competitors like Toyota and GM. The company also focuses on corporate social responsibility and sustainability through initiatives to reduce emissions and support human rights.
This document outlines an acquisition plan for Goodyear to acquire Pirelli. It begins with an introduction of Goodyear and Pirelli, followed by a Porter's Five Forces analysis of the tire industry. The objectives of the acquisition are to increase market share, achieve geographical diversification, drive sales growth through a premium product mix, and reduce costs through synergies. Pirelli is identified as the most suitable target due to its focus on the premium segment in Europe. The combined market share of Goodyear and Pirelli post-acquisition would be 19.4%, making them the largest tire company globally.
Ford Motors is working to address falling car sales and increased competition. It has cut 40,000 jobs in recent years and closed several plants in North America. Ford is focusing on developing more fuel-efficient vehicles and expanding into growth markets like China, India, and South America. It has also formed strategic partnerships with universities in China to support research and develop cars tailored for the Chinese market.
Ford has restructured over the past decade to focus on smaller, more fuel-efficient vehicles. This included selling Volvo and other brands, negotiating new agreements with the UAW, and investing in hybrids and technologies like EcoBoost engines. Ford aims to be the fuel economy leader through these product investments and expanding its small and medium vehicle lineup in the US. The company is also working to optimize its manufacturing and supply chain operations.
The document analyzes Ford's financial performance and recommends not investing in Ford stock due to projected negative equity value and low cash flow. It discusses Ford's competitive landscape, brand positioning, and product plans which include investing in hybrid and electric vehicles. Strategic recommendations are made to improve productivity and change production facilities to focus more on small cars.
This document analyzes Ford's competitive environment in the US automobile market. It provides information on the market structure, the largest competitors including GM, Toyota, Chrysler and Honda, and each competitors' US market share, revenue, income and brand portfolio. It also discusses trends in the external environment such as rising oil prices and environmental concerns, and Ford's plan to invest in improving fuel efficiency and developing hybrid and electric vehicles.
General Motors (GM) is the world's largest automaker. It manufactures vehicles under brands such as Chevrolet, Cadillac, GMC and Opel. GM entered India in 1928 and was the first automaker to set up an assembly plant. It produced early Chevrolet models that were popular among Maharajas and other elite. However, GM was forced to shut its India operations in 1953 when the government implemented socialist policies. The document discusses GM's global operations and history in India. It also analyzes the competitive landscape and provides recommendations to strengthen GM's position.
- Ford Motor Company is an American automobile manufacturer founded in 1903 by Henry Ford.
- In 2006, Alan Mulally was selected as CEO, the first time an outsider took the role. He implemented the "One Ford" plan to better integrate Ford's brands and operations.
- Mulally focused on improving quality, introducing more fuel-efficient vehicles, and reducing costs. He mortgaged Ford's assets to avoid government bailout funds during the recession.
- Ford faces challenges including new competitors, congested roads decreasing demand, and shifting consumer preferences towards public transportation alternatives.
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4. History of ford
Henry Ford invented Ford in 1903
The company started making the
Model – T in 1908
Started in Dearborn, Michigan
4
4
5. Ford Motor Company – at a glance
The Ford Motor Company is an American multinational automaker
headquartered in Dearborn, Michigan, a suburb of Detroit. It was
founded by Henry Ford and incorporated on June 16, 1903.
Type Public company
Headquarter Dearborn, Michigan, U.S.
Area served Worldwide
Products Automobiles
Luxury Vehicles
Commercial Vehicles
Automotive parts
5
5
10. Organizational Structure
10
Very Complex structure fairly mechanistic in nature
Rigid departmentalization
Low span of control
High Centralization
CHAIRMAN
CEO
Executive
V.P and
CFO
Executive
V.P and CTO
Executive
V.P. of
America
Executive
V.P. of
Europe
Group Vice
Presidents and
president of
Asia Pacific
11. William Clay Ford, Jr., great grandson of Henry Ford, serves
as the executive chairman at the board of Ford Motor
Company.
Key Person
1111
15. Mission
Ford Motor Company describes itself as a company
that is “passionately committed to providing personal
mobility for people around the world….We anticipate
consumer need and deliver outstanding produces and
services that improve people’s lives.”
15
15
17. Objectives
stabilizing the climate by considering
reducing long-term emission.
development of infrastructure that expand
the use of bio-fuels and reduce
dependence on oil
cut the usage of global energy by 27%
and the usage of water by 25%
17
18. SWOT Analysis
Strengths Weaknesses
1. US market position
2. Financial performance
3. ECOnetic approach
4. ONE Ford approach
5. Growth in china
1. High cost structure
2. Unprofitable Europe operation
3. Low exposure to Asia Pacific
Opportunities Threats
1. Green vehicles
2. Increasing fuel prices
3. New emission standards
4. Strategic partnership
1. Decreasing fuel prices
2. Rising raw material prices
3. Instances competitions
4. Fluctuating exchange rates
18
20. Strengths
Producing Hybrid vehicles
Brand recognition
Profitable financial services division (Ford
Motor Credit)
Manufacturing facilities in more than 30
countries
Wide Range of Products targeting all
customer classes
20
21. Weaknesses
Weakening North American
automotive operations
Sales in trucks decreasing rapidly
Firing of Employees
21
24. Outline
24
External Analysis
Opportunities &
Threats
Industry Analysis:
o Porter’s Five Forces Model
o EFE Matrix
o CPM
Environmental Analysis
Competitive Analysis
Competitive Advantage
Product Life Cycle
25. 25
Opportunities for Ford
Global expansion.
Brand Building
o Better Quality Vehicles
o Better Safety Rating
o Convenience features
Consumers demand hybrid and
fuel efficient vehicles.
Increase in consumer spending
trends.
Consumers demand more
innovative vehicles.
Industry experiences slow and
steady growth.
Exploring new alternative fuels.
26. 26
Threats for Ford
Low-cost manufacturers
o Chinese Auto Makers (Greely,
SAIC)
Public Transportation
o Bus
o Railway (Metro)
Weak USD
Increase in steel and resin prices.
Increase gasoline prices.
Stricter CO2 emission standards.
Increasing mortgage rates.
Loss of market share.
28. 28
Environmental Analysis
• Reduce CO2 Emissions
• Clean diesel fuel technology
– BLUETEC – reduce nitrogen oxide levels
• Reuse of car components
29. 29
Toyota, Honda, and Nissan have grown in market
share largely as a result of their ability to deliver
better products at lower prices, particularly for
more fuel efficient smaller vehicles.
Toyota has
High Quality, High Safety Ratings (NHTSA)-5 star
ratings
Streamlined operations with similar models globally
Hybrid models across all segments
Ford has been more successful than both GM and
Chrysler in reducing legacy costs.
Competitive Analysis
30. 30
General Motors (GM):
Focusing on emerging markets
Researching Alternative Fuels:
Chevy Equinox Fuel Cell
Plans to develop 12 hybrid models
Implementing the new “Tru-Flex system”
Competitive Analysis (cont.)
31. 31
Competitive Advantage
Cost Advantages:
low production cost
cut down of huge expenditure on raw materials
the online manufacturing process
Differentiate Advantages
production of smart cars with fuel efficiency
centralized decision making system.
increased market share.
Ford SYNC - fully integrated communication and
entertainment system
32. Outline Outline
Value Chain Analysis
Strategy implementation
Organizational Culture
Products, Sales and Revenue
32
33. Value Chain Analysis
General Administration –It should use high level of information
system to make strategic and routine decisions.
HR Management – Strong management with continuous evaluation process.
Healthy relation with labor union.
Technology and Systems – use the high-tech information technology to
integrate suppliers.
Procurement – Minimize dependence on a single supplier. Leveraged strong buyer
power into timely, low-cost, and high quality of raw materials. Strong long lasting
relationships with suppliers and efficient inventory management.
Inbound
Logistics
•Efficient
inbound
warehousing
system
•Quality
inspection at
supplier level
Operations
High level of
automation.
Outbound
Logistics
•Reduce
delivery time
•Increase
efficiency of
finished
product
warehousing
Marketing
and Sales
•Develop
Quality
•Increase
brand loyalty
•Increase
demand
creation
Service
High level of
service to
after sales
customers
Primary Activities33
34. Strategy implementation
‘One ford’ strategy
Friendly competition
‘Less is more’ new approach
Reduction of complexity
Creating a new corporate culture
A shift toward smaller and more fuel-efficient
cars
Globalizing the Ford brand
34
35. ‘One Ford’ approach
One team
People working together as a lean, global enterprise for
automotive leadership
Measured by customer, employee, dealer, investor, supplier,
council and community satisfaction
One goal
An exciting viable Ford delivering profitable growth
One plan
Aggressively restructure to operate profitably at the current
demand and changing model mix
Accelerate development of new products customers want and
value
Finance plan and improve balance sheet
Work together effectively as one team
35
36. ‘Less is more’ new approach
The ‘bigger is better’ worldview defined ford for
decades
Replaced with a new approach: less is more
Cut costs
Transform the way it did business than to
measure market share
36
37. A New Corporate Culture
Structural and procedural changes
Executives meet with Mulally every week
‘we are actually committed to hitting the
numbers.’
Team working
Senior executive reorganization
Report directly to him
37
38. Cost Advantage Through Focus
(A shift toward smaller and more fuel-efficient cars)
Oil prices persistently increasing over the last
few years
A dramatic change in consumer’s car buying
habits, reducing the demand for large vehicles
leased cars are sold for much less than their
residual values
A change in products, shifting to smaller and
more fuel-efficient cars
38
39. Globalizing the Ford brand
Globalize the Ford brand
All Ford vehicles competing in global segments
would be the same in North America, Europe, and
Asia within the next five years
Deliver more vehicles worldwide from fewer
platforms and maximize the use of common
parts and systems
reduction of costs in the purchasing and
manufacturing processes
39
40. 40
Products, Sales and Revenue
Sells broad range of
automobiles under
different brand names.
Strong growth in sales all
over the world.
14 straight quarters of
operating profit in 2012
Tough competition from
other brands like GM and
Chrysler.
41. CCC
41
CSR ACTIVITIES
Go Further: BETTER WORLD
Ford’s commitment to India is not just
business centric. At the heart of the
company’s business plans are people and
communities. With unwavering
commitment to the country and its people,
Ford’s CSR initiatives are a reflection of its
‘Go Further’ journey in India.
42. 42
Operation Better World
Focus on Education
Focus on Communities – Local Priorities
Focus on Auto Safety Through Driving
Skills for Life
Focus on Water/ Sustainability
Driving Volunteerism
WHISTLE BLOWER POLICY/ VIGIL
MECHANISM
46. Market Segments
Market Market Segment Market Sub segment
FORD
Motor
Sports
Cars
Economic
vehicles
Trucks
Buses
Cars
Racing
cars
Rally cars
46
47. Jari-Matti Latvala driving
the Ford Focus RS WRC 09 in
2010.
Ford Mustang GT (racing GT car)
Ford Performance Racing Ford
Falcon V8 Supercar at Eastern Creek in
Australia in 2008.
47
Ford racing cars
47
48. Market Segments
Market segmentation approaches-
48
Geographic
Segmentation
-ford aims to grab the
market of UK as well as
India, China, Malaysia
Physiographic
Segmentation
-FORD FIESTA comes at
reasonable price
Demographic
Segmentation
-FORD FOCUS aims for
young people, ladies and
average income
consumer
Behavioral Segmentation
-with the benefit for
safety and fuel efficiency
50. Ford Current Strategies Cont(..)
Ford has a strategy on new key design
Ford is beginning to use Solar energy to power
their manufacturing plants
Global Electrification strategy
Ford has a very strong marketing strategy as they
market all of their vehicles differently
Ford is making more hybrid vehicles through the
increase use of renewable and recyclable
materials
Ford is developing natural-fiber composites as a
potential substitute for the glass fibers traditionally
used in plastic car parts to make them stronger
while reducing vehicle weight
50
52. Future Strategy
Reduce manufacturing expenses by 15-20%
Introduce new small fuel efficient vehicles
Enter Latin American and Asian market with hybrid
vehicles
Develop affordable electric car for US market
Increase market share
Manufacturing of new small fuel-efficient vehicle
Entering the Latin American and Asian market with
hybrids $ 20 billion
Implementation of electric car in the US market $ 13
billon
Total Cost = $ 40 billion
52
55. Conclusion
In spite of having strong competition in market,
Ford is still dominating the motor industry as
well as their business strategies are quite
strong for sustaining in this market.
55
Ford is producing more hybrid and electric vehicles as part of their strategy to save fuel
Ford sustainability strategy is based off of three separate components. 1.) Hard Science 2.) It tackles both long and short term sustainability challenges 3.) Its heretical Source: http://blogs.hbr.org/winston/2011/01/fords-impressive-sustainabilit.html