assignment

1. PRINCIPLES AND PRACTICES OF IT ENABLED MANGEMENT
(NAME: HARDIK VIRMANI, PRN NO:16030141008)
Ford (head quarters)
The Ford is an American multinational automaker and ford credit company headquartered
in,Dearborn,Michigan a suburb of Detroit. It was founded by Henry Ford and incorporated on
June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand
and most luxury cars under the Lincoln brand.The Ford World Headquarters, also known as
the Henry Ford II World Center and popularly known as the Glass House is the administrative
headquarters for Ford Motor Company, a 12-story, glass-faced office building designed to
accommodate a staff of approximately 3,000.
Ford is the second-largest U.S-based automaker preceded by General Motors and the fifth
largest in the world based on vehicle sales.
BUSINESS FUNCTIONS:
EXECUTIVE CHAIRMAN WILLIAM C FORD JR.
CHIEF EXECUTIVE OFFICER MARK FIELDS
CHIEF TECHNICAL OFFICER RAJ NAIR
CHIEF PEOPLE OFFICER FELICA .J FIELDS
CHIEF FINANCIAL OFFICER ROBERT L. SHANKS
CHIEF DEVELOPMENT OFFICER RAJ NAIR
CHIEF MARKETING & SALES
OFFICER
JIM FARLEY

2. CHIEF EXECUTIVE OFFICER
Mark Fields is an American businessman and has been the President and Chief
Executive Officer of Ford Motor Company since July 1, 2014. Fields served as chief
executive officer of Mazda from 1999 to 2002 during the period when Ford controlled
Mazda, and was the chief operating officer for Ford Motor Company. Prior to that, as
Ford's President of the Americas, Fields developed "The Way Forward" plan. He
succeeded Alan Mulally as the company's President and CEO. Fields is the
first Jewish CEO of a Detroit Three automobile manufacturer.
CHIEF TECHENICAL AND PRODUCT DEVELOPMENT OFFICER
Raj Nair is executive vice president, Product Development, and chief technical officer (CTO),
effective Dec. 1, 2015. In this role, Nair has global responsibility for all aspects of the company’s
design, engineering, research and product development. Since April 2012, he had been group
vice president of Product Development and CTO.
Prior to 2012 as vice president of Engineering for Product Development, Nair oversaw all
engineering for car, truck and SUV vehicles for the Ford and Lincoln brands, and was
responsible for delivering on Ford’s commitment to offer more new products faster than ever
before by leveraging greater sharing and reuse of platforms and components globally. He also
helped lead the development and implementation of the Ford brand DNA.
CHIEF PEOPLE OFFICER
Felicia J. Fields, Ford group vice president for Human Resources and Corporate Services since
March 25, 2008, leads the global Human Resources and Corporate Services functions for Ford
Motor Company. In this position, Fields provides expertise in key HR capabilities including
succession planning and talent management, strategic workforce planning, compensation and
benefits, organization development, recruiting, and leadership and professional development.
She is also responsible for corporate security, travel, and the company’s Dealer Policy Board. As
a group vice president, Fields ensures the development and execution of business strategies
that reflect the global business environment, customer and market needs.
Her outstanding leadership and professional achievements have been recognized by numerous
professional and news organizations. Named an Automotive News Leading Women in the North
American Automotive Industry in 2015 for the third time, Fields’ other recognitions include
2015 Black Enterprise Most Powerful Women in Corporate America, Michigan Chronicle’s 2014
“Power 50,” an Honorary Doctor of Business degree from Northern Michigan University, 2010

3. Black Enterprise Most Powerful Women in Business, American Society of Employers (ASE) 2009
HR Executive of the Year and Michigan Chronicle’s 2009 Women of Excellence Award.
CHIEF FINANCIAL OFFICER
Bob Shanks was named Ford Motor Company’s executive vice president and chief financial
officer effective April 1, 2012. Shanks has overall responsibility for the company’s financial
operations, including the Controller’s Office, Treasury and Investor Relations. He also oversees
Ford’s global data and analytics team.In his previous role, Shanks served as Ford Motor
Company’s vice president and controller.Shanks has a wealth of global experience in business
strategy and corporate planning. He was appointed a corporate officer of Ford Motor Company
in July 2004, when he was elected to the position of vice president, Operations Support,
Finance and Strategy, Ford of Europe and Premier Automotive Group (PAG).
CHIEF MARKETING & SALES OFFICER
James “Jim” D. Farley, new role, he is leading and accelerating Ford’s business transformation in
Europe, executing the One Ford plan to achieve profitable growth through an unprecedented
focus on new products, a strong brand and increased cost efficiency. He continues to report to
Ford President and CEO, Mark Fields. Previously, Farley served as vice president of Global
Marketing, Sales and Service. In this role he led the company’s drive to connect more closely
with customers through integrated global marketing, advertising, digital communications,
brand development and research. He also was instrumental in leading the ongoing
transformation of Lincoln, setting it on a path for growth as a world-class luxury brand and
customer experience. He was appointed to lead global marketing, sales and service in August
2010, and it marked the first time Ford had a single global leader for marketing, sales and
service. He also held operating responsibility as the senior global leader for Lincoln from
December 2012 to August 2014. Prior to that, Farley was group vice president, global marketing
and Canada, Mexico and South America.

4. AUTOMOTIVE DIVISION
In the automotive business Ford produces a variety of vehicles, among them cars for the small,
medium, large and premium segment as well as trucks, buses, vans and SUVS. It also owns a
33.4 per cent controlling stake in Mazda. Following the consumer trend towards smaller and
more economical cars, Ford has increased its business in thissegment. The automotive business
is organized into five segments: Ford North America,Ford South America, Ford Europe, Premier
Automotive Group (PAG), and Ford Asia Pacific & Africa and Mazda. In addition to
manufacturing and selling cars and trucks, Ford also provides a variety of after-sales services
and products through its dealer network.
Wholesales and Revenue – wholesale unit volumes include all Ford and Lincoln badged units (whether
produced by Ford or by an unconsolidated affiliate) that are sold to dealerships, units manufactured by
Ford that are sold to other manufacturers, units distributed by Ford for other manufacturers, and local
brand units produced by our China joint venture, Jiangling Motors Corporation, Ltd. (“JMC”), that are
sold to dealerships. Vehicles sold to daily rental car companies that are subject to a guaranteed
repurchase option (i.e., rental repurchase), as well as other sales offinished vehicles for which the
recognition of revenue is deferred (e.g., consignments), also are included in wholesaleunit volumes.
Revenue from certain vehicles in wholesale unit volumes (specifically, Ford badged vehicles produced
and distributed by our unconsolidated affiliates, as well as JMC brand vehicles) are not included in our
revenue
• Automotive Operating Margin – defined as Automotive pre-tax results, excluding special items and
Other Automotive, divided by Automotive revenue
• Industry Volume and Market Share – based, in part, on estimated vehicle registrations; includes
medium and heavy duty trucks. For periods prior to 2016, China industry volume and market share are
based on estimated wholesales.
FINANCIAL DIVISION
Ford Credit has two operations, North America and International. In general, we measure year-
over-year changes in
Ford Credit’s pre-tax results using the causal factors listed below:
• Volume and Mix:
Volume primarily measures changes in net financing margin driven by changes in average
finance receivables and net investment in operating leases at prior period financing margin
yield (defined below in financing margin) at prior period exchange rates. Volume changes are
primarily driven by the volume of new and used vehicle sales and leases, the extent to which

5. Ford Credit purchases retail installment sale and lease contracts, the extent to which Ford
Credit provides wholesale financing, the sales price of the vehicles financed, the level of dealer
inventories, Ford-sponsored special financing programs available exclusively through Ford
Credit, and the availability of cost-effective funding for the purchase of retail installment sale
and lease contracts and to provide wholesale financing.
Mix primarily measures changes in net financing margin driven by period over period changes in
the composition of Ford Credit’s average managed receivables by product and by country or
region.
• Financing Margin:
Financing margin variance is the period-to-period change in financing margin yield multiplied by
the present period average receivables at prior period exchange rates. This calculation is
performed at the product and country level and then aggregated. Financing margin yield equals
revenue, less interest expense and scheduled depreciation for the period, divided by average
receivables for the same period.Financing margin changes are driven by changes in revenue and
interest expense. Changes in revenue are primarily driven by the level of market interest rates,
cost assumptions in pricing, mix of business, and competitiveenvironment. Changes in interest
expense are primarily driven by the level of market interest rates, borrowing spreads, and
asset-liability management.
• Credit Loss:
Credit loss is the change in the provision for credit losses at prior period exchange rates. For
analysis purposes,management splits the provision for credit losses primarily into net charge-
offs and the change in the allowance for credit losses. Net charge-off changes are primarily
driven by the number of repossessions, severity per repossession, and recoveries. Changes in
the allowance for credit losses are primarily driven by changes in historical trends in credit
losses and recoveries, changes in the composition and size of Ford Credit’s present portfolio,
changes intrends in historical used vehicle values, and changes in economic conditions. For
additional information on the allowance for credit losses, refer to the “Critical Accounting
Estimates - Allowance for Credit Losses” section below.
• Lease Residual:
Lease residual measures changes to residual performance at prior period exchange rates. For
analysis purposes, management splits residual performance primarily into residual gains and
losses, and the change in accumulated supplemental depreciation.Residual gain and loss
changes are primarily driven by the number of vehicles returned to Ford Credit and sold, and

6. the difference between the auction value and the depreciated value of the vehicles sold.
Changes in US DOLLARS
PRODUCT DEVELOPMENT
Ford bring engineering ideas to life. In Product Development, we make driving more exciting,
enjoyable and sustainable. New methods of recycling, alternative fuel vehicles, voice-activated
technologies and leading vehicle safety initiatives are just some of the ideas that are improving
the way we drive today.
Body Engineering
Responsible for occupant safety analysis and the design and engineering of interior and exterior
systems, including climate control, instrument panels and consoles, seats, restraints, carpeting,
headliners, door panels, sheet metal, front end grilles, glass and other interior and exterior trim
components.
Chassis Engineering
Designs and engineers suspension systems including frames/subframes, steering, foundation
brakes, wheels and tires and chassis electronics. Chassis electronics include electric power
steering and associated functionality (e.g. auto-park), stability control, traction control and
regenerative braking used on HEV's
Electrified Powertrain Engineering
Responsible for global controls, calibration, batteries, motors and system development to
deliver segment-leading fuel economy and refined hybrid, plug-in hybrid and battery electric
vehicles.
Global Engine Engineering
Designs, develops, and validates new engine components, technologies and sub-systems for
use in automotive applications.
Electrical and Electronic System Engineering
Designs and develops vehicle electrical components and subsystems including
infotainment, body electronics, driver information, climate control electronics, chassis
electronics, wiring, power distribution, connectors, power supply, switches, software
and modeling, restraints electronics and security subsystems.

7. Transmission and Driveline Engineering
Designs, develops, calibrates, tests and implements transmission and driveline systems from
initial concepts to support of daily production.
Research and Advanced Engineering
Anticipates the needs and opportunities of Ford’s future automobiles and business, develops
innovative solutions to emerging technical challenges, and incorporates the solutions into
Ford’s products and processes.
Vehicle Architecture Engineering (Basic Design)
Leads physical vehicle architecture development to optimize interior spaciousness, overall
attribute performance and overall vehicle target setting and compatibility. Our responsibilities
include work from the initial hand off to downstream engineering. We also develop initial
chassis, body, powertrain and electrical assumptions that are compliant with program cost and
timing.
Transmission and Driveline Engineering
Designs, develops, calibrates, tests and implements transmission and driveline systems
from initial concepts to support of daily production.
Research and Advanced Engineering
Anticipates the needs and opportunities of Ford’s future automobiles and business,
develops innovative solutions to emerging technical challenges, and incorporates the
solutions into Ford’s products and processes
Vehicle Engineering
Responsible for total vehicle engineering, analysis and development for vehicle attributes.
Handles pre-program development, which translates competitive trends and customer
expectations into vehicle attribute performance, architecture and features. Also responsible for
vehicle prototype development, including objective testing and subjective evaluation. For
program launch, we will relocate to assembly plants to assist in starting up production.

8. Powertrain Controls
Specifics the module hardware and designs and implements embedded software, which is used
to operate the engine and transmission in order to meet emissions regulations, achieve fuel
economy targets and satisfy customer performance expectations.
Calibrations
Delivers vehicle drivability, emissions/OBD compliance, powertrain fuel efficiency/performance,
shift quality, and other attributes that meet customer expectations and regulatory
requirements.
NVH
Controls the powertrain system and components via structural analysis, combustion
development, manifold acoustics and tuning, and dynamic and kinematic interactions,
applying both analytical and test methodologies.
MARKETING & SALES DIVISION
They are the eyes, ears and voices of Ford, meeting customer demand by delivering the right
products to the right dealers at the right time.following operation under sales & marketing.
Field Operations
Responsible for the development, communication and general management of the field’s
workload and priorities for both FCSD and Ford Sales. We are also responsible for working with
all corporate business owners. To do so, we communicate with the dealer network and our field
team to manage specific marketing, sales and service initiatives.

9. Ford & Lincoln Marketing
Represents the voice of the customer in all product marketing efforts and provides proper
analysis to ensure a high rate of return on investment in all consumer-facing marketing efforts.
Ford & Lincoln Sales
Provides the primary interface between the company and Ford and Lincoln stores on priority
initiatives. As the face of the company, the sales divisions have responsibility for cascading
vehicle production schedules and maintaining consistency in national and local advertising.
Ford Customer Service Division
Provides all levels of customer and dealer support. Our multi-faceted organization aims to
provide an outstanding customer ownership experience that leads to customer loyalty, vehicle
repurchase and additional sales of parts, accessories and services.
Global Marketing Sales and Service
Responsible for global strategic product, volume, fixed marketing, consumer experience and
retail planning operations.
Ford India
Ford india pvt ltd. is a subsidiary of USA. Ford manufactures and exports vehicles and engines
made at its integrated manufacturing facilities in Chennai, Tamil Nadu and Sanand, Gujarat.
Since its entry in India in 1995, Ford has invested more than US$ 2 billion to expand its
manufacturing facilities and sales & service footprint to meet demand in one of the world's
fastest-growing auto markets. Ford India’s integrated manufacturing facility at Maraimalai
Nagar, near Chennai, produces its award-winning range of products including the Ford EcoSport
and Ford Endeavour. As part of its overall commitment, Ford inaugurated its US$ 1 billion state-
of-the-art integrated manufacturing facility in Sanand, Gujarat in March 2015. With Sanand
being operational, Ford India has doubled its annual installed manufacturing capacity to
610,000 engines and 440,000 vehicles. The sub-four-metre compact sedan, Ford Figo Aspire,
became the first car to roll out from the new Ford Sanand plant. The plant also manufactures
new Figo hatchback.

10. Ford’s biggest-ever product line-up in India today offers a vehicle to suit the needs of nearly
every consumer. In 2016, Ford has also given Indian consumers their first opportunity to own
the iconic Ford Mustang. Debuting ahead of the Delhi Auto Expo 2016 and set to hit Indian
showrooms later this year, the new Mustang is all set to bring the world-class performance and
refinement of Ford’s iconic pony car to India’s roads.
As part of its strategy to Make in India for India and the World, Ford continues to strengthen
India as a center of excellence for small cars and low displacement engines. The company has
embarked on an accelerated export strategy and presently, exports Figo, Aspire, and EcoSport
to over 40 markets around the world.
FORD CREDIT COMPANY
Ford Motor Credit Company is a leading automotive finance company and has provided dealer
and customer financing to support the sale of Ford Motor Company products since 1959. Ford
Credit India Private Limited (hereinafter “Ford Credit India”) is a subsidiary of Ford Motor Credit
Company, Ford Motor Company’s global financing subsidiary.
Ford Credit has 55 years of global experience in automotive financing and has now started
operations in India. Through our full-service financing operation, Ford Credit India will leverage
its experience and expertise in supporting Ford’s growth plans in India.
With Ford Dealerships spread across the country, it has never been this easy to obtain vehicle
finance for Ford cars.
BUSINESS FUNCTION:
EXECUTIVE DIRECTOR OF
MARKETING AND SALES
ANURAG MEHROTRA
CHIEF FINANCIAL OFFICER DAVID SCHOCK
HR DIRECTOR OF FORD INDIA GEORGE ELISSEOU
VICE PRESIDENT OF MARKETING RAHUL GAUTAM

11. EXECUTIVE DIRECTOR OF MARKETING AND SALES
Anurag Mehrotra is the executive director of Marketing, Sales & Service at Ford India. Anurag
leads the responsibility for all aspects of MS&S operations of Ford India including revenue, sales
volume, market share, marketing strategy & launches as well as dealer development, after sales
service and overall customer satisfaction.Anurag previously served as vice president, Sales at
Ford India and was responsible for looking after Ford’s growing sales network in India. Earlier,
he also served as the vice president Marketing at the company and was instrumental in
designing and implementing successful marketing campaigns for Ford’s product range in
India.Before joining Ford India, Anurag was vice president – Corporate Marketing at WNS
Global Services, a leading business process outsourcing company, where he was responsible for
lead generation and brand building in North America and Europe.Before WNS, he worked as
vice president with Accenture India where he was responsible for marketing and
communication for Accenture's delivery centers for Technology and the India consulting
business.Anurag has a degree in Electronics Engineering and a diploma in marketing
management.
CHIEF FINANCIAL OFFICER OF FORD INDIA
David Allan Schock, has been with the Ford Motor Company for more than 26 years. He joined
the company as an audit analyst and has held numerous position across geographies including
North America, Europe and Asia Pacific. Before being appointed as the Chief Financial Officer of
Ford India, David worked with Ford Asia Pacific operations as a product development controller,
overseeing resource allocation and investments on new products for markets across the region
HR DIRECTOR OF FORD INDIA
George Elisseou is the HR Director, Ford India and is based in Chennai. With Ford in India since
April 2015, George is responsible for spearheading employee initiatives spanning across talent
acquisition, training and development, HR technology deployment along with diversity and
inclusion.In his previous assignments, George was the Asia Pacific HR Director, Finance and
Business Strategy Group. George started his career with Ford in Australia gaining experience
across a variety of profiles in the field of Human Resource across Ford Credit and other
domains. In January 2010, he was appointed General Manager Human Resources for Ford
Thailand where he led the development, establishment and launch of the new Ford Thailand
Manufacturing Plant.George has a Bachelor’s Degree in Arts (History and Sociology) from La
Trobe University, Melbourne.

12. VICE PRESIDENT OF MARKETING
Rahul Gautam was appointed Vice President, Marketing, Ford India effective August 2015 and
reports to Anurag Mehrotra, Executive Director of Marketing, Sales and Service at Ford India.
He is based out of the Ford India office in Gurgaon.
In this role, Rahul drives all product strategy and brand building efforts being undertaken by the
company as it strengthens its product portfolio and undertakes several benchmark consumer
experience initiatives.
With Ford since 2003, Rahul has held several responsibilities across product strategy, sales and
marketing in India as well as Asia Pacific region. With immense experience in conceptualising
and executing brand launch campaigns, Rahul has been involved in development and launch of
some of Ford’s most successful nameplates i.e. Ford Figo, Ford EcoSport, Ford Aspire and Ford
Endeavour in India till date. Rahul has also served as B-Car product marketing lead for Ford Asia
Pacific, based in Shanghai during 2010-2013 contributing towards development of Ford
EcoSport and All-New Figo & Aspire.
Rahul is an MBA from Faculty of Management Studies, Delhi University. He did his Bachelors in
Mechanical Engineering from Delhi College of Engineering.
FORD INDIA PLANT

13. The Beginning:
Ford’s Chennai Vehicle Assembly and Engine Plant
 Spread over a total of 350 acres
 Integrated manufacturing facility, with an annual production capacity of 200,000
vehicles and 340,000 engines Rolling out EcoSport, Figo, Global Fiesta, Classic and
Endeavour Investment of more than US $ 1 billion Establishing India as a centre of
manufacturing excellence
 Exporting products to more than 37 countries across the world
 A water-efficient and energy-efficient plant with zero solid waste discharge facility
 First plant to introduce the 3-wet high solid technology in the paint shop leading to 23%
reduction of hazardous emissions
 Impressive track record of increasing the green cover in the site premises continuously -
currently 73.43 acres making it more than 20 percent of the total area
 Winner of CII ‘Excellent Energy Efficient Unit’ award in 2014 thanks to the tireless
efforts towards reducing the energy consumption in the plant.
Ford’s Sanand Vehicle Assembly and Engine Plant (SVAEP)
 Spread over a total of 460 acres comprising Stamping, Vehicle Operations, Engine
Plant, Service Parts Production
 Foundation stone laid in 2012
 A world-class integrated manufacturing facility gearing to be fully operational with
products rolling out by the end of first quarter of 2015
 Installed production capacity of 240,000 vehicles and 270,000 engines per annum
 Going to produce the next range of Ford products, including the recently revealed
Ford Figo Concept
 Investment of over US $1 billion
 Strengthening India’s credentials as the export hub in the Asia Pacific region
 Expansion of export markets to more than 50 with Sanand becoming operational
 A plant with best in the world energy efficient and waste mechanism in the world
 High level of automation in the body construction and final assembly areas
 Employment of more than 3000 people with a future growth plan to add 4500 more
 Supplier base of 19 located adjacent to plant

14. FORD USA MODELS FORD INDIA MODELS
CARS: CARS:
1)FORD FIESTA 1)FORD FIESTA
2)FORD FOCUS 2)FORD ASPIRE
3)FORD FUSION 3)FORD MUSTANG
4)FORD C-MAX
5)FORD MUSTANG
6)FORD TARUS
CROSSOVER & SUVS SUVS
1)FORD ESCAPE 1)FORD ECOSPORT
2)FORD TRASIT CONNECT 2)FORD ALL-NEW ENDEAVOUR
3)FORD EDGE
4)FORD FLEX
5)FORD EXPLORER
6)FORD EXPEDITION
TRUCKS & VANS TRUCKS & VANS
1)FORD TRANSIT CONNECT NO trucks models
2)FORD F-150
3)FORD TRANSIT
4)FORD SUPERDUTY