The document discusses trends in the promotional products industry in 2009. It finds that the top industries purchasing promotional products are education, financial, non-profit, and healthcare. Apparel such as t-shirts, polo shirts and caps generate the most revenue, with schools and associations being top purchasers. Trends in apparel include sustainable materials, moisture-wicking fabrics, and embellishments. The economic downturn has led to strategies like emphasizing quality and using apparel as incentives.