Foodole : One tap can feed one life
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Foodole - One tap can feed one life Android app marketing plan for my internship under sameer mathur sir.
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Foodole : One tap can feed one life
- 1. FOODOLE YOUR ONE TAP CAN FEED ONE LIFE
- 4. Diversion potential of food 1.1million tons Annual economic value $2.4billion Investment needed over 10 years $8.7billion
- 5. Our application will bridge the gap between food wastage and needy ones.
- 6. “ ” If you can't feed a hundred people, then feed just one. -Mother Teresa
- 8. Hunger kills more people every year than AIDS, malaria and tuberculosis combined.
- 9. 2.1 Company Overview FOODOLE is a registered application that provides a mobile based solution allowing excess food to be donated from the food service industry to qualified charities that work with the needy.
- 11. 2.2 Market Overview There are 795 million Hungry people, 553 million Malnourished, 31 million Hungry children and 130 million hungrily dead around the world.
- 12. 2.3 Target Users of the app Anyone who wants to join the cause
- 13. GOAL
- 14. 33% of the Food produced gets wasted around the globe. Lets work together to bridge the gap , to reduce Hunger and food waste in the country.
- 15. 3.1What type of people we serve ? Homeless People Shelter Homes Rural Communities Needy Orphanages and Old age homes Government Hospitals Economically Backward Slums Any needy
- 16. Strategy
- 17. We approach the issue of hunger with a sharing-economy model: the donation of excess food enables a vital, yet often wasted, resource to be used to its full capacity.
- 18. 4.1 Target market Supplier ( Local Caterers , Hostel mess, Restaurants, Household ) Receiver (Rural Communities, Homeless People, Shelter Homes) volunteers
- 19. 4.1 Target market We are starting our service from SURAT, and spreading, and no such completion in state.
- 20. 4.1 Target market A Donor is any group or individual that gives food to us – people and companies who order food often for team meetings, large parties or corporate meetings, conferences, restaurants, catering companies, grocery stores, farms, weddings, you name it.
- 21. 4.2 Value proposition Our app is very convenient and easy to use
- 22. 4.2 Value proposition Interested volunteer can register by one tap
- 23. 4.2 Value proposition Name Number Photo id (i.e. License) How to become a volunteer
- 24. 4.2 Value proposition find Charities near to the location get the root map assistance to charity
- 25. Tactics
- 26. Our use of technology makes us unique in 3 ways
- 29. Surat is our first step on a path to end global hunger 3.
- 30. Our applications is a registered as nonprofit that provides a mobile based solution allowing excess food to be donated from the food service industry to qualified charities those work for the needy. 5.1 Product
- 31. 5.2 Service We accept any kind of food we just need to know details concerning food type, like if its raw or cooked, packaged, hot or cold, and how much there is.
- 32. 5.2 Service We will serve Homeless People Shelter Homes Rural Communities Needy Orphanages and Old age homes Government Hospitals Economically Backward Slums Any needy
- 33. 5.3 Brand FOODOLE Your one tap can feed one life
- 34. 5.4 Price Our application will be available free of cost, and there wont be any other premium version of it.
- 35. 5.5 Incentives Caterers can proudly put ZERO WASTEGE banner including our logo on it at there events.
- 36. 5.5 Incentives This can mutually beneficial for the firm and the customers.
- 37. 5.6 Communication Blogging Share your content on social media to promote the app several times in a week. Create a product video. Make it creative, thought- provoking or personal. Tell the story, but in a way people can identify with. Contact bloggers who would care. Identify bloggers who write on niches that relate to your app. paper flyers and banners
- 38. 5.7 Distribution Our application will be distributed through PLAY STORE, IOS APP STORE, WINDOWS STORE.
- 39. Implementation
- 40. 6.1 Infrastructure • All the work will be organized by us from our main office. • From here we can contact our suppliers and our receivers. • Donors and sponsors can meet us at our office.
- 41. 6.1 Infrastructure • Our communication team with assist customers from here • Application , website and record maintenance team will work from here
- 42. 3 Approaches Volunteer will collect the food You can donate at nearest collection point NGO can direct collect food 6.2 Processes
- 43. 6.2 Processes • Just upload the image of your food on app • Give details about food • And all the near by charity places will appear on screen
- 44. 6.2 Processes • If you don’t have smartphone then also you can donate by calling us.
- 45. • Once our volunteers (or NGO) reach your pickup point, food quality will be checked and the food will be taken 6.2 Processes
- 46. • We reach our spotted places such as orphanage, ashrams, slums, age care for food distribution. 6.2 Processes
- 47. • We then distribute the food packs and also insist them not to waste food. 6.2 Processes
- 48. • You can track your donation and you will get a notification when food will be delivered through app. 6.2 Processes
- 49. Control
- 50. Maintaining the database of : Donors Receivers Volunteers Corporate sponsors
- 51. •Fulfilling the needy people •Expansion of the firm 7.1 Performance evaluation
- 52. •Application working properly 7.1 Performance evaluation
- 53. •Rewards to regular donors and volunteers 7.2 Environmental analysis
- 54. •Keep this hierarchy small 7.2 Environmental analysis
- 55. •So anyone can convey his ideas efficiently •It will help to sustain in tough environment 7.2 Environmental analysis
- 56. Exhibits
- 57. • Gujarat state hunger stats Gujarat hunger statistics
- 58. We are trying hard to get financial back bone from various government schemes , philanthropist and corporate sponsors.
- 59. • Festival seasons can be a boost for donation and expansion of FOODOLE
- 60. Lets make a change, don’t waste food, donate it by just one tap
- 62. Disclaimer Created by Zubeen Lapsiwala [NIT Surat]during a marketing internship by Prof. Sameer Mathur , IIM Lucknow.