Kisaan Udyog - Marketing Plan Created By - Bonny Panchal Inspired From - Kotler and keller

3. India is an agrarian
country with
around 70% of its
people depending
directly or indirectly
upon agriculture.
Farmer suicides
account for 11.2% of all
suicides in India.

4. Our application is an
overall exposure of
farmers to new
technological world of
farming from purchasing
better raw material and
better equipments to
impact of climate change
and management of the
available land for
farming.

8. KISAAN UDYOG is a
registered application that
provides a mobile based
solution to the farmers
who are willing to
improve their crop
productivity and ease
their work of finding
equipments and raw
materials

9. KISAAN UDYOG lets you plan, monitor and analyze all
activities on your farms easily. Tillage, planting,
spraying, fertilization, irrigation, harvesting and all other
activities are managed with a few clicks.

10. There are around 70% farmers of
the total population of India, who
are in need of better farming
experience in this technological
world.

11. Whether you are small or large
farmer, agricultural cooperative
or large enterprise company
looking for a tailor-made
solution, we have a solution for
you.

13. Starting goal is to satisfy the
customers needs. For that company
have to collect more data. First focus
on a single state or metro city and its
surrounding villages. After getting
success in that villages
diversification will be done.

14. To achieve the goal, app is designed in
many features such farm management,
powerful analytics, advanced climate
and pest detection algorithms.

15. Our approach is to combine all the
segments of the app such as smart and
timely decisions to improve yields and
profits based on the right and accurate data.
Keeping your farm records and all farming
data on one place.

16. 1.
• Managing farmers is often
challenging and time consuming.
2.
• This app lets agricultural
cooperatives, food
sourcing/processing companies,
NGOs, governments and others to
boost their farmer network
performances.

17. •Suppliers: NGOs, Food
processing companies,
agricultural firms
•Receivers: Farmers of
different categories –lower
middle, middle and upper
middle class farmers

18. We are starting from Surat
and Baroda and their
surrounding villages

19. Our app is very
convenient and
easy to use
Interested people
can subscribe for
Premium version
providing basic
information.

22. We will help your manage all
your farming data on a single
place.

23. Real-time overview of your farm performance
that will let you make the right decisions based
on facts.

24. Get alerts if there is a risk of
pests or diseases on your fields
and protect your crops timely.

25. Plan your
season with the
help of our
agricultural
knowledge base
and ensure higher
yields.

26. This app will expose them to
new technological world of
farming at every stage of
agriculture .
This app will help farmers on
how to maximize the productivity
and according to climate change
and soil type of the land which
crops they should produce.

27. •Premium version features:
They will get contacted with different types of
consulting firms for agriculture which will help them on
how to improve the crop affectivity and maximum
productivity and profitability.
These firms will help farmers with lots of lands for
farming on how handle and what different types of crops
to produce to increase the over profit.

28. • This application will
have a main office
in the city.
1.
• Other offices will be
available in most of
the villages.
2.

29. This app will be available in different regional
languages of the locations where the app is
targeted

31. •Cost of premium version
of the app will be $8 for 3
crops per month billed
annually

32. We will distribute flyers and
banners in the villages where
are targeting.
We will Share our content on
social media to promote the
app several times in a week.
We will Create a product
video. Make it creative,
thought- provoking or
personal. That will Tell a story,
but in a way people can
identify with. This videos will
be made viral in the nearby
villages

33. Our application will be
distributed through PLAY
STORE, IOS APP
STORE, WINDOWS
STORE.

35. • All the work will be organized by us from our
main office.
• From here we can contact our suppliers and our
receivers.
• Sponsors can meet us at our office.

36. • Our communication team with
assist customers from here
• Application , website and record
maintenance team will work from
here

37. KISAAN UDYOG will see
farmers;
•Take control of all farming
activities.
•Get Knowledge about the
best practice farming
process.
•Reduce risk of lower yield
caused by pest & diseases.
•Make data driven decisions
for improving productivity.
•Save time, reduce costs and
ensure profitability.

39. Through number of
downloads/month.
 Through Customer
Feedback.
 Through conversion rate as
set in goal

40. ● Number of Downloads of
Competitors
● App Interface Quality of
Competitors
● Overall Rating of Apps of
Competitors on
Play Store

43. CREATED BY BONNY PANCHAL, SVNIT, SURAT DURING A
MARKETING INTERNSHIP UNDER
PROF. SAMEER MATHUR, IIM LUCKNOW