Eat it app is a mobile app for domestic food waste reduction in UK. The app prototype was created as a part of Master project for Sustainable Design studies on University of Brighton in August 2015

1. Natalia Papierniak
MA Sustainable Design, University of Brighton
The mobile app for domestic
food waste reduction in UK

2. PROBLEM
each year UK households
waste 7 mln tonnes of food
wrap.org.uk

3. PROBLEM
however, there is
potential for change
60% of food waste is avoidable
wrap.org.uk

4. PROBLEM
to reduce food waste,
behavior change is needed

5. The audience is
adults between 25 and
35
Hernán Piñera / flickr.com
PROBLEM
target audience
UK adults,
25 - 35 years old

6. PROBLEM
Elín Elísabet/ flickr.com
PROBLEM
audience needs
assistance in kitchen
– memory
– inspiration

7. PROBLEM
mobile app
brief
– food management
– simplicity
– playfulness
– for iPhone

8. PROBLEM
jogging
memory

9. PROBLEM
introducing
new recipes

10. PROBLEM
monitoring
food stock

11. PROBLEM
giving
feedback

12. PROBLEM
– loyalty card
– barcode scan
– manual
adding
new items

13. William Warby / flickr.com
PROBLEM
commercial
benefits
–brand image
–supply management
– customised marketing

14. Jake Hills / flickr.com
PROBLEM
next
steps
– meal planer
– shopping online
– Android version

15. Sarah Reid / flickr.com
PROBLEM
retailers
feedback
– Ocado
– Tesco