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Monetize on food waste. 
1
That’s me! 
2
Good + Not-so-Good 
3
Not-So-Good News 
$165 Billion 
of Food Waste 
4
Excess Food Supply + Edible 
= Food Waste 
5
44% 
56% 
6 
$165 Bil
44% 
56% 
Excess Food 
Inventory 
7 
$165 Bil
Good News 
8
Monetize on food waste. 
9
What happens to food waste? 
10
What happens to the excess food? 
11
What happens to the excess food? 
Toss! 
• Lost $$ 
! 
• Toxic gas 
12
What happens to the excess food? 
Toss! Donate! 
• Lost $$ 
! 
• Toxic gas 
• Lost $$ 
! 
• Logistics/ 
Time 
13
What happens to the excess food? 
Toss! Donate! Traditional ! 
Sale 
• Lost $$ 
! 
• Toxic gas 
• Lost $$ 
! 
• Logistics/ 
Time 
• Space / Time 
! 
• BRAND 
devalued 
14
What happens to the excess food? 
Toss! Donate! Traditional ! 
Sale 
• Lost $$ 
! 
• Toxic gas 
• Lost $$ 
! 
• Logistics/ 
Time 
devalued ? 
• Space / Time 
! 
• BRAND 
15
Benefits for businesses 
• Added Revenue 
• New Foot Traffic 
• Zero Added Infrastructure 
• Secure Brand ID 
16
Monetize on food waste. 
17
18 
Real-time, 
location based, 
quick sale app
19 
THE RETAILER
20 
1 
THE USER 
1
“Wow. This is incredible. It makes total sense.” 
Francisco, Grocer of Whole Foods Market 
“This is literally genius.” 
Z. Damato, Founder of $3.5Mil Midwest Food distribution company 
“Sign us up! There’s strong a need for this.” 
J.B., Store Leader, globally renown sustainability grocer featured by Rolling Stones 
“This is just what’s needed.” 
A. L., Founder of major food market distributor 
21
22 
SUPPORTERS 
in.gredients Store 
Store Leadership, 
College of Technology 
Purdue Unviersity 
Dean Bertoline, 
SuperValue 
Former zero-waste lead, 
Software for Good 
founder and CEO 
… continued.
Who are we? 
TECH + FOOD experts 
23
• Former Apple + Microsoft 
• 2 Successful Apps 
• Food distribution company 
$3.5Million in <4 years 
24 
Collectively….
Next steps… 
• Purchase data storage 
• User acquisition 
• Field research + deploy beta 
• (continued)
Monetize on food waste. 
26
Available for 
iOS + Android 
Earth Day 2015 
27
Bold Idea? Jobs? Execution? Team? Diversity? 
Monetize on 
food waste 
Multi-Billion 
$ improved 
economy 
Strategic! 
partnerships 
and beta 
Apple, 
Microsoft, 
Food expert 
2 Females! 
2 Males! 
Global team
QUESTIONS? 
29
What makes this app different? 
TOP 3 REASONS 
• Monetization on food waste 
• Not a marketplace app 
rather, flash “deals” on excess food 
• Brand ID security
What would you do with $100K? 
• Purchase data storage 
• User acquisition 
• Field research + deploy beta
What would you do with the $100K? 
GRUMBL. beta Team 
in.gredients 
Entrepreneur Magazine, 
LA Times, Business Insider, 
Forbes, ABC News, Huffington Post, 
The Rolling Stones…etc 
over 20K collective social media followers 
32
What makes you think the world is “ready?” 
(The increasing global awareness)
Why is THIS the team to make it happen? 
• Launched 2 successful apps 
• Founded $3.5Mil food distribution business 
• Well networked & recognized 
(TEDx, Apple winners) 
• Technical, business, and food experts 
• Support network = priceless.
GRUMBL. under TheGreenHabit 
35
Why is THIS the team to make it happen?
GRUMBL. Key Partners 
37
Key Advisors + Mentors 
• Google - Design mentor - M.B. 
• Apple - Engineer - M.C. 
• Evernote - Software Engineer - S.G. 
• Founder of $3.5Mil Midwest Food 
Distribution company - Z.D. 
• Featured Designer - Lindsey Fabrizio 
• 1000 year veteran to hunger - GRUMBL. 
38
Zachary Damato 
• Founder, food distributor 
• $0 to $3.5Million revenue in <4 years 
• Served over 120 grocers, 150 corner stores, 
and 110 schools; over 400 locations 
39
Local 
established 
nonprofit, 
VEAP 
Founder of 
Software for 
Good 
US zero-waste 
business 
council 
Documentary 
Film makers, 
Peg Leg Films 
In.gredients 
store 
Leadership 
9000 monthly 
reaching food aide 
for food insecure 
people in the 
Minneapolis area 
Powered by 
technology, and 
partnered with 
those who make the 
world a better 
place. exp) Cystic 
Fibrosis Foundation, 
Minnesota Ovarian 
Cancer Alliance, 
Fair Trade USA, and 
Second Harvest 
Heartland. 
First ever zero-landfill 
certification 
alliance includes 
partnership with 
Disney, support 
from Executive 
Director, Sue Beets 
Canadian 
producers, known 
for sustainable 
action, globally 
recognized 
First publicly 
announced 
package-free 
grocery store, 
global media 
coverage and 
following 
Key Partners 
40
Available for 
iOS + Android 
Earth Day 2015 
41

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How to capitalize on food waste: Grumbl (App intro "flipbook" pitch)

  • 1. Monetize on food waste. 1
  • 4. Not-So-Good News $165 Billion of Food Waste 4
  • 5. Excess Food Supply + Edible = Food Waste 5
  • 6. 44% 56% 6 $165 Bil
  • 7. 44% 56% Excess Food Inventory 7 $165 Bil
  • 9. Monetize on food waste. 9
  • 10. What happens to food waste? 10
  • 11. What happens to the excess food? 11
  • 12. What happens to the excess food? Toss! • Lost $$ ! • Toxic gas 12
  • 13. What happens to the excess food? Toss! Donate! • Lost $$ ! • Toxic gas • Lost $$ ! • Logistics/ Time 13
  • 14. What happens to the excess food? Toss! Donate! Traditional ! Sale • Lost $$ ! • Toxic gas • Lost $$ ! • Logistics/ Time • Space / Time ! • BRAND devalued 14
  • 15. What happens to the excess food? Toss! Donate! Traditional ! Sale • Lost $$ ! • Toxic gas • Lost $$ ! • Logistics/ Time devalued ? • Space / Time ! • BRAND 15
  • 16. Benefits for businesses • Added Revenue • New Foot Traffic • Zero Added Infrastructure • Secure Brand ID 16
  • 17. Monetize on food waste. 17
  • 18. 18 Real-time, location based, quick sale app
  • 20. 20 1 THE USER 1
  • 21. “Wow. This is incredible. It makes total sense.” Francisco, Grocer of Whole Foods Market “This is literally genius.” Z. Damato, Founder of $3.5Mil Midwest Food distribution company “Sign us up! There’s strong a need for this.” J.B., Store Leader, globally renown sustainability grocer featured by Rolling Stones “This is just what’s needed.” A. L., Founder of major food market distributor 21
  • 22. 22 SUPPORTERS in.gredients Store Store Leadership, College of Technology Purdue Unviersity Dean Bertoline, SuperValue Former zero-waste lead, Software for Good founder and CEO … continued.
  • 23. Who are we? TECH + FOOD experts 23
  • 24. • Former Apple + Microsoft • 2 Successful Apps • Food distribution company $3.5Million in <4 years 24 Collectively….
  • 25. Next steps… • Purchase data storage • User acquisition • Field research + deploy beta • (continued)
  • 26. Monetize on food waste. 26
  • 27. Available for iOS + Android Earth Day 2015 27
  • 28. Bold Idea? Jobs? Execution? Team? Diversity? Monetize on food waste Multi-Billion $ improved economy Strategic! partnerships and beta Apple, Microsoft, Food expert 2 Females! 2 Males! Global team
  • 30. What makes this app different? TOP 3 REASONS • Monetization on food waste • Not a marketplace app rather, flash “deals” on excess food • Brand ID security
  • 31. What would you do with $100K? • Purchase data storage • User acquisition • Field research + deploy beta
  • 32. What would you do with the $100K? GRUMBL. beta Team in.gredients Entrepreneur Magazine, LA Times, Business Insider, Forbes, ABC News, Huffington Post, The Rolling Stones…etc over 20K collective social media followers 32
  • 33. What makes you think the world is “ready?” (The increasing global awareness)
  • 34. Why is THIS the team to make it happen? • Launched 2 successful apps • Founded $3.5Mil food distribution business • Well networked & recognized (TEDx, Apple winners) • Technical, business, and food experts • Support network = priceless.
  • 36. Why is THIS the team to make it happen?
  • 38. Key Advisors + Mentors • Google - Design mentor - M.B. • Apple - Engineer - M.C. • Evernote - Software Engineer - S.G. • Founder of $3.5Mil Midwest Food Distribution company - Z.D. • Featured Designer - Lindsey Fabrizio • 1000 year veteran to hunger - GRUMBL. 38
  • 39. Zachary Damato • Founder, food distributor • $0 to $3.5Million revenue in <4 years • Served over 120 grocers, 150 corner stores, and 110 schools; over 400 locations 39
  • 40. Local established nonprofit, VEAP Founder of Software for Good US zero-waste business council Documentary Film makers, Peg Leg Films In.gredients store Leadership 9000 monthly reaching food aide for food insecure people in the Minneapolis area Powered by technology, and partnered with those who make the world a better place. exp) Cystic Fibrosis Foundation, Minnesota Ovarian Cancer Alliance, Fair Trade USA, and Second Harvest Heartland. First ever zero-landfill certification alliance includes partnership with Disney, support from Executive Director, Sue Beets Canadian producers, known for sustainable action, globally recognized First publicly announced package-free grocery store, global media coverage and following Key Partners 40
  • 41. Available for iOS + Android Earth Day 2015 41