The food and beverage industry is highly competitive. So how do new entrants find audiences on saturated social networks? And how have long-established brands like Tyson Foods, Kellogg, and General Mills used innovative social strategies to stay on top?
We analyzed a year's worth of social media content from leading food and beverage brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Restaurants Industry: Social Media Benchmarks & Impact ReportTrackMaven
Who's serving up better social media: fast food or full-service restaurants? And which social strategies set today's leading restaurant brands apart?
We analyzed a year's worth of social media content from leading restaurant brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Social Listening for the Food & Beverage IndustryBrandwatch
With the advent of recent technological advancements and social developments, the food & beverage industry is undergoing some serious adjustments.
Social media has facilitated closer and stronger relationships between brands and their consumers. At the same time, the public has grown more conscientious of what they consume. Brands are under scrutiny.
The Food & Beverage report outlines the industry’s social media landscape, how leading brands are optimizing their social strategies and techniques for intelligent consumer listening.
Download the report to discover:
- How to time Twitter activity to get more attention
- What bacon and kale can tell us about the health food trends and US consumers
- How Coke Zero, Snapple and Vitaminwater are covering niche interest groups
- How the frappuccino became a summer beverage
Why the health trend threatens to change big food & beverage brands’ businesses
Entertainment Industry: Social Media Benchmark ReportTrackMaven
How does your brand measure up against industry-specific benchmarks? Check out our Entertainment Industry Social Media Benchmark Report to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
The State of Social Marketing 2016: B2C Industry EditionTrackMaven
We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media.
The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations.
In this presentation, you'll learn:
- Which B2C industries get the greatest impact from social media marketing;
- How disruptive brands build loyal audiences on saturated social networks;
- The most effective strategies for social in each industry.
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
Social Listening in the Restaurant, Food & Beverage IndustryBrandwatch
In the following report we examine the restaurant, food & beverage industry through the lens of social media. The report includes:
- Industry-level and brand-specific social media insights such as the share of voice across sectors and brands
- A map of alcohol trends across the US and UK based on over a million tweets
- A study on how effective 40 industry-leading brands are at responding to social media complaints
Several expert listening strategies that drives today’s social businesses
- The Restaurant, Food & Beverage Social Index, evaluating 50 industry-leading brands across four key aspects
Apps help restaurants counter social media shiftsBloomberg LP
As user growth on Twitter and Facebook slows, an increasing number of restaurants are developing dynamic apps as a primary way to interact with customers.
Restaurants Industry: Social Media Benchmarks & Impact ReportTrackMaven
Who's serving up better social media: fast food or full-service restaurants? And which social strategies set today's leading restaurant brands apart?
We analyzed a year's worth of social media content from leading restaurant brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Social Listening for the Food & Beverage IndustryBrandwatch
With the advent of recent technological advancements and social developments, the food & beverage industry is undergoing some serious adjustments.
Social media has facilitated closer and stronger relationships between brands and their consumers. At the same time, the public has grown more conscientious of what they consume. Brands are under scrutiny.
The Food & Beverage report outlines the industry’s social media landscape, how leading brands are optimizing their social strategies and techniques for intelligent consumer listening.
Download the report to discover:
- How to time Twitter activity to get more attention
- What bacon and kale can tell us about the health food trends and US consumers
- How Coke Zero, Snapple and Vitaminwater are covering niche interest groups
- How the frappuccino became a summer beverage
Why the health trend threatens to change big food & beverage brands’ businesses
Entertainment Industry: Social Media Benchmark ReportTrackMaven
How does your brand measure up against industry-specific benchmarks? Check out our Entertainment Industry Social Media Benchmark Report to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
The State of Social Marketing 2016: B2C Industry EditionTrackMaven
We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media.
The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations.
In this presentation, you'll learn:
- Which B2C industries get the greatest impact from social media marketing;
- How disruptive brands build loyal audiences on saturated social networks;
- The most effective strategies for social in each industry.
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
Social Listening in the Restaurant, Food & Beverage IndustryBrandwatch
In the following report we examine the restaurant, food & beverage industry through the lens of social media. The report includes:
- Industry-level and brand-specific social media insights such as the share of voice across sectors and brands
- A map of alcohol trends across the US and UK based on over a million tweets
- A study on how effective 40 industry-leading brands are at responding to social media complaints
Several expert listening strategies that drives today’s social businesses
- The Restaurant, Food & Beverage Social Index, evaluating 50 industry-leading brands across four key aspects
Apps help restaurants counter social media shiftsBloomberg LP
As user growth on Twitter and Facebook slows, an increasing number of restaurants are developing dynamic apps as a primary way to interact with customers.
An analysis of how the social media communities for over 100 companies in 12 different industries are distributed across the major social media networks.
Industries analyzed: CPG - energy drinks, auto manufacturers, beauty, CPG - yogurt, CPG- snack foods, QSR burgers, supermarkets, CPG - fruit juices, clothing (mainstream), CPG - Italian foods, CPG - pet foods, and CPG - soft drinks.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
Dialogue Marketing that improves conversion. Instantly!Copernica BV
At the Eshop Expo in Brussels, Walter van der Scheer let the audience in on the secrets of higher conversion from marketing campaigns with e-mail, social media, life cycle marketing, optimization and mobile.
The June S.M.A.R.T. report features global data from the Millennial Media platform in Q1 2013, including key advertiser trends, top verticals, campaign goals, and post-click actions. The report also features a spotlight on the Restaurants vertical.
Social Media Shakedown of Top Brands in June 2013Unmetric
The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns. Burberry wowed the social world when they posted specific kinds of content while Adidas' new sports shoe helped them achieve huge fan growth.
JetBlue turns to paper airplanes in their latest Twitter campaign while Amex used peoples' passion projects to reach out to a huge audience.
Instagram the - visual storytelling platform that offers both flexibility and function like we’ve never seen before, here is the detail analytic research report of the end year 2015.
Value of a Facebook Fan 2013: Summary of FindingsSyncapse
Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is asked more often than “What is the value of a Facebook brand Fan?” According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future. Read the summary and download the full report on www.syncapse.com
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
We track the trend of how social media has transformed food culture drastically over recent times and give you insights into new modes of food culture acquisition, crowdsourcing displacing mom-sourcing, digital experiences of food, different types of users and opportunities for brands.
The presentation features data and insights from Clicks & Cravings, a syndicated study between The Hartman Group and MSLGROUP
An analysis of how the social media communities for over 100 companies in 12 different industries are distributed across the major social media networks.
Industries analyzed: CPG - energy drinks, auto manufacturers, beauty, CPG - yogurt, CPG- snack foods, QSR burgers, supermarkets, CPG - fruit juices, clothing (mainstream), CPG - Italian foods, CPG - pet foods, and CPG - soft drinks.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
Dialogue Marketing that improves conversion. Instantly!Copernica BV
At the Eshop Expo in Brussels, Walter van der Scheer let the audience in on the secrets of higher conversion from marketing campaigns with e-mail, social media, life cycle marketing, optimization and mobile.
The June S.M.A.R.T. report features global data from the Millennial Media platform in Q1 2013, including key advertiser trends, top verticals, campaign goals, and post-click actions. The report also features a spotlight on the Restaurants vertical.
Social Media Shakedown of Top Brands in June 2013Unmetric
The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns. Burberry wowed the social world when they posted specific kinds of content while Adidas' new sports shoe helped them achieve huge fan growth.
JetBlue turns to paper airplanes in their latest Twitter campaign while Amex used peoples' passion projects to reach out to a huge audience.
Instagram the - visual storytelling platform that offers both flexibility and function like we’ve never seen before, here is the detail analytic research report of the end year 2015.
Value of a Facebook Fan 2013: Summary of FindingsSyncapse
Brand marketers are sobering up and asking hard questions around the ROI of social marketing. Perhaps no question is asked more often than “What is the value of a Facebook brand Fan?” According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future. Read the summary and download the full report on www.syncapse.com
The definitive-guide-to-social-media-marketing-marketoTara Boras
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
We track the trend of how social media has transformed food culture drastically over recent times and give you insights into new modes of food culture acquisition, crowdsourcing displacing mom-sourcing, digital experiences of food, different types of users and opportunities for brands.
The presentation features data and insights from Clicks & Cravings, a syndicated study between The Hartman Group and MSLGROUP
I love a trip to SXSW to see how the food brands are marketing their latest products and what gets the social media conversation.
SXSW 2014 for me was all about the food swag and a fabulous research trip for #FoodPornBook
How do chefs use social media? Mars Foodservice Social Chef ReportKaren Fewell
During October 2013, over 300 chefs took part in the Social Chef survey which Mars Foodservice ran in association with the Craft Guild of Chefs. The report was authored by Digital Blonde.
>> Nine out of ten chefs agree that social media increases footfall to an establishment.
>> Six out of ten chefs say they have bought from a supplier they have seen on social media.
>> 84.9% of chefs use social media for work with the top three networks used being Twitter, Facebook and LinkedIn.
>> Chefs most like to follow or ‘like’ other chefs, industry news and recipe sites.
>> 78.8% of chefs have attended an event because they read about it on social media.
The world's Top 100 nightclubs & social mediaIbai Cereijo
Electronic Dance Music (EDM) is a vibrant global phenomenon, but 10 years ago it was an almost peripheral genre. How is it possible? The Internet and social media have played a crucial role in the rise of this global mass phenomenon. Introducing 'World's top 100 nightclubs & social media', a must-read guide for the EDM scene's digital strategists, artists and promoters. At Woo Media we have examined how world's top 100 clubs manage their digital indentity and online resources to successfully engage with an eager global audience.
[Ristoranti Social] Social Media Marketing per ristoratori - Corso AvanzatoConfesercenti Ravenna
Confesercenti Ravenna offre a tutti i ristoratori associati un corso di Social Media Marketing, qui in versione avanzata.
Focus su: content management, facebook advertising, instagram advertising, come rispondere alle recensioni negative su TripAdvisor.
How marketing helps form our emotional relationship with foodKaren Fewell
I was thrilled to speak at Food Vision, which took place in Cannes, France on 2nd – 4th March 2016. It was very exciting to be part of an occasion that brought leaders in the global food, drink and nutrition industries together to discuss the future and share insights. I was particularly happy about the opportunity to discuss a subject I’m incredibly passionate about. My talk ‘Food for the heart’, looked at marketing’s power to form and alter our emotional relationships with food. This is something I’ve put a lot of thought into over the last year and I’m still on a mission to deepen my understanding of.
Food, Emotions & Emojis - Social Media Week PresentationKaren Fewell
Social Media Week has been a brilliant fusion of food, emotions, emojis, psychology and surprises! If you joined me at either of the Digital Blonde events this week, whether it was our sneaky dinner party experiment on Monday night or our packed debate on Thursday, you’ll know what I mean. We’ve uncovered some intriguing insights into our emotional relationship with food and how technology affects this, as well as having some fun along the way too.
#SMWldn #SMWfoodpsych
Social Media for Chefs - Recipe for Perfect ProfileSorav Jain
echoVME digital marketing training and services was the official social media partner for Indian Culinary Conference held in Chennai on March 20th, 21st and 22nd. I got a 10 minutes slot to speak on how Social Media can change life of a chef, what are important social media profiles to use for chefs and recipe for making perfect LinkedIn and Twitter profile for chefs.
Marriott Chefs On Social Media: How to use each social media platform effecti...Zafar Rais
Chefs being active on social media is as important as a restaurant or a hotel being on it. They are the brand that leads to more footfalls, engagements and word of mouth.
I have uploaded this presentation, The Art of Social Media Gastronomy, which I had presented to Marriott Chefs across India at the JW Marriott Mumbai Juhu with the aim of helping them understand the importance of being on social media and hand-holding them through setting up their presence. Here's to seeing many more Chefs leveraging themselves to a greater advantage!
I'd love to hear your feedback on the presentation.
Why do people share food photographs via social media channels?Karen Fewell
The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research into why people share food images via social networks. The top reasons why people share food images via social media channels are 1. Because they are proud of what they have made, 2. To record a special moment or occasion, 3. Because the food looks like art.
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
Notre sélection des meilleures campagnes du marketing digital de ces derniers mois // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.
Find more details, and even more campaigns here on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/
Tips & tricks to drive effective mdm & erp harmonizationVerdantis Inc.
ERP Systems Are Indispensable to Business Operations in Large Organizations
This presentation will help you to understand how Master Data Quality affects the Accuracy, Efficiency, and Reliability of business processes. Learn from Jeffrey Karson of Siemens Water Technology as to how Master Data Rationalization helped SWT increase the ROI of an existing ERP Investment, especially in the scenario of consolidation of legacy systems.
Today’s complex products, especially IoT-enabled devices, increasingly require the integration of hardware and software development processes. The parallel development of hardware, software and service components demands the convergence of Application and Product Lifecycle Management software platforms.
Watch this webinar recording to learn more about integrating ALM and PLM in the development of complex products. This video also showcases codeBeamer’s approach to this challenge: integrating data and processes via Business Process Management. Watch the recording to learn how codeBeamer enables you to manage the entire product (hardware and software) development lifecycle from a single platform.
Social Media Marketing per Ristoranti [Esempi Pratici] Comunikafood
Case studies ed esempi pratici di uso dei Social media per scopi promozionali di un ristorante. Come fare in modo che un ristorante ottimizzi la propria presenza digitale e perché deve usare i social media per comunicare meglio con i propri clienti.
Insurance Industry: Social Media Impact and Benchmarks ReportTrackMaven
Believe it or not, the insurance industry is in the social media sweet spot. Insurance brands lead the pack on social with both booming audience growth and content engagement.
How do we know? We analyzed a year's worth of social media content from leading insurance brands. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Para este reporte de diferentes verticales dentro de B2B, se utilizó el software TrackMaven para analizar 12 meses de contenidos de 316 empresas con foco en B2B a través de 5 canales principales: Facebook, Twitter, Instagram, LinkedIn y Pinterest.
In the following report, we analyze the online conversation around 20 major chemical businesses. Specifically, we uncover:
- The Chemical Social Index: ranking each brand according to several key metrics.
- How brands and audiences communicate online.
Which Facebook posts resonate best with audiences.
- A comparison of Dupont and Dow Chemical conversation.
Báo cáo Social Media Benchmark 2024 cho dân MarketingMarketingTrips
Với bất cứ người làm marketing nào trên các nền tảng mạng xã hội (Social Media), việc hiểu được các chỉ số tiêu chuẩn đánh giá của ngành (Benchmark) là một trong những yêu cầu mang tính bắt buộc. Báo cáo Social Media Benchmark 2024 mới đây là cách để Marketer đối sánh và đo lường mức độ hiệu quả của các chiến dịch Marketing của mình trên các nền tảng khác nhau.
The complete Building An FMCG Social Brand whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
Social Insights on the Luxury Fashion IndustryBrandwatch
Our new Fashion and Luxury Report explores how social media has changed the landscape of fashion marketing. We undertake a deep-dive analysis by deciphering the factors that are setting brands apart in the highly competitive fashion and luxury markets.
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
Un recente studio condotto da Burson-Marsteller ha mostrato come il messaggio che una società si propone di comunicare nel 48% dei casi si perde nel passaggio ai media. Il divario si amplia quando si tratta di messaggi aziendali e blogger.
MJR Creative Group's Bradley Fitzhenry took an in-depth look at the social media landscape surrounding the fresh produce industry's largest event, The 2012 Produce Marketing Association's Fresh Summit Conference and Expo. The report takes a look at the main social media drivers around the event, including the most influential brands, and media sources.
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
Definitive Report on Social’s Top 200 B2B Brands Mohamed Mahdy
We know the challenge B2B brands face in connecting social media to revenue streams. That’s why we’ve spent the last year researching how 200 of the largest B2B companies use social media. We analyzed the global online presence of leading B2B brands, the unique social activities of 10 industries, and the role social plays in the consumer purchase cycle.
Five million social mentions later, we’ve defined strategies that can produce concrete value for B2B companies—including over 72,000 posts that specifically express intent to purchase.
This is the first report of its kind in the B2B marketplace, encompassing unique B2B benchmarks, a state and county breakdown of B2B leaders and the most positive or negative brands in each market.
the report to learn: •The best practices used by leading brands to engage a B2B audience on social.
•Why companies like IBM, Rolls Royce, John Deere and Boeing are revolutionizing B2B marketing through social.
•How your brand should use social in accordance with the industry benchmark
The following B2B report examines how over 200 American and British B2B organizations perform on social, and provides guidance on how such enterprises can truly take advantage of social data.
Discover:
- The top 200 B2B companies on social
- Global breakdown of B2B social presence
- Sector by sector analysis of the B2B market
- How the purchase cycle is reflected on social
- Unique applications of social media intelligence for B2B businesses
The Digital Influence Report replaces our historical State of the Blogosphere and expands the
concept of all things social.
Data sources: 6,000 influencers, 1,200 consumers and 150 top brand marketers.
Similar to Food & Beverage Industry: Social Media Benchmark Report (20)
Spark 2017: The Marketing Challenge: Putting Insights In To Action by Angelo ...TrackMaven
Angelo Sasso is Senior Director, Enterprise Analytics and Customer Insights for The Leading Hotels of the World (LHW). He oversees the company’s customer research, financial, sales, and marketing analytics team, as well as the company’s voice of the customer measurement program. Angelo joined LHW in 2014 and introduced the marketing analytics and customer insights function to LHW while also launching their voice of the customer program. Throughout his career, Angelo’s overarching goal has been to grow the mandate of any analytics team to a consultative one from a reporting function by challenging organizations to turn insights in to action.
Spark 2017: How IJM Drives Social Justice on Social Media by Cameron BartlettTrackMaven
Cameron has run viral digital campaigns on award-winning projects, worked with Grammy-winning musicians, tech startups, business technologies and currently leads social media for the largest anti-slavery organization in the world, IJM.
Spark 2017: How to Manage to Metrics without Becoming Big Brother by Christin...TrackMaven
In her more than 20 years of experience, Christine has applied both sides of her mind – the creative and the analytical – to drive marketing success. She has won numerous awards including the 2010 Women in Technology Leadership, March of Dimes Heroines in Technology Award and is a recipient of the 2016 Trending 40 Top DC CMOs. As Chief Marketing Officer at ThreatConnect, Christine is responsible for the global strategy and execution of all facets of marketing, leading the communications, demand generation and product marketing functions as well as marketing and sales operations. Prior to ThreatConnect, Christine served as VP of Marketing & Product Management at Salsa Labs, where she led efforts to strengthen the Salsa brand, platform and demand generation.
See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.
SPARK 2016: Paying for PR—and Other Myths of Pitching the MediaTrackMaven
See Matt Siegel's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
SPARK 2016: Headline Testing May Be The Single Most Impactful Thing You Can DoTrackMaven
See Ory Rinat's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Headlines have to live on their own – unlike in the print world where they were attached to your article and content. They travel across the web, asking readers for their click. Our research has shown that just changing a headline can swing engagement with a piece of content by 30%. So we test our headlines. A lot. Learn how we quickly and cheaply run A/B tests on our headlines, and see some of the key takeaways we apply as a result.
SPARK 2016: How My Podcast Got Over 1.5M Downloads in 1 YearTrackMaven
See Nathan Latka's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
SPARK 2016: Why Your Social Content is Killing Your Bottom LineTrackMaven
See Noah Lomax's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
We’ve all heard it: “Organic reach is dead.” “There’s no point in posting if you aren’t using paid.” And for what? A goal of 4% engagement rates? With all of the data and insights at our fingertips, isn’t there another way? Turns out there is. Join us for a quick look at how some brands are reaching more than 60% of their fan base with engagement rates >30% while spending little or nothing.
SPARK 2016: Inbound Marketing vs Account Based Marketing: A False Choice?TrackMaven
See Joe Chernov's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
We marketers are prone to FCS: False Choice Syndrome. Our programs are paid or organic, inbound or outbound, left brain or right brain. A similar zero sum situation has emerged over the past year: inbound / content marketing or account-based marketing. For most companies, absolutes are impediments to success. A blend of strategies is generally the best path. This example-rich session will explore the relationship between inbound marketing and content marketing and highlight ways to strike a balance.
SPARK 2016: The Rules of Subtraction: How Working With Less Can Help You Acco...TrackMaven
See Heidi Joy Thretheway's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
In marketing, we often hear, "I wish I had more—people, money or time.” But what if the success or failure of a project isn't determined by more? What if working with less works better?
Learn five strategies for content marketers that drop-kick conventional wisdom: accelerate a project even when resources and timelines are tight, and juggle priorities despite the "tyranny of the urgent." Through case studies and examples of successful marketing campaigns, you’ll be able to trim budgets and staff time while delivering projects that move the needle. You’ll also learn strategies to convert criticism and project breakdowns into assets that drive greater accomplishment.
SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...TrackMaven
See Travis Wright's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
You can target audiences on social media advertising with a dozen different ad formats and thousands of possible ad targeting parameters. Using highly targeted ad campaigns, you can get in front of your ideal customer with custom content that wins your sales team deals.
Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.
Attendee Takeaways:
-- Tap Into Recent Purchasing Behavior Among Facebook Users
-- Get Creative With Life Events Targeting
-- Nurture Leads & Build Loyalty With Facebook Custom Audiences
-- Expand To A Lookalike Audience
-- Get Super Granular With Layered Targeting Options
-- Top social content creation, curation and amplification tools.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Food & Beverage Industry: Social Media Benchmark Report
1. Food & Beverage Industry Benchmarks:
B2C Social Media Impact Report
1
2. THE B2C SOCIAL MEDIA LANDSCAPE:
HOW DO B2C INDUSTRIES STACK UP ON
SOCIAL MEDIA?
Which industries drive the greatest ROI from social
media? The graph to the right provides a high-level
answer for B2C marketers.
This graph plots the average follower growth and content
engagement — measured across Facebook, Twitter,
LinkedIn, Instagram, and Pinterest — by industry.
Industries with the greatest average follower growth per
brand score highest along the Y-axis. Industries with the
greatest engagement ratio — measured as the average
number of interactions per post per 1,000 followers —
score highest along the X-axis.
The size of the bubble reflects the median total audience
size for a brand in each industry on Facebook, Twitter,
LinkedIn, Instagram, and Pinterest combined.
Analysis based on social media accounts from
213 B2C brands across Facebook, Twitter,
Instagram, Pinterest, and LinkedIn from January
2015-October 2015.
0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 5.50
5
10
15
20
25
30
35
40
45
50
Apparel
Automakers
Consumer Products
Food Beverage
Hospitality
Insurance
Restaurants
Retailers
Telco & Cable
Entertainment
FOLLOWER GROWTH VS. ENGAGEMENT RATIO FOR B2C INDUSTRIES:
JANUARY - OCTOBER 2015
ENGAGEMENT RATIO
(Average Interactions Per Post Per 1000 Followers)
%FOLLOWERGROWTH
SOCIAL MEDIA AUDIENCE SIZE
4
3. B2C Social Media Landscape:
Key Takeaways
APPAREL, INSURANCE, AND
ENTERTAINMENT BRANDS ARE IN
THE SOCIAL MEDIA SWEET SPOT.
Brands in these industries have both
substantial audience growth and content
engagement on social media, indicating
highly impactful social content.
The Apparel industry’s 18.62% average
follower growth per brand is especially
impressive given the large overall
social following.
WHEN IT COMES TO SOCIAL
ENGAGEMENT, AUTOMAKER
BRANDS RULE THE ROAD.
Across the B2C landscape, automakers
have the most engaged social media
audiences with an average engagement
ratio of 5.62. Insurance brands are a
distant second (2.43).
HOSPITALITY BRANDS ARE ADEPT
AT GROWING THEIR AUDIENCES.
Across the B2C landscape, brands in the
hospitality sector see the highest social
media audience growth, with 53.34%
follower growth on average, despite the
fact that their engagement level is just
middle-of-the-pack compared to the rest
of the B2C industries.
FOOD & BEVERAGE AUDIENCES
ARE SHRINKING.
Food & Beverage is the only industry with
negative follower growth across the period
of study (-0.06%). Across the industry,
large beverage brands — including Coca-
Cola and Dr. Pepper — experienced a
decline in Facebook followers across 2015.
This could be due to Facebook’s cleanup
of inactive accounts, as well as due to the
brewing backlash against big soda.
5
4. Food & Beverage
KEY TAKEAWAYS
• Facebook is where Food & Beverage brands have the largest median
audience size (1.8 Million Page Likes).
• Instagram is the most effective channel, with an engagement ratio
of 34.71. Pinterest is the second most effective channel (13.69
engagement ratio).
• On Instagram, beer brands (26.2 engagement ratio) out-engage soda
brands (23.3), energy drink brands (18.9), and food manufacturers
(13.3).
Analysis based on the top 38 food & beverage brands in the Global 500 and leading food &
beverage brands on social media as identified by the TrackMaven platform.
ENGAGEMENT RATIO
(AVERAGE INTERACTIONS PER POST PER 1,000 FOLLOWERS)
MEDIAN SOCIAL MEDIA AUDIENCE SIZE IN THOUSANDS
TOP CHANNEL: INSTAGRAM
ENERGY DRINK
MANUFACTURERS
SODA MANUFACTURERSBEER MANUFACTURERS
FOOD MANUFACTURERS
18.9
23.326.2
13.3
INSTAGRAM SUBSECTOR ENGAGEMENT RATIO
1845
36
69
2
74
TWITTER
FACEBOOK
INSTAGRAM
PINTEREST
LINKEDIN
TWITTER
0.59
FACEBOOK
1.27
LINKEDIN
1.78
PINTEREST
3.54
INSTAGRAM
14.96
15
5. How Do B2C Industries Stack Up By Audience Size?
The graph below displays the median social media audience size for B2C brands by
industry across Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
Analysis based on social media accounts from 213 B2C brands across
Facebook, Twitter, Instagram, Pinterest, and LinkedIn from January
2015-October 2015.
B2C SOCIAL MEDIA AUDIENCE SIZE BY INDUSTRY
MEDIAN AUDIENCE SIZE BY CHANNEL
By millions of followers
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
Twitter
Pinterest
Linkedin
Instagram
Facebook
Insurance
Entertainment
Hospitality
Retail
Food & Beverage
Telco & Cable
Consumer Products
Restaurants
Automakers
Apparel
6
6. Want to learn more from the
best B2C brands?
Go to trackmaven.com/b2c-report to get
your free copy of our complete 2016 Social
Media Impact Report: B2C Industry
Edition.
You’ll learn:
• Which B2C industries get the greatest
impact from social media marketing;
• The most effective strategies for social
in each industry;
• How disruptive brands build loyal
audiences on saturated social
networks.
22