Instagram the - visual storytelling platform that offers both flexibility and function like we’ve never seen before, here is the detail analytic research report of the end year 2015.
The document summarizes key findings from a study of Instagram usage by the top 100 global brands in Q3 2014. It finds that more brands are actively using Instagram, with 86% now having accounts compared to 54% in 2012. Brands are standardizing their posting frequencies and driving more user engagement. Media brands are the most active on Instagram, averaging more posts and higher engagement than other industries. Overall, as brands increase and improve their Instagram activities, user engagement with branded content is growing substantially.
Restaurants Industry: Social Media Benchmarks & Impact ReportTrackMaven
Who's serving up better social media: fast food or full-service restaurants? And which social strategies set today's leading restaurant brands apart?
We analyzed a year's worth of social media content from leading restaurant brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
The State of Social Marketing 2016: B2C Industry EditionTrackMaven
We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media.
The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations.
In this presentation, you'll learn:
- Which B2C industries get the greatest impact from social media marketing;
- How disruptive brands build loyal audiences on saturated social networks;
- The most effective strategies for social in each industry.
Entertainment Industry: Social Media Benchmark ReportTrackMaven
How does your brand measure up against industry-specific benchmarks? Check out our Entertainment Industry Social Media Benchmark Report to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
The document summarizes a report on digital advertising spending in Thailand from 2016-2017. It found that digital advertising spending increased 17% in 2016 to 9,477 million baht and is forecast to increase another 24% in 2017, driven by key spenders in skin care preparations, communications, non-alcoholic beverages, and motor vehicles. Industry leaders commented that real-time monitoring tools and data analytics will play an important role in 2017 as clients demand more insights and understanding of impact. The top disciplines for growth in 2017 are expected to be native advertising, Instagram, and Twitter.
Food & Beverage Industry: Social Media Benchmark ReportTrackMaven
The food and beverage industry is highly competitive. So how do new entrants find audiences on saturated social networks? And how have long-established brands like Tyson Foods, Kellogg, and General Mills used innovative social strategies to stay on top?
We analyzed a year's worth of social media content from leading food and beverage brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Thailand Digital Advertising Spend by DAAT 2017 2018Kaiwan Teanngam
The document summarizes a report on digital advertising spending in Thailand. Data was collected anonymously from 22 advertising agencies representing an estimated 80% of the market. The report found that digital ad spending in Thailand grew 16% in 2017 and is expected to grow another 16% in 2018 to reach 14.33 billion THB. The top spending industries were motor vehicles, communications, and banks. Facebook and YouTube accounted for over 50% of total digital ad spending, being the top two disciplines. The report provides breakdowns of past and projected spending by industry, platform, and media type.
SparkLabs Global Asia E-Commerce Report 2015Bernard Moon
Report focused on e-commerce in Asia. Overviews of China, Japan, Korea, India and Southeast Asia markets (Indonesia, Malaysia, Thailand, Vietnam). Describes the major startups and companies for each market and the investor landscape.
The document summarizes key findings from a study of Instagram usage by the top 100 global brands in Q3 2014. It finds that more brands are actively using Instagram, with 86% now having accounts compared to 54% in 2012. Brands are standardizing their posting frequencies and driving more user engagement. Media brands are the most active on Instagram, averaging more posts and higher engagement than other industries. Overall, as brands increase and improve their Instagram activities, user engagement with branded content is growing substantially.
Restaurants Industry: Social Media Benchmarks & Impact ReportTrackMaven
Who's serving up better social media: fast food or full-service restaurants? And which social strategies set today's leading restaurant brands apart?
We analyzed a year's worth of social media content from leading restaurant brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
The State of Social Marketing 2016: B2C Industry EditionTrackMaven
We analyzed 350,000 social media posts from leading B2C brands in 10 industries across 5 key social channels to nail down exactly what makes the best B2C brands thrive on social media.
The findings show how industry- disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations.
In this presentation, you'll learn:
- Which B2C industries get the greatest impact from social media marketing;
- How disruptive brands build loyal audiences on saturated social networks;
- The most effective strategies for social in each industry.
Entertainment Industry: Social Media Benchmark ReportTrackMaven
How does your brand measure up against industry-specific benchmarks? Check out our Entertainment Industry Social Media Benchmark Report to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
The document summarizes a report on digital advertising spending in Thailand from 2016-2017. It found that digital advertising spending increased 17% in 2016 to 9,477 million baht and is forecast to increase another 24% in 2017, driven by key spenders in skin care preparations, communications, non-alcoholic beverages, and motor vehicles. Industry leaders commented that real-time monitoring tools and data analytics will play an important role in 2017 as clients demand more insights and understanding of impact. The top disciplines for growth in 2017 are expected to be native advertising, Instagram, and Twitter.
Food & Beverage Industry: Social Media Benchmark ReportTrackMaven
The food and beverage industry is highly competitive. So how do new entrants find audiences on saturated social networks? And how have long-established brands like Tyson Foods, Kellogg, and General Mills used innovative social strategies to stay on top?
We analyzed a year's worth of social media content from leading food and beverage brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Thailand Digital Advertising Spend by DAAT 2017 2018Kaiwan Teanngam
The document summarizes a report on digital advertising spending in Thailand. Data was collected anonymously from 22 advertising agencies representing an estimated 80% of the market. The report found that digital ad spending in Thailand grew 16% in 2017 and is expected to grow another 16% in 2018 to reach 14.33 billion THB. The top spending industries were motor vehicles, communications, and banks. Facebook and YouTube accounted for over 50% of total digital ad spending, being the top two disciplines. The report provides breakdowns of past and projected spending by industry, platform, and media type.
SparkLabs Global Asia E-Commerce Report 2015Bernard Moon
Report focused on e-commerce in Asia. Overviews of China, Japan, Korea, India and Southeast Asia markets (Indonesia, Malaysia, Thailand, Vietnam). Describes the major startups and companies for each market and the investor landscape.
The data in this report and previous reports is collected directly from advertising and media agencies through a anonymous process to ensure confidentiality to client’s information. The information they submit is based on their internal records of advertising spending.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
Social Media Shakedown of Top Australian Brands - March 2014Unmetric
Australian brands are aware of the simple truth that contests and sweepstakes invariably promote engagement. Platform isn’t a restraint either, as brands took to Facebook, Twitter and YouTube to announce their offers. The Australian no-nonsense attitude comes across as brands get straight to the point, and this obviously resonates with their fans.
A compilation of statistics on connectivity, social media and online marketing in India and the world. Check interesting B2B case studies and find out where India is headed to!
The App Marketer's Guide to the World Cupdigitalinasia
The document discusses opportunities for mobile app marketers during the 2018 FIFA World Cup, which will be held in Russia from June 14th to July 15th. It predicts that mobile app usage will significantly increase during this period as people use apps to track scores, watch matches, order food for viewing parties, and get transportation. The biggest opportunities for marketers include advertising in live streaming apps as viewers watch matches mobily, as well as food delivery, ridesharing, and social media apps. The document provides recommendations on targeting campaigns to different regions based on popular app usage patterns and the split between iOS and Android usage.
Insight & Data Compilation on Covid-19 the NEW NORMALl in indonesiaSeno Pramuadji
This document summarizes the impact of COVID-19 on various industries and consumer behavior in Indonesia. It shows that industries like airlines, retail, hospitality, restaurants, and luxury goods have seen estimated losses of tens to hundreds of billions of dollars. It also outlines trends in Indonesia like increased online searches for health products and a rise in purchases of items like thermometers, masks, vitamins, and hand sanitizers. Consumer behaviors have shifted with more time spent at home, increased online shopping and education, and a focus on preventative health measures.
This document summarizes key digital marketing trends in India. It finds that social media marketing and email marketing were most used in 2013, and companies plan to increase social media spending in 2014. Social media users and mobile users are rising rapidly in India, driving increases in social media, mobile, and video marketing. Marketers expect to shift more budget to digital marketing from current 8% to 35% of total marketing spending by 2020.
Insurance Industry: Social Media Impact and Benchmarks ReportTrackMaven
Believe it or not, the insurance industry is in the social media sweet spot. Insurance brands lead the pack on social with both booming audience growth and content engagement.
How do we know? We analyzed a year's worth of social media content from leading insurance brands. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
The gardening tools market in China by Daxue consultingDaxue Consulting
What are the main products of the gardening tools market in China? How well do international brands fare on the Chinese market? Who are using gardening tools in China? A comprehensive presentation on the gardening tools market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting in China.
Top Australian Brands on Social Media- January 2014Unmetric
Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage. Check out the full story here: http://bit.ly/1ct7X7T
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Top Australian Brands on Social Media - February 2014Unmetric
Two months in to the New Year and brands are on the look out for interesting ways to engage with their followers. February being the month of love, the campaign script has already been written for most brands, all that changed was the execution as brands came up with innovative ways to make followers fall in love with them. Check out the whole story here: http://bit.ly/1hSl3gB
Top Australian Brands On Social Media in September 2013Unmetric
The Top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.
The document summarizes the key findings of a research report about B2B social media marketing in 2015. It found that over 90% of marketers use Twitter and LinkedIn, and blogging is the most used tactic. Increasing brand awareness is the primary objective. LinkedIn and Twitter are most effective for engagement. Case studies and blog posts are preferred content. Measuring ROI and assessing effectiveness remain challenges. Over half of respondents expect to increase their social media budgets.
The document provides an overview of the digital landscape and social media strategy in Vietnam. It finds that Vietnam has a high mobile social media penetration rate of 50% and identifies Facebook and Instagram as the largest growing social platforms. The strategy outlines target audiences of youth aged 18-34 and married families 35-44. It proposes building audience pools on Facebook by interest and behaviors to retarget across the customer journey from awareness to conversion. Key performance indicators are suggested to measure objectives of increasing brand affinity, consideration, and driving sales.
We as marketers today face the most disorienting landscape in the history of our craft. Web 2.0 and the forces of social media have completely transformed how people interact with our brands and with each other, effectively changing "the rules.”
How do we keep track of what's trending?
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
This document analyzes e-commerce trends and strategies in Asia. It notes that B2C online sales in Asia will reach $525 billion in 2014, accounting for half of global online sales. It provides data on internet, mobile, and e-commerce penetration rates across major Asian markets like China, Japan, Singapore, Indonesia, and others. Strategies discussed include the growth of mobile commerce, social commerce, differences between Southeast and Northeast Asian markets, and whether the unique Chinese e-commerce model poses a threat or opportunity for other countries.
Australian shakedown of top brands on Social Media in June 2014Unmetric
This document provides a summary of key Australian brands on social media in June 2014. It analyzes top performing brands in various sectors such as food, beverages, alcohol, insurance, and aviation based on metrics like fan growth, engagement scores, and social media strategies. For example, it finds that Dare Iced Coffee had the highest engagement score among food and beverage brands due to inviting conversations. It also analyzes specific brand campaigns like Medibank's health competition and Qantas Airways' Dubai travel contest. The document aims to help readers better understand high-performing Australian brands on social media.
This report analyzes Instagram's current position in the social media market. It finds that Instagram has over 1 billion active users, most of whom are millennials that use features like Instagram Stories. However, emerging apps like TikTok and Snapchat pose a threat. The report recommends that Instagram update Stories to engage more of its users and acquire new ones, especially given the market's preference for short videos. Conducting customer surveys and analyzing competitors would help Instagram create a viral and user-friendly Stories upgrade to maintain its strong position in a changing market.
This study analyzed the Instagram activity of the top 100 brands from the Interbrand ranking during Q3 2014. It found that 86% of these top brands now have Instagram accounts, up from 54% in 2012. More brands are regularly posting on Instagram, with 73% posting at least once a week. Both brand activity and user engagement on Instagram have more than doubled over the past year. Media brands were the most active industry, averaging over 60 posts per month, while luxury brands had 100% adoption of Instagram. The study shows that as more top brands join and become more active on Instagram, user engagement continues to grow substantially.
The document summarizes key findings from a study of Instagram usage among the top 100 global brands in Q4 2014. It finds that more top brands are actively using Instagram, with the average brand posting at least once a week. Engagement is also increasing, with the average post receiving over 20,000 likes and comments. While most brands keep captions short, those that include @mentions see higher engagement. Location tagging and hashtags are underutilized tactics that are tied to more interactions. The study concludes by recommending best practices for brands based on leading examples.
The data in this report and previous reports is collected directly from advertising and media agencies through a anonymous process to ensure confidentiality to client’s information. The information they submit is based on their internal records of advertising spending.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
Social Media Shakedown of Top Australian Brands - March 2014Unmetric
Australian brands are aware of the simple truth that contests and sweepstakes invariably promote engagement. Platform isn’t a restraint either, as brands took to Facebook, Twitter and YouTube to announce their offers. The Australian no-nonsense attitude comes across as brands get straight to the point, and this obviously resonates with their fans.
A compilation of statistics on connectivity, social media and online marketing in India and the world. Check interesting B2B case studies and find out where India is headed to!
The App Marketer's Guide to the World Cupdigitalinasia
The document discusses opportunities for mobile app marketers during the 2018 FIFA World Cup, which will be held in Russia from June 14th to July 15th. It predicts that mobile app usage will significantly increase during this period as people use apps to track scores, watch matches, order food for viewing parties, and get transportation. The biggest opportunities for marketers include advertising in live streaming apps as viewers watch matches mobily, as well as food delivery, ridesharing, and social media apps. The document provides recommendations on targeting campaigns to different regions based on popular app usage patterns and the split between iOS and Android usage.
Insight & Data Compilation on Covid-19 the NEW NORMALl in indonesiaSeno Pramuadji
This document summarizes the impact of COVID-19 on various industries and consumer behavior in Indonesia. It shows that industries like airlines, retail, hospitality, restaurants, and luxury goods have seen estimated losses of tens to hundreds of billions of dollars. It also outlines trends in Indonesia like increased online searches for health products and a rise in purchases of items like thermometers, masks, vitamins, and hand sanitizers. Consumer behaviors have shifted with more time spent at home, increased online shopping and education, and a focus on preventative health measures.
This document summarizes key digital marketing trends in India. It finds that social media marketing and email marketing were most used in 2013, and companies plan to increase social media spending in 2014. Social media users and mobile users are rising rapidly in India, driving increases in social media, mobile, and video marketing. Marketers expect to shift more budget to digital marketing from current 8% to 35% of total marketing spending by 2020.
Insurance Industry: Social Media Impact and Benchmarks ReportTrackMaven
Believe it or not, the insurance industry is in the social media sweet spot. Insurance brands lead the pack on social with both booming audience growth and content engagement.
How do we know? We analyzed a year's worth of social media content from leading insurance brands. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
The gardening tools market in China by Daxue consultingDaxue Consulting
What are the main products of the gardening tools market in China? How well do international brands fare on the Chinese market? Who are using gardening tools in China? A comprehensive presentation on the gardening tools market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting in China.
Top Australian Brands on Social Media- January 2014Unmetric
Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage. Check out the full story here: http://bit.ly/1ct7X7T
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Top Australian Brands on Social Media - February 2014Unmetric
Two months in to the New Year and brands are on the look out for interesting ways to engage with their followers. February being the month of love, the campaign script has already been written for most brands, all that changed was the execution as brands came up with innovative ways to make followers fall in love with them. Check out the whole story here: http://bit.ly/1hSl3gB
Top Australian Brands On Social Media in September 2013Unmetric
The Top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.
The document summarizes the key findings of a research report about B2B social media marketing in 2015. It found that over 90% of marketers use Twitter and LinkedIn, and blogging is the most used tactic. Increasing brand awareness is the primary objective. LinkedIn and Twitter are most effective for engagement. Case studies and blog posts are preferred content. Measuring ROI and assessing effectiveness remain challenges. Over half of respondents expect to increase their social media budgets.
The document provides an overview of the digital landscape and social media strategy in Vietnam. It finds that Vietnam has a high mobile social media penetration rate of 50% and identifies Facebook and Instagram as the largest growing social platforms. The strategy outlines target audiences of youth aged 18-34 and married families 35-44. It proposes building audience pools on Facebook by interest and behaviors to retarget across the customer journey from awareness to conversion. Key performance indicators are suggested to measure objectives of increasing brand affinity, consideration, and driving sales.
We as marketers today face the most disorienting landscape in the history of our craft. Web 2.0 and the forces of social media have completely transformed how people interact with our brands and with each other, effectively changing "the rules.”
How do we keep track of what's trending?
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
This document analyzes e-commerce trends and strategies in Asia. It notes that B2C online sales in Asia will reach $525 billion in 2014, accounting for half of global online sales. It provides data on internet, mobile, and e-commerce penetration rates across major Asian markets like China, Japan, Singapore, Indonesia, and others. Strategies discussed include the growth of mobile commerce, social commerce, differences between Southeast and Northeast Asian markets, and whether the unique Chinese e-commerce model poses a threat or opportunity for other countries.
Australian shakedown of top brands on Social Media in June 2014Unmetric
This document provides a summary of key Australian brands on social media in June 2014. It analyzes top performing brands in various sectors such as food, beverages, alcohol, insurance, and aviation based on metrics like fan growth, engagement scores, and social media strategies. For example, it finds that Dare Iced Coffee had the highest engagement score among food and beverage brands due to inviting conversations. It also analyzes specific brand campaigns like Medibank's health competition and Qantas Airways' Dubai travel contest. The document aims to help readers better understand high-performing Australian brands on social media.
This report analyzes Instagram's current position in the social media market. It finds that Instagram has over 1 billion active users, most of whom are millennials that use features like Instagram Stories. However, emerging apps like TikTok and Snapchat pose a threat. The report recommends that Instagram update Stories to engage more of its users and acquire new ones, especially given the market's preference for short videos. Conducting customer surveys and analyzing competitors would help Instagram create a viral and user-friendly Stories upgrade to maintain its strong position in a changing market.
This study analyzed the Instagram activity of the top 100 brands from the Interbrand ranking during Q3 2014. It found that 86% of these top brands now have Instagram accounts, up from 54% in 2012. More brands are regularly posting on Instagram, with 73% posting at least once a week. Both brand activity and user engagement on Instagram have more than doubled over the past year. Media brands were the most active industry, averaging over 60 posts per month, while luxury brands had 100% adoption of Instagram. The study shows that as more top brands join and become more active on Instagram, user engagement continues to grow substantially.
The document summarizes key findings from a study of Instagram usage among the top 100 global brands in Q4 2014. It finds that more top brands are actively using Instagram, with the average brand posting at least once a week. Engagement is also increasing, with the average post receiving over 20,000 likes and comments. While most brands keep captions short, those that include @mentions see higher engagement. Location tagging and hashtags are underutilized tactics that are tied to more interactions. The study concludes by recommending best practices for brands based on leading examples.
The document is Simply Measured's 2015 Facebook Industry Report, which analyzes the Facebook activities and performance of the Interbrand 100 brands. Some key findings from the report include:
- Engagement for the Interbrand 100 remained stable quarter-over-quarter despite fewer posts, indicating brands are focusing on quality over quantity.
- The media vertical had the most engagement and posted most often, while business services saw the most fan growth.
- Videos and photos saw the biggest increases in sharing, showing they are effective at spreading content.
- Adidas significantly increased video posting and engagement, with tactics like motivational content and athlete partnerships.
This document provides a summary of key findings from Simply Measured's 2015 Facebook Industry Report on the Interbrand 100 brands. The summary includes:
- Facebook engagement remained stable quarter-over-quarter for the Interbrand 100 brands despite a 12% decrease in posts. Engagement increased 43.5% year-over-year.
- The media vertical had the most engagement and posted most often, while business services saw the most fan growth. Automotive and sporting goods brands like Adidas and Nike saw large engagement increases.
- Retail and automotive brands responded most to fans, while electronics brands responded fastest on average.
- Photos and links drove the most overall engagement, but video engagement
As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network. As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network.
Báo cáo Social Media Benchmark 2024 cho dân MarketingMarketingTrips
Với bất cứ người làm marketing nào trên các nền tảng mạng xã hội (Social Media), việc hiểu được các chỉ số tiêu chuẩn đánh giá của ngành (Benchmark) là một trong những yêu cầu mang tính bắt buộc. Báo cáo Social Media Benchmark 2024 mới đây là cách để Marketer đối sánh và đo lường mức độ hiệu quả của các chiến dịch Marketing của mình trên các nền tảng khác nhau.
Finding Your Focus in the Social Media Maelstrom with Margaret Dawsonsemrush_webinars
The document provides 10 steps for focusing social media marketing efforts amid the large number of social media platforms and high volume of content. It recommends separating personal and professional accounts, identifying where target customers are active, knowing where competitors are focusing, using industry best practices and data to determine priorities, doing a resource check, integrating social media with overall marketing plans, setting metrics for success, following agile processes to continually improve, regularly reporting on results, and being a source of social intelligence within the organization. The goal is to help organizations focus their efforts on the most important 1-2 social networks for their goals and industry.
Para este reporte de diferentes verticales dentro de B2B, se utilizó el software TrackMaven para analizar 12 meses de contenidos de 316 empresas con foco en B2B a través de 5 canales principales: Facebook, Twitter, Instagram, LinkedIn y Pinterest.
The Data-Driven Approach to Social Media - Mocial ConferenceJeff Gibb
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
- Nearly all (97%) of the top 100 global brands have a Facebook page, and the majority (95%) actively post on their page at least once per week.
- The top brands have amassed over 1.1 billion Facebook fans collectively, with the average brand having 12 million fans. However, the top 5 brands skew this average with nearly 80 million fans each.
- Photos are the most successful type of content, making up 62% of posts but 77% of all user engagement. Links are being used more frequently than in the past.
Are big brands showing instagram enough love?Simon Preece
The document summarizes the findings of a study on how major UK brands are using Instagram. It found that many brands have no Instagram presence or post infrequently. Even brands that post regularly often fail to clearly define the purpose of their account. The study also identified best practices from brands like L'Oreal Paris, Ford and Specsavers that demonstrate a strong understanding of Instagram.
Social Insights on the Luxury Fashion IndustryBrandwatch
Our new Fashion and Luxury Report explores how social media has changed the landscape of fashion marketing. We undertake a deep-dive analysis by deciphering the factors that are setting brands apart in the highly competitive fashion and luxury markets.
The document is a report from Simply Measured analyzing Twitter usage among the top 100 global brands in Q4 2014. Some key findings include:
- Brands increased posting by 11% year-over-year while growing audiences by 38% on average, and engagement per post rose 85%.
- Photos were the most common content and generated the most engagement, while links were also popular but engaged users less.
- Brands significantly increased interactions with users, with @replies making up 68% of tweets on average.
- Media brands like MTV and Disney drove the most overall engagement, while restaurant brands excelled at one-on-one interactions.
The document discusses customer service on Twitter. Some key findings include:
1) Mentions of dedicated customer service handles increased 44% year-over-year as users have adopted Twitter as a customer service channel.
2) Brands responded to 43% more tweets while average response time increased only 10%, showing brands are improving at managing high volumes of customer service requests.
3) Best practices from top brands include maintaining high response rates, quick response times especially during business hours, and using automated responses to handle large volumes of requests.
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
Top Indian Brands on Social Media - August 2013Unmetric
Top brands like Audi, Ariel, L'Oreal and even paint brands like Nerolac show off their social media prowess. Unmetric shakes down all the top campaigns from August 2013.
[Report] Top Indian Brands on Social Media for August 2013 by UnmetricSocial Samosa
Unmetric has released its report of Top Indian Brands on Social Media for the month of August 2013. The report focuses on brands from 10 different sectors on 4 distinct social networking platforms.
The document analyzes customer service on Twitter for the top 100 global brands as measured by Interbrand. Some key findings include:
- More brands are maintaining customer service Twitter accounts, and these accounts are more active, responding to customer issues more quickly.
- Customer mentions of brand accounts have increased 41% year-over-year as customers increasingly use Twitter for customer service.
- Top brands respond quickly, with 95% responding within 48 hours and 91% within 24 hours. This meets or exceeds customer expectations for response times.
- Brands employ various tactics in their responses, most commonly directing customers to online resources, but also apologizing, requesting more information, and directing customers to other channels.
The document analyzes customer service on Twitter for the top 100 global brands as measured by Interbrand. Some key findings include:
- More brands are maintaining customer service Twitter accounts, and these accounts are more active, responding to customer issues more quickly.
- Customer mentions of brand accounts have increased 41% year-over-year as customers increasingly use Twitter for customer service.
- Top brands respond quickly, with 95% responding within 48 hours and 91% within 24 hours. This meets or exceeds customer expectations for response times.
- Brands employ various response tactics on Twitter, most commonly directing customers to online resources but also apologizing, requesting more information, and directing customers to call or email.
Similar to Instagram Research and Study Report 2015 by Simply Measured (20)
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
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3. Simply Measured 2015 Instagram Industry Report #SocialAnalytics1
Introduction
In a very short period of time, Instagram has gone from a “nice-to-
have” to a “need-to-have” for social media marketers.
The network isn’t just a photo-sharing service for teens anymore, it’s
a visual storytelling platform that offers both flexibility and function
like we’ve never seen before. The ability to create visually compelling
images and videos without ever leaving the clean, intuitive interface
has enabled marketers in a way few networks have.
At Simply Measured, we’ve been analyzing the way the Interbrand
100 companies use Instagram for marketing since 2012. In this latest
iteration, we see a level of adoption and activity that surprised even
us.
In this report, we analyze how the top brands in the world from 17
industries are using the network, and highlight tactics that marketing
organizations of any size, with any budget, can learn from. Enjoy!
4. Simply Measured 2015 Instagram Industry Report #SocialAnalytics2
Methodology
This study looks at the Instagram activity of the Interbrand 2015 Best 100
Global Brands.
Each year, Interbrand ranks the top 100 global brands based on several
factors, including market, brand, competitor, and financial data.
The Interbrand 100 is an industry standard, and a standard for our Simply
Measured network studies. We analyze this list because these companies
are the best in the world at building and maintaining a brand, which is a
prerequisite to a successful social media strategy.
Statistics cited in this study are based on a 30-day period from 10/31/15 -
11/29/15.
All data was analyzed using Simply Measured’s industry-leading social
media analytics and reporting platform.
This study includes organic posts only. Engagement statistics are on
photos and videos posted during the report period, and include both
Likes and comments within the Instagram app, and engagement data from
Instagram photos shared to Facebook.
THIS STUDY ENCOMPASSES:
2,531 posts by 90 brands
138,670,840 total followers
80,555,181 Likes and
comments on posts by
brands
5. Simply Measured 2015 Instagram Industry Report #SocialAnalytics3
INSTAGRAM ADOPTION AND ACTIVITY BY TOP BRANDS
Brand Adoption on Instagram Nears Max and
Activity Soars
Instagram has become an essential network for social marketers. Brands
on the Interbrand 100 list range from sporting goods and luxury products
to energy and financial companies.
Regardless of the industry, there’s now an interested audience on
Instagram.
The network boasts 400 million monthly active users, 80 million posts each
day, and 3.5 billion daily likes. An audience that engaged is hard to ignore,
and as of today, 90% of the top brands in the world are using Instagram to
get their piece of the proverbial pie.
Standalone apps like Boomerang, Layout, and Hyperlapse have made
creation on Instagram easier than ever, and brands are investing more and
more every day.
Key Findings
• 90% of the Interbrand 100 companies now have Instagram accounts
• 82% of Interbrand 100 companies have posted to Instagram during
the last 30 days
• 80% of Interbrand 100 companies post at least one Instagram photo or
video per week
• The number of brands that post more than 50 times per month has
risen from seven to 14 in the last year
• A third of the companies on the Interbrand 100 list post to Instagram
between 10-20 times per month
Over 80% of the Interbrand 100 companies are active on Instagram on a weekly basis.
The most common posting frequency is 10-20 times per month, with 33% of the
Interbrand 100 companies falling into that bucket.
0%
20%
40%
60%
80%
100%
Have
an
Instagram
Account
Active
Account
(Posted
during
report
period)
1 +
Post
Per
Week
10,000+
Followers
100,000+
Followers
The Number of Active Brands Is Increasing
2012 2013 2014 2015
0
5
10
15
20
25
30
35
Less
Than
10
per
Month
10-‐20
per
Month
20-‐30
per
Month
30-‐40
per
Month
40-‐50
per
Month
More
Than
50
per
Month
Posting Frequency
2012 2013 2014 2015
Brands posting more than 50
times per month have doubled
from 7 in 2014 to 14 in 2015.
6. Simply Measured 2015 Instagram Industry Report #SocialAnalytics4
INSTAGRAM ENGAGEMENT AND CONTENT TYPES
Engagement per Post Has Grown at a rate of 53%
Year-over-Year
As brands have gained access to better Instagram analytics solutions and
developed best practices for their activity on the network, engagement
has grown at a rapid rate.
Hashtags and location tags have proven to be useful tools on Instagram.
0
5000
10000
15000
20000
25000
30000
35000
40000
Average
Engagement
per
Photo Average
Engagement
per
Video
Engagement per Post by Content Type
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Posts
with
Hashtags
and
Location
Tags
Posts
with
Two
Hashtags
Posts
with
Three
Hashtags
Posts
with
No
Hashtags
Posts
with
five
or
more
hashtags
Posts
with
Four
Hashtags
Posts
with
One
Hashtag
Average Engagement per Post
Despite more brands posting videos than ever before (13.2% of all posts), photos still see
higher average engagement.
Posts that include both a hashtag and a location tag over-index engagement, averaging
43,061 Likes and comments each. Posts with multiple hashtags also perform better than
average.
0
5000
10000
15000
20000
25000
30000
35000
2012 2013 2014 2015
Enagagement per Post
Among the Interbrand 100, the average engagement-per-post on Instagram is
31,827 Likes and comments.
Average of all posts: 31,827
7. Simply Measured 2015 Instagram Industry Report #SocialAnalytics5
HASHTAGS AND EMOJIS ON INSTAGRAM
Branded Hashtags and Emojis Are All Over Brand
Posts In 2015
Emojis are everywhere, and Instagram is no exception. Between emojis
and hashtags, brands are finding creative ways to spice up captions.
Key Findings
• Emojis were used in 890 captions; 35% of all brand posts during this
30-day period
• The heart is the second-most used emoji by brands, and is the most
engaging
• Brand captions included 5,596 hashtags, which equates to 2.5
hashtags per brand posts
The camera is the most used emoji, generally used with a @username for photo credit.
Branded hashtags are the norm on Instagram, and are seven of the top ten most-used
hashtags.
0
10
20
30
40
50
60
70
80
Most-Used Hashtags
0
10
20
30
40
50
60
70
80
90
📷📷 ❤ ️ ®� ™� 🎃🎃 ✨ 🎨🎨 🎶🎶 🙌🙌 💕💕
Top 10 Emojis Used In Brand Captions
0
20000
40000
60000
80000
100000
120000
140000
❤ ️ ✨ 🎨🎨 🎶🎶 🙌🙌 🎃🎃 💕💕 ™� 📷📷 ®�
Average Engagement per Post
(on posts containing the top 10 most-used emojis)
The heart emoji is the most engaging, averaging over 120,000 Likes and comments.
8. Simply Measured 2015 Instagram Industry Report #SocialAnalytics6
Takeaway
Among the Interbrand 100, there is a big focus on standing out with
a relevant audience. Whether that’s done through location tagging or
branded hashtags to increase discoverability, or emojis to make your
captions pop, the competition is heating up, and it’s important to find a
way to cut through the noise.
9. Simply Measured 2015 Instagram Industry Report #SocialAnalytics7
INDUSTRY COMPARISON: AUDIENCE
The Sporting Goods Sector Has a Massive Share
of the Overall Audience
The sporting goods sector, which includes only Nike and Adidas, makes
up 26% of the entire Interbrand Audience. Nike, in particular, has 29.8
million followers, which is 18.7 million more than any brand on the list.
Top 10 Brands by Followers
The two brands (Nike and Adidas) in the sporting goods sector dwarf other verticals.
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
18000000
20000000
Average # of Followers per Brand
Alcohol brands are newer to Instagram, and have seen a 25.8% daily growth rate.
Nike and Adidas are the only two
brands in the sporting goods sector,
with a combined 36 million followers.
Nike sporting goods 29,835,734 0
H&M Apparel 11,091,775 81
Luis Vuitton Luxury 8,221,146 12
ZARA Apparel 7,817,640 33
Starbucks Restaurant 6,732,737 33
adidas Sporting goods 6,383,689 15
Gucci Luxury 6,351,725 102
Prada Luxury 6,187,874 39
Burberry Luxury 5,228,164 86
BMW Automotive 4,800,940 86
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Average
Follower
Growth
Rate
per
Day
Louis Vuitton
Sporting Goods
10. Simply Measured 2015 Instagram Industry Report #SocialAnalytics8
INDUSTRY COMPARISON: ENGAGEMENT
Automotive Brands Make Up 30% of Top 10
Most-Engaging Brands
BMW, Mercedes-Benz, and Audi each made the top 10 list for
engagement per post. The fashion world is also well represented, with two
brands from the luxury industry and two from the apparel industry.
Top 10 Brands by Engagement
FACEBOOK VIDEOS
Restaurant brands, led by Starbucks, see the highest average engagement per post.
The average engagement-as-a-percent-of-followers across all companies is 41.3%.
0
20000
40000
60000
80000
100000
120000
140000
Average Engagement Per Post
Average of all posts: 31,827
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Average
Engagement
as
a
%
of
Followers
Average of all brands: 41.3%
Starbucks Restaurant 33 229,858
H&M Apparel 81 125,514
BMW Automotive 86 108,557
Disney Media 27 107,120
Mercedes-Benz Automotive 180 86,611
Audi Automotive 29 81,467
adidas Sporting Goods 15 77,206
ZARA Apparel 33 68,310
Luis Vuitton Luxury 12 66,463
Burberry Luxury 86 43,456
Louis Vuitton
11. Starbucks Drives Engagement with Emojis
Starbucks tops the list of most engaging brands on Instagram, averaging
229,858 Likes and comments on their 33 posts during the 30-day period.
Starbucks also accounted for the most popular emoji during the period.
They did so by tying that emoji (the snowman, pictured to the left) directly
to their photo content.
Tactics
• Targeted emojis, not random ones
• Specific hashtags
• Topical content that appeals to the audience’s emotions
• An offer
Results
• Starbucks generated 7.5 million engagements during the report period,
more than 1.12 engagements for each of their followers
• Starbucks saw a 6.3% daily growth rate during the report period
• Starbucks averaged 229,859 Likes and comments per post
Takeaway
Starbucks puts thought into each photo, each caption, each emoji, and
each offer. Many of their posts prompt users to check their bio for a
purchase link, or a link to free recipes for holiday treats.
When planning your Instagram strategy, take a lesson from Starbucks.
Don’t forgo quality content production for the sake of distribution tactics.
Your audience wants an authentic experience and, if you can, a little
something extra.
12. Simply Measured 2015 Instagram Industry Report #SocialAnalytics10
VERTICAL REPORT: MEDIA
Media Brands Can’t Stop, Won’t Stop Publishing
The media brands represented in the Interbrand 100 are Discovery, Disney,
MTV, and Thomson-Reuters, and are the most active industry. MTV posted
substantially more than any other brand in this report.
Brand Followers Posts Engagement per Post Photos Videos
Discovery 1,490,459 51 14,426 42 9
Disney 3,580,389 27 107,120 24 3
MTV 4,525,355 191 33,292 142 49
Reuters 512,887 90 3,584 90 0
0
10
20
30
40
50
60
70
80
90
100
Average Monthly Posts per Brand
Key Findings
• MTV posted 191 times during the 30-day period, which averages
out to 6.4 posts per day
• MTV controls 62% of total engagement for the media industry
• MTV posted 49 videos, which is by far the most of any brand in the
study
• Thomson Reuters is the smallest account in the media sector, but
has found a home on Instagram as a place for photo journalism,
leading to a 15.6% daily audience growth rate
Media brands averaged 90 posts during the 30-day period, led primarily by MTV with 191 posts.
13. MTV Is Always On
MTV posted 191 times during the 30-day period, with a healthy mix
of photos and videos. The media brand delivers celebrity and music
news, entertainment, and random GIFs that I don’t quite understand but
resonate well with the network’s target audience.
Tactics
• Topical and informative
• Cross-promote other owned channels like Snapchat
• Humor and personality
• Meme-style content, not professional photography
Results
• MTV’s 142 photos and 49 videos generated an average of 33,292 Likes
and comments each
• MTV’s 4.5 million followers are exposed to 6.3 pieces of branded
content each day
• MTV’s audience is growing at a rate of 5.6% each day
Takeaway
MTV is a lifestyle brand with few equals. They’ve been defining cool
for decades. Most brands don’t have as much clout as MTV does, but
that doesn’t mean there aren’t lessons to learn from MTV. By focusing on
the topics that their audience wants, and addressing those events in a
timely way, MTV is able to stay relevant on a daily basis. By doing so using
relateable formats like GIFs and Memes, MTV stays conversational with
their hip demographic.
14. Simply Measured 2015 Instagram Industry Report #SocialAnalytics12
VERTICAL REPORT: ALCOHOL
Instagram Is a New Playground for Spirits
Alcohol brands have an added challenge on social media. Brands are
required to only market on channels where 71.6% of the audience is of
legal drinking age, which Instagram surpassed last year.
Because they’ve only recently gotten involved, alcohol brands have
smaller audiences than other industries.
Key Findings
• Moet and Chandon is the only alcohol brand with over 100,000
followers. They also average almost twice the engagement per post of
the other alcohol brands on the list
• Jack Daniel’s is the most active brand on the list, posting 24 times
during the 30-day period
• 13% of posts by alcohol brand are videos
Brand Followers Posts Engagement per Post Photos Videos
Budweiser 91,963 13 1,764 12 1
Heineken 58,303 6 542 5 1
Jack Daniel's 70,940 24 1,757 18 6
Johnnie Walker 80,661 9 1,662 7 2
Corona 64,384 11 1,257 11 0
Smirnoff 36,507 13 657 13 0
Moet and Chandon 128,274 18 3,028 15 3
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Average
Follower
Growth
Rate
per
Day
15. Simply Measured 2015 Instagram Industry Report #SocialAnalytics13
VERTICAL REPORT: TECHNOLOGY
Is Video Key for Tech Brands?
Technology is the second most-populated vertical on the Interbrand list,
with 12 brands. Engagement isn’t overwhelming.
In terms of engagement, Google is the most successful brand on the list.
In fact, Google is only one of four brands on the entire Interbrand list who
posted more videos than photos during the report period, doubling the
average number of videos posted by each brand.
Key Findings
• Facebook has 1.2 million followers, more than any other technology
company. However, the Instagram parent company hasn’t posted in
over nine weeks at the time of this study
• Google posted more than twice as many videos as photos
• Apple Music posted the most often during the 30-day period,
averaging almost one post per day
• Oracle has the lowest number of fans in the tech vertical, and
uses the channel primarily as a corporate communications vehicle,
highlighting employees, events, and community service
Brand Followers Posts Engagement per Post Photos Videos
Adobe 112,743 20 1,910 18 2
Facebook 1,257,280 0 N/A 0 0
Google 974,845 11 13,447 3 8
HP 219,703 13 1,937 13 0
Intel 258,047 13 3,760 7 6
Oracle 37,139 17 267 16 1
Samsung USA 84,012 12 850 10 2
Cisco 48,643 19 718 13 6
Microsoft 275,525 5 4,629 4 1
Huawei 10,474 16 310 13 3
Lenovo 144,371 13 1,346 7 6
Apple Music 740,596 29 10,144 19 10 Google uses high production videos to promote their different products, like the Google App
(promoted above), Google Streetview, Google Trends, and Google Maps.
16. Simply Measured 2015 Instagram Industry Report #SocialAnalytics14
VERTICAL REPORT: AUTOMOTIVE
Automotive Has Largest Engagement Share
The automotive industry is the largest among Interbrand companies, with
15 represented on Instagram. Aside from Volkswagen, which is on the
heels of a brand crisis, these brands were all very active during the report
period. As a whole, the industry posted 659 times, led by Mercedes-Benz
and BMW.
Key Findings
• The automotive industry saw almost three times the total
engagement of any other industry (due largely to the number of
brands)
• Mercedes-Benz posted 180 times during the 30-day study, second
only to MTV
• BMW posted 86 times, which is tied for fourth across the Interbrand
100 in terms of post volume
• Mercedes-Benz led the Interbrand list for total engagement, with
15,590,116 Likes and comments on their 180 posts
Brand Followers Posts Engagement per Post Photos Videos
Audi 2,102,264 29 81,468
28 1
BMW 4,800,940 86 108,558
86 0
Chevrolet 604,330 20 12,152
19 1
Harley-‐Davidson 1,191,370 30 30,106
29 1
Ford 779,442 43 14,218
40 3
Honda 514,485 36 8,005
34 2
Hyundai 101,575 19 1,653
15 4
Kia
Motors
America 48,065 46 809
41 5
Mercedes-‐Benz 3,758,136 180 86,612
164 16
Nissan 469,720 53 9,105
49 4
Volkswagen
USA 291,504 0 N/A
0 0
Toyota
USA 300,680 30 3,594
16 14
Porsche 2,102,264 35 39,000
35 0
Land
Rover 472,081 32 9,732
25 7
MINI 260,190 20 5,874
15 5
17. Mercedes-Benz Stays In Its Lane
Mercedes-Benz has an attractive product, an active and passionate
fanbase, and an abundance of professional marketing assets at its
disposal. This makes Instagram an ideal location for the luxury automaker.
Instagram has proven to be a successful channel for any car company, but
Mercedes-Benz has doubled down on the network, and it’s worked.
Tactics
• Professional photography
• Specific and targeted hashtags
• Location tags
• Reposts and influencer partnerships
Results
• Mercedes-Benz leads the Interbrand 100 for total engagement
• Even though Mercedes-Benz is second on the list for total followers, the
automotive brand ‘s engagement was 414.8% of its audience during the
30-day period
• Mercedes-Benz accounted for two of the top ten most-used hashtags
from the entire Interbrand 100
Takeaway
Mercedes-Benz is one of the largest, most well-respected brands in
the world, but the company’s social team has proven that even with
massive name recognition and a sizable budget, there’s no substitute for
consistency. Mercedes-Benz has worked hard to leverage partnerships and
develop best practices on Instagram. A lesson that any brand can learn.
18. Simply Measured 2015 Instagram Industry Report #SocialAnalytics16
VERTICAL REPORT: RETAIL
Retail Tactics Vary Across Brands
There are only three Interbrand companies in the retail vertical, Amazon,
eBay, and Ikea.
While Ikea invests in engagement and top of mind activities, Amazon and
eBay focus on driving traffic by posting links directly in captions. Links on
Instagram aren’t clickable, but this isn’t a surprising tactic for the online
giants of ecommerce. Most of what these brands do is geared toward site
traffic.
Key Findings
• Amazon has the largest audience of the three companies, but all three
fall below the study average
• Amazon was also the most active during the report period, posting 54
photos and one video
• Ikea saw the highest engagement, although this may be due to Amazon
and eBay driving followers to their website instead of engagement
Brand Followers Posts Engagement per Post Photos Videos
Amazon 271,557 58 2,334 54 4
eBay 142,306 32 831 21 11
Ikea USA 497,278 30 6,459 29 1
19. Simply Measured 2015 Instagram Industry Report #SocialAnalytics17
VERTICAL REPORT: ELECTRONICS
Showing the Product vs. Using the Product
The electronics segment has four brands, Canon, Philips, Panasonic, and
Sony.
Panasonic USA hasn’t posted in almost a year, but the other three brands
are very active, with entirely different strategies.
Sony finds success by sharing pictures of their products, past and present.
This allows the electronics company to promote everything from cameras,
to televisions, to the Playstation 4.
Canon USA is developing and acquiring technology around optics and
image processing for the B2B sector, but is primarily known as a camera
company, so it’s natural that Canon has used Instagram as a way to share
stunning photography.
Philips has a company mission to make the world more sustainable and
improve the quality of life. This is reflected through their posts as well,
highlighting user-generated stories and sharing earthy photos.
Key Findings
• Sony leads the electronics vertical in both audience (1,396,688
followers) and engagement (an average of 26,070 Likes and
comments per post)
• Panasonic hasn’t posted in 47 weeks
• Canon USA and Philips both rely on user-generated content for
their Instagram campaigns
Brand Followers Posts Engagement per Post Photos Videos
Canon USA 393,520 67 8,272 60 7
Philips 17,126 16 315 16 0
Panasonic 7,586 0 N/A 0 0
Sony 1,396,688 17 26,070 17 0
20. Simply Measured 2015 Instagram Industry Report #SocialAnalytics18
VERTICAL REPORT: LUXURY
Luxury Brands Attract Big Numbers
The luxury industry is one of the healthiest in terms of audience. Each of
the seven brands on the list have over a million followers, and four of them
appeared on the top ten list overall.
Not surprising that these brands do well. Each of them sells a product that
is designed specifically for appearance, so a visual network is perfect for
this industry.
Key Findings
• Louis Vuitton leads the list in terms of both audience and total
engagement
• Gucci posts the most frequently, sharing 95 photos and seven
videos during the 30-day period
• Hermes posted more videos than photos during the report period
Brand Followers Posts Engagement per Post Photos Videos
Cartier 2,112,027 15 17,581 13 2
Gucci 6,351,725 102 34,483 95 7
Hermès 1,560,748 34 11,278 16 18
Burberry 5,228,164 86 43,456 71 15
Luis Vuitton 8,221,146 12 66,464 12 0
Prada 6,187,874 39 39,816 36 3
Tiffany & Co. 3,055,665 74 28,776 61 13
Louis Vuitton
21. Louis Vuitton Is About That Cross-Channel Life
Louis Vuitton wants to engage with its followers in multiple places. The key
to staying top-of-mind is generating experiences that users are willing to
seek out regardless of where they found you.
Tactics
• Posts that promote other channels like Snapchat, so that users can follow
live events
• A website dedicated to learning more about each Instagram post
• Location tags and hashtags to engage users interested in specific events
that might not be following Louis Vuitton
Results
• Louis Vuitton averaged 66,464 Likes and comments on their posts
during this study
• Louis Vuitton has the third most followers of any Interbrand company
Takeaway
Instagram, like any social media channel, is best used as part of a broader
integrated approach. Louis Vuitton is a lifestyle brand, and creates
experiences through their Instagram content that go beyond Instagram.
22. Simply Measured 2015 Instagram Industry Report #SocialAnalytics20
VERTICAL REPORT: FINANCIAL SERVICES
Financial Services Find Moderate Success
When you think of Instagram, you may not think of financial service
companies, but of the 12 financial service companies on the Interbrand
list, eight are on Instagram, and several are finding success.
Key Findings
• American Express is the only financial services company with
over 100,000 followers. The brand also earns the highest average
engagement per post
• Santander Brazil is the most active account on the list, posting 27
times during the 30-day period
• Visa US hadn’t posted in over 16 weeks, at the time of this study
VERTICAL REPORT: TRANSPORTATION
FedEx and UPS Battle It Out
FedEx and UPS are perhaps the most well-known transportation
services in the US, and are the two transportation companies on the list.
Key Findings
• UPS has twice the followers that FedEx has, but sees less than half
the engagement
• FedEx posted 14 times during the 30-day study. All 14 were photos
Brand Followers Posts Engagement per Post Photos Videos
Allianz 8,625 16 96 16 0
American Express 102,898 19 841 19 0
Citi 5,214 10 73 7 3
MasterCard 49,989 3 157 3 0
Santander Brazil 11,390 27 240 23 4
Visa US 6,293 0 N/A 0 0
PayPal 28,951 18 264 16 2
Morgan Stanley 2,327 11 71 10 1
Brand Followers Posts Engagement per Post Photos Videos
FedEx 14,676 14 829 14 0
UPS 32,756 9 340 7 2
23. Simply Measured 2015 Instagram Industry Report #SocialAnalytics21
VERTICAL REPORT: RESTAURANTS
Restaurants Lead the List for Engagement
Only three restaurant companies from the Interbrand list are active on
Instagram; McDonalds, KFC, and Starbucks.
Starbucks is a dominant force on Instagram, and leads the entire
Interbrand list in many ways. Their use of emojis, hashtags, and tactics
for driving web traffic (mentioned on page 11) can be lessons for any
marketer using Instagram.
McDonalds mainly uses Instagram for brand awareness and engagement,
posting fun images that feature McDonalds food.
KFC posts in the voice of the Colonel, referring to food as “my bucket”
and “my deal”.
Key Findings
• Starbucks leads the entire Interbrand list for engagement, and is fifth
on the list for total followers
• McDonalds only posted seven times during the report period, but
averaged 20,604 Likes and comments per post
• Starbucks averaged more than one post per day during the report
period, and their posts earned an average of 229,859 Likes and
comments per post
Brand Followers Posts Engagement per Post Photos Videos
McDonalds 1,031,419 7 20,604 7 0
KFC 637,895 27 6,598 26 1
Starbucks 6,732,737 33 229,859 32 1
24. Simply Measured 2015 Instagram Industry Report #SocialAnalytics22
VERTICAL REPORT: FAST MOVING CONSUMER GOODS
LEGO Leads the Way
LEGO is new to the Interbrand list in 2015, but the toy company isn’t new
to marketing. Partnerships with major entertainment and movie franchises,
a movie, and countless video games have made LEGO a dominant force in
today’s pop culture scene.
In the Fast Moving Consumer Goods (FMCG) vertical, LEGO is leading the
pack in terms of followers and engagement per post.
Key Findings
• LEGO averages 17,692 engagements per post, and has posted an
equal number of photos and videos during this study
• L’Oreal Paris USA outposts every other company in the FMCG vertical,
and averages 6,969 Likes and comments per post
• Dannon and Gillette didn’t post a single time during the study period
• Kleenex posted more photos than videos during the report period
Brand Followers Posts Engagement per Post Photos Videos
Dannon 3,298 0 N/A 0 0
Nestle Toll House 28,799 8 432 7 1
L'Oreal Paris USA 649,646 56 6,969 56 0
Pampers 46,939 12 265 12 0
Kellogg's 7,424 4 132 4 0
Gillette 3,629 0 N/A 0 0
LEGO 762,398 14 17,692 7 7
Kleenex 2,155 9 20 4 5
25. Simply Measured 2015 Instagram Industry Report #SocialAnalytics23
VERTICAL REPORT: DIVERSIFIED
Innovation and User-Generated Tractors
“Diversified” is a catch-all label for companies that don’t fit in other
categories.
John Deere and GE might not have much to compete over, but they top
the list in this category. GE has the most fans, and John Deere sees the
most engagement-per-post.
GE finds success by highlighting innovation, while John Deere uses the
hashtag #DeereSighting to promote user-generated content.
Key Findings
• GE is the only brand in the diversified segment to post a video during
the 30-day study
• John Deere averaged 6,531 Likes and comments per post
VERTICAL REPORT: ENERGY
Shell Stands Alone
Shell is the only energy company on the Interbrand list, and uses the
network to showcase it’s work around the world.
Key Findings
• Shell averaged 470 Likes and comments per post during the 30-day
study, totaling 7,052 engagements.
VERTICAL REPORT: BUSINESS SERVICES
Highlighting Teams and Work
IBM and Accenture are the two companies from the business services
sector that use Instagram.
Both companies use Instagram to highlight teams and the projects
going on in various business units.
Key Findings
• Accenture’s first post was only 28 weeks ago
Brand Followers Posts Engagement per Post Photos Videos
3M 16,790 26 179 26 0
GE 201,997 10 1,195 8 2
John Deere 152,953 13 6,531 13 0
Siemens 6,475 2 75 2 0
Brand Followers Posts Engagement per Post Photos Videos
Shell 27,013 15 470 13 2
Brand Followers Posts Engagement per Post Photos Videos
IBM 51,844 5 1,111 5 0
Accenture 5,109 25 103 25 0
26. Simply Measured 2015 Instagram Industry Report #SocialAnalytics24
VERTICAL REPORT: APPAREL
Repetition Keeps H&M Top of Mind
H&M leads the apparel sector in every category; followers, posts,
engagement per post, and videos posted.
H&M’s strategy involves a lot of repetition. The company uses a simple
link, hm.com/life, in the majority of its posts. The link directs users to a
digital magazine of sorts instead of a catalog, creating an experience
instead of pushing a sale, and still driving site traffic.
Key Findings
• H&M’s 125,514 Likes and comments per post puts the brand second
for engagement per post, and second for overall engagement among
all Interbrand 100 companies
• HUGO BOSS’s hashtag #ThisIsBoss is the fourth most-used hashtag by
brands
• After sporting goods, apparel has the highest average number of
followers per brand
• Apparel also comes in second for average number of posts per brand
Brand Followers Posts Engagement per Post Photos Videos
H&M 11,091,775 81 125,514 67 14
Ralph Lauren 2,646,041 36 25,809 32 4
ZARA 7,817,640 33 68,310 32 1
HUGO BOSS 860,113 86 6,494 76 10
27. Simply Measured 2015 Instagram Industry Report #SocialAnalytics25
VERTICAL REPORT: BEVERAGES
Coca-Cola Doubles Down on Video
Coca-Cola is one of the most innovative brands on social. Period. They
pair cross-channel campaigns with print, TV, and event marketing better
than most brands in the world. Instagram is no exception.
Coca-Cola leads the beverage sector in followers, engagement per post,
and video use. The soda company uses video to highlight products like
Share-a-Coke, play games with its audience, and engage in a fun way.
Key Findings
• Coca-Cola is one of only four brands to post more videos than photos
• NesCafe USA hasn’t posted in 103 weeks
• Sprite, which averaged 1,452 engagements per post and has 104,771
fans is also a member of the Coca-Cola family
Brand Followers Posts Engagement per Post Photos Videos
Coca-Cola 929,699 7 14,993 1 6
Pepsi 325,267 6 4,363 4 2
Nescafé USA 516 0 N/A 0 0
Sprite 104,771 12 1,452 12 0
28. Simply Measured 2015 Instagram Industry Report #SocialAnalytics26
VERTICAL REPORT: SPORTING GOODS
Nike: The Elephant in the Room
Nike has almost three times the number of followers of any brand on the
Interbrand list, and that’s just for their primary account. A cursory search
shows at least 17 other verified accounts that fall under the Nike umbrella.
This main account didn’t post a single time during the report period, with
a seven-week gap between posts.
Key Findings
• Even without posting, Nike managed a 10.8% daily audience growth
rate during this report period
• Adidas, with 6.3 million followers, ranks fifth among Interbrand
companies in terms of audience size
• Adidas averaged 77,206 Likes and comments per post during the
report period
• Between Adidas and Nike, there are at least 37 verified Instagram
accounts
Brand Followers Posts Engagement per Post Photos Videos
adidas 6,383,689 15 77206 13 2
Nike 29,835,734 0 N/A 0 0
29. Simply Measured 2015 Instagram Industry Report #SocialAnalytics27
Conclusion
90% of Interbrand 100 companies across 17 industries have found a
reason to use Instagram. The goal is finding a way to tell your unique
brand story using the visual platform, instead of copying someone else’s
format.
LEGO is using the network in a very different way from IBM, and Nike isn’t
doing the same things that Starbucks is. Marketers from each of these
companies have found a way to level up their Instagram marketing to
serve broader marketing objectives.
This lesson of truth in branding can be applied to any marketing activity,
but it doesn’t mean there aren’t lessons to be learned from these brands.
1. Use hashtags and location tags, but do it strategically. Pick
a hashtag that will advance your reach, and location tags that
both make sense for your brand and will be checked out by
other users
2. Find a way to integrate Instagram marketing with other
channels and a web presence. You can do this through your
profile bio, simple links in captions, and CTAs driving users to
other networks
3. Keep visuals true to your brand. If you’re a business services
company, flashy GIFs with snarky comments might not be
your sweet spot. If you’re a company targeting a younger
demographic, don’t bore them with long narratives.