Digital marketing refers to advertising products or services using digital channels such as websites, search engines, social media, email and mobile apps. Social media marketing is using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote a brand, product or service. An effective social media strategy involves understanding your target audience, creating engaging and varied content for different platforms, using hashtags and visuals, and focusing on generating shares and user engagement.
Digital Marketing in 2018 Vietnam \ SMB
Số liệu tổng hợp về tình hình Digital Marketing trong năm 2017&2018 tại Việt Nam.
Cung cấp các số liệu so sánh về hành vi người dùng trên Desktop, PC, Mobile.
Tel: +84 2873 006071 Ext: 8743
Email: huynhdang@smbmedia.com.vn
Add: 5th Flr, Yeah1 Bld, 201A Nam Kỳ Khởi Nghĩa Str,
Ward 7, Dist 3, HCMC
Mobile apps account for 57 percent of all digital media usage, and smartphone apps alone capture more than half of digital media time spent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
Mobile app vs. mobile web usage and audience behavior
Highlights of top-ranking and fast-growing apps
App activity among Millennials and other valuable audience segments
Consumers’ attitudes and perceptions towards apps and the app landscape
Usage habits and behavioral tendencies of app users
Deep dives into several app categories, including retail, gaming and online dating
Ethiopia may lag behind its neighbours on human development indices, but its efforts to overcome them have been exemplar. Government of Ethiopia is now getting ready to go digital for public services delivery. Here is how it can.
Digital Marketing in 2018 Vietnam \ SMB
Số liệu tổng hợp về tình hình Digital Marketing trong năm 2017&2018 tại Việt Nam.
Cung cấp các số liệu so sánh về hành vi người dùng trên Desktop, PC, Mobile.
Tel: +84 2873 006071 Ext: 8743
Email: huynhdang@smbmedia.com.vn
Add: 5th Flr, Yeah1 Bld, 201A Nam Kỳ Khởi Nghĩa Str,
Ward 7, Dist 3, HCMC
Mobile apps account for 57 percent of all digital media usage, and smartphone apps alone capture more than half of digital media time spent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
Mobile app vs. mobile web usage and audience behavior
Highlights of top-ranking and fast-growing apps
App activity among Millennials and other valuable audience segments
Consumers’ attitudes and perceptions towards apps and the app landscape
Usage habits and behavioral tendencies of app users
Deep dives into several app categories, including retail, gaming and online dating
Ethiopia may lag behind its neighbours on human development indices, but its efforts to overcome them have been exemplar. Government of Ethiopia is now getting ready to go digital for public services delivery. Here is how it can.
RadiumOne State of Mobile Acquisition ReportRadiumOne
The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest “State of Mobile Acquisition” report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
New World of Marketing: Use of Social Networking SitesIOSRJBM
Among the various communications method used traditionally by an company is changed dramatically after the emergence of social media. Widely used tool to communicate with hundreds or even thousands of other people about products or product updations and the companies that provide them. As is evident from data available in public domain, social media is a blessing for the marketing fraternity in taking their brand to the masses. It also provides a major impact on consumer to consumer communications. This article argues that social media is a new tool of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontraditional sense it enables customers to talk directly to one another. This article provides managers with a better understanding of social media and a framework for incorporating it into their IMC strategies, thus more effectively communicating with their target markets
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
An introduction to changes in travel and shopping behaviour, driven by widespread mobile and social adoption. Includes case studies on Burt's Bees (O2O marketing triggered by changes in weather), Starbuck China (social gifting), and Maersk shipping (content marketing).
Talk by Napoleon Biggs, presented to Puratos Group at the launch of their Asian Development Centre in Hong Kong on Wednesday 1st March, 2017
How to beat micro attention with interactivity?Votemo
IBC 2019, The Future Zone
Keynote by Dagmar Mäe, CRO & Co-Founder of Votemo
Contact: dagmar@votemo.eu or visit: votemo.eu
In September Votemo was participating at the World’s Most influential Media, Entertainment and Technology show IBC at Amsterdam RAI. We were given a 20-minute slot on the Future Zone stage to present our findings and thoughts on audience interaction and how it can help content owners build new revenue streams, retain and grow audiences and fight micro-attention.
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
RadiumOne State of Mobile Acquisition ReportRadiumOne
The state of mobile user acquisition is changing. Marketers are shifting their focus in an attempt to acquire more high-value users. But what does a high-value user look like, and what are the signals that represent their potential? Our latest “State of Mobile Acquisition” report explains how marketers can understand, identify and acquire more high-value users in order to drive their business forward.
New World of Marketing: Use of Social Networking SitesIOSRJBM
Among the various communications method used traditionally by an company is changed dramatically after the emergence of social media. Widely used tool to communicate with hundreds or even thousands of other people about products or product updations and the companies that provide them. As is evident from data available in public domain, social media is a blessing for the marketing fraternity in taking their brand to the masses. It also provides a major impact on consumer to consumer communications. This article argues that social media is a new tool of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontraditional sense it enables customers to talk directly to one another. This article provides managers with a better understanding of social media and a framework for incorporating it into their IMC strategies, thus more effectively communicating with their target markets
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
An introduction to changes in travel and shopping behaviour, driven by widespread mobile and social adoption. Includes case studies on Burt's Bees (O2O marketing triggered by changes in weather), Starbuck China (social gifting), and Maersk shipping (content marketing).
Talk by Napoleon Biggs, presented to Puratos Group at the launch of their Asian Development Centre in Hong Kong on Wednesday 1st March, 2017
How to beat micro attention with interactivity?Votemo
IBC 2019, The Future Zone
Keynote by Dagmar Mäe, CRO & Co-Founder of Votemo
Contact: dagmar@votemo.eu or visit: votemo.eu
In September Votemo was participating at the World’s Most influential Media, Entertainment and Technology show IBC at Amsterdam RAI. We were given a 20-minute slot on the Future Zone stage to present our findings and thoughts on audience interaction and how it can help content owners build new revenue streams, retain and grow audiences and fight micro-attention.
What trends will shape the media, publishing and ad industry in 2016? The Guardian gives its perspective on subjects ranging from the adblockalypse to the rise of super apps, and from virtual reality to the power of emojis.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
Social Media Marketing Numbers You Should Know | Social Media Marketing Data ...John Barbee
Before your new implemented Social Media Marketing strategies go underway, it's important to collect a baseline of how Social Media Marketing was before, so that you have something to measure against in the future. Get understanding of Social Media Marketing Statistics to implement effective Social Media Marketing Strategy!
Tendances Social Média à suivre en 2019Thierry Zenou
Vous y trouverez une comparaison entre Facebook et Instagram. Audience, activité, engagement, ADS, Stories...
Une étude intéressante à lire (en anglais). To read.
Social Media Trends 2023 guide : Social media is in a constant state of flux. Social channels’ features are continually evolving and adapting based on user appeal and prospective growth.
! 1Target Customer for Social Media Trends Social mSilvaGraf83
! 1
Target Customer for Social Media Trends
Social media trends have emerged as a prime service for many businesses around the
world. The use of its various forms, including influencers, has emerged as a great marketing
tool for many businesses around the country and even globally. Social media marketing has
become an industry with a target market and a need in the modern marketplace. The target
customer of social media marketing and trends will be discussed.
The target customer for social media trends is businesses seeking to appeal to the
mass public. Though every age group currently makes use of social media, the age group that
mostly uses social media is the 18 – 29 age group. Research shows that in 2021, 84% of
individuals in the age group used at least one social media platform globally. Individuals
closely followed them in the 30 – 49 age group with 81%, 50 – 64 with 71%, and only 45%
of individuals older than 65 used social media. The number of users in the 18-29 and 30 - 49
age brackets is relatively high (Pew Research Center, 2022).
Considering these statistics, any business that wishes to market to these individuals
can use social media marketing trends. Businesses in the modern era are also pursuing a
competitive edge to woe over clientele. With this decrease in print and visual media
viewership, many businesses are seeking alternative ways to reach out to their target market.
Social media marketing trends are an efficient tool for organizations whose target market is
between 18-65, a large group in the market. Social media marketing trends are effective for
all genders, races, and other demographics. This is because social media is used across the
demographics. Social media companies also collect user information and use sophisticated
algorithms to perform targeted marketing. In social media marketing, targeted marketing is
defined as reaching out straight to the targeted consumer of a particular product. For example,
a business that sells skincare products targeting men aged 18 – 24 who are African American
TARGET CUSTOMER FOR SOCIAL MEDIA TRENDS
!2
and living in Illinois can use social media marketing to target this particular audience. The
social media company will select this audience and market directly to them. This is what
makes social media marketing so versatile and easy to use.
One of the factors that attract businesses towards social media marketing trends is that
it is cheap compared to other advertising forms. For example, it is cheaper to advertise your
product on Facebook and Instagram than to advertise your product in a newspaper or on
television. When the business wishes to use targeted marketing, which social media
companies charge a small price for, it is cheaper when compared to advertising using
television or print media. Another reason businesses should use social media is that they can
reach higher numbers. The number of socia ...
! 1Target Customer for Social Media Trends Social mSilvaGraf83
! 1
Target Customer for Social Media Trends
Social media trends have emerged as a prime service for many businesses around the
world. The use of its various forms, including influencers, has emerged as a great marketing
tool for many businesses around the country and even globally. Social media marketing has
become an industry with a target market and a need in the modern marketplace. The target
customer of social media marketing and trends will be discussed.
The target customer for social media trends is businesses seeking to appeal to the
mass public. Though every age group currently makes use of social media, the age group that
mostly uses social media is the 18 – 29 age group. Research shows that in 2021, 84% of
individuals in the age group used at least one social media platform globally. Individuals
closely followed them in the 30 – 49 age group with 81%, 50 – 64 with 71%, and only 45%
of individuals older than 65 used social media. The number of users in the 18-29 and 30 - 49
age brackets is relatively high (Pew Research Center, 2022).
Considering these statistics, any business that wishes to market to these individuals
can use social media marketing trends. Businesses in the modern era are also pursuing a
competitive edge to woe over clientele. With this decrease in print and visual media
viewership, many businesses are seeking alternative ways to reach out to their target market.
Social media marketing trends are an efficient tool for organizations whose target market is
between 18-65, a large group in the market. Social media marketing trends are effective for
all genders, races, and other demographics. This is because social media is used across the
demographics. Social media companies also collect user information and use sophisticated
algorithms to perform targeted marketing. In social media marketing, targeted marketing is
defined as reaching out straight to the targeted consumer of a particular product. For example,
a business that sells skincare products targeting men aged 18 – 24 who are African American
TARGET CUSTOMER FOR SOCIAL MEDIA TRENDS
!2
and living in Illinois can use social media marketing to target this particular audience. The
social media company will select this audience and market directly to them. This is what
makes social media marketing so versatile and easy to use.
One of the factors that attract businesses towards social media marketing trends is that
it is cheap compared to other advertising forms. For example, it is cheaper to advertise your
product on Facebook and Instagram than to advertise your product in a newspaper or on
television. When the business wishes to use targeted marketing, which social media
companies charge a small price for, it is cheaper when compared to advertising using
television or print media. Another reason businesses should use social media is that they can
reach higher numbers. The number of socia ...
! 1Target Customer for Social Media Trends Social mMoseStaton39
! 1
Target Customer for Social Media Trends
Social media trends have emerged as a prime service for many businesses around the
world. The use of its various forms, including influencers, has emerged as a great marketing
tool for many businesses around the country and even globally. Social media marketing has
become an industry with a target market and a need in the modern marketplace. The target
customer of social media marketing and trends will be discussed.
The target customer for social media trends is businesses seeking to appeal to the
mass public. Though every age group currently makes use of social media, the age group that
mostly uses social media is the 18 – 29 age group. Research shows that in 2021, 84% of
individuals in the age group used at least one social media platform globally. Individuals
closely followed them in the 30 – 49 age group with 81%, 50 – 64 with 71%, and only 45%
of individuals older than 65 used social media. The number of users in the 18-29 and 30 - 49
age brackets is relatively high (Pew Research Center, 2022).
Considering these statistics, any business that wishes to market to these individuals
can use social media marketing trends. Businesses in the modern era are also pursuing a
competitive edge to woe over clientele. With this decrease in print and visual media
viewership, many businesses are seeking alternative ways to reach out to their target market.
Social media marketing trends are an efficient tool for organizations whose target market is
between 18-65, a large group in the market. Social media marketing trends are effective for
all genders, races, and other demographics. This is because social media is used across the
demographics. Social media companies also collect user information and use sophisticated
algorithms to perform targeted marketing. In social media marketing, targeted marketing is
defined as reaching out straight to the targeted consumer of a particular product. For example,
a business that sells skincare products targeting men aged 18 – 24 who are African American
TARGET CUSTOMER FOR SOCIAL MEDIA TRENDS
!2
and living in Illinois can use social media marketing to target this particular audience. The
social media company will select this audience and market directly to them. This is what
makes social media marketing so versatile and easy to use.
One of the factors that attract businesses towards social media marketing trends is that
it is cheap compared to other advertising forms. For example, it is cheaper to advertise your
product on Facebook and Instagram than to advertise your product in a newspaper or on
television. When the business wishes to use targeted marketing, which social media
companies charge a small price for, it is cheaper when compared to advertising using
television or print media. Another reason businesses should use social media is that they can
reach higher numbers. The number of socia ...
Casting asia state of influencer marketing in asia 2020digitalinasia
The State of Influencer Marketing in Asia 2020 report covers Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
#DigitalMediaTrend2020 The Socialbakers Q4 2019 Social Media Trends Report reveals crucial
insights into the changes and developments on social media. The report
highlights key data behind paid advertising, including campaign objectives,
developments in click-through rate and cost per click, and the evolution of
ad placements. Additionally, for the first time Socialbakers data reveals the
marketing funnel conversion rate and shows which industries performed
best.
Focusing on organic performance, the report details the audience size of
the top 50 biggest brands on Instagram and Facebook, audience insights
by age and gender, and the distribution of interactions across industries.
Become a marketing expert with all of the must-know insights from
Socialbakers.
“The writing has been on the wall for some time, but now it’s official. When it
comes to the top 50 brand profiles, Instagram has a larger audience than
Facebook.”
“Instagram's impact for brands comes as no surprise. What was unexpected
in Q4 2019, however, was the significant drop in engagement during the
holiday season. This is a warning sign that brands require a deeper
understanding of which types of content their audiences find compelling, and
an agile method to get that content in front of them.”
Yuval Ben-Itzhak, CEO, Socialbakers
A
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. Disclaimer
I don’t own any of the images and data charts in the upcoming
slides.
I have tried to mention the data source as much as possible.
Please! don’t share these slides with others.
4. The session should help you:
Understand what Digital and Social Media
Marketing is, and how it works
Use Social Media to BRAND yourself and
improve communications
5. Human being is social.
We ❤️ telling others, sharing contents & ideas.
We tend to 👍 what our friends 👍.
And will want to share it with other friends
Multiple interactions are just a matter of time
9. Digital Marketing is the
marketing of products
or services using
digital channels.
The key objective is to
promote brands
through various forms
of digital media.
Digital marketing
refers to advertising
delivered through
digital channels
such as websites,
social media, search
engines, email, and
mobile apps.
10.
11. Digital channels are numerous. The most popular ones are Email Marketing, Pay-Per-
Click Advertising (PPC), Search Engine Optimization (SEO), Display Advertising, Social
Media Marketing (SMM), Content Marketing, Affiliate Marketing, Online Public Relations,
and Mobile Advertising.
But for the purpose of this class, we will focus on Social Media Marketing
What are the Digital Channels?
33. What this means is, two in every 5 persons on earth has a Social Media account.
It is one of the most powerful ways to reach and engage with your potential clients
today. Because it’s almost universally used—by consumers and brands—social media
is one of the most effective (and perhaps cost-effective) channels to connect with your
audience.
Over 3 billion
35. Social media marketing
is the use of social
media platforms to
promote a brand,
product or service
It is the process of
creating and sharing
content that is tailored
to the context of each
individual social media
platform, in order to
drive user engagement
and sharing.
36. 5
JAN
2019
SOURCES:POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
LOCAL GOVERNMENT BODIES AND REGULATORYAUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVEADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT;TECHRASA; NIKI AGHAEI; ROSE.RU. (ALLLATESTAVAILABLE DATAIN JANUARY 2019).
NEPAL
ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE
TOTAL
POPULATION
MOBILE
SUBSCRIPTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE SOCIAL
MEDIA USERS
29.78 39.99 16.19 9.90 9.30
MILLION MILLION MILLION MILLION MILLION
URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: PENETRATION:
20% 134% 54% 33% 31%
38. JAN
2019
SOURCES:POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT;
LOCAL GOVERNMENT BODIES AND REGULATORYAUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVEADVERTISING TOOLS; PRESS
RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT;TECHRASA; NIKI AGHAEI; ROSE.RU. (ALLLATESTAVAILABLE DATAIN JANUARY 2019).
ANNUAL DIGITAL GROWTH
THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
+6.5% +6.9%
TOTAL
POPULATION
MOBILE
SUBSCRIPTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE SOCIAL
MEDIA USERS
+1.1%
JAN 2018 – JAN 2019
+322
THOUSAND
+7.8%
JAN 2018 – JAN 2019
+3
MILLION
+0.02%
JAN 2018 – JAN 2019
+3,241
JAN 2018 – JAN 2019 JAN 2018 – JAN 2019
+600 THOUSAND +600 THOUSAND
40. JAN
20
1
9
SOURCES:LATESTDATAPUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVEADVERTISING TOOLS;ARAB SOCIAL
MEDIA REPORT;TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS.
SOCIAL MEDIA OVERVIEW
BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE SOCIAL MEDIA PLATFORMS
31%
9.9 33%
MILLION
9.30
MILLION
TOTALNUMBER
OF ACTIVESOCIAL
MEDIA USERS
ACTIVE SOCIAL MEDIA
USERS ASA PERCENTAGE
OF TOTALPOPULATION
TOTALNUMBER OFACTIVE
SOCIAL USERSACCESSING
VIA MOBILE DEVICES
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTALPOPULATION
41. JAN
20
1
9
SOURCE:EACH PLATFORM’S SELF-SERVEADVERTISING TOOLS (JANUARY 2019). *NOTE:FIGURES REPRESENTADDRESSABLE ADVERTISING AUDIENCES ONLY,AND MAY NOT REFLECTTOTAL
ACTIVE USERS OR MEMBER BASES. ADVISORY:FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLYCOMPARABLE TO FIGURES FOR OTHER PLATFORMS.
SOCIAL MEDIA ADVERTISING AUDIENCES
A COMPARISON OF THETOTALADDRESSABLE ADVERTISING AUDIENCE* OF SELECTED SOCIAL MEDIA PLATFORMS
9.70
MILLION
1.30 213.5
MILLION THOUSAND
650.0
THOUSAND
TOTALADVERTISING
AUDIENCE ON FACEBOOK
(MONTHLY ACTIVEUSERS)
TOTALADVERTISING
AUDIENCE ON INSTAGRAM
(MONTHLY ACTIVEUSERS)
TOTALADVERTISING
AUDIENCE ON TWITTER
(MONTHLY ACTIVEUSERS)
TOTALADVERTISING
AUDIENCE ON LINKEDIN
(REGISTERED MEMBERS)
FEMALE MALE
39% 61%
FEMALE MALE
25% 75%
FEMALE MALE
17% 83%
FEMALE MALE
43% 57%
42. JAN
20
1
9
SOURCE:EACH PLATFORM’S SELF-SERVEADVERTISING TOOLS (JANUARY 2019). *NOTE:FIGURES REPRESENTADDRESSABLE ADVERTISING AUDIENCES ONLY,AND MAY NOT REFLECTTOTAL
ACTIVE USERS OR MEMBER BASES. ADVISORY:FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLYCOMPARABLE TO FIGURES FOR OTHER PLATFORMS.
SOCIAL MEDIA AUDIENCES: QUARTERLY GROWTH
THE QUARTERLYCHANGE IN THETOTALADDRESSABLE ADVERTISING AUDIENCES* OF SELECTED SOCIAL MEDIA PLATFORMS
-1.0% 0% +2.9% +10%
QUARTERLY CHANGE IN
THE TOTALADVERTISING
AUDIENCE ON FACEBOOK
(MONTHLY ACTIVEUSERS)
QUARTERLY CHANGE IN
THE TOTALADVERTISING
AUDIENCE ON INSTAGRAM
(MONTHLY ACTIVEUSERS)
QUARTERLY CHANGE IN
THE TOTAL ADVERTISING
AUDIENCE ON TWITTER
(MONTHLY ACTIVEUSERS)
QUARTERLY CHANGE IN
THE TOTAL ADVERTISING
AUDIENCE ON LINKEDIN
(REGISTERED MEMBERS)
43. JAN
20
1
9
FACEBOOK AUDIENCE OVERVIEW
BASED ON FACEBOOK’S TOTALADDRESSABLE ADVERTISING AUDIENCE
9.70 43% -1.0% 39% 61%
MILLION
SOURCE:FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. *NOTE:FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’AND ‘FEMALE’.
ADVISORY:FIGURES REPORTED ON THIS CHARTARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTALMONTHLY ACTIVE USERS.AS A RESULT
,
FIGURES ON THIS CHARTARE NOT DIRECTLYCOMPARABLE TO THE ‘MONTHLYACTIVE FACEBOOK USERS’FIGURE THATWE REPORTED IN OUR DIGITAL2018 REPORTS.
NUMBER OFPEOPLE THAT
FACEBOOK REPORTS
CAN BE REACHED WITH
ADVERTS ON FACEBOOK
PERCENTAGE OFADULTS
AGED 13+ THATCAN
BE REACHED WITH
ADVERTS ON FACEBOOK
QUARTER-ON-
QUARTER GROWTH
IN FACEBOOK
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THATFACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS MALE*
44. JAN
20
1
9
SOURCE:FACEBOOK (JANUARY 2019). *NOTE:FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE.
FACEBOOK ACTIVITY FREQUENCY
THE NUMBER OF TIMES A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK
1 1
4 4 1 6
NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST30 DAYS
(ALLPOST TYPES)
COMMENTS MADEIN
THE PAST30 DAYS
(ALLPOST TYPES)
FACEBOOK POSTS
SHARED IN THE PAST30
DAYS (ALLPOSTTYPES)
FACEBOOK ADVERTS
CLICKED IN THE PAST30
DAYS (ANY CLICKTYPE)
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
1 1 1
5 14 6 4 1 1 6 5
45. JAN
20
1
9
INSTAGRAM AUDIENCEOVERVIEW
BASED ON INSTAGRAM’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
57%
1.30 5.8% 0% 43%
MILLION
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NUMBER OFPEOPLE THAT
INSTAGRAM REPORTS
CAN BE REACHED WITH
ADVERTS ON INSTAGRAM
PERCENTAGE OFADULTS
AGED 13+ THATCAN
BE REACHED WITH
ADVERTS ON INSTAGRAM
QUARTER-ON-
QUARTER GROWTH
IN INSTAGRAM
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT INSTAGRAM
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT INSTAGRAM
REPORTS IS MALE*
46. JAN
20
1
9
TWITTER AUDIENCEOVERVIEW
BASED ON TWITTER’STOTALADDRESSABLE ADVERTISING AUDIENCE
213.5 1.0% +2.9% 17% 83%
THOUSAND
SOURCE:TWITTER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE:TWITTERDOES NOT PUBLISH ADVERTISINGAUDIENCE DATAFOR GENDERS OTHER THAN ‘MALE’AND ‘FEMALE’. GENDER SHARE
FIGURES EXTRAPOLATED FROMAVAILABLE DATA.
NUMBER OFPEOPLE THAT
TWITTER REPORTS
CAN BE REACHED WITH
ADVERTS ON TWITTER
PERCENTAGE OFADULTS
AGED 13+ THATCAN
BE REACHED WITH
ADVERTS ON TWITTER
QUARTER-ON-
QUARTER GROWTH
IN TWITTER
ADVERTISING REACH
PERCENTAGE OF
ITSAD AUDIENCE
THATTWITTER
REPORTS IS FEMALE*
PERCENTAGE OF
ITSAD AUDIENCE
THATTWITTER
REPORTS IS MALE*
47. JAN
20
1
9
LINKEDIN AUDIENCE OVERVIEW
BASED ON LINKEDIN’S TOTALADDRESSABLE ADVERTISING AUDIENCE
650.0 3.4% +10% 25% 75%
THOUSAND
SOURCE:LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS.*NOTE: LINKEDIN’SADVERTISING AUDIENCE FIGURES ARE BASED ON TOTALMEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN DOES
NOT REPORTADVERTISINGAUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’.GENDER DATAHAVE BEEN EXTRAPOLATED BASED ON AVAILABLE DATA.
NUMBER OFPEOPLE THAT
LINKEDIN REPORTS
CAN BE REACHED WITH
ADVERTS ON LINKEDIN
PERCENTAGE OFADULTS
AGED 18+ THATCAN
BE REACHED WITH
ADVERTS ON LINKEDIN
QUARTER-ON-
QUARTER GROWTH
IN LINKEDIN
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THATLINKEDIN
REPORTS IS FEMALE*
PERCENTAGE OF
ITSAD AUDIENCE
THATLINKEDIN
REPORTS IS MALE*
49. Content
Content is whatever you are
posting – from Facebook Status
updates to tweets to Instagram
Photos or YouTube videos, etc. It
comes in many forms and
tailoring it to the platform is very
important.
Context
A great joke within a 2,000 word
blog post will probably go mostly
unseen. But take that same joke
to Twitter and it may just go viral.
Context includes the
circumstances that form the
settings for your post
Hashtags
Hashtags let you describe the
topic of your content or mark
them as part of current trends.
They make your content easily
discoverable and, thus, more
likely to be shared..
Share
This is the currency of the social
media world and getting plenty of
it means you have arrived.
When people engage and interact
with your content, that’s good.
But, when they share it, that is
the time when you celebrate.
Engagement
While shares are a form of
engagement, engagement
doesn’t necessarily mean shares.
Engagements are the interactions
generated from the content you
post/share on your platform.
Social Media Strategy
This is a plan of action designed
to achieve a long-term or overall
aim on social media. It involves
all the studies done to create a
plan that’ll ensure the success of
a social media project
52. Know your audience
Find out who they are, where
they are, and what they care about.
Create content to satisfy those
needs, find out how best to reach
them, and then when they trust
you, sell your product
Creating content
Because of the
immediate 1 to 1 nature of Social
Media marketing, your buyers
expect your brand to behave like
any other person on the
platform. Your content needs to
be relatable.
Variety of content
Nobody wants to come to
a restaurant that only has one
type of food.
Without drifting too far
from purpose, ensure your
content is not boring and has
variety.
Power of Pictures
Pictures appeal to emotions.
They create intimacy - help
humanize your brand and keep
people engaged. You can use
tools like canva.com to create
images. You’re 40 times more likely
to get your content shared.
Videos
Videos are the most consumed
content on the Internet now. The
world has gone visual. Videos go
viral the most, so as much as you
can, create, and share compelling
videos
54. There are hundreds of Social Media platforms in existence, but for the purpose of this
class, we will focus on Twitter, Facebook, and Instagram
Choosing the right Social Media platforms
55. Facebook is the most
popular and populous SM
platform in the world and
has 177M active users
even in Africa. The fact
that most media forms can
be posted there and
people can share easily
makes it a proficient
business/networking tool.
Apart from the standard
Status updates, other
marketable features of
Facebook include:
Pages, Groups, Live,
Stories, Facebook
Video, Facebook
Advertising, Insights.
Facebook
56. Give the page a human touch: The goal is to communicate with fans as though you were
talking to your friends. Once in a while, show human side through personal/familial posts.
Content is still key, king: Ensure that content educates, entertains and empowers fans to
keep them engaged and coming back for more.
Diversify medium: Some fans might respond better to video than text, while others might
be drawn to picture posts. To make sure you’re attracting the attention of your diverse group
of fans, post content in a variety of ways.
Ads: Sponsored posts, promoted pages, boosted posts, etc., are still the best engagement
drivers, and page growth catalysts. They are also cheap on this platform.
Insights: Whatever it is you’re doing, track. Insights will ensure you know how your posts
perform when/where/in what context and help you decide what to do more and less of.
Facebook tips:
57. Instagram is the world's
most powerful visual
selling tool. With about 1
billion active monthly
users the importance of
the app cannot be
overemphasized. It allows
you add descriptions,
locations and hashtags to
pictures.
User-generatedphotos
with branded products, as
well as Instagram's
sponsored posts help to
boost consumer reach,
awareness, and,
ultimately, lead to sales
conversion. With other
features likeStories, Live,
IGTV, explore, it is even
better
Instagram
58. Instagram Tips:
Use quality pictures/videos: Make an effort to ensure the quality of the content you
share is top notch.
Use hashtags: Create a custom hashtag and contribute to existing (industry related)
hashtags/trends. You are bound to get more visibility.
Connect Instagram with other social accounts: Connect to other accounts (e.g
Twitter, Facebook, etc) and share photos on those networks simultaneously to
increase reach.
Interact with your followers: Follow, repost, comment on, and interact with other
people's Instagrams.
Advertise: Instagram’s promoted post feature is a dime. Use it to get more reach.
59. Twitter has become an
optimal network for
thought leadership growth
and development. It has
also become a space
where both corporate and
personal brands develop
ongoing relationships with
followers.
Apart from the standard
tweets, other
marketable features of
Twitter include:
Hashtag Trends, Twitter
live (periscope), Twitter
advertising
Twitter
60.
61. On Twitter, Engagement is key.
Tweet interactive posts (that may or may not be about your brand). They could be
trivia, puzzles, scenarios, etc. The essence is to be on your TA’s timelines.
Influencer marketing: Take advantage of your network and solicit retweets. Beg or
pay influencers to push your product/service.
Create contests/start giveaways and reward followers.
Use Twitter ads: Twitter has a native ad platform to grow followers, promote posts,
etc. Use it.
Spot trends: Everyday, there are conversations that trend. Find one that is relevant to
your brand and jump on it. You are more likely to be seen doing this.
Twitter tips:
It is a better success metric than sheer number of followers. How much of your content is being read? How much is being shared? The level of engagement that happens organically and that you cultivate is a good indicator as to whether or not your Twitter strategy is effective.