In the following report we examine the restaurant, food & beverage industry through the lens of social media. The report includes:
- Industry-level and brand-specific social media insights such as the share of voice across sectors and brands
- A map of alcohol trends across the US and UK based on over a million tweets
- A study on how effective 40 industry-leading brands are at responding to social media complaints
Several expert listening strategies that drives today’s social businesses
- The Restaurant, Food & Beverage Social Index, evaluating 50 industry-leading brands across four key aspects
Social Listening for the Food & Beverage IndustryBrandwatch
With the advent of recent technological advancements and social developments, the food & beverage industry is undergoing some serious adjustments.
Social media has facilitated closer and stronger relationships between brands and their consumers. At the same time, the public has grown more conscientious of what they consume. Brands are under scrutiny.
The Food & Beverage report outlines the industry’s social media landscape, how leading brands are optimizing their social strategies and techniques for intelligent consumer listening.
Download the report to discover:
- How to time Twitter activity to get more attention
- What bacon and kale can tell us about the health food trends and US consumers
- How Coke Zero, Snapple and Vitaminwater are covering niche interest groups
- How the frappuccino became a summer beverage
Why the health trend threatens to change big food & beverage brands’ businesses
Food & Beverage Industry: Social Media Benchmark ReportTrackMaven
The food and beverage industry is highly competitive. So how do new entrants find audiences on saturated social networks? And how have long-established brands like Tyson Foods, Kellogg, and General Mills used innovative social strategies to stay on top?
We analyzed a year's worth of social media content from leading food and beverage brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Did you know? 59 percent of online moms said they had searched for recipes or food preparation tips on the web or via social media while preparing a meal in the last thirty days.
MSLGROUP's food and beverage specialty, in association with Hartman Group, brings you the latest research report on the impact of social media on the food industry. This time, we focus on connected mothers, a critical market segment for brands looking to adopt new strategies for social and digital media.
Moms are some of the most engaged users of social media. On average, moms – not just active users – spend an average of 18.4 hours per month social networking online, according to the study. Please connect with Steve Bryant for more information: steve.bryant@mslgroup.com
As you look toward upcoming new product launches, see what made the Most Memorable New Product Launches of 2009 so successful. Join Schneider Associates, Sentient Decision Science, and IRI to review the top 10 product launches of 2009, as determined through the eighth annual Most Memorable New Product Launch Survey. This presentation discusses what made these product launches memorable, as well as the latest marketing, consumer purchasing and behavioral trends, including:
• Migration MarketingTM
• Social Media
• Media Multitasking
• “Trading up” or “down”
• Emergence of Small Indulgences
• Brand Trust
• Health Attribute Seeking Behavior
Creators:
• Julie Hall, Executive Vice President, Schneider Associates
• Aaron Reid, Chief Behavioral Scientist, Sentient Decision Science
• Char Partelow, Senior Vice President of Consumer and Shopper Insights, IRI
Restaurants Industry: Social Media Benchmarks & Impact ReportTrackMaven
Who's serving up better social media: fast food or full-service restaurants? And which social strategies set today's leading restaurant brands apart?
We analyzed a year's worth of social media content from leading restaurant brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Shampoos shed a wide role in beauty products. Twenty years back, half over the beauty objects like shampoos were regarded as luxuries. But now, those bear grow to be so necessary piece goods in imitation of the consumers. Everybody wishes after hold a tidy then stunning hair, then that he are the use of shampoos as help to maintain a fair yet healthful hair. Today the shampoo marketplace is very jam-packed or geared up because of labor then consequently numerous businesses are making an attempt in accordance with seize the demand together with their modern-day expertise. Each invention is various via excellence, cost, perfume, volume, wrapping.
This paper aims after recognize touching the Retailer’s desire closer to a range of manufacturers of shampoo. The goal about the assignment is according to discipline the factors influencing the choice concerning shampoo products between retailers. For that study, 112 shops had been viewed as sample. The data is collected using a structured questionnaire. Here, the records gathered thru questionnaire was analyzed using equipment existing in SPSS software. They were enquired touching the fast shifting shampoo, focus or preferences concerning shampoo products. For the evaluation purpose, statistical equipment and strategies kind of Chi-Square, Regression yet Weighted Average are used. Many shops were conscious on shampoo products.
Retailers make buy of shampoo products majorly out of the distributors. They are extraordinarily cozy together with their retailers. The speedy shifting shampoo is health center summation into dominance concerning retail access with the SKU’s on sachets. Among the retailers, they particularly opt for branded or quickly transferring shampoo in their retail outlet. They are noticeably comfy with the quantity, quality, shipping of manufacture regarding age without somebody damage, advertisement on shampoo accomplish shops to advise the product in imitation of customers, base potential customers,is an added advantage, though the outlets section a excellent kin with the clients yet distributors. Making excellent counsel including educated distributor helps them within after period condition even is bitch between product, namely it offers to them excessive satisfaction
Social Listening for the Food & Beverage IndustryBrandwatch
With the advent of recent technological advancements and social developments, the food & beverage industry is undergoing some serious adjustments.
Social media has facilitated closer and stronger relationships between brands and their consumers. At the same time, the public has grown more conscientious of what they consume. Brands are under scrutiny.
The Food & Beverage report outlines the industry’s social media landscape, how leading brands are optimizing their social strategies and techniques for intelligent consumer listening.
Download the report to discover:
- How to time Twitter activity to get more attention
- What bacon and kale can tell us about the health food trends and US consumers
- How Coke Zero, Snapple and Vitaminwater are covering niche interest groups
- How the frappuccino became a summer beverage
Why the health trend threatens to change big food & beverage brands’ businesses
Food & Beverage Industry: Social Media Benchmark ReportTrackMaven
The food and beverage industry is highly competitive. So how do new entrants find audiences on saturated social networks? And how have long-established brands like Tyson Foods, Kellogg, and General Mills used innovative social strategies to stay on top?
We analyzed a year's worth of social media content from leading food and beverage brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Did you know? 59 percent of online moms said they had searched for recipes or food preparation tips on the web or via social media while preparing a meal in the last thirty days.
MSLGROUP's food and beverage specialty, in association with Hartman Group, brings you the latest research report on the impact of social media on the food industry. This time, we focus on connected mothers, a critical market segment for brands looking to adopt new strategies for social and digital media.
Moms are some of the most engaged users of social media. On average, moms – not just active users – spend an average of 18.4 hours per month social networking online, according to the study. Please connect with Steve Bryant for more information: steve.bryant@mslgroup.com
As you look toward upcoming new product launches, see what made the Most Memorable New Product Launches of 2009 so successful. Join Schneider Associates, Sentient Decision Science, and IRI to review the top 10 product launches of 2009, as determined through the eighth annual Most Memorable New Product Launch Survey. This presentation discusses what made these product launches memorable, as well as the latest marketing, consumer purchasing and behavioral trends, including:
• Migration MarketingTM
• Social Media
• Media Multitasking
• “Trading up” or “down”
• Emergence of Small Indulgences
• Brand Trust
• Health Attribute Seeking Behavior
Creators:
• Julie Hall, Executive Vice President, Schneider Associates
• Aaron Reid, Chief Behavioral Scientist, Sentient Decision Science
• Char Partelow, Senior Vice President of Consumer and Shopper Insights, IRI
Restaurants Industry: Social Media Benchmarks & Impact ReportTrackMaven
Who's serving up better social media: fast food or full-service restaurants? And which social strategies set today's leading restaurant brands apart?
We analyzed a year's worth of social media content from leading restaurant brands to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
Shampoos shed a wide role in beauty products. Twenty years back, half over the beauty objects like shampoos were regarded as luxuries. But now, those bear grow to be so necessary piece goods in imitation of the consumers. Everybody wishes after hold a tidy then stunning hair, then that he are the use of shampoos as help to maintain a fair yet healthful hair. Today the shampoo marketplace is very jam-packed or geared up because of labor then consequently numerous businesses are making an attempt in accordance with seize the demand together with their modern-day expertise. Each invention is various via excellence, cost, perfume, volume, wrapping.
This paper aims after recognize touching the Retailer’s desire closer to a range of manufacturers of shampoo. The goal about the assignment is according to discipline the factors influencing the choice concerning shampoo products between retailers. For that study, 112 shops had been viewed as sample. The data is collected using a structured questionnaire. Here, the records gathered thru questionnaire was analyzed using equipment existing in SPSS software. They were enquired touching the fast shifting shampoo, focus or preferences concerning shampoo products. For the evaluation purpose, statistical equipment and strategies kind of Chi-Square, Regression yet Weighted Average are used. Many shops were conscious on shampoo products.
Retailers make buy of shampoo products majorly out of the distributors. They are extraordinarily cozy together with their retailers. The speedy shifting shampoo is health center summation into dominance concerning retail access with the SKU’s on sachets. Among the retailers, they particularly opt for branded or quickly transferring shampoo in their retail outlet. They are noticeably comfy with the quantity, quality, shipping of manufacture regarding age without somebody damage, advertisement on shampoo accomplish shops to advise the product in imitation of customers, base potential customers,is an added advantage, though the outlets section a excellent kin with the clients yet distributors. Making excellent counsel including educated distributor helps them within after period condition even is bitch between product, namely it offers to them excessive satisfaction
Entertainment Industry: Social Media Benchmark ReportTrackMaven
How does your brand measure up against industry-specific benchmarks? Check out our Entertainment Industry Social Media Benchmark Report to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Forklyft is a technology company that focuses on the home-cook arena of the food space.
Our mission is to leverage technology (specifically social media, online grocery store networks) to turn the average social media user into a master home chef. It allows people to turn the delicious food photos they see on Instagram into actionable recipes and grocery lists that they can use to replicate the recipes that their favorite creators make.
An analysis of how the social media communities for over 100 companies in 12 different industries are distributed across the major social media networks.
Industries analyzed: CPG - energy drinks, auto manufacturers, beauty, CPG - yogurt, CPG- snack foods, QSR burgers, supermarkets, CPG - fruit juices, clothing (mainstream), CPG - Italian foods, CPG - pet foods, and CPG - soft drinks.
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
The June S.M.A.R.T. report features global data from the Millennial Media platform in Q1 2013, including key advertiser trends, top verticals, campaign goals, and post-click actions. The report also features a spotlight on the Restaurants vertical.
Entertainment Industry: Social Media Benchmark ReportTrackMaven
How does your brand measure up against industry-specific benchmarks? Check out our Entertainment Industry Social Media Benchmark Report to find out. Learn which social networks drive the greatest impact for your peers, and see how your brand measures up against industry-specific benchmarks.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Forklyft is a technology company that focuses on the home-cook arena of the food space.
Our mission is to leverage technology (specifically social media, online grocery store networks) to turn the average social media user into a master home chef. It allows people to turn the delicious food photos they see on Instagram into actionable recipes and grocery lists that they can use to replicate the recipes that their favorite creators make.
An analysis of how the social media communities for over 100 companies in 12 different industries are distributed across the major social media networks.
Industries analyzed: CPG - energy drinks, auto manufacturers, beauty, CPG - yogurt, CPG- snack foods, QSR burgers, supermarkets, CPG - fruit juices, clothing (mainstream), CPG - Italian foods, CPG - pet foods, and CPG - soft drinks.
Automotive Industry Benchmark Report: The State of Social Media MarketingTrackMaven
When it comes to social media engagement, automakers rule the road. So what are the secrets to their success? And how do digital strategies differ for luxury and standard brands?
To find out, we analyzed a year's worth of social media content from leading automaker brands. See the results in our Automaker Industry Benchmarks: Social Media Impact Report.
The June S.M.A.R.T. report features global data from the Millennial Media platform in Q1 2013, including key advertiser trends, top verticals, campaign goals, and post-click actions. The report also features a spotlight on the Restaurants vertical.
AllFamous had a crack at Frozen's impact on Social Media in Asia 90 days since its release. Know more about Social Listening and what valuable insights you can get from social media mentions.
Tavern Restaurant Group's Vanessa Williams shares her recipe for an Orange Dreamsicle cocktail. Follow her step-by-step instructions on how to make this delicious beverage.
Restaurant Monthly Update December - 2016Duff & Phelps
October marked the seventh month out of the past eight with declining sales for the restaurant industry. While both same-store sales and traffic growth showed modest improvements from September, the results continue to raise concerns for the industry. Despite challenges in the sector, a number of emerging concepts across the restaurant industry have received additional rounds of funding from institutional and strategic investors.
Social Media Report -Hospitality Reward Programs Q1 2016Unmetric
Compare the performance of the Facebook pages of the top hospitality reward programs. Find the most popular posts, engagement metrics and more in this report.
Running head BUSSINESS PLAN DRAFT1BUSSINESS PLAN2Bu.docxsusanschei
Running head: BUSSINESS PLAN DRAFT
1
BUSSINESS PLAN
2
Business Plan Draft
BUS 599
Avery Clementin
Dr. Daniel Goldsmith
November 29, 2016
TABLE OF CONTENTS
COMPANY DESCRIPTION AND SWOT ANALYSIS 3
COMPANY NAME AND SIGNIFICANCE 3
WEFIT’S COMPANY MISSION STATEMENT 3
TRENDS IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY 3
WEFIT’S STRATEGIC POSITION 4
OVERVIEW OF WEFIT’S DISTRIBUTION CHANNELS 5
RISK ANALYSIS OF WEFIT COMPANY 5
SWOT ANALYSIS 6
MARKETING PLAN AND SALES STRATEGY 6
SALES STRATEGY 7
COMPANY’S TARGET MARKET 8
ANALYZE THE TYPES OF CONSUMERS 8
COMPANY’S MARKET COMPETITION 10
COMPETITION FACTORS 11
JUSTIFICATION OF COMPANY STRATEGY 11
WEFIT DIET DRINK FIVE FS 12
ETHICS AND SOCIAL RESPONSIBILITY 13
COMMITMENT OF THE COMPANY 13
EFFECTS OF WEFIT ACTIVITIES ON THE ENVIRONMENT AND HOW TO MITIGATE THEM 13
CHOICE OF PACKAGING 13
DISPOSAL OF BOTTLES 14
HEALTH ISSUES 14
COMPANY’S PLAN TO REACH THE APPROPRIATE MARKET 15
BUSINESS PLAN FINANCIALS 15
STRATEGIC FINANCIAL PLANNING TECHNIQUES 15
BUDGETING 16
PRICING ANALYSIS 16
EVALUATING COSTS 16
CASH FLOW MANAGEMENT 17
PERFORMANCE ANALYSIS 17
REFERENCES 18
Company Description and SWOT Analysis
Company Name and Significance
The name of my Non- alcoholic beverage (NAB) company is WeFit Diet Drinks. This company deals with the production and the manufacturing of the non-alcoholic beverages that have zero calories content. The significance of this beverage is to provide soft drinks to the people who enjoy the various tastes of different sodas, but they are no longer willing to indulge in drinks that have the calories as a measure of ensuring a healthy lifestyle. This company will provide drinks with different flavors just like the other sodas. These drinks will aid in meeting the needs of the people who have decided to adopt healthy lifestyles such as avoiding the high-calorie content drinks.
WeFit’s Company Mission Statement
The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.
Trends in the Non-Alcoholic Beverage Industry
One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health ...
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docxjoellemurphey
Running head: BUSINESS PLAN
1
BUSINESS PLAN
2
Operation Management
Vernette Nathan
Strayer University
Dr. Sandra R. Bryant
Bus 599
30 November 2015
Name and significance
Luxury Beverage Company is one of the many exclusive licensed distributors of energy drinks. The Upscale Beverage is one of its products, which has gained utmost significance and popularity among other non-alcoholic drinks (Bohm, 2010). The company’s head office is situated in Durban, South Africa. This is a privately held company founded in 2010 with a capacity of 100 employees in each of its branches. I have chosen an upscale beverage, putting into consideration three major reasons. These reasons make the company highly significant amongst the entire population it serves and more so, to stay ahead of its competitors first, being a new product; most consumers are eager to try it. Secondly, the organization is well known for its good public image and above all, its expertise in producing energy drinks over the years (Hartline, 2002). Finally, for the case of Upscale Beverage, the name itself suggests a completely elevated product, which attracts a majority of consumers. The major aim is to offer quality products for its customers and more so, ensure that market gaps are well filled for the sake of customer satisfaction.
Mission statement and future growth rate
Luxury Beverage Company has a profound mission statement, which stands by three major descriptions;
a) To refresh the entire world with the mind, body and spirit.
b) To be an inspiration especially in moments of optimism and more so, create happiness through the company’s brands and actions.
c) To create exquisite value and make a difference in the beverage industry.
Basing consideration on competitors in the beverage industry at large, Luxury Beverage Company has to come up with strategies that will in turn provide the organization a better position in the industry. There have been numerous market entrants into the beverage industry over the past two years. Competitive advantage is desired by al organizations. Therefore, the Upscale Beverage has to be considered one of the best in the industry, for Luxury Beverage Company to have a competitive advantage. With such a trend, it is evident that the organization may be successful only it sufficient strategies are formulated and more so, in the event that formulated policies are sufficiency implemented.
Strategic position
Strategic positioning entails the development of intended objectives and specific and applicable approaches to situations that are most likely to occur within the organization operations and other activities. The Luxury Beverage Company is specific in its goal alignment and formulation of policies within the consumer goods market. Considerable steps have been taken to ensure that communication to personnel is prioritized and more so, that the firm and personnel in general are operating towards the firm's stated goals and objectives. To distinguis ...
Running Head COMPANY ANALYSIS1COMPANY ANALYSIS 7.docxsusanschei
Running Head: COMPANY ANALYSIS 1
COMPANY ANALYSIS 7
Company Description and SWOT Analysis
Q #1
The McDonald Brothers is a NAB firm that provides frozen drinks including desserts, soft drinks, and milkshakes, manufactured from the fresh raw materials from the local farmers. The company can produce its beverages from a mixture of different flavors of fruits.
Q #2
The McDonald Brothers is a firm that supports and encourages lifestyles with by producing tasty and healthy beverages from fresh ingredients. The company’s mission is to enhance diets through the creation of flavorsome beverages that is made up of tasty and healthy raw materials such as milk, fresh fruits, juices, and vegetables. Through making of frozen beverages with nutrients from varieties of ingredients, the company ensures a nourishing and balanced diet for the consumers. The firm is aimed at using ingredients from the local farmers to enhance our social responsibility and also to support the activities of the local farmers. We are also focused on becoming a regionally known firm that capitalizes on the individual and families’ interests by making beverages as per the taste and preferences of the consumers. The company is at startup stage.
Q #3
Trend
The use of non-alcoholic beverages has tremendously increased in the country in the last few decades. This is because the population has shown a lot of concerns about their health. Most of the Americans have turned to be very sensitive to the needs of their health. They are also aware of the dangers of alcohol in the body. The majority of Americans have changed their consumption habits whereby they skip meals, and they only depend on snacks as perfect substitutes. Vigorous campaigns against alcohol have been held across the globe by various organizations, and this has enhanced the production of non-alcoholic beverages due to constant switching demands of the population. The McDonalds drink will, therefore, help the consumers as it is hangover free and the drivers can also drink it and drive. With the above qualities of our beverage, we expect to expand our markets to various regions globally at the rate of 15-18%. We expect to achieve this through market research to increase the qualities as per the customers’ tastes and preferences and also to create awareness about our brands to different potential consumers. The research conducted by Mintel indicates that approximately 56% of Americans consume snacks
The three reasons for choosing the McDonald Brothers (smoothies firm) is because it produces healthy beverages. The other one is because the products can be substituted for snack or milk and the last reason for choosing McDonald's is because the beverage is easy to make and portable. With the simple procedure of making smoothies, if one has the right tool, he can make it anywhere.
Q #4
Strategic position for the beverages
The main goal of the Company is to be the leading producer of non-alcoholic beverages in the ...
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
25 things we learned analyzing billions of tweets Brandwatch
6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out.
From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.
"This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data
PSB + Aga Khan Foundation: United We BrandBrandwatch
From Starbucks to Amazon to Walmart, there is enormous momentum to align business strategies with the realities of climate change, human rights and global economic development. Whether an organization is in the corporate, not-for-profit or civil society space, stakeholders want to know how they are working to improve lives and have a positive impact on the world. So in a world where corporate bottom lines are increasingly entangled with global bottom lines, how do organizations become better global stewards while still minding their financial cupboards?
Changing public attitudes and consumer appetites is a critical part of any public engagement strategy. Global Good is a strategy, and social listening is a powerful new tactic – the only way companies can engage with the world is to first listen to it. That’s where Brandwatch has become the go-to tool for so many to come together and realize the power of conversation – the act of speaking together. And so in this session, Aaron and Jason will discuss how the simple act of listening can have a profound impact on a company’s or organization’s brand salience. The art of intersecting your message with their values is realized by uniting one with the other, creating a partnership rooted in research and knowledge.
Ditch the Label and Brandwatch: Mental Health Study, 2017Brandwatch
In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved.
Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.
Telling a story with your social insightsBrandwatch
Data storytelling is now one of the key skills that companies are looking for in data analysts. How can we tell a compelling story with our rich and sometimes very large social datasets?
1. How to best design and visualise social research
2. How do we best present the findings (face to face or webinar) to help our audience easily identify the key takeaways
3. Theory, practice and sharing of learnings
Combining Brandwatch and non Brandwatch data using Vizia 2Brandwatch
This session will teach you how you can combine traditional data sets with social data from Brandwatch. We will explore how to make the most of the Google sheets integration as well as how to make your Vizia displays stand out and grab the attention of passers by.
How can social listening help to determine ROI?Brandwatch
In this session, you'll learn about a matrix to measure success, developed by the BVDW together with Brandwatch.
The matrix is the new standard for the German market.
We will teach you how to classify your goals and how to translate social ROI and KPI measurements.
One step ahead: How Co-op uses Brandwatch to inform their businessBrandwatch
Highlighting the work of their Food Policy teams, learn how Co-op is using Brandwatch to help inform business decisions, spot opportunities and stay one step ahead of the competition.
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaBrandwatch
When a crisis occurs on a campus with more than 50,000 students, having the right social listening tools and alerts in place is essential. Shawna will take you through the biggest crisis she has experienced and how she and her colleagues managed real-time posts and messaging around an on-campus attack which threatened the safety of students, faculty, staff and visitors.
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
Working in an era where customers are creating data all around us, it is becoming increasingly critical to understand how to use unstructured data to ensure a 360 degree view of audiences. Do you understand the key attributes that drive the customer experience? Can you afford to let the potential of its value go untapped?
To discover ‘social truth’, marketing professionals require a system that gets beneath what customers say to what they really mean. Find out how linguistic and visual data is changing the future of research to deliver deeper engagement and lifetime customer value.
What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Your LinkedIn Success Starts Here.......SocioCosmos
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2. Contents
A Primer on Restaurant,
Food & Beverage
Scope of the Report
Facebook Channel Benchmarks
Twitter Channel Benchmarks
Sector Insights
Social Media
Intelligence Applications
Industry-Leading
Brands Social Index
Thank you
References
Restaurant, food & beverage businesses, operating at the mercy of
consumers’ shifting tastes and preferences, face a rising imperative to
proactively listen, understand, and respond to their consumers’ opinions
and interests.
Social media, both instant and highly public, provides brands with the
significant opportunity to maintain an awareness of their audience and
the greater consumer landscape. The following report examines the
online activity of leading restaurant, food & beverage brands, evaluating
the performance of industry leaders and identifying key strategies to
leverage the power of social media.
Restaurant, Food & Beverage/ 2015
A Rising Imperative
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Report/Restaurant,Food&BeverageIndustry/2015
Brandwatch Report
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5
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8
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19
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3. General Retail
Technology
Clothing & Accessories
Food & Drink
Professional Services
Beauty Products
Transport
Entertainment
For businesses operating in such
a competitive and turbulent environment,
having a keen awareness of consumers’
shifting tastes is paramount to
maintaining the social favor that greatly
influences a company’s success. Both
widespread and rapid, social media
offers an immediate wealth of insight
into the conversations and opinions that
define the consumer pulse.
With an estimated 32% of UK brand
mentions centered around the food &
drink industry, the opportunities for these
businesses to leverage social media data
are especially apparent. Beneath these
online discussions lies opportunities for
customer service teams, community
managers, marketers, product
development and more.
Vulnerable to the tumultuous flux in agricultural supply
and consumer demand, the industry is characterized by
seemingly unpredictable change.
ALL BRAND MENTIONS IN UK TWITTER DATA
A Primer on Restaurant, Food & Beverage
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Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
4. Scope of the Report
The following report outlines the online activity, social media applications,
and performance of leading restaurant, food & beverage businesses.
The aim is to both provide meaningful insights and benchmarks for businesses and to provoke
some thought on how social media can be leveraged to promote a variety of endeavors.
The report is divided into four sections:
• Industry Benchmarks examines the average Twitter
and Facebook activity of 50 industry-leading brands
and their audiences, providing broad tips to improve
content performance.
• Sector Insights provides the share of voice and
key insights for leading brands across quick serve
restaurants, chain restaurants, beverage brands,
cereal brands and food manufacturers.
• Social Media Intelligence Applications explores a few of
the unique ways in which businesses can leverage social
media to inform, optimize and facilitate their
organization’s operations.
• The Restaurant, Food & Beverage Social Index ranks the
performance of 50 industry leaders across four
key aspects
Book a demo with us brandwatch.com/demo4
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
5. These businesses are drawing
considerable media attention and
driving effective social campaigns
through an average of only 1.55
Facebook posts per day.
However, the level of audience
engagement somewhat pales in
the context of a mean follower base
of over 11 million. Certainly there
is room for these brands to better
leverage their massive follower base
and increase the volume of daily
interactions with their target audience.
Yet in order for brands to optimize
their content strategies, they will first
need effective ways of managing,
tracking and evaluating how well
their online activities resonate
with their consumers.
1.55
Posts
6.31
Comments 134.24
Audience
Comments
235.88
Audience Share
4,753.37
Audience
Likes
Restaurant, food & beverage brands’ Facebook channels
benefit from an audience that is passionate about what
they consume.
Facebook Channel Benchmarks
AN AVERAGE DAY FOR LEADING RESTAURANT,
FOOD & BEVERAGE BRANDS’ FACEBOOK CONTENT
5
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
6. While images that link to other
websites or content are the highest
performing posts for most industries,
simple photos perform substantially
higher than any other format for
restaurant, food & beverage brands.
Indeed, the top 10 performing posts
are comprised of 4 posts announcing
new products, 3 posts advertising
existing products, 1 post advertising a
discount, and 1 brand campaign. Aside
from a Subway post depicting their
iconic Jared alongside an Avengers
mural, all of them center around a large
photo of a food or beverage product.
While maintaining a diverse stream of
social content can be valuable, brands
should center their strategies around
photos. By continuously tracking their
social performance, brands can identify
the balance of formats that is the most
successful for them.
Video
14,387 Likes
744 Comments
1,561 Shares
Photo
161,480 Likes
6,143 Comments
12,656 Shares
Image Link
33,021 Likes
799 Comments
3,984 Shares
Status
1,750 Likes
1,351 Comments
88 Shares
An analysis of the Facebook content formats that restaurant,
food & beverage brands use reveals that certain types of
posts consistently perform better than others.
Facebook Channel Benchmarks/ Content Type
LEVEL OF ENGAGMENT BY POST TYPE FOR 50 LEADING
RESTAURANT, FOOD & BEVERAGE FACEBOOK CHANNELS
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Restaurant, Food & Beverage
7. Twitter Channel Benchmarks
26.32
Tweets
0.44
Retweets
23.09
Replies
86.32
Replies
121.74
Retweets
511.01
@Mentions
FROM BRANDS FROM AUDIENCE
An overview of these brands’ Twitter
channels exposes the ways that these
major businesses communicate with
their followers.
Receiving a mean of over 500
@mentions and publishing an average
of 23.09 replies per day, these leading
brands are definitely maintaining a
consistent dialogue with their audience.
Still, the data includes a diverse range
of social media prowess, with leading
brands earning around 2,000 @mentions
per day and smaller brands garnering
just over 50 @mentions per day.
Hashtags such as Coca-Cola’s
#shareacoke and #makehappinessZA
as well as Applebee’s #shareables
and #livelunch were among the most
successful and stand testament to the
influential capability of coordinated
social campaigns.
While the Twitter presence of restaurant, food & beverage
brands varies dramatically, the industry as a whole is
exceptionally effective at communicating with their audience.
AN AVERAGE DAY FOR LEADING RESTAURANT,
FOOD & BEVERAGE TWITTER ACCOUNTS
7
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
8. Food Manufacturers
Beverages
Chain Restaurants
Quick Serve Restaurants
Cereal
In this analysis, over 1 million
mentions of 50 leading restaurant,
food and beverage brands
are collected.
Quick serve restaurants, which
include multinational corporations
like McDonalds, Burger King and
Subway, maintain a strong majority
of the conversation. Chain restaurants,
such as Nando’s or Applebee’s, are
the second most discussed sector,
closely followed by beverage brands.
For each sector examined, brief
insights are provided alongside the
share of voice that shed light on
some of the key factors affecting
the distribution of conversation.
The following section examines the share of voice for various
sectors within the restaurant, food & beverage industry.
SHARE OF VOICE BY SECTOR
Sectors Insights
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9. Burger King
Pizza Hut
Taco Bell
McDonalds
Dominos
Subway
Dairy Queen
KFC
Dunking Donuts
Wendys
Five Guys
Papa Johns
These conversations are driven by
both an organic interest in brands as
well as a variety of deliberate social
media strategies. McDonald’s, Taco
Bell, Domino’s and Papa John’s all
had a sweepstakes offer among their
top three most tweeted hashtags.
For Wendy’s and Pizza Hut, associating
their brand with major sporting events
helped extend their reach.
However, a large share of voice does
not always translate to a strong
social presence. For Burger King,
#deforestation, #climate, and
#palmoil, all of which deride the
brand’s use of palm oil, were among
the top 10 most frequently used
hashtags. While all large brands endure
a range of support and complaints,
finding ways to effectively listen,
understand and respond to these
conversations is paramount.
For quick serve restaurants, the share of voice
on Twitter is fairly evenly distributed across brands.
Sector Analysis/ Quick Serve Restaurants
SHARE OF VOICE FOR
QUICK SERVE RESTAURANTS
9
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
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10. Olive Garden
Chillis
Applebees
Nandos
Panera
Buffalo
Wild Wings
PF Changes
TGI Fridays
Outback
Cheesecake
Factory
Texas
Roadhouse
Ruby Tuesday
Red Lobster
Unsurprisingly, these also happen to
be the brands that maintain the most
active Twitter accounts.
However, account activity cannot
entirely explain a brand’s success.
While Chili’s comprises 31% of chain
restaurants’ owned content, Nando’s
generates more conversation with
only 21% of owned chatter. Nando’s
produces more buzz with less content
than their counterparts.
Nando’s success also comes from
their large follower base as well as
their tactical and creative social
strategy. They’ve chosen celebrity
endorsements that fit their Twitter
audience, created engaging hashtag
campaigns around their new products,
and generated clever tweets about
their existing items.
The conversation around chain restaurants is dominated
by three clear leaders: Nando’s, Applebee’s and Chili’s.
Sector Analysis/ Chain Restaurants
SHARE OF VOICE
FOR CHAIN RESTAURANTS
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Restaurant, Food & Beverage
11. Pepsi
Mountain Dew
Red Bull
Coke
VitaminWater
Fanta
7up
Dr. Pepper
Coca-Cola’s performance is largely
driven by the success of their
#shareacoke campaign. To amplify
the campaign’s reintroduction,
Coca-Cola uses a social intelligence
platform to identify and respond to
tweets referencing “share a coke.”
Coca-Cola’s replies offer users the
ability to customize a Coke bottle
with any name on it, ultimately driving
new forms of revenue and increased
interest in Coca-Cola’s brand.
On the other hand Red Bull, one of
the most formidable brands in the
industry, garners considerable social
media attention from its extreme
sports sponsors, but also capitalizes
on events. On Earth Day, Red Bull
earned social attention through their
video emphasizing the product’s
relatively lower carbon footprint.
Coca-Cola maintains the strongest social presence
among major beverage brands with a share of voice over
16 percentage points higher than the runner-up, Red Bull.
Sector Analysis/ Beverages
SHARE OF VOICE
FOR BEVERAGE BRANDS
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Restaurant, Food & Beverage
12. Frosted Flakes
Cinnamon Toast Crunch
Lucky Charms
Cheerios
Honey Bych of Oats
Frosted Mini Wheats
Special K
Overall, the cereal sector is less mature
and generates far fewer conversations
than any other sector analyzed.
A common social media tactic for
these brands is to provide sweepstakes
opportunities in return for social media
coverage. Indeed, the leading hashtag
across cereal brands is #giveaway.
However, while Cheerios does
use a sweepstakes strategy, their
performance is additionally propelled
by strong user generated content.
Namely, Cheerios benefits from a
number of homemade recipes that
incorporate its product.
For the restaurant, food & beverage
industry, encouraging and leveraging
the creative ideas of an existing
community of followers consistently
proves to be an effective strategy for
generating conversation and newfound
passion for products and brands.
Among the cereal brands examined, Cheerios garners
the greatest volume of directed tweets.
Sector Analysis/ Cereal Brands
SHARE OF VOICE
FOR CEREAL BRANDS
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Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
13. Of the food manufacturers examined, Nestlé is the central
focus of a strong majority of the Twitter conversation.
Sector Analysis/ Food Manufacturers
Tyson Foods
Mondelez
Kraft Foods
Nestlé
Smithfield Foods
Mars Global
SHARE OF VOICE
FOR FOOD MANUFACTURERS
However, for most of these major
food manufacturers, the holding
company acts as a backdrop to their
products. While social buzz around
specific products is generally positive,
a spike in attention toward the
larger corporation often indicates
negative press.
For Nestlé, their share of voice is
indeed largely the result of negative
press. In April, nearly 60% of the tweets
directed at Nestlé scorn the company
for bottling water in the currently
drought-ridden state of California.
Such crises are common for most
major businesses. As is addressed in
the following section on Social Media
Intelligence Applications, the course
of a crisis and its effect on consumers
is determined by the way brands
respond to the social unrest.
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Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
14. On April 2nd
, tweets bearing
#deforestation or #saveourwater
derided Nestlé’s bottling factories in
drought-ridden California. However,
the issue did not spike until April 19th,
when @sumofus leveraged the activist
accounts to petition against Nestlé.
Acting with confidence and poise, Nestlé
mimicked other effective PR responses
by educating themselves on the issue,
creating a website explaining their
position and directing their followers
to the website. While Nestlé’s response
was appropriate, their execution eight
days after the peak, when the majority
of buzz had already passed.
The aim of a social intelligence
platform is to both bring awareness
to such rising issues early and to
provide comprehensive analysis on
the conversation so responses are
better informed.
A public relations crisis is an inevitable prospect for many
major brands. The effects of a crisis is multiplied when
consumers are both passionate and well informed.
SMIA/ Nestlé’s Crisis Management
14
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
15. The results indicate that these 40
industry-leading brands do not respond
to the majority of consumer tweets.
Complaints directed at a brand’s
account are the most likely to receive a
reply. The study did not identify a single
reply to an untagged complaint.
Of the sectors analyzed, chain
restaurants performed the best,
responding to 46% of tagged
complaints and 38% of tagged
praise. However, even these rates
are still disparagingly low.
Indeed, multiple studies note the
tangible benefits of responding to the
consumers.3,4
It’s clear that restaurant,
food & beverage brands are missing
important opportunities to mitigate
crises and amplify praise by engaging
with their audience.
3
Abeler et al., 2009, 4
Evans et al., 2012
Analyzing consumer tweets reveals how effective
these brands are at responding to their audience’s
praise and criticisms.
SMIA/ Study on Brand Responsiveness
15
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
16. ALCOHOL PREFERENCE RELATIVE TO NATIONAL AVERAGE BY STATE
US AVERAGE
SHARE OF
VOICE
1-5 6-10 11-15 16-20 21+
DEVIATION ABOVE NATIONAL AVERAGE (BY PERCENTAGE POINTS) •LIQUOR 49%
•BEER 36%
•WINE 15%
In this analysis, liquor (49%) maintained
more conversation than beer (36%)
or wine (15%).
Comparing each state against the
national average, while Illinois (18)
and Vermont (15) are more likely to
discuss beer, Colorado (21) is more
likely to discuss liquor. Within Colorado,
whisky comprises 28% of liquor
chatter. Interestingly, conversation
around wine is fairly evenly distributed
throughout the US, never deviating
more than 6 above or 8 below the
national average.
Businesses, looking to identify new
markets, can use such analyses to
understand how interest in certain
topics, products or brands is
divided geographically.
Social media data, organic and robust, provides unique
opportunities to research, understand and appropriately
adjust to public opinion.
SMIA/ Market Research: US Alcohol Trends
16
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
17. ALCOHOL PREFERENCE RELATIVE TO NATIONAL AVERAGE BY COUNTY
UK AVERAGE
SHARE OF
VOICE
1-5 6-10 11-15 16-20 21+
DEVIATION ABOVE NATIONAL AVERAGE
(BY PERCENTAGE POINTS)
•LIQUOR 46%
•BEER 35%
•WINE 19%
Such analyses help businesses
identify a more natural fit for their
brand, product or restaurant. For
example, recognizing North Yorkshire’s
predilection for wine, beer brands may
be discouraged from devoting their
focus to that area.
Yet the implications extend far beyond
alcohol preference. On social media,
the word “burger” is used alongside
“beer” over seven times more often
than it’s used alongside “wine.” In
this case, the linguistic association
reflects a well-known truth: beer pairs
better with a burger than wine does.
A burger restaurant may consider
that assocation before operating in
North Yorkshire.
However, while burgers and beers
are an obvious match, such linguistic
analysis can be used to compare the
association of any two products.
Acknowledging the interest for certain topics is divided
geographically, businesses can begin to infer the market
landscape and potential opportunities within certain regions.
SMIA/ Market Research: UK Alcohol Trends
17
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
18. The Intent to Purchase Pizza Toppings
map depicts the Domino’s topping
that people most often express a
direct interest to buy across the US.
By only analyzing conversations with
an intent to purchase, the results more
accurately reflect sales rather than
general interest in the topping.
Businesses can use such research
to identify and map out interest or
demand across store locations,
providing insights that can inform
advertising, sales and distribution.
While measuring the raw volume of mentions for a product
is valuable, uncovering conversations in a certain context
helps answer more specific questions.
SMIA/ Intent to Purchase: Pizza Toppings
James Lovejoy/ @JA_Lovejoy
Yerp, would love to get a Domino’s
pizza with Bacon right about now
18
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
19. Using a unique set of algorithms,
each brand is evaluated from 0-100
across four categories:
• Social Visibility:
Measures the amount of buzz a
brand generates across social
• Sentiment:
Evaluates the net sentiment of
conversation toward brands
• Reach Growth:
Measures the extent to which a
brand’s social presence is growing
• Social Engagement & Content:
Evaluates how effective brands are at
communicating to their audience and
how well their content performs
The Composite Score reflects a
brand’s overall performance across
the four categories. For each column,
the top 10 performers are highlighted
in green while the bottom 10 are
highlighted in red.
The Restaurant, Food & Beverage Social Index ranks
the performance of 50 industry-leading brands.
Industry-Leading Brands Social Index
RANK BRAND
SOCIAL
VISIBILITY
SENTIMENT
REACH
GROWTH
SOCIAL
ENGAGEMENT
OVERALL
SCORE
1 Burger King 71.40 8.32 72.96 97.98 250.66
2 Red Lobster 44.90 25.63 78.84 100.00 249.36
3 Oreo 35.23 41.80 35.77 89.35 202.15
4 Smithfield Foods 5.72 63.90 29.55 76.59 175.75
5 Hersheys 8.31 72.73 11.72 81.61 174.37
6 Olive Garden 43.87 25.40 58.02 42.83 170.12
7 TGI Fridays 31.25 6.97 100.00 30.99 169.21
8 7up 10.24 100.00 40.24 14.76 165.25
9 Taco Bell 100.00 8.08 29.07 25.53 162.68
10 Applebees 76.87 27.01 38.16 18.62 160.66
11 Wendys 66.46 8.17 51.08 32.82 158.53
12 Panera Bread 34.57 20.43 84.04 15.19 154.24
13 Anheuser-Busch 15.98 16.08 99.12 16.65 147.84
14 Chilis 37.13 23.18 25.42 56.55 142.28
15 Mondelez 10.58 27.27 53.06 38.98 129.8919
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
21. Industry-Leading Brands Social Index
RANK BRAND
SOCIAL
VISIBILITY
SENTIMENT
REACH
GROWTH
SOCIAL
ENGAGEMENT
OVERALL
SCORE
34 Dunkin' Donuts 26.73 13.16 15.11 21.86 76.86
35 Texas Roadhouse 28.89 24.83 15.92 5.87 75.51
36 Papa Johns 34.03 6.56 15.37 18.92 74.89
37 Mars Inc 7.65 18.81 35.07 12.49 74.02
38 Ruby Tuesday 10.32 15.66 15.02 29.83 70.83
39 Pizza Hut 28.18 10.74 14.89 15.62 69.44
40 Nandos 30.58 19.20 4.69 13.49 67.96
41 VitaminWater 9.09 17.97 1.92 22.80 51.78
42 Tyson Foods 9.01 18.98 10.01 12.58 50.58
43 Frosted Mini-Wheats 6.05 1.36 28.26 11.37 47.05
44 Lucky Charms 8.29 10.79 16.43 9.45 44.95
45 Special K 6.68 12.55 0.06 24.30 43.59
46 Fanta 5.38 33.27 3.09 1.73 43.47
47 PF Changs 15.12 15.24 2.89 8.23 41.49
48 Cinnamon Toast Crunch 8.22 14.81 2.31 8.98 34.32
49 Honey Bunches of Oats 18.58 5.26 2.48 6.79 33.11
50 Frosted Flakes 4.71 13.01 0.09 12.66 30.47
Contact @brandwatch to request to add a brand to the next publication of this index.21
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage
22. Contact Us
contact@brandwatch.com
twitter.com/brandwatch
facebook.com/brandwatch
linkedin.com/company/brandwatch
US +1 212 229 2240
UK +44 (0)1273 234 290
Germany +49 (0)30 5683 7004-0
Document Limitation
The information given in this document has been checked for
accuracy and completeness however Brandwatch shall not be
liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited.
Registered in England & Wales: 38980534th Floor, International
House, Queens Road, Brighton, BN1 3XE, United Kingdom
Thank you
We hope this report provides your business with some helpful insights on the
capabilities and considerations surrounding restaurant, food & beverage industry.
Please get in touch if you have any questions on how businesses are leveraging online
communication to inform, optimize and facilitate their organization’s operations.
About Brandwatch
Brandwatch is one of the world’s leading social intelligence companies. Its social media
listening and analytics technology platform gathers millions of online conversations
every day and provides users with the tools to analyze them, empowering brands and
agencies to make smarter, data-driven business decisions.
Acquiring social influencer analytics firm PeerIndex in December 2014, Brandwatch
continues on its aggressive business trajectory following on its most recent round of
venture funding to the tune of $22 million. The Brandwatch platform is used by over
1000 brands and agencies, including Cisco, Whole Foods, Whirlpool, British Airways,
Papa John’s, and Dell.
Brandwatch. Now You Know.
Restaurant, Food & Beverage/ 2015
22
Report/Restaurant,Food&BeverageIndustry/2015
Brandwatch Report
23. Abeler, J., Calaki, J., Andree, K., & Basek, C. (2009).
The Power of Apology. Centre for Decision Research & Experimental Economics.
Brandwatch. (2013).
The Twitter Landscape Report.
Brandwatch. (2015).
Social Listening for the Nonprofit Sector.
Brandwatch. (2015).
Social Listening for the Retail Industry.
Evans, D. C., Oviatt, J., Slaymaker, J., Topado, C., Doherty, P., Ball, A., Sáenz, D., & Wiley, E. (2012).
An experiment study of how restaurant owners’ responses to negative reviews affect readers’ intention to visit.
Four Peaks Review
References
Book a demo with us brandwatch.com/demo23
Report/Restaurant,Food&BeverageIndustry/2015
Restaurant, Food & Beverage