This document discusses the importance of making data and analytics useful and impactful for colleagues. It suggests that having empathy for how colleagues learn and are motivated is key. Specific recommendations include: 1) Integrating data into important meetings aligned with goals, 2) Using tools that provide data in the right context, and 3) Tailored communication of analytics to decision-makers. The overall message is that those working with data must help others understand and value it to have impact.