We know the challenge B2B brands face in connecting social media to revenue streams. That’s why we’ve spent the last year researching how 200 of the largest B2B companies use social media. We analyzed the global online presence of leading B2B brands, the unique social activities of 10 industries, and the role social plays in the consumer purchase cycle.
Five million social mentions later, we’ve defined strategies that can produce concrete value for B2B companies—including over 72,000 posts that specifically express intent to purchase.
This is the first report of its kind in the B2B marketplace, encompassing unique B2B benchmarks, a state and county breakdown of B2B leaders and the most positive or negative brands in each market.
the report to learn: •The best practices used by leading brands to engage a B2B audience on social.
•Why companies like IBM, Rolls Royce, John Deere and Boeing are revolutionizing B2B marketing through social.
•How your brand should use social in accordance with the industry benchmark