The Digital Influence Report replaces our historical State of the Blogosphere and expands the
concept of all things social.
Data sources: 6,000 influencers, 1,200 consumers and 150 top brand marketers.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
An independent study on the Social Media Habits of the Fortune 500 brands conducted by C. Michelle Batten of iMediaWorks. My research examines eight social media habit dimensions, within eight key social media channels, across sixteen industry segments.
Understanding the Social Media Habits of U.S. Travel SuppliersAmadeus Americas
A research study examining the social media habits of U.S. Travel Suppliers (airlines, car rental, cruise line, hotel, online travel agency and resorts / gaming segments). Includes insights about channel presence, social audience, brand share of voice, connection frequency, negative branding presence, engagement levels and website and cross-integration depth.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Why do people share on social media? Global survey resultsOgilvy Consulting
We all know people share content on social media, but why? What do people share most in Johannesburg versus Jakarta? Do people prefer to share content that is educational or entertaining?
Social@Ogilvy and SurveyMonkey teamed up to study what, why and how makes social media users share.
In a 16-country online survey of over 6,500 respondents with social media profiles, results favoured content that is humorous and informative – with people expressing a desire to share in support of a specific cause or issue the most.
Emotion is a key driver in why we share content.
A blend of 'edutainment' hits the sweet spot in what we share.
It's not the source of content that counts, but how interesting the content is.
Higher quality branded content is needed in order spark user engagement.
An independent study on the Social Media Habits of the Fortune 500 brands conducted by C. Michelle Batten of iMediaWorks. My research examines eight social media habit dimensions, within eight key social media channels, across sixteen industry segments.
Understanding the Social Media Habits of U.S. Travel SuppliersAmadeus Americas
A research study examining the social media habits of U.S. Travel Suppliers (airlines, car rental, cruise line, hotel, online travel agency and resorts / gaming segments). Includes insights about channel presence, social audience, brand share of voice, connection frequency, negative branding presence, engagement levels and website and cross-integration depth.
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
The Public Sector: Using social to understand citizen needs and inform agency...Brandwatch
Our latest report examines the online activity of the public sector, providing meaningful benchmarks, insights and social strategies to explain the current state of social and political conversations. Specifically, the report includes:
- The Public Sector Social Index, evaluating 49 public sector agencies around the world across five important factors
- Research on the online relationship between agencies and audiences
- Sector-level and agency-level demographic analyses
- Specific use cases using sentiment and category analyses to reveal trends and diagnose crises
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
Social media is not a gadget, it is becoming the most powerful marketing and sales tool and you must leverage it to create value for your business. This study gives you a frame to build and improve your social media strategy, going through case studies and best practices. I would be very happy to read your comments, to answer your questions and, above all, to have your inputs to enhance the interest of this study with a conversational approach. I wish you a good reading, I am looking forward to read you too!
Author and Download:
http://blog.resonateinsights.com/white-paper-motivations-in-the-marketing-mix/
What’s the difference between a consumer and a customer? Motivation.
Please, download document from original source. Document here for study purposes and personal use.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
Presentación anual con análisis y resultados del estado actual de Social Media en México para el 2014. Elaborado por ComScore de la mano de Ivan Marchant, Country Manager. ¡BAJE YA!
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
The Public Sector: Using social to understand citizen needs and inform agency...Brandwatch
Our latest report examines the online activity of the public sector, providing meaningful benchmarks, insights and social strategies to explain the current state of social and political conversations. Specifically, the report includes:
- The Public Sector Social Index, evaluating 49 public sector agencies around the world across five important factors
- Research on the online relationship between agencies and audiences
- Sector-level and agency-level demographic analyses
- Specific use cases using sentiment and category analyses to reveal trends and diagnose crises
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
Social media is not a gadget, it is becoming the most powerful marketing and sales tool and you must leverage it to create value for your business. This study gives you a frame to build and improve your social media strategy, going through case studies and best practices. I would be very happy to read your comments, to answer your questions and, above all, to have your inputs to enhance the interest of this study with a conversational approach. I wish you a good reading, I am looking forward to read you too!
Author and Download:
http://blog.resonateinsights.com/white-paper-motivations-in-the-marketing-mix/
What’s the difference between a consumer and a customer? Motivation.
Please, download document from original source. Document here for study purposes and personal use.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
Presentación anual con análisis y resultados del estado actual de Social Media en México para el 2014. Elaborado por ComScore de la mano de Ivan Marchant, Country Manager. ¡BAJE YA!
Человек выбирает различные виды помещений в нашей компании на свой выбор. Это намного удобней, чем ездить и обзванивать всех арендодателей тратя свое драгоценное время.
Brand managers report an expected increase in budgets for digital marketing in the upcoming year. Mobile spend is expected to increase for 79 percent of brands surveyed, while social and video tie at 59 percent of brands expected to spend in those two areas. Of the new budgets, the biggest increases are going to display (73% more funding) and search (52% more funding). Social and mobile make up the second tier of expected increases, each category getting a 37 percent larger budget. Only 3 percent of brands say they expect to decrease social spending.
https://www.facebook.com/proactive.socialmedia
Social Media Trends 2023 guide : Social media is in a constant state of flux. Social channels’ features are continually evolving and adapting based on user appeal and prospective growth.
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
Taking Social Media From Talk To ActionAppLeap Inc.
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
DigitalGenius - Human+AI for Customer ServiceTitus Capilnean
DigitalGenius brings practical applications of deep learning and artificial intelligence into the customer service operations of large companies. As a pioneer in the space, DigitalGenius has developed the Human+AI™ Platform for Customer Service.
Use the historical customer service transcripts to train the DigitalGenius AI and integrate it directly into the contact center’s existing software. Once enabled, DigitalGenius automates and increases the quality and efficiency of customer support conversations across text-based communication channels like email, chat, social media and mobile messaging.
DigitalGenius helps manage volume spikes during service disruptions, while opening new communication channels, or dealing with repetitive questions. By embedding a layer of deep-learning intelligence inside existing customer service operations, we enable large companies to unlock new communication channels and serve their customers more efficiently.
The trained neural networks works alongside the human agents, learning from them in real time and enabling them to spends less time doing repetitive work and more time solving genuine customer issues.
Principalele informatii care reies din acest studiu:
• 39% dintre romani, petrec in medie 18,6 ore online pe saptamana, depasind media de 16,1 ore din regiune (CEE).
• TV-ul isi aloca 21,6 de ore in medie pe saptamana in ceea ce priveste consumul de media al romanilor
• 21% dintre utilizatorii romani de Internet folosesc mai mult de un dispozitiv pentru a accesa Internetul
• 9% dintre romani intra online prin intermediul telefoanelor mobile
• Internetul influenteaza romanii in ceea ce priveste intentia de cumparare si preferinta pentru o anumita marca mai mult decat pe ceilalti europeni sau vecinii din regiunea CEE; 44% dintre utilizatorii romani de internet declara ca Internetul ii ajuta sa aleaga produse sau servicii mai bune ( fata de media europeana de 51% sau CEE 53%)
• Telefonul mobil este folosit preponderent pentru email si socializare online.
• Zilnic, 48% dintre utilizatorii romani viziteaza site-uri de stiri
• In topul activitatilor derulate de utilizatorii romani de internet. Se afla e-mailul si Instant Messagingul
• Utilizatorii romani de Internet sunt mai activi decat restul europenilor in ceea ce priveste social media. Cu toate acestea, activitatile pasive au o pondere mai mare in obiceiurile de utilizare ale retelelor sociale (57% citesc update/uri sau mesaje in tip ce doar 15% isi updateaza profilul sau comenteaza zilnic)
• Internetul a devenit esential in relationarea unui brand cu consumatorii - peste jumatate dintre utilizatorii romani de internet sunt de acord ca modul in care un brand comunica online este important pentru ei.
• Produsele electronice si serviciile de telecom urmate de serviciile turistice ocupa primul loc la influenta a internetului in decizia de cumparare
• 95% dintre utilizatorii romani de internet cauta informatii online inainte de a efectua o cumparare si 87% fac cumparaturi online. Cu toate acestea doar 11% din totalul cumparaturilor este efectuat prin Internet
My Pecha-Kucha presentation about promoting Romania through image tagging. Tag your images about Romania with keywords like : beautiful place, place to visit, Romanian, Romania and create better Google results for our country!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. Contents
I. Introduction......................................................... 3
II. Executive Summary.............................................. 4-5
III. Brand Digital Messaging: Going Social................. 6-11
IV. Consumer Behavior.............................................. 12-18
V. Creating Influence................................................ 19-24
VI. Influencers & Revenue......................................... 25-28
VII. Influencers & Brands............................................ 29-32
VIII. Influencers & Brands: Evolution........................... 33
IX. Conclusion............................................................ 34
3. I. Introduction
Founded over a decade ago, Technorati Media has grown into one of the
largest social media ad networks bringing top brands and valuable
influencers together at scale. With an advertising reach of approximately
130 million US unique users/month1, we sit in the middle of an incredible
social media nexus and have long believed that our data, relationships
and unique perspective are important elements for us to share.
With this in mind, we present to you our 2013 Digital Influence Report,
which replaces our historical State of the Blogosphere and expands the
concept of all things social. We hope you’ll benefit from the valuable
insights culled from surveys that included over 6,000 influencers, 1,200
consumers and 150 top brand marketers.
1comScore, December 2012
3
4. II. Executive Summary
Sixty percent of brand marketers sources for information on the in-
predict an average increase of 40 ternet, blogs rank among the top
percent in social spend for 2013. five “most trustworthy” sources. As
Currently, the bulk of brands’ over- an example, according to consum-
all digital spend goes to ers, blogs are more influen-
display advertising, search tial in shaping opinion than
and video, with spending on Twitter, and when it comes
social, including influencer to affecting purchase deci-
outreach, making up only 10 sions, more important than
percent of their total digital Facebook.
spend. Within their social
budget, more than half goes In short, where brands are
to Facebook, followed by spending is not fully aligned
YouTube and Twitter, with with how and where con-
the remaining 11 percent of sumers are seeing value and
their social spend going to being influenced. This has
blogs and influencers. much to do with an essential
hurdle faced by most content
Though blogs and influencers don’t creators: a lack of metrics and the
get a large portion of brands’ digi- fragmentation that leads to their
tal spend, they rank high with con- complexity as a purchasable medi-
sumers for trust, popularity and um.
influence. When making overall
purchase decisions, for consumers, This report also details how differ-
blogs trail only behind retail and ent social platforms stack up against
brand sites. With regard to overall CONTINUED ON NEXT PAGE
4
5. II. Executive Summary (cont.)
FROM PREVIOUS PAGE fluencers are not well represented
each other. You’ll see that in comScore/Nielsen, further un-
influencers ranked page views derscoring the disconnect between
above all other metrics when fo- influencer desirability and an ability
cusing on their own key metrics, to effectively find them at scale.
while Google Analytics is the leader
among tracking tools. Brands had According to brand marketers,
different top metrics for identifying when metrics from their earned
and selecting influencers, with com- media goals are ranked, Facebook
Score/Nielsen ranking first, closely likes, traffic to their website, Face-
followed by number of Twitter fol- book fans, and Twitter followers are
lowers, Facebook friends, and the the main contenders – a reversal
influencer’s potential to draw likes. from influencers, where monitor-
It is important to note here, howev- ing traffic/page views ranked No. 1,
er, that due to their niche size, in- followed by Facebook likes.
5
6. III. Brand Digital Messaging: Going Social
where brands are social
Brands’ digital messaging has gone social. More than 90 percent of brands
surveyed for the Technorati Media Digital Influence Report stated they have
a presence on Facebook. It’s nearly as high for Twitter (85%) and YouTube
(73%). Google+ wasn’t as popular with brands, with only 26 percent of brand
managers reporting a presence on that service.
overall digital spend
6
7. III. Brand Digital Messaging (cont.)
digital budget breakdown Social budget breakdown
We see that brands are spending the largest parts (nearly 75 percent) of their digital
budget on display advertising, search and producing video. Spending on social, includ-
ing influencer outreach, makes up only 10 percent of brands’ digital marketing spend.
Of that social budget, more than half goes to Facebook. YouTube and Twitter each get
13 percent, while about six percent is spent on influencers and 5 percent advertising
on blogs.
7
8. III. Brand Digital Messaging (cont.)
Brand managers report
an expected increase in
budgets for digital market- digital budget outlook
ing in the upcoming year.
Mobile spend is expected
to increase for 79 percent
of brands surveyed, while
social and video tie at 59
percent of brands expected
to spend in those two ar-
eas. Of the additional bud-
get, most of the increases
are going to display ad-
vertising (73%) and search
(52%). Social and mobile
make up the second tier of
expected increases, each
category getting 37 percent
of budget increases. Only 3
percent of brands say they
expect to decrease social
spending.
digital spending increases
8
9. III. Brand Digital Messaging (cont.)
More than half of brands say they
have earned media goals, and
that those goals fall in the cat-
egories of Facebook likes/fans,
website traffic, Twitter followers
and landing page visits. In terms
of measuring their campaigns,
brands report that success is
defined as increased activity and
traffic on Facebook, Twitter and
on their websites. Spend is not
necessarily commensurate with
the areas in which the consum-
er impact is greatest, however
(e.g. spending on Facebook ads
trumped spending on blogs).
EARNED MEDIA GOALS BREAKDOWN
9
10. III. Brand Digital Messaging (cont.)
HOW BRANDS MEASURE EARNED MEDIA SUCCESS
10
11. III. Brand Digital Messaging (cont.)
Sixty-five percent of brands partici-
pate in influencer-based marketing
and when it comes to selecting
which influencers to work with,
brands are using metrics like com-
Score and Nielsen indices, Twitter
and Facebook following, and basic
blog statistics.
brands measuring influencer attributes
Use Neutral Don’t use
11
12. IV. Consumer Behavior
When it comes to community size, 54 percent of consumers agree
that the smaller the community the greater the influence.
“The smaller the community,
the greater the influence.”
0
12
13. IV. Consumer Behavior (cont.)
The survey findings also indicate that many of those consumers are turning to blogs
when looking to make a purchase. Blogs were found to be the third-most influential
digital resource (31%) when making overall purchases, only behind retail sites (56%)
and brand sites (34%). In fact, blogs were found to be the fifth-most trustworthy source
overall for information on the internet. YouTube, Facebook and Google+ are the most
popular social properties for consumers.
Online services most used
13
16. IV. Consumer Behavior (cont.)
Online services most likely to influence a purchase
16
17. IV. Consumer Behavior (cont.)
With the big investments brands are making on the social platforms, consumers said
keeping up with a company’s activities and learning about products and services
were the top reasons for following brands on Facebook, Twitter, YouTube, Pinterest
and Instagram.
what consumers think about how often brands post
17
19. V. Creating Influence
Influencers are most active on
blogs, as 86 percent say they have
them and 88 percent of those say
they blog for themselves. Blogging
is the primary publishing tool, and
about a third of influencers say
they have been blogging for five or
more years. Most bloggers (52%)
operate two to five blogs, while
43 percent run just one. Only 5
percent of bloggers operate six or
more blogs.
how many blogs
19
20. V. Creating Influence (cont.)
how influencers post
The primary method
for bloggers is text
(86%), but photos
and microblogging
(like Twitter) come in
at 38 percent and 31
percent, respectively.
Only 10 percent of
bloggers use video as
their primary meth-
od, and less than that
(4%) prefers audio.
what influencers post
When it came to type
of content published
the most, editorials
were a clear leader
among influencers,
either their own orig-
inal content (74%) or
links to others’ arti-
cles (38%), making
up the majority of
blogging content.
20
21. V. Creating Influence (cont.)
Primary publishing platforms Influencing the influencers’ content
Bloggers also say that other bloggers are
very influential (18%) when it comes to
choosing their own content to publish.
21
22. V. Creating Influence (cont.)
Facebook and Twitter are the most popular social platforms for bloggers, which are the
same platforms that generate the majority of blog referrals and shares. Facebook and Twit-
ter are also the top platforms from which bloggers are generating revenue.
where influencers are social
22
24. V. Creating Influence (cont.)
When it comes to measuring their own success, blog/website page views rank highest (52%)
among influencers. Social following (Facebook likes, Twitter followers) and user interactions
(comments) also rate high among influencers. When it comes to sizing up their peers, Face-
book likes and Twitter followers have the attention of influencers.
social metrics followed by influencers
24
25. VI. Influencers & Revenue
Nearly two-thirds of influencers say they make money from blogging, but more than 80 per-
cent say it’s less than $10,000 per year. Only 11 percent of bloggers report making more than
$30,000 per year.
Annual Revenue
25
26. VI. Influencers & Revenue (cont.)
Most bloggers’ reported income was a result of advertising (61% banner, 51% text). Affiliate
programs (41%), sponsored content (24%), sponsored product reviews (19%) also were top
earning methods.
how influencers earn revenue
*Banner ads per page
26
27. VI. Influencers & Revenue (cont.)
what influencers are paid for
Nearly half of influencers report having been paid for a sponsored post or article, while ecom-
merce, affiliate links, banners, text ads, brand-sponsored content and product reviews are all
listed among desired revenue methods by influencers. Interstitials (full-page ads that appear
after a user clicks on a link, but before the user gets to the content) and roadblocks are among
revenue opportunities in which influencers are the least willing to participate.
27
28. VI. Influencers & Revenue (cont.)
acceptable revenue methods on blogs
willingness to run advertising tactics
28
29. VII. Influencers & Brands
where influencers follow brands
Many influencers are following brands on Facebook (47%) and Twitter (38%) because they
want to keep up with brand activities and to learn about products and services. Fewer influ-
encers are following brands on YouTube (17%), Pinterest (11%) and Instagram (7%), but the
reasons for doing so are, by and large, the same.
influencers’ thoughts on brand post frequency
29
31. VII. Influencers & Brands (cont.)
Across all influencer types,
most influencers (70%) on branding requests per week
average receive just under
10 opportunities to work
with brands a week. One of
the top reasons influencers
would work with a brand is
because they have access to
an audience the brand would
want to reach (61%). Other
top factors include influ-
encers’ affinity to the brand
(68%), the campaign type
(61%) and the category of the
product being pitched (60%).
Influencers say that most of
their branding opportunities
come from the PR agencies
that have reached out to
them (37%).
Basis for working with brands Source for branding opportunities
31
32. VII. Influencers & Brands (cont.)
Influencers most prefer receiving a first look or review opportunities for new products, features
or releases when presented with branding opportunities as well as being paid to create custom
content. Also high on the scale are prizes and samples to give away to their audience.
Preference of branding initiatives
32
33. VIII. Influencers & Brands: Evolution
Influencers report that unsuccessful branding opportunities are most often caused by irrele-
vant pitches and expectations on their time. Influencers also report that those opportunities
sometimes don’t represent a relevancy to their blog or audience.
Influencers’ top branding pain points What influencers say brand sources lack
33
34. IX. Conclusion
According to brand marketers, Furthermore, when gauging the
social spend in 2013 will increase success of campaigns, where influ-
substantially. Despite this increase, encers are monitoring traffic/page
however, spending on social makes views, brand marketers are measur-
up only one-tenth of brands’ to- ing Facebook likes.
tal digital budget. On the flip side,
blogs still are one of the most influ- Looking at social platforms, Face-
ential mediums, ranking high with book and Twitter are the most pop-
consumers for trust, popularity and ular social platforms for bloggers,
influence. The disconnect between which are the platforms that gen-
brand marketers and influencers erate the majority of blog referrals
is a result of a challenge they both and shares, as well as those from
face – a lack of uniform metrics to which bloggers are generating rev-
effectively measure the success of enue. For consumers, YouTube,
influencer marketing campaigns. Facebook and Google+ are the most
At present, brands primarily look popular platforms. As for brands, 90
to comScore/Nielsen ranking for percent have a presence on Face-
identifying and selecting influenc- book, closely followed by Twitter
ers first, yet influencers are not and YouTube, but Google+ was not
well represented in these indices. as popular a platform.
For questions on this report or to share ideas, contact:
Shani Higgins
CEO, Technorati Media
shiggins@technoratimedia.com
@shiggles
To join the Technorati Media Ad Network: http://technoratimedia.com/publishers
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