The document outlines a Twitter strategy for a brand called Avatar Blue Drink. The goals are to raise awareness of the brand and product portfolio. Key elements of the strategy include assessing strengths and challenges, researching users and competitors, adapting best practices, developing a campaign with targeted tweets, and engaging users. The strategy aims to develop a customer service relationship and leverage youth oriented social media potential. Metrics like retweets, favorites, and followers will be used to measure outcomes.